PlaySugarHouse Rebrands To BetRivers NJ In Time For NFL Season – Play NJ

When it comes to NJ gambling, SugarHousehas strong brand recognition with Garden State gamblers. It comes as no surprise being the NJ sports betting app is entering its fourth season of NFL betting.

So some New Jersey bettors might be confused about why the BetRivers Coming Soon! message appears when opening the app.

So for those wondering why rebrand now, those who follow casino industry news are aware Rivers is the name parent company Rush Streetpredominately uses. Were talking both land-based casinos and online. This includes the Philadelphia Waterfront casino that opened as SugarHouse before becoming Rivers.

The BetRivers Sportsbook is currently available in 12 other states including neighboring PennsylvaniaandNew York.

However, other than the BetRivers branding messaging and new color scheme (dark blue and yellow), players likely will not notice much difference. Here is a snippet from the coming soon message:

We appreciate your patronage and loyalty. You are our top priority and as such, this transition will not impact the features and experiences that you have received and enjoyed from PlaySugarHouse since 2016.

The message is referencing the brands NJ online casino debut.

Since PlaySugarhouse and BetRivers are both managed by Rush Street Interactive, the website and app are simply getting a fresh look. Youre good to go using your existing SugarHouse app and account info. Basically, beyond the branding nothing else will change.

Those who prefer plays slots and table games on their laptop will be redirected to the BetRivers site automatically.

This means theRush Rewards, games library and customer support team will remain the same. However, at least for now, dont expect those account balances to transfer when visiting Pennsylvania or New York. New Jersey players will still be able to make deposits and withdrawals at the Golden Nugget Atlantic City casino cage.

The sportsbook will continue operating under theMonmouth Parklicense (online casinos must partner with an Atlantic City casino).

Now that the BetRivers rebranding is underway, the operator is making things a little more exciting by rolling out the BetRivers Bonus Bash. Between today Aug. 19, NJ players will receive a random prize each day once they log in. Only one prize per day.

They include:

PlaySugarHouse changing its name to BetRivers is the latest rebranding example.

Whether youre a NJ sports betting or online casino player, you know this isnt the first time a company is switching names.

Here are some that you may or may not remember:

So adding one more name like BetRivers to the list is no big deal.

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PlaySugarHouse Rebrands To BetRivers NJ In Time For NFL Season - Play NJ