Twiggy enlists cult cartoon Rick and Morty to sell green hydrogen Join us on socialNewslettersGet Access Code.
Enter your email address and Crikey will send a Verification Code
Enter the Verification Code sent to
to confirm your account.The Verification Code will expire in 1 hour.
Contact us on: support@crikey.com.au or call the hotline: +61 (03) 8623 9900.
We would absolutely love to know how much Andrew Forrest's Fortescue Future Industries paid for What The Green Energy, a new website spruiking green hydrogen featuring Rick and Morty.
In a combination of words that has no right to make any sense, mining billionaire Andrew Twiggy Forrest has enlisted the help of Rick and Morty to educate the public about green hydrogen. For those whove forgotten, Rick and Morty is a cult cartoon that the most irritating people imaginable made their entire personality for a few months in 2017. Fortescue Future Industries, the green energy wing of Twiggys Fortescue, has put together a website called What The Green Hydrogen, using the main characters to put forward the idea of renewables. Its, well, about as strange as it sounds, filtering the surreal, nihilistic aesthetic of the show through PR speak for example:
Before we join forces to save the planet, theres something you should know about us.
Were owned by a mining company. A really big one. Called Fortescue.
News done fearlessly. Join us today and save 50%.
It is one of the largest iron ore extractors in the world, and it is also a heavy carbon emitter.
But the planet isnt going to be saved by a bamboo toothbrush company. Its a little late for that. Our only hope is change on an industrial scale.
Predictably, the website tones down the horrific gore and relentless nihilism of the show although there is a fight scene involving a giant worm, with a great snapping head of interlocking cavernous maws, which gets decapitated (if 12-second marketing videos made by mining companies require spoiler alerts then spoiler alert, I guess). The sequence sums up the weirdness of the whole enterprise. Rick is just there, fighting a big worm in a mechanised suit, which someone has clearly had a lot of fun putting together. But aside from depicting a battle to save the planet, were not sure were making the connection to the rest of the campaign.
We would give anything to know how much the company paid for all this though we note that while theyve sprung for the image, they havent secured the voice talents of Justin Roiland (as far as we can tell), who voices both characters. We guess even Twiggy money has its limits.
The best way to support independent media is to become a member.
You can join us through our 50% off sale using promo code LETTERS. Or, if you have the means and want to help us even more (thank you!), you can take out a full price annual membership. It really makes a difference.
Peter FrayEditor-in-chief
Charlie Lewis
Tips and Murmurs Editor @theshufflediary
Charlie pens Crikey's daily Tips and Murmurs column and also writes on industrial relations, politics and culture. He previously worked across government and unions and was a researcher on RN's Daily Planet. He currently co-hosts Spin Cycle on Triple R radio.
Insert
" + _localizedStrings.redirect_overlay_title + "
" + _localizedStrings.redirect_overlay_text + "
Read this article:
- Nihilism | Definition of Nihilism by Merriam-Webster [Last Updated On: January 20th, 2016] [Originally Added On: January 20th, 2016]
- Nihilism | Define Nihilism at Dictionary.com [Last Updated On: January 20th, 2016] [Originally Added On: January 20th, 2016]
- Nihilism | Internet Encyclopedia of Philosophy [Last Updated On: January 20th, 2016] [Originally Added On: January 20th, 2016]
- Nihilism - Philosophy - AllAboutPhilosophy.org [Last Updated On: February 8th, 2016] [Originally Added On: February 8th, 2016]
- Nihilism | Define Nihilism at Dictionary.com [Last Updated On: February 8th, 2016] [Originally Added On: February 8th, 2016]
- Nihilism | Definition of Nihilism by Merriam-Webster [Last Updated On: February 8th, 2016] [Originally Added On: February 8th, 2016]
- Nihilism - Wikipedia, the free encyclopedia [Last Updated On: February 8th, 2016] [Originally Added On: February 8th, 2016]
- nihilism | philosophy | Britannica.com [Last Updated On: February 9th, 2016] [Originally Added On: February 9th, 2016]
- Urban Dictionary: Nihilism [Last Updated On: February 10th, 2016] [Originally Added On: February 10th, 2016]
- nihilism | philosophy | Britannica.com [Last Updated On: February 10th, 2016] [Originally Added On: February 10th, 2016]
- What is Nihilism? | CounterOrder.com [Last Updated On: February 10th, 2016] [Originally Added On: February 10th, 2016]
- Nihilist | Define Nihilist at Dictionary.com [Last Updated On: February 12th, 2016] [Originally Added On: February 12th, 2016]
- CATHOLIC ENCYCLOPEDIA: Nihilism - New Advent [Last Updated On: February 12th, 2016] [Originally Added On: February 12th, 2016]
- Nihilist | Define Nihilist at Dictionary.com [Last Updated On: February 12th, 2016] [Originally Added On: February 12th, 2016]
- What is Nihilism? | CounterOrder.com [Last Updated On: February 12th, 2016] [Originally Added On: February 12th, 2016]
- en.wikipedia.org [Last Updated On: March 12th, 2016] [Originally Added On: March 12th, 2016]
- Nihilism - Simple English Wikipedia, the free encyclopedia [Last Updated On: March 20th, 2016] [Originally Added On: March 20th, 2016]
- Nihilism - Conservapedia [Last Updated On: March 21st, 2016] [Originally Added On: March 21st, 2016]
- Nihilism - RationalWiki [Last Updated On: March 21st, 2016] [Originally Added On: March 21st, 2016]
- Nihilism Wikipedia [Last Updated On: March 21st, 2016] [Originally Added On: March 21st, 2016]
- [ American Nihilist Underground Society (ANUS) :: Nihilism ... [Last Updated On: March 21st, 2016] [Originally Added On: March 21st, 2016]
- Existential nihilism - Wikipedia, the free encyclopedia [Last Updated On: March 21st, 2016] [Originally Added On: March 21st, 2016]
- What is nihilism? - Bible Questions Answered [Last Updated On: March 21st, 2016] [Originally Added On: March 21st, 2016]
- Nietzsche, Nihilism, Nihilists, & Nihilistic Philosophy [Last Updated On: June 8th, 2016] [Originally Added On: June 8th, 2016]
- Nietzsche, Nihilism, Nihilists, & Nihilistic Philosophy [Last Updated On: June 12th, 2016] [Originally Added On: June 12th, 2016]
- Nihilism | Internet Encyclopedia of Philosophy [Last Updated On: June 21st, 2016] [Originally Added On: June 21st, 2016]
- Moral nihilism - Wikipedia, the free encyclopedia [Last Updated On: July 1st, 2016] [Originally Added On: July 1st, 2016]
- Quotes About Nihilism (162 quotes) [Last Updated On: July 3rd, 2016] [Originally Added On: July 3rd, 2016]
- What is Nihilism? Nihilism, Nihilists, and Nihilistic Philosophy [Last Updated On: July 3rd, 2016] [Originally Added On: July 3rd, 2016]
- Nihilism Nihilism [Last Updated On: July 18th, 2016] [Originally Added On: July 18th, 2016]
- What Is Nihilism? History, Profile, Philosophy and Philosophers [Last Updated On: August 2nd, 2016] [Originally Added On: August 2nd, 2016]
- Religion and Nihilism - The African Perspective Magazine [Last Updated On: August 29th, 2016] [Originally Added On: August 29th, 2016]
- Urban Dictionary: nihilist [Last Updated On: September 6th, 2016] [Originally Added On: September 6th, 2016]
- Nihilism - By Branch / Doctrine - The Basics of Philosophy [Last Updated On: September 16th, 2016] [Originally Added On: September 16th, 2016]
- Paradox of nihilism - Wikipedia, the free encyclopedia [Last Updated On: September 20th, 2016] [Originally Added On: September 20th, 2016]
- What is nihilism? - gotquestions.org [Last Updated On: October 6th, 2016] [Originally Added On: October 6th, 2016]
- Nihilism | Meaningness [Last Updated On: October 11th, 2016] [Originally Added On: October 11th, 2016]
- Nietzsches Analysis of Nihilism | The World Is On Fire [Last Updated On: November 29th, 2016] [Originally Added On: November 29th, 2016]
- Therapeutic nihilism - Wikipedia [Last Updated On: December 4th, 2016] [Originally Added On: December 4th, 2016]
- Historical Nihilism | CounterOrder.com [Last Updated On: December 4th, 2016] [Originally Added On: December 4th, 2016]
- Nihilist movement - Wikipedia [Last Updated On: December 22nd, 2016] [Originally Added On: December 22nd, 2016]
- Moral nihilism - Wikipedia [Last Updated On: January 26th, 2017] [Originally Added On: January 26th, 2017]
- The boredom of nihilism - The Tablet [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Donald Trump and the Uses of the Past - New Republic [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- The Chinese Ford Raptor Website Is Profound And Crazy At The Same Time - Jalopnik [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Brendan Kelly on politics, nihilism, and the benefit of intimate shows - BeatRoute Magazine [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Nihilism Manticore Press [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Nihilist KMOX Reporter Discusses Existential Horror of February in St. Louis - Riverfront Times (blog) [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Why the White House's nihilism is so troubling - Los Angeles Times [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Teen Nihilism Erupts in LA Premiere of Fierce, Funny PUNK ROCK by Simon Stephens - Broadway World [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Faking It: The Rise of Political Nihilism - Study Breaks Magazine - Study Breaks [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Descartes, Nihilist - First Things (blog) [Last Updated On: February 17th, 2017] [Originally Added On: February 17th, 2017]
- Nihilism @ American Nihilist Underground Society (ANUS) [Last Updated On: February 17th, 2017] [Originally Added On: February 17th, 2017]
- Still Waking Up - First Things (blog) [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- Pissed Jeans Why Love Now review: 'nihilism and cynicism' - Evening Standard [Last Updated On: February 24th, 2017] [Originally Added On: February 24th, 2017]
- Editorial | By any means necessary including dancehall - Jamaica Gleaner [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- The fight between Nigel Farage and Douglas Carswell is the definition of political nihilism - The Independent [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- Eye in the Sky: Where Nihilism and Hegemony Coincide - Antiwar.com (blog) [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- NieR: Automata Starts With Nihilism and Futility at the Installation Screen - Geek [Last Updated On: March 7th, 2017] [Originally Added On: March 7th, 2017]
- I used to love the working-class nihilism of Sleaford Mods no longer - Spectator.co.uk [Last Updated On: March 9th, 2017] [Originally Added On: March 9th, 2017]
- Mereological nihilism - Wikipedia [Last Updated On: March 11th, 2017] [Originally Added On: March 11th, 2017]
- Help! We have Fallen and Can't Escape the Current Age of Anger! - City Watch [Last Updated On: March 17th, 2017] [Originally Added On: March 17th, 2017]
- Carol Muffett: Federal Budget Plan is a testament to the recklessness, nihilism, and gross incompetence of this ... - YubaNet [Last Updated On: March 19th, 2017] [Originally Added On: March 19th, 2017]
- Patterns that Lead to Suffering - Patheos (blog) [Last Updated On: March 23rd, 2017] [Originally Added On: March 23rd, 2017]
- On Health Care, The House Freedom Caucus Declares War Against Conservatism - Forbes [Last Updated On: March 27th, 2017] [Originally Added On: March 27th, 2017]
- Photo Flash: Teen Nihilism Erupts in L.A. Premiere of PUNK ROCK ... - Broadway World [Last Updated On: March 27th, 2017] [Originally Added On: March 27th, 2017]
- Nihilism - Encyclopedia Dramatica [Last Updated On: March 27th, 2017] [Originally Added On: March 27th, 2017]
- Three Steps Past Galen the Promise of a Young Century - InsideSources [Last Updated On: March 29th, 2017] [Originally Added On: March 29th, 2017]
- Norse Mythology by Neil Gaiman review nice dramatic narratives, but where's the nihilism? - The Guardian [Last Updated On: March 29th, 2017] [Originally Added On: March 29th, 2017]
- What Is Nihilism? History, Profile, Philosophy and ... [Last Updated On: March 29th, 2017] [Originally Added On: March 29th, 2017]
- Why Brexit Is Best for Britain: The Left-Wing Case - New York Times [Last Updated On: March 31st, 2017] [Originally Added On: March 31st, 2017]
- Existential Nihilism & Atheism... [Last Updated On: March 31st, 2017] [Originally Added On: March 31st, 2017]
- The President, The Freedom Caucus And The Democrats46:57 - WBUR [Last Updated On: April 3rd, 2017] [Originally Added On: April 3rd, 2017]
- Review: 'T2 Trainspotting' relies on nostalgia from 1996 classic, but ... - Omaha World-Herald [Last Updated On: April 7th, 2017] [Originally Added On: April 7th, 2017]
- We're all political nihilists now - Washington Post [Last Updated On: April 7th, 2017] [Originally Added On: April 7th, 2017]
- Occupy Wall Street: Nihilism And Communism - The Liberty Conservative [Last Updated On: April 7th, 2017] [Originally Added On: April 7th, 2017]
- Love, Western Nihilism and Revolutionary Optimism | Global ... - Center for Research on Globalization [Last Updated On: April 7th, 2017] [Originally Added On: April 7th, 2017]
- What Colony Gets Right About Living in an Apocalypse - Gizmodo [Last Updated On: April 10th, 2017] [Originally Added On: April 10th, 2017]
- Chinese Academy of Social Sciences' Four Big Critiques - China Digital Times [Last Updated On: April 10th, 2017] [Originally Added On: April 10th, 2017]
- Love, Western Nihilism and Revolutionary Optimism | Dissident Voice - Dissident Voice [Last Updated On: April 10th, 2017] [Originally Added On: April 10th, 2017]