Elon Musk Thinks that Artificial Intelligence Will Be ‘Vastly Smarter’ Than Humans in 5 Years – News18

File photo of Tesla CEO Elon Musk. (Image credits: Reuters)

Tesla and SpaceX CEO Elon Musk has claimed that Artificial Intelligence will be 'vastly smarter' than any human and would overtake us by 2025.

"We are headed toward a situation where AI is vastly smarter than humans. I think that time frame is less than five years from now. But that doesn't mean that everything goes to hell in five years. It just means that things get unstable or weird," Musk said in an interview with New York Times over the weekend.

This is not the first time that Musk has shown concern related to AI. Back in 2016, Musk said that humans risk being treated like house pets by AI unless technology is developed that can connect brains to computers.

He even described AI as an 'existential threat' to humanity.

"I think we should be very careful about artificial intelligence. If I were to guess like what our biggest existential threat is, it's probably that,'' he said.

However, Musk helped found the artificial intelligence research lab OpenAI in 2015 with the goal of developing artificial general intelligence (AGI) that can learn and master several disciplines.

Recently, OpenAI released its first commercial product, a programme to make use of a text-generation tool that it once called too dangerous.

It has the potential to spare people from writing long texts. Once an application is developed on the basis of the programme, all they need to give is a prompt.

OpenAI earlier desisted from revealing more about the software fearing bad actors might misuse it for producing misleading articles, impersonate others or even automate phishing content.

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Elon Musk Thinks that Artificial Intelligence Will Be 'Vastly Smarter' Than Humans in 5 Years - News18

First Comstech exhibition of artificial intelligence to commence on August 4 – The News International

First Comstech exhibition of artificial intelligence to commence on August 4

Islamabad: The purpose of the 1st Comstech Showcasing of Artificial Intelligence and IoT Products and Services: AI and IoT for Pakistan, is to foster interest in Science, Technology, and Innovation and to popularize the field of artificial intelligence among the youth of Pakistan, stimulating their interest in the sphere of innovation, and in high-tech areas of technology.

This national exhibition will be a unique platform for innovators, technology developers, and service providers, who are eager and ready to share experience and professional skills with end users to appreciate the importance of this field and foster linkages for development in national economic growth, informed Prof. Dr. M. Iqbal Choudhary, while addressing a press briefing on the 1st Comstech Showcasing of Artificial Intelligence and IoT Products and Services: AI and IoT for Pakistan, to be held on August 4 to 5, 2020 at Comstech Secretariat Islamabad, is being organised by Comstech, CARE (Pvt) Ltd., MoST and MoITT.

The national showcasing is designed to promote projects and innovations in the realm of AI and allied technologies. It is a showcasing of next generation technologies, solutions and strategies from all over Pakistan, to provide an opportunity to explore and discover the practical and successful implementation of AI and allied technologies in Pakistan. The event will provide the opportunity to network with relevant ministries, industry R&D organizations, academia, strategic organizations and peers. This two-day event will be open for the general public and potential customers to visit, Coordinator General, Comstech informed.

Artificial Intelligence is the most promising field in the next generation Information Technology and has the potential to boost the national economy in several areas, and enhance exports to many folds. Countries around the globe are strategising to take maximum benefit from AI, Dr. Iqbal mentioned. Under the patronage of the President of Pakistan, Pakistan is emerging as a major global player in this technology by aligning with the global future demands, training its human resource with valuable skills in IT, providing enabling environment to boost digital economy, increasing IT exports, and assisting in the creation of knowledge based jobs, noted by Coordinator General, COMSTECH.

The Coordinator General Comstech, Prof. Dr. M. Iqbal Choudhary on behalf of the organising committee, invited the general public to visit this mega event. Thirty organizations from public and private sectors will display their products in diverse sectors including agriculture, health, and automation, informed Mr. M. Aamir, Project Director, CARE, while addressing the briefing.

There is a great potential in Pakistan to excel, we have talent, we have hardworking human resources, we just need to synergize our efforts, start joint initiatives and showcase results, stressed Dr. Tariq Masood, Adviser MoST. He appreciated COMSTECHs efforts in this regard.

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First Comstech exhibition of artificial intelligence to commence on August 4 - The News International

Global Open Source Software Market Expected to Reach Highest CAGR by 2025 Top Players: Intel, Epson, IBM, Transcend, Oracle, Acquia – Research…

Mindfully drafted research offering is in complete sync with the current ongoing market developments as well as challenges that together render tangible influence upon the holistic growth trajectory of the Global Open Source Software market . This coherent research report is an amalgamation of all relevant data pertaining to historic and current market specific information that systematically decide the future growth prospects of the Open Source Software market.

This report is well documented to present crucial analytical review affecting the Open Source Software market amidst COVID-19 outrage. The report is so designed to lend versatile understanding about various market influencers encompassing a thorough barrier analysis as well as an opportunity mapping that together decide the upcoming growth trajectory of the Open Source Software market.

This well-researched, thoroughly compiled research output, demonstrating key developments, prominent growth triggers as well as an efficient, ready-to refer market synopsis also demonstrates a concrete picture of various influences and international research tools that research experts have incorporated to gauge the actual pulse of the Open Source Software market.

The study encompasses profiles of major companies operating in the Open Source Software Market. Key players profiled in the report includes:IntelEpsonIBMTranscendOracleAcquiaOpenTextAlfrescoAstaroRethinkDBCanonicalClearCenterCleversafeCompiereContinuent

This section of the report further aims to enlighten report readers about the decisive developments and catastrophic implications caused by an unprecedented incident such as the global pandemic that has visibly rendered unparalleled implications across the Open Source Software market.

Access Complete Report @ https://www.orbismarketreports.com/global-open-source-software-market-size-status-and-forecast-2019-2025?utm_source=Puja-2

By the product type, the market is primarily split into SharewareBundled SoftwareBSD(Berkeley Source Distribution)

By the end-users/application, this report covers the following segments BMForumphpBBPHPWind

Following further, report readers are also presented with thought provoking details and influential ideas that lend an overall reference point about the competitive landscape. Moving forward, report readers are also presented with a unique portfolio presentation that houses minute details about prominent market players with an elaborate reference to their recent market activities in a bid to secure their footing despite cut-throat competition in the aforementioned Open Source Software market.

Global Open Source Software Geographical Segmentation Includes: North America (U.S., Canada, Mexico) Europe (U.K., France, Germany, Spain, Italy, Central & Eastern Europe, CIS) Asia Pacific (China, Japan, South Korea, ASEAN, India, Rest of Asia Pacific) Latin America (Brazil, Rest of L.A.) Middle East and Africa (Turkey, GCC, Rest of Middle East)

As the report makes further progress, it unveils a real-time scenario of the market, besides also shedding substantial light on other historical developments that had influenced sustainable revenue flow in the Open Source Software market. The report allows its readers to gain optimum cues about the market progression such that players can well comprehend potential opportunities as well as persistent challenges and probable threats in the Open Source Software market.

Some Major TOC Points: Chapter 1. Report Overview Chapter 2. Global Growth Trends Chapter 3. Market Share by Key Players Chapter 4. Breakdown Data by Type and Application Chapter 5. Market by End Users/Application Chapter 6. COVID-19 Outbreak: Open Source Software Industry Impact Chapter 7. Opportunity Analysis in Covid-19 Crisis Chapter 9. Market Driving ForceAnd Many More

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There are no exceptions to the First Amendment, even in a pandemic – Independent Women’s Forum

A few weeks ago, theTexas Supreme Courtmade headlines by warning state officials that there was not, in fact, a pandemic exception to the United States Constitution. This past week, however, the U.S. Supreme Court seemed to create one. In anorderthat surprised even theliberals atVox, the Supreme Court blessed a Nevada law that preferences casinos over churches. The decision has no basis in First Amendment law and establishes a worrisome precedent for government overreach in times of crisis.

Located in Dayton, Nevada, Calvary Chapel is a small, rural church that wishes to host worship services for about 90 congregants, which is 50% of its fire-code capacity. Calvary Chapels reopening plans are more than compliant with state and CDC requirements. A limited, 45-minute service (half the normal length), one-way entrance and exit footpaths, six-feet of separation between families, a prohibition on passing items, and sanitization between services are just some of the measures proposed by Calvary Chapel.

Yet Nevada forbade Calvary Chapel from opening its doors. In a breathtaking assertion of governmental power premised on COVID-19, Gov. Steve Sisolak (a Democrat) issued a directive that severely constrains church attendance. No church, synagogue, mosque, or other place of worship may admit more than 50 persons no matter the building capacity or safety measures employed.

The fact that these restrictions do not apply to casinos, gyms, bowling alleys, restaurants, or bars should have madeCalvary Chapel Dayton Valley v. Sisolakan easy case. It isblackletter lawthat strict scrutiny applies to government restrictions on religious exercise that are not neutral and of general applicability. If the Free Exercise Clause means anything, it means government may not single out the religious for disfavored treatment. Yet, that is precisely what Nevada has done. While limiting church attendance to 50 people, Nevada allows the casino down the street to admitthousandsof people, up to 50% of their maximum capacity.

Further, casinos are not the only venues that are treated more favorably than churches. Other commercial interests, such as bars, gyms, and restaurants, may also operate at 50% capacity. In fact, tournament bowling alleys in Las Vegas seat hundreds of spectators, and like casinos, can admit up to 50% of capacity. State guidelines provide that groups of up to 50 people may sit together in bowling alley grandstands. Meanwhile, the synagogue down the street is limited to 50 total worshippers.

On Friday, in aone-sentence orderthat contains not a word of explanation, a sharply divided 5-4 Supreme Court denied Calvary Chapels application for an injunction restraining the state of Nevada from enforcing its 50-person limit on religious services.

Justices Samuel Alito, Brett Kavanaugh, and Neil Gorsucheach authored a dissentarguing that Nevadas reopening plan discriminated against religious services in violation of the First Amendment.

As Alito explained, a public health emergency does not give public officials carte blanche to disregard the Constitution for as long as the medical problem persists. Rather, officials are required to craft policies that account for constitutional rights.

This principle is hardly new. In 1866, at the height of the Civil War, the Supreme Court heldthat the Constitution may not be modified in times of crisis. Rather, our founding charter applies at all times and under all circumstances. Indeed, the court could not think of any other doctrine involving more pernicious consequencesthan that any of its provisions can be suspended during any of the great exigencies of government.

If only the current Supreme Court would return to this view. As Gorsuch explained, the world we inhabit today, with a pandemic upon us, poses unusual challenges. But there is no world in which the Constitution permits Nevada to favor Caesars Palace over Calvary Chapel.

All is not lost, however. Although Calvary Chapel will not receive its injunction, the courts still have a chance to consider the case on the merits and to ensure that the First Amendments protections apply at all times and in all circumstances.

Erin Hawley is a senior legal fellow at Independent Womens Law Center and a former clerk to Chief Justice John Roberts of the Supreme Court of the United States.

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There are no exceptions to the First Amendment, even in a pandemic - Independent Women's Forum

Freedom of speech is a right, but is there a line drawn for teachers – MyFoxZone.com KIDY

West Texas school districts have their own way of dealing with how to balance freedom of speech on social media.

SAN ANGELO, Texas Getting our thoughts out has never been easier. With the use of social media, freedom of speech is at the palm of your hands.

With every tweet, post and snapchat a person can use it as a platform to voice opinions.

Many say freedom of speech doesnt mean freedom from consequences.

Earlier this week, a story from Colorado said a teacher was facing dismissal for her comments on her personal social media account.

Does the First Amendment apply to everyone? What about teachers in the community who may have taught students about the First Amendment? Its a very fine line that school districts in West Texas have to address daily.

Christoval High Principal John Choate said the rules have not changed, and social media for teachers is no exception.

"The way the laws are written, the way all the regulations regarding teachers use of digital communication with students, it's really the same," Choate said. "They're under the same expectation that they would be in person."

The Christoval Independent School District is not the only school district trying to police the use of social media without infringing on the First Amendment.

Brownwood Independent School District Director of Human Resources Doug Bonsal referred all questions to the districts employee handbook.

The handbook states "All district employees should perform their duties in accordance with state and federal law, district policies and procedures and ethical standards."

According to the Texas Education Agency, it means the Texas educator should be maintaining the dignity of the profession, shall respect and obey the law, demonstrate personal integrity and exemplify honesty.

Choate does not have the time to police the social media pages of his teachers, and he respects his teachers right to use the First Amendment to post what they want. However, if the post brings negative attention to student, or the school that is where Choate draws the line.

"If a teachers statements or an educator statements on social media constitutes hatred towards these students protected status then it would be a problem," Choate said.

If a problem such as that were to occur, Choate and the CISD administration would have to investigate and act accordingly. Choate encourages everyone to exercise the First Amendment, but when it comes to social media, use whatever you put out there it is hard to take down, and to make sure you are mindful before hitting send.

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Freedom of speech is a right, but is there a line drawn for teachers - MyFoxZone.com KIDY

Heather Sundahl and Lisa Rampton Halverson: Lee used to stand against presidential ‘overreach’ – Salt Lake Tribune

Over the course of his career, Sen, Mike Lee, R-Utah, has consistently voiced a principled opposition to political overreach. A search of the senators website provides 61 results calling out executive or federal overreach. In 2013, Lee said, We now see how determined the president is to expand the power of the federal government and his willingness to use that power to harm the country to get what he wants. Congress cannot allow this to stand.

It is unsurprising that these concerns were voiced when the executive was on the other team. But Lee also spoke up when President Trump attempted an emergency declaration to siphon funding to his border wall. Lee repeated themes he had championed during the Obama administration, declaring, Executive overreach and abdication of Congresss constitutional powers is neither a Republican nor Democratic issue; neither a liberal nor a conservative one. Its an American one.

The leaders of Mormon Women for Ethical Government agree: Executive overreach is an American issue. We believe the years spent honing his expertise during the Obama administration should help the senator lead Congress in protecting Americans rights now. Under President Trump, the executive branch has regularly and repeatedly exercised overreach to the detriment of Americans national representation, constitutional protections, and First Amendment freedoms. Lees previous denunciations of such overreach are as critical today as they were previously.

In critique of Obamacare, Lee said, What power the government has, it will use and misuse to advance its own interests, even if that means punishing the American people along the way. However, Lee remains silent as Trump defies the law to advance his own agenda. Although the Constitution explicitly says congressional districts must be based on the whole number of persons, and multiple federal laws and the Supreme Court have upheld this interpretation, Trump recently signed a memorandum to prevent undocumented migrants from being counted in the decennial U.S. census. Ramifications go beyond red or blue redistricting: The census impacts planning and funding for schools, roads, and emergency services. This overreach advances partisan interests while punishing the American people along the way.

Even if Trump knew that his [decree] lacked legal authority, The National Review opined, he could get away with it for the length of his presidency. For the president to intentionally enact decrees known to be unconstitutional would be egregious executive overreach.

Particularly worrisome is the use of unidentified federal forces to disperse protesters. After Trump declared himself your president of law and order and demanded governors deploy National Guard units and dominate the streets, troops scattered peaceful protesters in Lafayette Square for a Trump photo-op at St. Johns Church. In Portland, federal forces have arrested and removed protesters. David Graham of The Atlantic noted, For decades, conservative activists and leaders have warned that jackbooted thugs from the federal government were going to come to take away Americans civil rights with no due process and no recourse. Now theyre here but theyre deployed by a staunchly right-wing president with strong conservative support.

Senator, as you have in the past, demand that the executive respect both the rule of law and the unalienable rights of every American. Your previous actions lead us to expect this of you. To abandon your duty violates multiple Principles of Ethical Government.

Again stand against executive overreach and for Americans well-being, our First Amendment freedoms and the Constitution that protects us all.

Lisa Rampton Halverson is the senior director of education for Mormon Women for Ethical Government.

Heather Sundahl is an op-ed writing lab advisor for the organization. Both women live in Utah.

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Heather Sundahl and Lisa Rampton Halverson: Lee used to stand against presidential 'overreach' - Salt Lake Tribune

Blockchain and how it can change construction – Geospatial World

Blockchain has had a short but fascinating history. Though the general concept of the technology was outlined a few decades ago, it has only been in practice for a handful of years. And over the span of that briefhistory of blockchain, the defining achievement has undoubtedly been facilitating the launch of cryptocurrency. In this article, lets understand blockchain and how it can change construction.

Blockchain technology functions as a digital ledger that verifies, conducts, and keeps records of digital transactions. It is only via a system of this nature that bitcoin and now dozens (if not hundreds) of other cryptocurrencies can exist. These currencies are purely digital, and the blockchain essentially serves to make them legitimate, helping to establish their value and in a sense serving as a marketplace for their activity.

The initial idea was that bitcoin and other cryptocurrencies would become everyday alternatives to what we might refer to as ordinary money. This hasnt exactly panned out, though there are certainly ways to spend or transfer cryptocurrency via blockchain transactions. What weve really seen, though, is how quickly blockchain-related concepts can evolve. Even with regard to cryptocurrency specifically, one can argue that investment is now a more important function on the blockchain than actual spending.

Also Read: Benefits of Blockchain in IoT

Today, its common practice tobuy or sell cryptocurrencyas a means of investment. There are ways to do this without actual direct transactions, such a through CFD or futures trading. For the most part though, cryptocurrency trading occurs over the blockchain, with quantities of different assets being bought and sold in an attempt at financial gain. This alone shows how quickly and profoundly blockchains purpose can evolve, even with regard to cryptocurrency. In a matter of years, it has advanced beyond being a digital ledger, and is now effectively a trading platform as well.

Even as this change has happened in the cryptocurrency world though, the blockchain has evolved to suit other purposes as well. At this point in fact, there are numerous industries that are beingdisrupted by blockchain, including banking, real estate, healthcare, and others. And one more industry that doesnt always get as much attention, but which will absolutely be changed by blockchain, is construction.

Upon first thought, especially if you arent particularly familiar with blockchain, this might sound like an odd fit. We think of construction as a very hands-on industry with little to do with the digital world, and thus it doesnt naturally come to mind as a fit for blockchain disruption. The reality, however, is that there is a lot about this industry that blockchain might be more or less ideally suited for.

Also Read: How can unmanned flights be monitored with the help of blockchain

One article on this topic looked into blockchains potential toimpact constructionand pointed out some of the factors that could make the technology particularly useful. The article highlighted contractual processes and paperwork relating to building codes, safety regulations, and project management to say nothing of inventory control and any and all involved transactions. All of these things are vital to real estate projects, and all of them, in theory, could be moved to the blockchain. There, they would be at least partially automated, and its likely that a great deal of time would be saved (and hassle avoided).The basic idea here is that blockchain tech can be used to perform cause-and-effect functions. So, for example, a construction company can input a function that transfers funds to a supplier when the company receives material; it might organize agreements regarding safety and regulation to be digitally catalogued once all involved parties have signed. From these examples, you can begin to see how any number of necessary functions in a standard construction project might be made more exact and more efficient via the blockchain.

For the most part, this disruption hasnt quite taken effect just yet. With blockchain tech continuing to spread into new industries though, and with such clear potential benefits, construction is a likely candidate to integrate the tech in the near future.

Also Read: 3 quick benefits of using blockchain in the current healthcare system

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Blockchain and how it can change construction - Geospatial World

Chainalysis Introduces New Website, Market Intel, which gives Digital Asset Managers and Regulators Access to Meaningful Insight about Crypto Activity…

Leading blockchain analysis firm, Chainalysis, which recently secured $49 million in capital through a Series B round, announced on July 27, 2020, that it has launched Market Intel, its newly designed website for asset managers and regulatory agencies. The new site may be used to gain access to live data and insights on cryptocurrency transactions, and also the health and growth of the digital asset markets.

As mentioned in a release shared with Crowdfund Insider:

Market Intel is powered by Chainalysiss proprietary data, which the company has been systematically collecting and linking to real world entities since 2014.

Jonathan Levin, Co-Founder and Chief Strategy Officer, Chainalysis, said that the company was established to help financial service providers and world governments with gaining access to trusted data sources. Chainalysis aims to help financial institutions and regulators feel comfortable with cryptocurrency so that these alternative assets can achieve mainstream adoption.

Levin explained that Market Intel is the next logical step in realizing Chainalysis vision. He added the company aims to help asset managers and regulators by providing metrics and context for cryptocurrency transactions.

Chainalysis focuses on assisting its customers with leveraging the transparency of public blockchains so that they can make more informed, data-driven decisions about why and how to invest in cryptocurrencies and ensure the markets function safely and efficiently, Levin noted.

Financial crime and compliance professionals frequently use Chainalysis on-chain data, which aims to offer detailed insight into cryptocurrency activity that is conducted on the blockchain, in order to identify and investigate potentially fraudulent and illicit transactions.

As mentioned in the announcement:

Market Intel harnesses the same trusted dataset to provide insight into economic activity. While roughly $10 billion of cryptocurrency was transferred on-chain for illicit purposes in 2019, about that same amount is transferred on-chain every week for investment and trading.

Philip Gradwell, Chief Economist, Chainalysis, believes that decentralized cryptocurrencies are on their way to becoming a mainstream asset class, however, fund managers and regulatory authorities require reliable data and insight into whats really taking place in the crypto markets to meaningfully invest and effectively oversee the space,

Gradwell added:

With Market Intel, were leveraging our unique dataset to give an accurate and complete description of the real world use of cryptocurrencies, rather than providing partial, noisy data or focusing on technical blockchain metrics.

Chainalysis Market Intel offers daily on-chain metrics on cryptocurrency trading, demand, supply, generation, and the potential risk of cryptos. The software aims to identify what it considers the most important daily changes.

As noted in the release:

Insights include how much cryptocurrency is flowing to and from exchanges, how and where in the world cryptocurrency is moving, how long supply is held, the percentage of new assets going to exchanges, the percentage of transaction volume related to illicit activity, and more.

Market Intel is currently available only in beta mode for free. It allows users to access key metrics and insights on the Bitcoin (BTC), Ethereum (ETH), Tether USDT (on Bitcoin and Ethereum), Bitcoin Cash (BCH), and Litecoin (LTC) blockchains. Chainalysis said it will be introducing improvements and other features in the future.

The blockchain analysis firm is also introducing the weekly Market Intel Report, which is an email summary of the most important on-chain events and trends in cryptocurrency, focusing on their short-term implications for cryptocurrency markets and the long-term evolution of cryptocurrencies as an asset class.

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Chainalysis Introduces New Website, Market Intel, which gives Digital Asset Managers and Regulators Access to Meaningful Insight about Crypto Activity...

Trump Jr. bashes Twitter over suspension: ‘This never happens to … the left. It only hurts conservatives’ – Fox News

Donald Trump Jr. joined "Tucker Carlson Tonight" Tuesday to respond to the 12-hour suspension of his Twitter account after he posted a video featuring doctors endorsing the use ofanti-malarial drug hydroxychloroquine to treat coronavirus.

"I've been saying this for a longtime," the presidents eldest son told host Tucker Carlson. "I wrote my first bookabout justice andcensorship comingfrom the big tech giants from California -- as homogenous a group as you couldpossibly imagine. If they are censoring myaccount, they are censoringothers and they've been tryingto do this for a while.

"I've been talking about the deplatforming, that demonetization of people that are preaching conservative values," Trump Jr. added, "because you have to note, thisnever happens to someone sayingsomething that benefits theleft.It only hurts conservatives."

Trump Jr. said he wasn't endorsing the claims in the video, but labeled it a "must-watch" because it ran contrary to a narrative "they've been force-feeding us for a little while." He went on to accuse Twitter of hypocrisy for censoring his tweet while Chinese officials are able topost "disinformation" about the coronavirus with no consequences.

"Because I have a large platform,I'm canceled," Trump Jr. added."You know who else got thrown outof Twitter for the same offense?Sidney Powell, who happens to beMichael Flynn's attorney andsomeone who has been sticking itto the left."

Carlson chimed inthat the issue must be fixed through federal legislation.

"If I see anotherRepublican officeholder backedby Google and the Chamber of Commerce lecture me that it'snot really censorship becausethe government isn't doing it, I'mgoing to go bananas," the host said.

CLICK HERE TO GET THE FOX NEWS APP

The president's son concluded the interview by knocking House Judiciary Committee Chairman JerroldNadler, D-N.Y., for reminding Republicans on the committee to wear their masks even as his hung below his face.

"This is typical Democrat," Trump Jr. said,"doas I say and not as I do."

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Trump Jr. bashes Twitter over suspension: 'This never happens to ... the left. It only hurts conservatives' - Fox News

inPowered Selected by ANA as Winner of ‘Best Use of AI/Machine Learning’ Category at 2020 B2 Awards – PRNewswire

SAN FRANCISCO, July 28, 2020 /PRNewswire/ --inPowered, the AI platform delivering business outcomes with content marketing, was awarded the top honors for the "Best Use of AI/Machine Learning" categoryat the 2020 Association of National Advertiser's B2 Awards. This marks the first time that inPowered has received this accolade from the ANA, one of the most highly regarded organizations within the advertising and marketing space.

The entry, titled "Content Marketing has an ROI Problem & AI Can Solve That," discussed the current pain point surrounding measurement and ROI that continues to frustrate marketers. inPowered has challenged the industry standard of evaluating success based off "CPC" or "CPM" by inventing a new content economy to measure KPIs; one that concentrates on consumer engagement versus clicks and impressions. Powered by an artificial intelligence (AI) engine, inPowered's proprietary technology doesn't optimize for clicks but instead for interactions that last a minimum of 15 seconds with each piece of content. This focus on authentically engaged users allows data collected from the technology to guide consumers towards post-click engagement and next-action business outcomes; resulting in a digital funnel entirely optimized for achieving real results and establishing concrete key performance indicators at the lowest cost per engagement.

"Since inception our mission has been to deliver real business outcomes with content marketing, as opposed to the vanity metrics like clicks and impressions that come from display advertising," said Peyman Nilforoush, CEO and Co-Founder at inPowered."This award from the ANA highlights the enormous opportunity for brands to achieve real ROI with content marketing by utilizing AI-powered content distribution, instead of DSP's or ad-network buys that result in expensive costs per visit, low times on-site and high bounce rates from un-engaged users."

The Association of National Advertisers had their biggest year yet with submissions for the 2020 B2 Awards, receiving hundreds of entries across more than three dozen categories. As the largest & oldest marketing organization in the United States, the ANA's mission is to drive growth for marketing professionals, brands and businesses, and for the industry as a whole. "B2B marketing is a cornerstone of our industry, and these awards honor the best and the brightest in the business," said Bob Liodice, Chief Executive Officer at the ANA.

ABOUT INPOWERED:

inPowered is the AI platform built to deliver business outcomes with content marketing. Using inPowered's artificial intelligence-powered technology, brands are able to increase the ROI of their content marketing initiatives by optimizing advertising spend towards the lowest cost across channels; as well as placing calls to action at optimized times to convert already-engaged audiences into tangible business outcomes. The company was founded in 2014 by Peyman Nilforoush and Pirouz Nilforoush after selling their previous company to Ziff Davis. http://www.inpwrd.com

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Chelsea Waite, Director of Communications(415) 968-9859[emailprotected]

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inPowered Selected by ANA as Winner of 'Best Use of AI/Machine Learning' Category at 2020 B2 Awards - PRNewswire