Content Intelligence Market
The sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Content Intelligence Market. The growth sectors of the Content Intelligence Market are identified with precision for a better growth perspective.
According to MRFR analysis, the global content intelligence market was valued at USD 280.8 million in 2018 and is expected to reach USD 2,653.2 million by 2025 growing at a CAGR of 33.2% during the forecast period. Factors driving the growth of the market include surge in the adoption of enterprise content management (ECM) systems and increasing demand for analytical solutions to identify the target audience and increase the conversion rate of marketers. Additionally, growing demand for personalized content services to improve the customer experience is one of the revenue-generating pockets in the content intelligence market during the forecast period.
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The global content intelligence market has been segmented based on component, deployment mode, organization size, end user, and region.
By component, the global content intelligence market has been bifurcated into solution and service. Furthermore, based on service, the content intelligence market has been subdivided into professional services and managed services. The professional services segment has been categorized into content engineering services, content strategy services, and other support services. The solution segment accounted for the larger market share in 2018. The market growth is attributed to increasing demand for analytical solutions to improve customer experience. On the other hand, the services segment is anticipated to exhibit the higher CAGR during the forecast period.
By deployment mode, the market has been segmented into cloud, on-premise, and hybrid. The cloud segment is presumed to be the largest segment in the market owing to the availability of seamless cloud-based solutions that can be easily integrated with systems and mobile devices. However, the hybrid segment is expected to register then highest CAGR during the forecast period; the market growth is attributed to a secured mode of content operations.
Based on end user, the global content intelligence market has been categorized into BFSI, education, healthcare, government, manufacturing, IT and telecommunication, media and entertainment, and others. The BFSI segment accounted for the largest market share in 2018 owing to the rising adoption of automated content-centric processes in financial services. However, the media and entertainment segment is presumed to register the highest CAGR during the forecast period.
Regional Analysis
By region, the global content intelligence market has been segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. North America accounted for the largest market in 2018 owing to the presence of a number of vendors and early adoption of AI and ML-based content solutions.
Europe gained the second spot in the content intelligence market due to the increasing number of startups offering content analytics solution in Western and Central Europe and adoption of robotic process automation solution that enables the enterprises to determine the target customers and improve the conversion rate for business growth.
Key Players
The key players in the global content intelligence market are OpenText (Canada), Socialbakers (Prague), Atomic Reach (Canada), M-Files (Finland), Content Insights (US), Knotch (US), OneSpot (US), Abbyy (Russia), Curata, Inc (US), BuzzSumo (UK), Concured (UK), Acrolinx GmbH, (Germany), Adobe (US), TrackMaven, Inc. (US), Conductor (US), Vennli (US), Persado (US), Ceralytics (US), Idio Ltd (UK), and Smartlogic (US).
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