Ditch the Makeup: Sans Powder for Women’s Empowerment – HuffPost

National No Makeup Day occurred late April 2017 where many women left the MAC foundations behind, put the Maybelline mascaras aside, and made a statement about feeling comfortable in their own beautiful skin.

Several celebrities sparked the movement by showing their bare faces on social media with no makeup selfies. Alicia Keys has lead the pack, and publicly stated in a letter titled Time to Uncover that she will no longer use any makeup in her professional or personal life. This is the singer-songwriters way of truly being herself, without covering up her true self.

Soon this movement gained national support, not only from celebrities, but from numerous women nationwide. #NoMakeupMondays with unfiltered faces emphasized the importance and beauty of going au naturel in an increasingly aesthetic society.

For some women, choosing not to wear makeup may just be a way to save morning time and effort, but for others its a life changing journey. The choice to forego makeup may be simple, but the next step may be more difficult: feeling confident. Recently, women have called attention to the No Makeup Movement by encouraging other women to drop the makeup and change their daily routine so women can go outside feeling happy, confident, and most importantly - themselves!

In honor of the No Makeup Movement, were sharing 5 reasons to ditch the lipstick and eyelash curler in favor of your own natural beauty.

Keep the trend going if you started on No Makeup Day or use this summer to kickstart your natural look. Feel confident and appreciate your beauty, and dont forget to take a #NoMakeupSelfie. Imperfect is the new perfect!

Sharon Schweitzer, J.D., is a cross-cultural trainer, modern manners expert, and the founder of Access to Culture (formerly Protocol & Etiquette Worldwide). In addition to her accreditation in intercultural management from the HOFSTEDE centre, she serves as a Chinese Ceremonial Dining Etiquette Specialist in the documentary series Confucius was a Foodie, on Nat Geo People. She is the resident etiquette expert on two popular lifestyle shows: ABC Tampa Bays Morning Blend and CBS Austins We Are Austin. She is regularly quoted by BBC Capital, Investors Business Daily, Fortune, and the National Business Journals. Her Amazon #1 Best Selling book in International Business, Access to Asia: Your Multicultural Business Guide, now in its third printing, was named to Kirkus Reviews Best Books of 2015. Shes a winner of the British Airways International Trade Award at the 2016 Greater Austin Business Awards.

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Ditch the Makeup: Sans Powder for Women's Empowerment - HuffPost