‘Wise beyond their years’ – How Gen Z is forcing businesses to be more ‘human’ again | Fin24 – News24

Generation Z the first digital natives that are now emerging as financial decision-makers and starting to join the workforce.

Companies are facing a different breed of consumers they didn't see coming a mere three years ago. Now, "humanising" their businesses will be a major factor in determining who will thrive and who might be forgotten in the next decade.

According to futurist strategists who spoke at Glacier by Sanlam's recentLooking into the futurewebinar, no industry is immune to disruption as consumers' psyche and behaviours have been turned upside down after being confined to their homes during the pandemic.

Not only that - the next biggest group of consumers entering the workforce don't think like any other generation. These "wise" digital natives are frustrated as the biggest milestones in their young lives were disrupted by the pandemic. They are changing how companies should work, what investments should look like, and who can influence behaviours.

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'Wise beyond their years' - How Gen Z is forcing businesses to be more 'human' again | Fin24 - News24