The Virtual Reality Content Business That Isn’t – Huffington post (press release) (blog)

Partner, Collective Growth; Managing Director, Strat Americas

Sitting in a plush, darkened studio lot theater last week in Hollywood at yet another forum heralding the dawn of the VR ecosystem, one cant help note how much interest is building in virtual reality, and how many more parties are coming to the VR dancehall.

Eighteen months ago, I was part of a private forum of fifty invitees to the same studio, all there to make our pitch in the new VR landscapeand presumably help shed some light forward for the studio, too. Only then we were in a smaller sound stage, albeit one with a famous pedigree. (Star Trek was shot there). There was a good group of potential VR content prospects, toothree different 3D Audio technologies, many individual film producers, a few writers, even folks who work in far-flung fields like theme parks. Major VR players like Oculus and Magic Leap sent their strategists, but they didnt dominate the day.

Last week, the group was much larger and more diverseattendees spanned Amazon Studios to real estate professionals, reporters, and venture capitalists. Lunch lines were a lot longer, and many traditional media veterans showed up, toofrom TV to Music, all there to get a sense of whats cooking in this new space. Even a studio chief and studio owner wandered through, eyeballing demo booths with apparent curiosity.

The events central theme was VR contentthat corner of the virtual, augmented, and mixed reality world where media content meets platforms and audiences. And it seems to be building with an intensity and focus that is undeniably bigger and more forceful than ever. VR is clearly not a content business yet, but that hasnt deterred Hollywood.

Even at this stage, a few things seem clear:

That day may be years off. But in the interim, a lot of parties are circling in wait for the day VR content becomes a business.

More:

The Virtual Reality Content Business That Isn't - Huffington post (press release) (blog)