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Scientific Games Corporationannounced that a total of 22 U.S. and international lotteries are launching its newJAMES BOND 007licensed games. Scientific Games has successfully extended the intrigue and excitement of theJAMES BOND 007 brand across its gaming entertainment ecosystem, including lottery, social and casino products.
The lottery games coincide with the 25thJames Bond film,No Time To Die,to be released in theatres globally startingApril 2,2020 in the UK andApril 10, 2020in the US. First to launchJAMES BOND 007games were lotteries inMassachusetts,Maine,Pennsylvania,IsraelandSwitzerland. Thus far, three lotteries will sell theJAMES BOND 007games to players both in retail stores and online/mobile.
With over$43 millionin retail sales in 19 weeks, the Massachusetts Lotterys$5(USD)JAMES BOND 007game sold out and Lottery officials said the game performed very well.
In the U.S., 11 state lotteries are set to participate in Scientific GamesJames Bond Lottery Challengelinked game, a second-chance offering winners and their guests a five-day/four-night trip toLas Vegasin 2021 where the prizewinner will have a chance to participate in theJames Bond Lottery Challenge. Winners will have a chance to win a cash prize up to$1 millionor more. In addition, the prizewinners shall participate in a Bonus Event, to win a bonus cash prize up to$100,000.
Internationally, six lotteries will launch separateJAMES BOND 007games and five lotteries will launchNO TIME TO DIEthemed games. Additional domestic and international lotteries are currently in discussion with Scientific Games to launchJAMES BOND 007games.
Ed Farley, Chief Marketing Officer for the Massachusetts Lottery, said, The Mass Lottery is very selective with licensed games, butJAMES BOND 007tested strongly in focus groups across a wide range of our players.We were confident that Scientific Games elegant design of the ticket, the$1 milliontop instant prize, and the added thrill of the second-chance experience inLas Vegas, would collectively make this a very appealing and successful game.
Scientific Games created the lottery industrys first linked instant game in 2007 and has continued innovating once-in-a-lifetime winner experiences for lottery players.
Kyle Rogers, Executive VP of Lottery Licensing at Scientific Games, said, We continue to lead the gaming entertainment industry with licensed brands and linked games that generate incredible excitement with players and provide once-in-a-lifetime prizes and unique experiences. With over a decade of experience, Scientific Games understands how to connect players with the lottery brand and with brands likeJAMES BOND 007in relevant and memorable ways.
Rogers also shared that big games appeal to both new and existing lottery players. In addition, linked games offer participating lotteries powerful prize experiences that most could not provide on their own, as well as unparalleled marketing benefits.Over the last decade, Scientific Games presented more than eight linked game blockbusters, each packaged with quality, creative marketing assets for participating lotteries, with local radio and TV ad campaigns and at retail point-of-sale. Many became among the top-sellers with lottery players.
Scientific Games is the worlds largest provider of lottery instant games, and the industrys leading creator of linked games. The company currently has more than 100 licensed brands for lottery, digital, social and casino games.
2020 Scientific Games Corporation. All Rights Reserved.
About Scientific Games:
Scientific Games Corporation(NASDAQ:SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, online gaming and sports betting. Scientific Games offers the gaming industrys broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming,Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visitscientificgames.com.
SOURCE Scientific Games Corporation
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