Illustration: Ada Amer/Axios
Meta and Microsoft joined a group working on a framework to promote responsible practices in the development, creation and sharing of media created by AI, per an announcement Wednesday shared first with Axios.
Driving the news: The two tech giants, both pushing forward with respective generative AI projects, are joining the Partnership on AI group working on the framework, with plans to meet later this month to discuss recommendations and case studies.
What they're saying: "Meta and Microsoft reach billions of people daily with creative content that is rapidly evolving," Claire Leibowicz, head of AI and media integrity at the Partnership on AI, said in a statement.
Be smart: Founding members of the framework, first launched in February, include Adobe, Bumble, OpenAI, TikTok, BBC, the Canadian Broadcasting Company and WITNESS, a human rights and technology group.
Our thought bubble: Tech industry groups generally gather together to establish best practices and guidelines to head off the imposition of more formal regulation.
See more here:
Meta and Microsoft join AI standards group on "synthetic media" - Axios
