White Ops Takes On Human Rebrand 03/30/2021 – MediaPost Communications

White Ops, known for its focus on protecting companiesfrom bot attacks, has rebranded to HUMAN to more authentically represent its values. The announcement made Tuesday.

The company -- which is now owned by Goldman Sachs MerchantBanking Division, in partnership with ClearSky Security and NightDragon -- said the name reflects its strong commitment to equality and diversity.

It marks a renewed pledge to carry out theteams long-held mission of protecting the integrity of the internet by disrupting the economics of cybercrime, according to Tamer Hassan, CEO and co-founder of WhiteOps, which has now beenrebranded to HUMAN.

Hassan announced a change in the works last October. During the past six months, the brand team spoke to customers, partners, analysts, industry leaders, employees, familyand friends, before deciding to make the change.

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The company reviewed thousands of potential names, said Dan Lowden, CMO of HUMAN, adding that we kept coming back to HUMAN, a themeweve embodied since 2014.

As the new name suggests, the company plans to infuse humanity into the digital experience.

What does that mean? Lowden tells usthat the company fights daily to protect our customers' digital experiences.

This new identity galvanizes the vision that defines the future of the cybersecurity market on thecompanys terms, not the bots.

Bot attacks are impacting business in every corner of the internet, and are a much bigger problem than most companies realize.

WhiteOps' HumanVerification Engine protects applications, APIs, and digital media from bot attacks, preventing losses and improving the digital experience for real humans. Knowing who is a real human is one of manycomplex issues across the internet.

HUMAN now verifies more than 10 trillion interactions per week, protecting many of the largest enterprises and internet platforms. In 2020, the company saw34% growth in its customer base and 30% global growth across its teams.

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White Ops Takes On Human Rebrand 03/30/2021 - MediaPost Communications