EGT Extends its Partnership with Maxbet into Bosnia and Montenegro – European Gaming Industry News

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Gaming Innovation Group Inc. (GiG) has today signed a long-term agreement with existingcasino client K.A.K. DOO Skopje, hospitality, tourism and services company (K.A.K.) for the provision of GiGs sportsbook, including online, over the counter (OTC), omnichannel and on premise sport solution to launch both their digital and land-based sports betting operation in the regulated North Macedonian market.

K.A.K. and Gaming Innovation Group signed a long-term agreement in September this year for the provision of GiGs platform, frontend solution and managed services to power K.A.K.s digital casino transformation. Todays additional agreement follows K.A.K. s decision to enter into Macedonias growing sports betting market under their own license, allowing up to an initial 25 physical sites across the country as well as online operations.

Gaming Innovation Group will provide K.A.K. with its end-to-end sportsbook, delivering an online offering as well as a physical offering through GiGs over the counter, omnichannel retail solution. Through GiGs partnership with Betgenius, end-to-end live data, trading and risk management services will also be delivered as part of the agreement. This allows K.A.K. to offer its customers official sports betting content from over 300 competitions including the English Premier League, Serie A and EuroLeague basketball.

The agreement is based on a combined fixed fee and revenue share structure.The sports offering is expected to go-live in Q2, 2021, and is expected to make a positive contribution to GiGs revenues from H2 2021 onwards.

Ognjan Cigovski, Chief Executive Officer of K.A.K. DOO Skopje says: Our recent decision to expand into both the retail and online sportsbook market was a natural step for us, building on our successful land-based casino activities and we see it as a very exciting proposition. We can now offer our customers a full suite of products across multiple locations as well as online. We are excited to partner with GiG on this venture whos product and service offering were a great fit for what we want to achieve in the local Sportsbook space

Richard Brown, Chief Executive Officer of GiG says, I am very pleased to expand our partnership with K.A.K, they have secured a local sports betting license and have exciting growth plans which are highly complementary to their existing premier retail casino presence in the country. By adding our online and OTC sportsbook technology offering to the online casino also powered by GiG, K.A.Ks end users will have a seamless end-to-end experience. We are very much looking forward to working with them to deliver a great product to the local market.

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EGT Extends its Partnership with Maxbet into Bosnia and Montenegro - European Gaming Industry News