How vaping giant Juul fueled the youth vaping epidemic – Business Insider

Juul launched in 2015, and within two years on the market, its popularity skyrocketed. Cofounders Adam Bowen and James Monsees were hoping to create a satisfying alternative to cigarettes for adult smokers who wanted to quit. Instead, their product got a new generation hooked on nicotine.

By 2018, over 3 million high schoolers were vaping, and Juul's market share increased by 160% within a year. The vaping giant was at an all-time high and seemed untouchable until the FDA declared youth vaping an epidemic.

Juul has since taken steps to reset its policy and advertising efforts, which have been accused of targeting teens for years. Now, only tobacco and menthol-flavored pods remain, but the company still is at risk of being banned by the FDA and faces multimillion-dollar lawsuits over its early marketing tactics. So what does the future of e-cigarettes hold, and will Juul have a place in it?

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How vaping giant Juul fueled the youth vaping epidemic - Business Insider