What Is Shadow Banning on Twitter? – Lifehacker

Last week the president, alluding to a poorly researched article by VICE News, accused Twitter of shadow banning prominent Republicans. Twitter didnt shadow ban anyone. But they did hide some Republican politicians accounts, not because they were Republicans, but for two more embarrassing reasons.

The president is wrong (!)Twitter doesnt intentionally hide accounts based on political affiliation. But there actually was something screwy happening to certain accounts, including those of some Republican figures. And if its affecting a lot of Republican users, Twitter implied in a blog post, thats because those users are linked to patterns of abuse.

A shadow ban, used on sites such as Reddit and Craigslist, is a form of ban that isnt immediately obvious to the user. The user is allowed to keep posting, but their posts dont show up to anyone but themselves.

A shadow ban buys the sites moderators a little time: If the user doesnt immediately notice that no one is responding to their posts, they might spend more time harmlessly posting into the void, instead of creating a new account and posting their unwanted content. So a shadow ban is a tool against abuse and spam.

In a blog post about the supposed shadow ban, Twitter says no:

We do not shadow ban. You are always able to see the tweets from accounts you follow (although you may have to do more work to find them, like go directly to their profile). And we certainly dont shadow ban based on political viewpoints or ideology.

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You could say that Twitter is untrustworthy, but theres no real reason to believe that. The site has the ability to ban obvious Nazi accounts, but it only consistently bans those accounts in countries where its forced to by law.

The company bends over backward to placate the right wing, to an extent that some might call cowardly or collaborationist. It would be out of character, and even less strategic than usual, for the service to shadow ban sitting members of Congress. This is the company that decided not to ban the president for open threats of violence that obviously violate Twitters terms of service.

Twitter does make some accounts easier to discover than others. Their search results, the company says, favor popular tweets, and disfavor tweets from bad-faith actors who intend to manipulate or divide the conversation. Thats a pretty loaded description, so Twitter unpacks some factors that go into identifying bad-faith actors:

The specifics are still mysterious, partly for the good reason that if Twitter explained every detail of the algorithm, it would be easier to circumvent it. But Twitter defends the practice with a killer line: We know this approach is working because we see fewer abuse reports and spam reports.

It sure sounds like Twitter is implying something: If a famous account seems to disappear from search results and follower suggestions, its probably because theyre linked to abuse and spam. (Twitter recently started blocking all users with Elon Musk in their display name, because Musk fans fell for scam tweets from fake Musk accounts. Again, why dont they use this on the Nazis?) So gee, maybe prominent Republicans need to stop encouraging abusive behavior!

But then things got confusing when a Twitter bug temporarily blocked a lot of accounts from being auto-suggested in search results. Twitter says this no one got blocked from normal search results. But to be fair to the complainers, auto-suggest matters a lot more on Twitter, where usernames can be hard to remember. Auto-completing usernames is more immediately noticeable than auto-completing words in a Google search.

But this impact was not limited to a certain political affiliation or geography, says Twitter. Some Democratic politicians were not properly showing up within search auto-suggestions as result of this issue. And most accounts affected had nothing to do with politics at all.

Again, if they were lying, that would be very out of character. If the company wants to punish right-wingers, it has many more effective ways to do so. Instead the company avoids punishing politicians accounts even for straightforward violations. But breaking the site with a bug is in character.

But this article wont convince some people, who interpret everything as a conspiracy against them, partly because they dont understand how the world works. Recently, Republican celebrity and former Milwaukee County sheriff David Clarke temporarily took his account private. You cant retweet a private account. But Clarkes followers immediately tweeted that Clarke, who brags when Twitter doesnt ban him for threatening violence, had been shadowbanned.

Crying shadow ban! is an old complaint from people who want more attention, especially extremists. They use it as an excuse when people arent listening to them, because they refuse to accept that everyone is just over their shit. A 2011 Urban Dictionary definition for shadowban includes this satirical example sentence: Ive been posting right-wing crap all over the forum, but no one is biting. I think Ive been shadowbanned.

So dont worry about getting shadow banned. But if you dont want to get de-prioritized in search results, consider being less of an abusive pain in the ass.

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What Is Shadow Banning on Twitter? - Lifehacker