Daily Crunch: SpaceX announces tentative plans to launch first orbital flight next month – TechCrunch

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Hello and welcome to Daily Crunch for Monday, June 28. How much time did you spend on your phone this weekend? Too much? Not a lot? According to recent data on consumer app spending, you probably spent a pretty fair amount. Consumer spending on apps hit a new record in the first half of the year, though the pace of growth is slowing.

Before we begin, Extra Crunch is on sale this week. Check it out here and support The Good Ship TechCrunch. Alex

To kick off today, were talking about Pittsburgh, a fascinating startup market that TechCrunch is visiting in short order:

Moving to our regular fare, heres more from todays digest of startup happenings:

Many consumers are open to a slick sales pitch, but software developers generally know better.

Successful dev-focused marketing efforts steer these users toward free tools, but unless you know exactly what data to look for and how to measure it, your efforts will have limited impact.

Software companies hoping to connect with developers should treat end users like the go-to-market side of the team, advises Sam Richard, senior director of growth at OpenView, which has invested in companies like Datadog, Expensify and Calendly.

For example: Instead of simply pulling analytics from your production database, what if your GTM team polled stakeholders who touch revenue about the data points they use to make decisions? If you assigned a product manager to address their needs, draft a roadmap and develop an MVP, how much could you learn?

Dont overthink it, says Richard. Selling to developers isnt impossible its just difficult.

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

TechCrunch is building a shortlist of the top growth marketers in tech. Wed love to hear who youve worked with, so fill out the survey here! Heres one of the many great recommendations weve received:

Name of marketer: Dipti Parmar

Name of recommender: Brody Dorland, co-founder, DivvyHQ

Recommendation: She gave me an easy-to-implement plan to start with clear outcomes and timeline. She delivered it within one month and I was able to see the results in a couple of months. This encouraged me to hand over bigger parts of our content strategy and publishing to her.

Read more here:

Daily Crunch: SpaceX announces tentative plans to launch first orbital flight next month - TechCrunch