LatAm slot sector: Digital players are the future – Casino Beats

At a time where mobile internet is highly accessible, there are players who are ready to spend hours playing on their smartphones. According to Dmitry Starostenkov, CEO of Evenbet Gaming, these players are the future.

In the first of a three part mini-series delving into the current state of the LatAm market, Starostenkov is joined by Mario Benito, CCO of R. Franco Digital and Andrea Rossi,Betsson Groups commercial director Latin America, to give the lowdown on the opportunities it presents.

Im sure that we are just at the beginning of the digital transformation in South and Latin American gaming, stated Starostenkov, pointing out that only three years ago, most land-based operators were sceptical about going online now they are adopting a multi-channel approach in droves, using online to become attractive to new audiences.

Rossi added that he too believesthat digital is the way forward. He explained that, as an effect of the pandemic, a number ofland-based operatorshave moved to the digital world,and the way forward for them seems to beomnichannel so whilst they still keeptheirbrick-and-mortarpresence, they will alsofocus on growing their online business

He continued to explain that this can also open some M&A opportunitiesasretailoperatorswill beon the lookout foronline providers which can supporttheir web-basedoperationsthrough know-howand experience.

I think digital marketingwaspredominantly usedby online operators, Rossi added. However, now that land-based casinos started moving to the online space, theyll slowly but surely kick-off theirdigital marketing activities tooso one shall expect an increase in digital marketing activity.

Benito emphasised that, to him, it is clear that for these sectors to succeed in the future, digital marketing has to be a primary action and a central pillar of their strategy.

He explained that the way that people all over the world consume media has changed forever, providing the example that millions will now never encounter traditional TV advertising again.

Following the old traditional ways of marketing is a recipe for obsolescence when relatively new channels such as Twitch and YouTube enjoy such widespread popularity.

He continued to highlight that, for casino suppliers, while a great deal of care should be taken over the selection of appropriate partners, this is no time for hesitancy.

He concluded: Streamers and influencers on new media channels attract huge audiences and cannot be ignored in favour of campaigns in traditional media.

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LatAm slot sector: Digital players are the future - Casino Beats