DNA Launches CMO Brief: Insights and Advice From and For Entrepreneurs and Marketing Leaders

SEATTLE--(BUSINESS WIRE)--

Its hard out here for a chief marketing officer. The economy is still tough, media is changing daily, and cost pressures continue to mount. And with the average CMO tenure of less than 18 months, its not surprising CMOs are looking for advice and insight from trusted sources.

Understanding these challenges, DNA, an independent full-service agency with expertise in brand strategy, advertising, digital strategy and media, has created the CMO Brief a compilation of short videos that provide insights and thoughts from business leaders about branding, marketing, media, culture and leadership.

DNA has launched the CMO Brief with six business leaders from a wide variety of industries Clark Kokich, chairman of Razorfish; Rod Brooks, CMO of PEMCO Insurance; Kurt Beecher Dammeier, founder and owner of Beechers Handmade Cheese; Nonie Creme, creator of the Butter London; Tom Berquist, senior vice president of member strategies at BECU; and Ed Kelly, president and CEO of American Express Publishing. Additional upcoming briefs will feature Concur, Virginia Mason and Windermere Real Estate.

Working with CMOs, entrepreneurs and marketing leaders day in and out, weve gained a unique perspective on their world the highs, the lows, the pain points and the incredible insight that comes from their experiences and challenges, said Alan Brown, principal and managing director, DNA.

Were thrilled to offer CMO Brief as an interesting and relevant resource that taps into these marketing minds and shares a new perspective from this side of business, Brown added.

Initial CMO Brief video topics include:

About DNA

Founded in 1998, DNA is a full-service marketing communications agency based in Seattle, Washington. The agency provides services in brand strategy, advertising, interactive and design. As one of the fastest growing agencies on the West Coast, DNA has a talent and passion for transforming brandsand helping their client partners win unreasoning loyalty from their customers and prospects in the process. Some of DNAs clients include: Group Health Cooperative, PEMCO Insurance, BECU, The Avon Foundation, F5, Executive Travel Magazine, PowerA and Trupanion. Visit DNA on the Web atwww.dnaseattle.com, on Twitter at @dnaseattle and on Facebook.

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DNA Launches CMO Brief: Insights and Advice From and For Entrepreneurs and Marketing Leaders