DNA Brands Continues Southeast Expansion

BOCA RATON, Fla.--(BUSINESS WIRE)--

DNA Brands, Inc.(OTCQB:DNAX), makers of DNA Energy Drink, the winner of the 2010 and 2012 Worlds Best Tasting Energy Drink title announced this week New Age Distributing, Inc. (New Age) located in Little Rock Arkansas has become the latest distributor to join the companys rapidly expanding list of prominent distributors.

"We are very excited to have been able to come to terms with such a respected distributor as New Age and having them add DNA energy drinks to their prestigious portfolio of products, said Eric Fowler, DNA's Vice President of Sales and Marketing. Having such a premier distributor offering our products to the thousands of locations they service throughout the state of Arkansas provides us with an excellent growth opportunity. The addition of New Age Distributing gives us full statewide coverage and fills a critical role in our expansion. We have shipped their initial order and anticipate product launch will begin on October 21, 2013 with their customer base, concluded Fowler.

Rick Davis, General Manager of New Age said, "We are extremely pleased to be adding DNA Energy Drink to our portfolio of quality beverages. In this new age of performance drinks, we feel DNA sets itself apart with award winning taste and appealing new can designs, the brand (DNA) has the consumer appeal necessary to compete in the energy drink category." Mr. Davis also went on to say "We are excited to present DNA's newly rebranded line of energy drinks to the thousands of retailers that we service."

About New Age Distributing, Inc. New Age Distributing in Little Rock, AR is a private company established in 2001 and is owned by the Frantz family. New Age is categorized as a non-alcoholic distributor employing in excess of 50 people. Its product portfolio consist of the complete 7up, Snapple and RC Cola lines along with numerous other beverages.

About Eric Fowler Eric Fowler has 30 years' experience in the beverage industry, serving in executive sales and marketing positions with several of the nation's beverage leaders including A&W Brands, Snapple, Cadbury Schweppes and Southeast Atlantic Beverage. Mr. Fowler assumed his position as Vice President of Sales and Marketing for DNA Brands in the beginning of the year. His responsibilities include managing our rebranding efforts and expanding sales and marketing.

About DNA Brands, Inc. DNA BRANDS, make DNA Energy Drink, the 2010 and 2012 winner of the best-tasting energy drink at the World Beverage Competition. DNA Energy Drink is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage.

"Awarded the World's Best Tasting Energy Drink 2010 & 2012 respectively at the World Beverage Competition"

For more information about DNA Energy Drink, its athletes and sponsorships, please visit http://www.dnabrandsusa.com or contact Darren Marks, President (954) 970-3826

Forward-Looking Statements

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DNA Brands Continues Southeast Expansion