Forbes | Pepsi Just Showed Us Why Authenticity Isn't Just A Buzzword Forbes The ad drew criticism almost immediately for being disingenuous and trivializing the Black Lives Matter movement. ... When done well, celebrity endorsements can catapult a brand into the zeitgeist and create infinite consumer loyalty, notes Rieckhoff. |
Excerpt from:
Pepsi Just Showed Us Why Authenticity Isn't Just A Buzzword - Forbes
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