Pearlfisher brand identity for Consider Pastures gives product ‘pride of place’ – Transform magazine

The revival of the classic carton is for Pearlfisher a commitment to doing things elegantly and choicefully. The geometric egg pattern that is introduced on the top of the pack and carried through on the side panels celebrates the naturally large and imperfect shape of the egg. The pattern also creates a wallpaper-like appearance when the cartons are stacked on-shelf or in ones kitchen.

The brands monogram is inspired by the Greek alphabets Phi symbol and the golden ratio, which suggests that the brilliance and infinite detail that naturally occurs in nature is the ideal standard for beauty. The monogram, hand-gathered seal and embossed messaging parallel the hand-crafted approach to raising and sourcing eggs through the packaging design

The warm colour palette of golds, blues and whites and other discoverable details found within the packaging enable the design to go deeper than the surface.

View post:

Pearlfisher brand identity for Consider Pastures gives product 'pride of place' - Transform magazine