Texas-OU rivalry series gets a new name

Updated: 11:08 p.m. Friday, April 4, 2014 | Posted: 6:24 p.m. Friday, April 4, 2014

By Brian Davis

American-Statesman Staff

The Red River Shootout became politically incorrect. Calling it the Red River Rivalry was apparently too obvious.

So this years Texas-Oklahoma game in October has been dubbed the AT&T Red River Showdown, according to both schools and the telecom giant. A new logo highlighting both teams was created and will be on full display Oct. 11.

This is the ninth year that AT&T has been a title sponsor of the Longhorns-Sooners matchup, which is known simply as Texas-OU or OU-Texas depending on which side of the Red River you live. It shifted from the Red River Shootout to the Red River Rivalry in 2005.

Were excited to continue connecting college football fans to this iconic game for years to come, said Mark Wright, AT&T vice president of media services and sponsorships.

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Texas-OU rivalry series gets a new name