Imagined Hyundai Combines Boxy Looks With F-150 DNA to Join … – autoevolution

Currently, the South Korean automaker is all about high-performance EVs, as it just revealed the 641-hp Hyundai Ioniq 5 N at the Goodwood Festival of Speed in the UK. And it certainly tries to give us a hot hatch answer to the Tesla Model 3 or Y Performance conundrum, right? 10 photos

Photo: Digimods DESIGN / YouTube

The mid-size crossover SUV is currently a swoopy presentation, just like many other Hyundai models, but the future holds a much different approach. As such, the heavily-camouflaged prototypes speak of upcoming LR Defender-like boxy looks, attractive H-shaped or LED-patterned headlights, and very small, workhorse-like LED taillights. Well, this is going to be a very interesting CUV, indeed. But what if that design is the starting point for even more quirky ideas?

Across the imaginative realm of digital car content creators, that is more than welcomed, as someone thought the upcoming Santa Fe's boxy design and quirky headlight plus taillight LED assembly would bode well for another segment not just crossover SUVs. As such, here is Dimas Ramadhan, the virtual automotive artist behind the Digimods DESIGNchannel on YouTube, who has taken up the task of revealing a full-size Hyundai workhorse of the pickup truck variety!

Wow, that is quite a different approach from what Hyundai currently has on the American market where it tries to dominate the competition with sedans, CUVs, EVs, and performance models. The choice is vast and interesting, from the new Ioniq 6 four-door to the big Palisade or the fuel cell Nexo. But as far as pickup trucks are concerned, there is just one entry into the family the compact unibody Santa Cruz. And it is not a very successful one if you ask those who have seen its sales charts compared to the electrified Ford Maverick.

So, it is quite logical to think that the South Korean carmaker would be weary of trying to bring yet another fight to an area where the Blue Oval company feels even more comfortable. But that is not an issue when it comes to wishful-thinking vehicles, which is also why this pixel master not only used the hypothetical looks of the upcoming Santa Fe for a boxy-looking full-size pickup truck workhorse but also borrowed the DNA and partly the looks of the ultra-successful Ford F-Series models. Cool, or not?

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Imagined Hyundai Combines Boxy Looks With F-150 DNA to Join ... - autoevolution