relajaelcoco’s singularity results in the exploration of the unknown field of VR graphic design – Designboom

relajaelcocos singularityis a motion graphic experience that creates an abstract, geometric and colorful representation of how a superhuman intelligence would rapidly evolve to make sense of the world around it.it begins with the most basic concepts and walks towards a horizon beyond human understanding. the experimental project is the result of an exploration in the unknown field of VR graphic design, where current rules and design languages originally thought for 2D environments such as paper, websites or apps limit the countless possibilities of 360-stereoscopic spaces.

singularity is developed by spanish studio relajaelcoco, exploring the possibilities of graphic design through VR

madrid based graphic design studio relajaelcoco has created this experience aiming to expand the limits of graphic design by taking advantage of the VR technology.by doing so, the design team explores the use of typography, color and shapes inside infinite spaces and its implications in data visualisation.

this experience aims to expand the limits of graphic design taking advantage of VR technology

relajaelcoco works on the graphic design with flat elements that recreate the perception of a tridimensional space in which the user can experience how abstract visual representations could be realistic. everything is coded, in this way, possibilities can be infinite and uncountable. in fact, that was one of the main goals to reach and imagine how graphic design mixed with coding can be applied to VR environments and extended, in a future, to the mixed reality scenarios.

relajaelcoco explores the use of typography, color and shapes inside infinite spaces

simle shapes and colors create a fluid 360-narrative and sense of spatial perception inside and empty space

everything is coded, achieving uncountable possibilities

one of the goals is to imagine how graphic design mixed with coding can be applied to mixed reality scenarios

the total experience length is four minutes

relajaelcoco specializes in infographic structures and editorial projects, spanning the entire graphic design field

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: apostolos costarangos | designboom

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relajaelcoco's singularity results in the exploration of the unknown field of VR graphic design - Designboom