Danish esports organisation Team Singularity has announced a partnership with gaming chair manufacturer AndaSeat.
According to the release, the deal will see AndaSeat equip Team Singularitys players and influencers with its gaming chairs.
RELATED: EXCEL ESPORTS partners with AndaSeat
In addition, the gaming chair manufacturer will giveaway products through Team Singularitys academy, as well as to students within its development programme. AndaSeat and Team Singularity will also work together to create a special edition Singularity-branded gaming chair next year.
Allen He, AndaSeats Global Brand and Marketing Director, noted that the company hopes to utilise the partnership to gain more brand exposure in the European Union and Denmark. Moreover, he cites that the partnership with Team Singularity will provide AndaSeat with more acceptance from more gamers.
Team Singularity joins the likes of Fnatic, EXCEL ESPORTS and NAVI as partners of the gaming chair manufacturer.
RELATED: Fnatic extends partnership with AndaSeat
Atle S. Stehouwer, Founder and CEO of Team Singularity, commented: Im thrilled to partner up with AndaSeat on the Team Singularity journey, and Im looking forward to be extra comfortable in their gaming chairs.
This partnership also gives us a great opportunity to provide gaming chairs for all our players and staff, to all corners of the world.
The partnership follows on from Team Singularitys decision to team up with the University of Roehampton for the NLC, League of Legends Nordic, UK and Ireland regional league.
Esports Insider says: AndaSeat is steadily becoming a strong contender in the gaming chair market. Its most recent partnership with Team Singularity, alongside its established partners in Fnatic and NAVI, will see the company gain more exposure in Europe.
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Team Singularity secures AndaSeat sponsorship - Esports Insider
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