Pronet Gaming enhances sportsbooks with LSports integration European Gaming Industry News – European Gaming Industry News

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Emerging force in sports betting tech installs former Trading & Operations Director at TSGs Sportsbook to continue the rapid expansion of its global footprint

Voxbet, the creator of innovative software that allows customers to speak or type their bets, has appointed Ian Marmion as a Non-Executive Director with a focus on the growth and strategic direction of the business.

The former Trading & Operations Director for Global Sportsbook at The Stars Group has been a long-time proponent of modernizing the sports betting industry by developing and deploying new technologies. He was one of the first to introduce automated pricing and trading models while Trading Director at BetVictor in the early 2000s and more recently contracted Banach Technology to reimagine the in-play UX at BetStars and FoxBet. He is now a much sought-after consultant within the sports betting sector throughout the world.

Voxbet software allows sports bettors to securely and accurately bet via natural-language voice and text, making it fast and easy to place even the most complex bets. Marmions new role follows hard on the heels of Andrew Lees appointment as Chairman, highlighting Voxbets global vision to capitalize on its transformational technology, improving the user experience for every generation of bettor along the way.

Voxbet founder and CEO, Jonathan Power, said: Ian is an experienced operator and supremely well-credentialed in developing and optimizing industry-leading digital products. He is a blisteringly clear communicator, with excellent business relationship management skills. Were confident his appointment will assist us in achieving our goals, underscored by his sharp strategic focus around the online customer experience, data and innovation. Needless to say, Ian brings significant value to our leadership team, as we look to improve market share across Europe, and prepare ourselves for rapid expansion on both sides of the pond.

Ian Marmion, Director at Voxbet, added: I am thrilled to become more involved with the Voxbet team at such an exciting time having been an investor for many years. I am a massive believer in the transformative effect that new technology can have on the sports betting business. Operators have been doing the same thing for too long. Voxbet now allows bettors to engage with sports betting the way they already engage with almost everything else online and that journey begins with speaking or typing what you want. We let operators broaden their reach and make betting more convenient, simpler and faster providing an overall richer customer experience.

Voxbets unique tools connect with all types of bettors, from the seasoned expert to the novice. Accordingly, whether on or off-platform, weve become an essential tool for operators in todays messaging-app-centered world. Thanks to the expertise developed from the machine-learning of millions of bets per month, through apps such as Viber and Telegram as well as SMS, Voxbet understands what a customer wants to bet on, via messages both written or spoken, and then securely places the bet on behalf of the customer.

Today, were closer than ever to marrying human senses with machine learning to enable truly personalized virtual shopping. Its the same with betting. And our artificial intelligence is driven by similar data processing. So the more data we can harvest, the smarter our system becomes.

Its fantastic to become more involved with such a strong, experienced management team that is player-focused and eager to tailor our offering to make it work, above all, for the end-user.

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Pronet Gaming enhances sportsbooks with LSports integration European Gaming Industry News - European Gaming Industry News