Truth’s New Vape Product Is Smooth, Satisfying And Depressing 09/22/2021 – MediaPost Communications

Theres a new vape product on the scene andits a real downer.

Depression Sticks are a new vape product that come just as research links vaping to amplified feelings of depression and anxiety. The introduction also follows lastweeks decision by the FDA to postpone ruling on vape products.

Depression Sticks arent realits a fake product invented by truth, the anti-tobacco initiativelaunched in 1998. The new initiative, via Mojo Supermarket, attempts to tell the truth about vaping while giving a salespitch.

National ads boast fruity flavors like Citrus Sadness and Dissapoint-mint and boast that the vapes Feel like anxiety, but TasteLike Cereal. The ads drive viewers to Depressionstick.com.

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One ad presents vaping as Smooth, satisfying, depressing,as upbeat music plays. The ad goes on to explain that Depression Sticks can amplify feelings of depression and anxiety.

The claim is based on research showing a link between vaping and depression. In particular, a 2019study in JAMA Network Open found that e-cigarette users had higher odds of reporting a history of clinical diagnosis of depression compared with participants who never used e-cigarettes.

Later research has also shown that the incidence of anxiety symptoms in late June 2020 was three times as high as those reported in the second quarter of 2019. Depression was four times ashigh.

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Truth's New Vape Product Is Smooth, Satisfying And Depressing 09/22/2021 - MediaPost Communications