Youth vaping plateaus while adult vaping hits all-time high, survey shows – Talking Retail

However, rates of vaping among 1117-year-olds have not increased, with 7.6% of young people vaping occasionally or regularly, and 17% of young people having ever vaped, similar to the levels reported in 2023.

The most recent wave of ASHs surveys were conducted by YouGov in Feb/March 2024:

The proportion of current vaping among 11-17-year-olds is still significantly up from pre-pandemic levels (7.6% in 2024 compared to 4.4% in 2019).

Exposure to vape marketing remains high among young people; only 19% say they dont see vapes being promoted.

Young people are most likely to see vapes promoted in shops (55%) followed by online (29%). TikTok is where 11-17-year-olds most frequently report seeing online promotion. In addition to charting the current levels of vaping among adults and youth, ASH also assesses the level of public understanding about the relative safety of vaping compared to smoking.

This year has seen public understanding plunge to an all-time low, with half of all adults (50%) and more than half (58%) of 11-17-year-olds believing vaping is as bad for health, or worse than, smoking. Hazel Cheeseman, deputy chief executive of Action on Smoking and Health, said: The Tobacco and Vapes Bill includes the powers needed to bring youth vaping down and must be enacted swiftly.

However, getting adults to quit smoking is important for childrens health too. The evidence has grown that vaping is less harmful than smoking, but public understanding has gone in the other direction.

It is to be hoped that 2024 can be a turning point and youth vaping will fall, alongside an improvement in public understanding about the role vaping can play in helping the UKs 6 million smokers stop.

Here is the original post:

Youth vaping plateaus while adult vaping hits all-time high, survey shows - Talking Retail