DNA Brands Completes Southern Illinois/St.Louis Launch

BOCA RATON, Fla.--(BUSINESS WIRE)--

DNA Brands, Inc. (OTCBB-QM:DNAX) makers of DNA Energy Drink, the winner of the 2010 and 2012 Worlds Best Tasting Energy Drink title announced that last week Southern Illinois Beverage (SIBev) launched DNA Energy Drink to its over 800 retails accounts they service throughout southern Illinois and St. Louis.

"We are extremely proud to have a distributor the caliber of SIBev on board and who has embraced our brand in the manner they have, said Eric Fowler, DNA's Vice President of Sales and Marketing. Initial reports from our sales team and crew drive continue to be positive each day in opening up new accounts and gaining valuable and strategic placement locations on the shelves. Retailer and consumer acceptance of our new energy drink flavors has also been extremely encouraging. We believe we are off to an excellent start and anticipate the announcement of several new distributor partners, as well as new product offerings as we aggressively continue our expansion, concluded Fowler.

Butch Rhine, owner of SIBev stated Although we just recently joined forces with DNA Brands in the southern Illinois and St Louis markets to sell and market DNAs complete line of five energy drinks and expected new coffee flavors, we were immediately impressed with DNAs level of support, the quality of their product, and the delicious taste profile. They have a flavor to satisfy all energy drinkers. We are anxiously awaiting the release of DNAs three new coffee flavors and are convinced that they will also be a major hit and an immediate industry leader with the addition of Carmel Machiato, Vanilla and Mocha. DNA is currently available in Crown Marts, Farm Fresh, Gas Marts and soon to be in JD Streett's. You will also find DNA in Borowiak's IGA, Super Value, Market Basket, Tom's Buy Right, and Toms Buy Low, concluded Rhine.

About Southern Illinois Beverage

Southern Illinois Beverage is a well-regarded non-alcoholic beverage distributor located in Nashville, IL. Located approximately 50 miles east of St. Louis, MO and 25 miles west of Mt. Vernon, IL, SIBev has a full portfolio of waters,isotonics,juices, teas, energy drinks, and relaxation drinks. SIBev caters to grocery stores, convenient stores, liquor stores, schools, sporting events, special events, restaurants, bars and many more. SIBev covers 36 counties in Southern Illinois and has been in business serving Southern Illinois for the past 18 years. SIBev now also services the St Louis area with a host of products.

About Eric Fowler

Eric Fowler has 30 years' experience in the beverage industry, serving in executive sales and marketing positions with several of the nation's beverage leaders including A&W Brands, Snapple, Cadbury Schweppes and Southeast Atlantic Beverage. Mr. Fowler assumed his position as Vice President of Sales and Marketing for DNA Brands in the beginning of the year. His responsibilities include managing our rebranding efforts and expand sales and marketing.

About DNA Brands, Inc.

DNA BRANDS, make DNA Energy Drink, the 2010 and 2012 winner of the best-tasting energy drink at the World Beverage Competition. DNA Energy Drink is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage.

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DNA Brands Completes Southern Illinois/St.Louis Launch