Growing confidence through empowerment: What women need to advance in travel – PhocusWire

If you know me, you know Im a big believer in meritocracy and the idea that the things we have in life should be earned based on skills and hard work. However, as a woman who is an executive in the travel industry, I know that men are 70% more likely to hold executive positions compared to women.

But is it the system, the industry or something else? In reality, it may be a combination of a lot of things, but industries, people and office environments are all different - and its our job to step up and get the things we want.

Over the course of my career, Ive been on the receiving end of some great advice by both men and women, and Ive worked hard to return the favor to others. Ive also helped develop and grow some incredible talent in the travel industry.

During that time, Ive learned a lot about what it means to work smarter, sell my personal brand and empower other women all at the same time.

Here are my top five ways women can empower themselves - and each other - in the travel industry.

In the workplace, confidence is key, but it can often take years to get there. Studies show that womens confidence increases more with age compared to men, putting greater importance on the early years of our careers.

Think about it this way: If women arent as confident during those years, theyre potentially missing opportunities to be heard while male coworkers are unafraid to say whats on their minds. And studies show they are: When compared to men, women in entry-level positions are more likely to spend five or more years stuck in the same role.

In meetings, Im generally the person in the room who stands in the back to take it all in and gather my thoughts before I express ideas, while many of my more extroverted male colleagues tend to form their thoughts as theyre speaking.

When we step out of our comfort zones to deepen relationships and meet new people, we open up new doors in our careers.

Cady Wolf

Ive found that women like to speak with well-formed ideas, afraid that saying the wrong thing or asking the wrong question might make them lose what power they have. For managers, its important to recognize this and find ways to support women as they build confidence.

Often, when I meet with a woman outside of a group meeting, we have an open conversation that is crisp and articulate. Unfortunately that doesnt always translate into the bigger meeting.

When this happens, I prompt them to discuss what we spoke about earlier and show public support along the way. By finding ways to nurture my team and help them grow their confidence, it helps them overcome the fear of speaking up about their ideas - and gain the recognition they deserve.

People often feel alone at work, particularly women. A McKinsey study found that one in five women say they are often the one woman in the room at work or one of just a handful of others. That number doubles for senior-level women and women in tech.

Mentoring is a great way to combat feeling like youre the only one in the room. During my career, Ive been a mentor and a mentee to multiple people, all of whom have changed and shaped my career. When I was at Travelocity we had an informal mentoring program and it was an amazing experience.I believe so much in mentoring that I helped start a womens group at Sojern last year to help foster support and global collaboration for women across the company.

Mentoring helps women offer support to (and not compete with) each other, look for ways to add value to the organization, uncover strengths and share ideas in a safe environment.If youve ever had the pleasure of being mentored, think about returning the favor and doing so with an open mind and open ears.

Getting recognition at work or the next promotion often involves taking some risks. However, many women are hesitant to take risks, particularly the bigger ones.

According to KPMG, 69% of women are willing to take small risks, yet only 43% will take bigger risks to further their careers. It could be because some women feel like their credibility is in jeopardy if theyre wrong, or its possible that feeling like the only one breeds hesitation. Fortunately, I work with an amazing team who is open and willing to hear ideas during meetings.

The fear of taking risks, especially in a group setting, is legitimate. But if the current meeting format or setting doesnt work for you, change it.

I like to socialize ideas ahead of time to create dialogue or seed questions, and I encourage my team to do the same. It helps them anticipate and prepare for landmines and helps mitigate the fear around taking risks.

Its important to have internal advocates, but we cant rely on other people to get the things we want. Only we have the power to build our brand, and that comes by building social and business credibility. Whether thats through networking, facilitating informational meetings or stepping up and taking on additional projects, ultimately our success is up to ourselves.

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A recent survey found that 85% of jobs are filled because of networking. From attending sponsored happy hours and serving on advisory boards to connecting with new and existing contacts via LinkedIn, email or in person, networking is anything we do to build professional relationships.

While networking is uncomfortable for many, its a massive opportunity to build our brands both internally and externally. When we step out of our comfort zones to deepen relationships and meet new people, we open up new doors in our careers.

In the workplace, its easy to underestimate the softer skills, such as emotional intelligence and intuition. But theyre critical for any team: A recent study found that women tested stronger than men in 11 of 12 emotional intelligence capacities, and those capacities all translate to effective leadership skills.

Those types of soft skills are honed over years of experience and are not always as prevalent in male-dominated teams. However, I often find myself relying on them to make critical business decisions.

For example, Ive interviewed numerous candidates who looked great on paper, but I went with someone else because my intuition told me so - and those people were some of the best hiring decisions Ive made in my career. For women in the travel industry, its important to lean on those soft skills and be confident in the fact that you bring a new perspective to the table.

The travel industry is ripe with opportunity for women to step into leadership roles. By building each other up while cultivating our own paths, we can empower female leaders to speak up, break new ground and - ultimately - find success.

About the author...

Cady Wolf is vice president of commercial strategy at Sojern.

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Growing confidence through empowerment: What women need to advance in travel - PhocusWire