Comcast Introduces XClass TV: Extending the Company’s Global Technology Platform to Smart TVs Nationwide – Business Wire

PHILADELPHIA--(BUSINESS WIRE)--Comcast today announced the launch of XClass TV, extending the reach of the companys global technology platform to smart TVs nationwide. For the first time, Comcasts award-winning entertainment and voice platform is available direct to consumers across the U.S., without an Xfinity subscription, both inside and outside of Comcasts service areas.

Comcast has partnered with Hisense to bring the first XClass TVs to market, combining Hisenses advanced television hardware with Comcasts XClass TV operating system. XClass TV will offer consumers an affordable and innovative smart TV with an integrated interface and voice remote to access their favorite live and on demand streaming content from hundreds of apps and services. The first XClass TVs from Hisense are available this week in select Walmart stores and in the coming weeks through Walmart.com.

XClass TV is built on the same global technology platform that powers the companys entertainment and connectivity products and services, including Xfinity X1, Xfinity Flex, Sky Glass and Sky Q. The platforms technology uniquely integrates streaming, on demand, broadcast, and cable options in one place under unified voice search, discovery, apps and interactive features. It offers customers intuitive navigation across thousands of apps, movies, shows and sports with a simple voice command or remote click.

The launch follows Comcasts recent introductions of Sky Glass, a new streaming TV now available in the UK, and XiOne, a new global streaming box, which are all built on Comcasts global technology platform. Comcasts platform delivers nearly five billion entertainment streams per week to customers across Comcast, Sky and its syndication partners and powers more than 75 million Comcast entertainment and connectivity devices today.

Were thrilled to bring our award-winning entertainment experience to smart TVs nationwide and for the first time offer consumers inside and outside our service areas a simple way to navigate their live and on demand content, whether streaming or cable, said Sam Schwartz, Chief Business Development Officer, Comcast. Hisense XClass TVs are the next products in a growing portfolio built on our flexible and scalable technology platform, bringing the best innovative products - whether thats a streaming box or a smart TV - to each territory and customer segment.

As a rapidly growing brand in the U.S., Hisense is committed not only to quality products but also to providing an array of options for our customers, said David Gold, President of Hisense USA. Were excited to partner with Comcast to bring the first XClass TVs to market in the U.S.

Hisense XClass TVs are available in affordably priced 43 and 50 4K Ultra HD models. The televisions include more features and value than other smart TVs in this price category, including a voice remote powered by Comcasts Emmy-award winning voice technology. Alongside the simple and intuitive user experience, Hisense XClass TVs support leading technologies including Dolby Vision HDR, which delivers a more vivid, lifelike image. Hisense XClass TVs also support HDR10 and can enable the pass-through of Dolby Atmos from compatible content sources when the TV is connected to a compatible audio device.

Key features of the XClass TV operating system include:

Simple, Fast and Smart Discovery

Universal Voice Search with Included Remote

Hundreds of Built-In Apps

For more information on the XClass TV operating system, visit http://www.xclasstv.com. More information on Comcasts global technology platform can be found on Comcasts corporate site.

About Comcast

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit http://www.comcastcorporation.com for more information.

About Hisense USA Corporation

Hisense USA Corporation offers an innovative range of technology products that disrupt the consumer electronics industry, challenge the competition, and provide significant value to consumers. In 2020, Hisense was ranked as one of the top five TV brands in North America, and the fastest growing among the top five TV brands in the U.S. by units.

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Comcast Introduces XClass TV: Extending the Company's Global Technology Platform to Smart TVs Nationwide - Business Wire