While Digi-Capitals AR/VR Analytics Platform tracked over $4 billion AR/VR investment last year, virtual and augmented reality investment dropped in Q4 2019 and Q1 2020 in terms of both deal volume (i.e. number of deals) and deal value (i.e. dollars invested). The first quarter of this year saw AR/VR investment volume (again, number of deals) at a quarterly level last seen back in 2013. In the context of COVID-19s impact on all startup investment (not just AR/VR), this looks like it might be the start of at least a medium-term trend.
It is too early to tell whether the peaks of AR and VR investment from recent years might return after the coronavirus crisis has reached a resolution. What could be needed for that to happen is a VC catalyst on the scale of the Facebook/Oculus deal, which in many ways sparked the current virtual and augmented reality market. A potential catalyst could be Apple entering the smartglasses market in late 2022, but as previously discussed only Tim Cook and his inner circle know if and when that might happen.
AR/VR investment volume (number of deals) declined significantly in the last 2 quarters. Total quarterly investment volume in Q1 2020 was at a similar level back in Q4 2013, before VC interest in the current wave of AR/VR was sparked by Facebook acquiring Oculus. Categories with the highest volume of deals in the last 12 months to Q1 2020 were AR/VR tech, education, games, enterprise, medical and smartglasses. All other categories had fewer deals in the last 12 months.
The largest number of investments by stage in the last 12 months to Q1 2020 in order were Seed, Series A, Grants, Series B and Accelerator. All other stages saw fewer deals.
As above, AR/VR investment value (dollars invested) dropped significantly in the last 2 quarters, with Q1 at a level similar to Q3 2015. Again, the impact of COVID-19 on the wider tech investment market appears to indicate at least a medium-term trend. AR/VR tech and social categories each raised the largest amounts in the last 12 months to Q1 2020, with smartglasses, location based entertainment, games, photo/video and lifestyle categories also significant. Other categories also saw investment, but at a lower level.
Apart from post-IPO equity raised by Snap, the highest value investment stages for AR/VR in the last 12 months to Q1 2020 were in order Series F, Series B, Series A, Series C and Series D. All other stages raised lower amounts.
Geographically, the US and China continued to dominate AR/VR investment over the last 12 months to Q1 2020 as they have for some time. These were followed by Israel, the UK and Canada. All other countries produced less investment.
AR/VR has seen relatively low M&A volume (i.e. number of deals) compared to other tech sectors due to the early stage of the market. Apart from outliers like Facebook/Oculus, quarterly AR/VR M&A value (i.e. dollars paid to acquire companies) has generally remained in the tens to hundreds of millions of dollars per quarter. Compared to other tech markets, this highlights the limited amount of M&A for AR/VR so far. While this could change if there is an inflection point in coming years, there isnt an obvious catalyst to drive large-scale M&A in the medium term.
In the current augmented and virtual reality market, startups might be most focused on short term revenue generation and managing burn rates through 2020/2021. Leveraging VC investment to accelerate growth is challenging in normal times, but these arent normal times (again, not just for AR/VR). Hopefully the strongest startups might find a way through to the other side.
(Full analysis in Digi-Capitals new 378 page Augmented/Virtual Reality Report Q2 2020 and 500,000+ data point AR/VR Analytics Platform at http://www.digi-capital.com)
Read more:
Virtual and augmented reality investment at 2013 levels in first quarter - VentureBeat
- How Virtual Reality Works | HowStuffWorks [Last Updated On: June 16th, 2016] [Originally Added On: June 16th, 2016]
- NYT VR: Virtual Reality by The New York Times [Last Updated On: June 19th, 2016] [Originally Added On: June 19th, 2016]
- Virtual Reality - Virtual Reality [Last Updated On: June 21st, 2016] [Originally Added On: June 21st, 2016]
- Virtual Reality Toronto - VRTO - Virtual Reality, Toronto [Last Updated On: June 22nd, 2016] [Originally Added On: June 22nd, 2016]
- Virtual Reality Immersion - How Virtual Reality Works ... [Last Updated On: June 22nd, 2016] [Originally Added On: June 22nd, 2016]
- Virtual Reality (VR) Leading Technology Company | VIRTALIS [Last Updated On: June 22nd, 2016] [Originally Added On: June 22nd, 2016]
- What is virtual reality? Webopedia Definition [Last Updated On: June 27th, 2016] [Originally Added On: June 27th, 2016]
- What is virtual reality? - A simple introduction [Last Updated On: July 5th, 2016] [Originally Added On: July 5th, 2016]
- Immersion (virtual reality) - Wikipedia, the free encyclopedia [Last Updated On: July 25th, 2016] [Originally Added On: July 25th, 2016]
- VRAC | Virtual Reality Applications Center [Last Updated On: July 25th, 2016] [Originally Added On: July 25th, 2016]
- What is Virtual Reality? - Virtual Reality - vrs.org.uk [Last Updated On: July 27th, 2016] [Originally Added On: July 27th, 2016]
- Virtual Reality | Technology | GeForce [Last Updated On: August 29th, 2016] [Originally Added On: August 29th, 2016]
- Virtual Reality - SI.com [Last Updated On: August 29th, 2016] [Originally Added On: August 29th, 2016]
- President Obama Makes Virtual-Reality Debut in Tour of ... [Last Updated On: August 29th, 2016] [Originally Added On: August 29th, 2016]
- 3 Beaten-Up Virtual-Reality Stocks: Are They Bargains? -- The ... [Last Updated On: August 29th, 2016] [Originally Added On: August 29th, 2016]
- VR, Virtual Reality | Virtalis [Last Updated On: August 29th, 2016] [Originally Added On: August 29th, 2016]
- VRTO Virtual & Augmented Reality World Conference + Expo [Last Updated On: September 8th, 2016] [Originally Added On: September 8th, 2016]
- LiquidVR | Immersive Virtual Reality Technology | AMD [Last Updated On: September 8th, 2016] [Originally Added On: September 8th, 2016]
- Virtual reality opens world of possibilities for seniors [Last Updated On: September 8th, 2016] [Originally Added On: September 8th, 2016]
- Virtual Reality Takes On the Videoconference - WSJ [Last Updated On: September 20th, 2016] [Originally Added On: September 20th, 2016]
- Virtual reality headset - Wikipedia [Last Updated On: November 8th, 2016] [Originally Added On: November 8th, 2016]
- Virtual Reality - Setting the Record Straight One Post at ... [Last Updated On: December 2nd, 2016] [Originally Added On: December 2nd, 2016]
- Virtual reality - Simple English Wikipedia, the free encyclopedia [Last Updated On: December 16th, 2016] [Originally Added On: December 16th, 2016]
- Virtual reality, one year out: What went right, what didn ... [Last Updated On: December 27th, 2016] [Originally Added On: December 27th, 2016]
- NBA broadcasts games in virtual reality with NextVR ... [Last Updated On: December 27th, 2016] [Originally Added On: December 27th, 2016]
- What is virtual reality? - Definition from WhatIs.com [Last Updated On: January 10th, 2017] [Originally Added On: January 10th, 2017]
- Tribemix Virtual Reality for Dementia Care - YouTube [Last Updated On: January 27th, 2017] [Originally Added On: January 27th, 2017]
- Virtual Reality Gets Real - theatlantic.com [Last Updated On: January 28th, 2017] [Originally Added On: January 28th, 2017]
- If you're hoping to watch all of the Super Bowl in VR, sorry - CNET [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Fifty Shades fans have a ball with virtual reality experience - The Drum [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Architect Zaha Hadid's Paintings Transformed Into Virtual Reality Art - PSFK (subscription) [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Adobe's Path To Entering The Virtual Reality Story - Forbes [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- How Will Virtual Reality Change The Healthcare Industry? - Forbes [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Virtual Reality Has Arrived in the Art World. Now What? - New York Times [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- How Virtual Reality Can Enhance Customer Engagement - Rocks Digital (blog) [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Virtual Reality Experience College Swim Meet - SwimSwam [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Explore The Amazon With This Stunning 360 Virtual Reality Video - IFLScience [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Global Virtual Reality Market (Hardware and Software) and Forecast to 2020 - PR Newswire (press release) [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Europe's virtual reality sector has grown to nearly 300 companies - VentureBeat [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Only 8% of Brands Intend to Use Virtual Reality for Advertising - AdAge.com [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Eric Church Offers Virtual Reality Concert Experience to Fans - The Boot [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- TrueHoop Presents: The Washington Wizards and virtual reality - ESPN [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Virtual reality: prepare for the revolution - AndroidPIT [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- In the burgeoning world of virtual reality, storytelling is both cutting ... - Los Angeles Times [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- 8 Real Success Tips From Women Building The Future With Virtual Reality - Forbes [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- WATCH: YouTube Stars Create Amazing La La Land-Inspired Virtual-Reality Music Video - PEOPLE.com [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Virtual reality is the future of soccer broadcasting and it's already here - Yahoo Sports [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Virtual reality is boring compared to Beyonc's actual reality - A.V. Club (blog) [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Virtual Reality addiction threat prompts cautious approach as VR nears 'smartphone-like' take-off - ABC Online [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Google wants to use Chrome to suck you into virtual reality - CNET [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Ringling showcase offers glimpse of virtual reality in Sarasota - Sarasota Herald-Tribune [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- The Future Of Virtual Reality: Mobile VR Platforms In A Battle - Forbes [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Sarah Shahi to Star in NBC Virtual Reality Thriller 'Reverie' - Variety [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Valve is working on three new virtual reality games, 'not just experiments' - GeekWire [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Virtual Reality Could Be Your Next Prescription - DesignNews [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Top 6 Virtual Reality Apps for Your Smartphone - The Merkle [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- DACC & Virgin Galactic team up to explore virtual reality - Las Cruces Sun-News [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Wichita-created virtual reality can re-create crime scenes - Wichita Eagle [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Boulder International Film Festival diving into virtual reality with 2017 slate - Boulder Daily Camera [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Why this analyst is warning investors to steer clear of virtual reality in 2017 - L.A. Biz [Last Updated On: February 12th, 2017] [Originally Added On: February 12th, 2017]
- 'JAEPO 2017' Shows That Japanese Arcade Gaming Is Beginning To Incorporate Virtual Reality - Forbes [Last Updated On: February 12th, 2017] [Originally Added On: February 12th, 2017]
- UNC-School of The Arts: 'Pioneers in Virtual Reality' - WFMYNews2.com [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Google Chrome Now Allows Users To Experience Virtual Reality Via WebVR - EconoTimes [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Virtual Reality's New Horizons: Enterprise Apps and Gloves for Typing - NewsFactor Network [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Chick-fil-A cows will dive into virtual reality in new ads - Atlanta Business Chronicle [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- See This Famous Masterpiece Recreated in Virtual Reality - UploadVR [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Classy classes: 'The Idea of Virtual Reality' - The Stanford Daily [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Tim Cook says AR has more potential than virtual reality - The INQUIRER [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Virtual reality has a growing impact on college football - FOXSports.com [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- This company is opening a virtual reality multiplex this fall - Mashable [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Virtual reality weather add-ons let you feel the sun and wind - New Scientist [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Stanford researchers personalize virtual reality displays to match a user's eyesight - Stanford University News [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Miyamoto Still Has Doubts About Virtual Reality - GameSpot [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Virtual reality is still too isolating to be 'the next big thing' in tech - CBC.ca [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Samsung Goes for a New Look in Virtual Reality at New York Fashion Week - Fortune [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Pricey Virtual-Reality Headsets Slow to Catch On - Wall Street Journal [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- IMAX Unveils Flagship Virtual Reality Center in Los Angeles - Variety [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Coach, IMG and Simon Malls Partner on Virtual Reality Experience - WWD [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Using Virtual Reality To Get Inside An Ailing Person's World - Forbes [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Nintendo's Shigeru Miyamoto Is Still Not Entirely Sure About Virtual Reality - Forbes [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]