Amazon opened a new grocery store that uses its Go technology – Business Insider Nordic

Amazon Go Grocery in Seattle will bring the e-tail titan's autonomous checkout technology, which had previously been used in over 20 convenience-size stores, to a grocery store format, perThe Wall Street Journal.

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Customers check in via app upon entry, pick their items throughout the store, which is outfitted with cameras, sensors, and computer vision, and leave without physically checking out instead their account is automatically charged. Amazon Go Grocery appears to be a separate effort from both Whole Foods and the e-tailer's forthcomingrumored grocery store in Los Angeles.

With the new Amazon Go Grocery store, Amazon may have successfully handled two key obstacles faced by its Go technology:

These advancements could mean that Amazon is poised to license its Go technology to other stores, but it still has one major hurdle to overcome retrofitting existing stores.Amazon isreportedlyinterested in licensing its technology to outside retailers, which could prove lucrative since it could capture fees or a percentage of revenue from thousands of existing stores if they use its technology, bolstering its physical retailsegment.

But it's still hasn't retrofit an existing store instead it has built stores so they could deploy its Go technology. Learning to retrofit stores may slow any licensing plans since it will need to make its technology work for stores, rather than the other way around.

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Amazon opened a new grocery store that uses its Go technology - Business Insider Nordic