8K Virtual Reality Coverage is Coming to the Olympics – TV Technology

PHILADELPHIA, Pa.Comcast NBCUniversal has launched the NBC Olympics VR by Xfinity app, which will offer for the first time 8K resolution of virtual reality Olympic coverage.

The app will feature more than 150 hours of live and on demand interactive virtual reality (VR) coverage of the Beijing Olympic Games, including VR Coverage of Opening and Closing Ceremonies, Figure Skating, Ice Hockey, Snowboarding and More

We strive to create innovative viewing experiences so immersive it rivals being at the Winter Olympics live, said Sophia Ahmad, executive vice president, Xfinity Consumer Services. Our robust network makes it possible for Xfinity customers to get closer to the action than ever before, experiencing for the first-time ever, the Games in 8K VR.

The app was developed in collaboration with product and technical teams across NBCU and Comcast.

Partnering with global colleagues across Comcast, our 8K virtual reality experience for the Winter Games will offer fans a one-of-a-kind viewing experience where they feel as if theyre fully immersed in their favorite sports, cheering Team USA athletes to victory, said Gary Zenkel, president, NBC Olympics.

The app can be used by all pay TV customers in the U.S. They can use their TV Everywhere credentials to authenticate their access to the app. The 150 plus hours of immersive 8K coverage includes:

Viewers can also host a virtual Olympics watch party and invite up to three friends to join their virtual suite where they can interact together and enjoy immersive live coverage of Olympic events as if they were in the same room.

The NBC Olympics VR by Xfinity app is now available to download from the Meta Quest 2 app store.

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8K Virtual Reality Coverage is Coming to the Olympics - TV Technology