The Dramatic Area Gown Beyonc Wears In Vogue Is An Ode To Dress-Making – British Vogue

Area co-founder Piotrek Panszczyk has dressed Beyonc before, but creating a custom look for her for British Vogues July 2022 cover shoot, lensed by Rafael Pavarotti, was undeniably a special moment.

British Vogues editor-in-chief Edward Enninful styled the multi-hyphenate in a series of killer looks for her return to the pages of Vogue. In the months leading up to the shoot, Beyonc and Edward exchanged texts about mirror balls, light boxes, headdresses and yes, even a horse on the dance floor. The fantastical set they concocted demanded fashion to match. B wanted to play with fashion like never before, says Enninful in his July editors letter. Area fit perfectly into the glittering retro-futurism theme of the shoot.

I feel like [Beyonc and I] grew up together, because her music was always very present in my life, says Piotrek. Its surreal to think that many years later, we [the designer and his co-founder, Beckett Fogg] are creating these special moments for her.

Area previously provided the superstar with crystal-choked jewellery a brand signature and a similarly spangled rainbow look for her 2020 film, Black is King, a career high for both Bey and team Area. For the July 2022 issue, they scaled back the embellishments but still delivered high drama with the exaggerated silhouette of the singers sculptural strapless gown an altered version of look 22 from Areas most recent spring couture collection.

This dress was a big triumph for us we are known for lavish embroideries, but this dress truly was an ode to dress-making, asserts Piotrek, who wanted to showcase team Areas atelier skills. Its truly grand in construction with a sense of elegance. Piotr couldnt help but add a touch of gilded glamour, via a winged feather and crystal hairpiece and gold butterfly belt.

The classic couture grandeur [is] translated through a sculptural and graphic lens, Piotrek said ahead of the big reveal. The curves were created using a lightweight internal bustle structure, which was padded out and smoothened before the outer duchesse-silk shell was added. This globular silhouette a conception between [fashion designer] Charles James and [sculptor] Jean Arps abstract body sculptures is seen throughout the couture collection, but Beyonc truly brings it to life.

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The Dramatic Area Gown Beyonc Wears In Vogue Is An Ode To Dress-Making - British Vogue