Chrome Beauty Is Having A Huge Moment This Fall – Glam

There's no denying that there's nothing subtle about chrome beauty.

Before this season, whenever someone mentioned chrome beauty, the first thought immediately went to nails. Nails have always been the most subtle way to incorporate metallics in a casual everyday form. However, this season is all about going above and beyond. Thanks to the '90s comeback in fashion, chrome is moving from nails to the face. Makeup artist Elisa Flowers tells Allure, "We are definitely seeing a lot of nods [in pop culture] to '90s fashion, hair, and makeup these days, [with series] such as the television series Pam & Tommy or Euphoria. It's fun to borrow influences from earlier times in history and make them fresh."

Besides these influences we see from Hollywood, multiple brands are utilizing and taking advantage of chrome's popularity. Part of the reason why chrome beauty has taken off is that these brands are embracing futuristic and metallic styles. Director of product development and product testing at ORLY, Collen Foxworthy, tells Byrdie, "In 2022, we're seeing a lot of conversation around the advancement of space exploration and virtual reality. People are captivated by things like new images from the James Webb Space Telescope. We're seeing that platinum, space age-y, technology-based aesthetic."

So while chrome is not new in the beauty world, these new-age references and influences have inspired this comeback.

The rest is here:

Chrome Beauty Is Having A Huge Moment This Fall - Glam