GameStops Tumult Lives On With $6.4 Billion Roller Coaster Trip – Yahoo Finance

(Bloomberg) -- GameStop Corp. is ending the week lower than where it started, even after retail investors refused to let go of their commitment to the stock following an earnings-related selloff.

Investors were quick to get over GameStops 12th consecutive quarter of slowing sales and managements decision to not take questions on its earnings call on Tuesday, despite warnings from most Wall Street analysts. On Thursday, shares erased the earnings-led slump. More than $6.4 billion in market value was whipsawed from Mondays intraday high of $210.36 to a bottom of $118.62 on Wednesday.

That tumultuous ride lived on as the week drew to an end. The stock initially jumped as much as 19% on Friday before erasing gains to fall as much as 11%. After swinging between gains and losses the stock dipped to cap off a 9.6% drop in five days, its second straight losing week. The shares are up 861% so far this year compared to a 5.8% gain for the S&P 500.

GameStop bulls are leaning into activist investor and board member Ryan Cohens ongoing shakeup. Cohen has become a cult-like figure for investors populating social media platforms like Twitter and Reddit, and his push to turn the retailer into a tech giant has amassed hordes of eager traders.

Analysts warned that fundamentals matter little for investors and the companys overhaul faces considerable challenges.

The turnaround story will be extremely difficult for GameStop to deliver on and right now shares are acting like they have already been successful, said Edward Moya, senior market analyst at Oanda. The GameStop stock party is lasting longer than anyone expected, but eventually should trade sub-$100 a share.

Total trading volume during Thursdays rebound topped the cumulative activity seen in the three-day selloff, meaning investors who were eager to buy the dip and trade on the way up were far greater than the sellers looking to cash out or short the stock after earnings. The retail traders who love to talk up their diamond hands cheered as the company continued to make changes to its board and bring in industry veterans to help reshape the business.

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Other stocks that have captivated retail traders were also choppy Friday after snapping losing streaks alongside GameStop. AMC Entertainment Holdings Inc. slumped 6.4%, reversing an initial jump of 5.4%, while headphone maker Koss Corp. sank 18%.

The group of meme stocks have continued to be unloved by Wall Street analysts who cover the companies. GameStop is not recommended by any analysts and has three holds and four sell ratings -- with the average price target implying a 75% drop. While AMC has no buys, five holds, and four sell ratings and an average 12-month target thats two-thirds below Fridays level.

Wedbush analyst Michael Pachter, who rates GameStop at underperform, said in an email that the lack of a question-and-answer portion during its earnings call was a bad look.

However, at least one GameStop analyst boosted her price target to stand out from a sea of skeptics. Jefferiess Stephanie Wissink, who rates the stock at hold, raised the firms price target to a Wall Street-high $175 from $15, citing an ability to rival digital peers if its transformation is successful.

Changes in leadership at the board, executive, and operational levels are signals of a full reimagining of GameStops enterprise model, Wissink wrote in a March 24 report. She noted that shares are subject to volatility beyond fundamentals.

It is worth noting that the Grapevine, Texas-based retailer has been considering whether it should should sell new shares and possibly increase the size of a current program to sell stock at prevailing market prices. The company signed a deal in December with Jefferies to sell as much as $100 million in stock, according to a filing. However, that agreement was reached when shares were worth less than 10% of their current value. A spokesperson for Jefferies didnt respond to a request for comment.

(Updates share movement throughout.)

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GameStops Tumult Lives On With $6.4 Billion Roller Coaster Trip - Yahoo Finance