WikiLeaks’ Julian Assange: NSA critics got lucky because agency had no PR strategy

Though the WikiLeaks founder and critics like Edward Snowden were forced into exile, they took advantage of the previously silent NSA's lack of experience at spinning public opinion, Assange told SXSW.

WikiLeaks founder Julian Assange, speaking by Skype at SXSW today.

AUSTIN, Texas -- National security reporters are a new kind of political refugee, but for the first time they've had an extremely powerful opponent without an effective public relations strategy.

Those were two of the main points delivered by WikiLeaks founder Julian Assange during a teleconference interview at South by Southwest today.

Assange, speaking over Skype from the Ecuadorian Embassy in London, said that while the Internet had, over the last few years, been co-opted by the US National Security Agency, the Pentagon, and other government organizations in what could amount to the "most aggressive form of state surveillance" ever created, critics had in some ways gotten lucky.

In the past, Assange said, the NSA had run a public relations strategy that relied on radio silence, to essentially not exist. But, he said, it appears the intelligence agency was not prepared for the worldwide outcry that resulted from the release by former NSA contractor Edward Snowden of documents revealing the organization's massive surveillance efforts. "The Pentagon has [always had] that strategy of trotting out soldiers wrapped in flags trying to demonstrate bravery, but the NSA didn't have that strategy," Assange said. "We got lucky, because we ended up with an opponent that didn't have a PR strategy."

What that's meant, he suggested, is that while the NSA has almost certainly not curtailed its surveillance actions, it has come under much brighter scrutiny than ever before, with substantial coverage of what it does, and intense criticism both at home and abroad. And that, though change may be slow, can only be a good thing.

To be sure, many of the leading voices in the community of critics of national-security surveillance have had to run from prosecution. Assange, for example, has been forced to hole up in the Ecuadorian Embassy in London for nearly two years to avoid prosecution. Similarly, Snowden is in exile in Russia, and four other vocal critics, Glenn Greenwald, Jacob Applebaum, Sarah Harrison, and Laura Poitras are all living outside the United States and Britain. Greenwald is in Brazil, while Applebaum, Harrison, and Poitras are all living in Berlin.

Those critics have lost much of their personal freedom, at least insofar as where they live and work, and as such have become what Assange called "a new type of [political] refugee."

In addition to Assange, both Snowden and Greenwald will be speaking to SXSW by teleconference.

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WikiLeaks' Julian Assange: NSA critics got lucky because agency had no PR strategy