Podcasts are now available on Pandoras website and desktop app – The Verge

As of today, Podcasts on Pandora are now available for all users on the Pandora website and on its desktop app for Mac and Windows. The company first launched podcasts on its app last year, leveraging its Podcast Genome Project, an offshoot of Pandoras Music Genome Project, which can personalize podcast recommendations down to an individual episode level.

Pandora is banking on this hyper-personalization, and says its system uses more than 1,500 attributes from the shows MPAA ratings to a users listening history to drill down on shows it thinks youd like to listen to, along with specific episodes. This is mostly done with the Podcast Genome Projects algorithms, but theres still a human curation component involved to help guide recommendations.

Since launching podcasts in 2018, Pandora says its podcast offerings have grown from around 100,000 episodes to over 600,000 episodes, spread across a variety of genres like comedy, music, news, and more. Backing this effort, the platform also introduced its self-service Pandora for Podcasters online hub earlier this year, providing a centralized place for podcast creators to submit their shows for inclusion in Pandoras catalog.

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Podcasts are now available on Pandoras website and desktop app - The Verge