ZoomInfo Provides Technology Usage Insights for More Than 30 Million Companies – Business Wire

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, announced that it now delivers insights into the technology solutions used by more than 30 million companies, allowing customers to more accurately target their sales and marketing campaigns.

Companies can use this technographic data to research whether a prospective buyer uses competing or complementary products and to understand an accounts technical maturity. ZoomInfos expanded technographic dataset now traces more than 300 million pairings between companies and the distinct technologies, platforms, and programming languages they use, arming sales, marketing, and recruiting teams with an incredibly detailed web of prospecting information about their best-fit accounts. ZoomInfo can identify technologies across more than 200 technology categories, including a company's Customer Relationship Management (CRM) software, Enterprise Resource Planning (ERP) software, and Applicant Tracking System (ATS).

Knowing which technologies your prospects use before you even pick up the phone gives sellers a tremendous head start, said Kirti Patel, Senior Director of Engineering at ZoomInfo. With todays economic headwinds, sales teams are looking for every opportunity to increase efficiency, and having access to a prospects tech stack can transform your go-to-market engine.

ZoomInfos technographics pipeline accurately profiles a companys technology stack by analyzing data from more than 20 types of sources, including first-party websites, job postings, and customer testimonials. This newly enhanced pipeline now tracks the use of more than 30,000 technologies. Customers also gain visibility into where companies are using each technology in their business, such as when a company is using a specific ecommerce solution on its checkout page or operating a chatbot solution on its home page.

Additionally, tech companies can leverage ZoomInfos technographics data to identify their competitors customers, allowing sales teams to make their case for displacement and win back business. Companies that partner or integrate with other companies can also analyze technographics data to guide their partnership strategies.

After identifying best-fit targets, users can improve sales productivity and win rates through personalized messaging, all within RevOS, ZoomInfos modern revenue operating system.

Customers who use ZoomInfos SalesOS and MarketingOS products can search for prospects based on the technologies they use and receive alerts when companies of interest add or drop specific technologies from their tech stack. ZoomInfos automated sales and marketing tools also allow users to immediately take action on those insights for example, launching an email outreach sequence or an account-based marketing campaign tailored to those prospects specific needs. When looking to fill roles, TalentOS users can filter and identify candidates based on their experience with specific technologies the hiring company already uses.

Additionally, OperationsOS users can leverage ZoomInfos technographic data brick to build lookalike models, allowing sales operations teams to uncover their most likely buyers, based on the prospect's level of business complexity as indicated by the other tech solutions they currently use.

Through significant enhancements to its machine learning algorithms and processes, ZoomInfo now constantly looks for and refreshes data about the technologies being used by individual companies, often on a daily basis. Nearly 90 percent of the active tech-to-company pairings in ZoomInfos platform have been updated within the past three months.

The breadth of ZoomInfos data puts us in a position to be able to track prospects that we can actually work with, because they usually have specific technologies that they work with that we need to be able to tap into, said Mike Perrone, Chief Revenue Officer at Prodoscore, an employee productivity software company.

For more information on ZoomInfos enhanced technographic data, please visit zoominfo.com/data.

About ZoomInfo

ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 30,000 companies worldwide. ZoomInfos revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industrys first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfos commitment to compliance, privacy, and security. For more information about ZoomInfos leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit http://www.zoominfo.com.

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ZoomInfo Provides Technology Usage Insights for More Than 30 Million Companies - Business Wire