FashionTV Gaming Group is the exclusive licensor for the larger FashionTV brand in online gambling.
Under its recently penned agreement, NetEnt will be able to create an innovative online casino game that will be inspired by the popular fashion channels hit song I Want to Be a Trillionaire, featuring FashionTV star Anja J.
The collaboration between the Swedish content creator and supplier and FashionTV aims to leverage the global recognition of the FashionTV mega-brand and its international network, which reaches more than 2 billion viewers worldwide.
Based in Curacao, FashionTV Gaming Group is the holder of the global license for the FashionTV for all online gambling activities. The group provides its gaming services through its BetFashionTV operation. It invites players into a world of glamour with fully licensed games provided by leading industry software suppliers.
Players are also offered the opportunity to attend real-life branded events and parties, and many are also treated to FashionTV-branded goodies that are delivered right to their doorstep.
Commenting on their partnership with FashionTV, Bryan Upton, Director of Games at NetEnt, said that FashionTV has something different to offer to the online casinos sector from its brand identity, its reach, the power of its global network, and its understanding of how to create engaging and unique content.
Mr. Upton went on that their collaboration with the fashion network aims to combine the unequaled ability to work with brands, with FashionTVs sheer global recognition and marketing power.
FashionTV Gaming Group COO Shai Kaplun added that they are committed to blending the high lifestyle and luxury of their brand with the unique thrill of the online casino experience and that NetEnts unrivaled ability to deliver world-class slot games that are always a step ahead of competition makes them an ideal partner to further their presence in the online gambling industry.
NetEnts partnership with FashionTV Gaming Group was among a flurry of announcements made by the major content supplier this past week. The company also announced that it has partnered with the creators of hit 90s arcade game Street Fighter II: The World Warrior to develop a branded online slot of the same name. NetEnts game is set to be released this coming May.
The company further revealed that its recently launched NetEnt Connect content aggregator has added content by three new suppliers, with those being Games Inc, G (formerly Gluck Gamevy), and fantasy sports provider Scout Gaming Group.
Source: NetEnt partners with FashionTV Gaming Group
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NetEnt Teams Up with FashionTV for New Branded Slot - Casino News Daily
