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Category Archives: Yahoo

Yahoo and Comscore Partner to Bring Advanced Brand Protection, Contextual Solutions to CTV Campaigns – Business Wire

Posted: August 23, 2022 at 12:15 am

RESTON, Va. & NEW YORK--(BUSINESS WIRE)--Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments - leveraging categories like TV genre - support campaign relevancy and reach within identity-less CTV app environments.

The CTV landscape continues to see tremendous growth, and as spend increases, advertisers want to ensure content suitability and alignment, and protect brand equity, said Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo. Partnering with Comscore adds to our already powerful brand safety and suitability toolkit within the Yahoo DSP, and will help us continue to maximize the quality and effectiveness of advertiser CTV investments. With the addition of Comscores contextual technology, Yahoo advertisers are able to leverage a variety of solutions that enable them to maximize reach across inventory environments with or without identity.

The Yahoo DSP will integrate with Comscore Activation, a robust set of pre-bid inventory filters to help marketers achieve brand-safe, impactful campaign delivery across CTV inventory. Comscore Activation is powered by Comscores contextual AI engine and intelligent categorization technology, allowing for a better understanding of CTV media and content. Comscore also utilizes the IABs genre categories included in their Content Taxonomy 3.0 framework, enabling CTV advertisers using the Yahoo DSP to filter buys based on TV genres.

Through the partnership, Yahoo DSP advertisers can now leverage Comscore Activation to fine-tune their brand protection preferences based on brand suitability tiers. Advertisers can combine a variety of segments with numerous descriptive filters to protect campaigns based on their unique brand needs, and without sacrificing reach.

Comscores latest State of Streaming report found a 19% year-over-year increase in hours that U.S. households spent watching streaming content, meaning there is no shortage of opportunity to reach consumers on CTV, but advertisers need to ensure their CTV investments arent negatively impacting their brand, said Lee Blickstein, Vice President, Activation Solutions, Comscore. To effectively do this, CTV advertisers must have access to granular tools that go beyond the typical binary approach to brand safety, ensuring they have the confidence and security to achieve next-level campaign performance.

Yahoos partnership with Comscore expands on the companys CTV brand safety and suitability tools available in the Yahoo DSP, including ongoing DSP and SSP quality control initiatives (e.g, ads.txt support and verification, etc.), as well as built-in and third-party fraud/invalid traffic (IVT) protection, inventory mapping, tiering and categorization, support for inventory inclusion and exclusion lists.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging, third-party source for reliable and comprehensive cross-platform measurement.

About Yahoo

Yahoo reaches nearly 900 million people around the world, bringing them closer to finance, sports, shopping, gaming and newswith the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. To learn more, please visit yahooinc.com.

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Yahoo and Comscore Partner to Bring Advanced Brand Protection, Contextual Solutions to CTV Campaigns - Business Wire

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Udonis Haslem to return for 20th season with Miami Heat this fall – Yahoo Sports

Posted: at 12:15 am

Udonis Haslem will return for his 20th season with the Miami Heat this fall. (Michael Reaves/Getty Images)

Udonis Haslem isnt done just yet.

Haslem is expected to sign a one-year deal to return to the Miami Heat for a 20th season in the near future, he announced at the final day of his basketball and cheer kids camp in South Florida.

Haslem will sign a one-year, $2.8 million veteran minimum deal in the near future, per the Miami Herald.

I have decided to follow through what me and my father had talked about, Haslem said. I will finish what I started, and I will play 20 years. I will play this year, because I talked about that with my father.

It wont be the same, it wont be as easy. But the goal still remains the same. Win, win a championship, leave it on the line and hold your head high when its all over. Ive got one more in me for pop. Ive got one more in me for the city. Ive got one more in me for the team.

Though Haslem didnt say so specifically, it sounds like this season will be his last in the league.

The 42-year-old Miami native went undrafted out of Florida, and then made his debut with the Heat in 2003. Hes been a staple in the organization ever since, and helped lead them to three titles including two alongside LeBron James.

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Haslem appeared in 13 games last season, and averaged 2.5 points and 1.9 rebounds in 6.4 minutes per game. He hasnt played in more than 16 games in a season since the 2015-16 season.

Haslem will now join a small class of NBA players who have played in at least 20 seasons in the league. Only eight players Vince Carter, Dirk Nowitzki, Kareem Abdul-Jabbar, Kobe Bryant, Jamal Crawford, Robert Parish, Kevin Willis and Kevin Garnett played in the league for at least two decades. LeBron James and Carmelo Anthony will join that group this season, too.

Only Bryant, with the Los Angeles Lakers, and Nowitzki, with the Dallas Mavericks, have spent their entire 20-season career with the same team. Haslem will be the third.

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Udonis Haslem to return for 20th season with Miami Heat this fall - Yahoo Sports

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A fascinating anecdote about the ‘fry attachment rate’ and consumer behavior – Yahoo Finance

Posted: at 12:15 am

This post was originally published on TKer.com.

Consumer behavior is incredibly complex and nuanced.

Over the past year, weve learned that consumer spending can rise even as consumer sentiment plummets amid high inflation and the rising risk of a recession.

One category thats seen a particularly high level of inflation is travel, with airline fares up 28% from a year ago. Yet, one of the strongest areas of consumer spending has been vacation travel, which, by the way, is considered a discretionary expense.

On the matter of discretionary spending, Bank of America analysts recently found consumers do not necessarily dine out less during downturns, but rather they tend to shift to cheaper restaurants.

That brings us to one of my favorite quotes from the recent earnings season.

It comes from Lamb Weston LW 0.11% , the $11 billion potato processor that supplies frozen french fries to your favorite restaurants including McDonalds. During the companys July 27 quarterly earnings call, CEO Tom Werner called attention to the fry attachment rate (via The Motley Fool):

Despite pressure on overall restaurant traffic, the demand for fries remain solid as the fry attachment rate in the U.S., which is a rate in which consumers order fries when visiting a restaurant or other food service outlets, remains above pre-pandemic levels.

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In other words, when people go out to eat, theyre not allowing their deteriorating sentiment toward the economy affect their decision to order a side of fries.

Heres a little more color from CFO Bernadette Madarieta:

Overall, we expect U.S. demand to remain solid, but will also likely be affected by significant inflation that consumers are facing. In the event of an economic recession, we expect demand for French fries will be resilient, although with little to no growth. That's consistent with what we experienced during the great recession from 2008 to 2010.

While the worst economic crisis since the Great Depression mightve stalled growth, it wasnt enough to get people to stop ordering fries.

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Fascinating stuff.

Many of you became new subscribers in recent months. (Welcome!) Some of you havent had the time to open all of the newsletters. (Were all busy!) Some of you are free subscribers looking for a reason to become a paid subscriber.

For all yall, heres a roundup of some of TKers most talked-about paid and free newsletters. All of the headlines are hyperlinked to the archived pieces.

Passive investing is a concept usually associated with buying and holding a fund that tracks an index. And no passive investment strategy has attracted as much attention as buying an S&P 500 index fund. However, the S&P 500 an index of 500 of the largest U.S. companies is anything but a static set of 500 stocks. From January 1995 through April 2022, 728 tickers have been added to the S&P 500, while 724 have been removed.

S&P Dow Jones Indices found that funds beat their benchmark in a given year are rarely able to continue outperforming in subsequent years. According to their research, 29% of 791 large-cap equity funds beat the S&P 500 in 2019. Of those funds, 75% beat the benchmark again in 2020. But only 9.1%, or 21 funds, were able to extend that outperformance streak into 2021.

Investors should always be mentally prepared for some big sell-offs in the stock market. Its part of the deal when you invest in an asset class that is sensitive to the constant flow of good and bad news. Since 1950, the S&P has seen an average annual max drawdown (i.e. the biggest intra-year sell-off) of 14%.

While valuations feature importantly in our toolbox to estimate forward equity returns, we should dispel an oft-repeated myth that equity valuations are mean-reverting, Goldman Sachs analysts argued. there is only 26% confidence that the Shiller CAPE is mean-reverting, and 74% confidence that it is not.

Media outlets sometimes unfairly characterize a new piece of data as they attempt to draw attention from their audiences. The November 2021 jobs report came with a lot of mainstream news headlines suggesting that the creation of 210,000 jobs was a bad thing. Nine months later, were learning that the labor market boom continues without interruption.

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Picking stocks in an attempt to beat market averages is an incredibly challenging and sometimes money-losing effort. In fact, most professional stock pickers arent able to do this on a consistent basis. One of the reasons for this is that most stocks dont deliver above-average returns. According to S&P Dow Jones Indices, only 22% of the stocks in the S&P 500 outperformed the index itself from 2000 to 2020. Over that measurement period, the S&P 500 gained 322% while the median stock rose by just 63%.

After reporting disappointing quarterly results in February, Meta shares plunged 26% in a single trading day. After losing an eye-popping $251 billion of market cap, the social networking company quickly went from being the sixth largest company in the S&P 500 to the seventh. Its the kind of move that couldve rattled the confidence of investors and traders with positions in other stocks. And it did: That same day, the S&P 500 fell 2.4%. But losing 2.4% isnt remotely close to losing 26%. Thats diversification at work.

Published on Dec. 5, this newsletter showed Wall Street strategists were anticipating the S&P 500 to end 2022 somewhere between 4,400 to 5,300. The market is currently trading below the most bearish strategists target. Who knows? Maybe the market will surge during the final months of this year. That said, I think this excerpt from that newsletter was noteworthy:

Its incredibly difficult to predict with any accuracy where the stock market will be in a year. In addition to the countless number of variables to consider, there are also the totally unpredictable developments that occur along the way.Strategists will often revise their targets as new information comes in. In fact, some of the numbers you see above represent revisions from prior forecasts.For most of yall, its probably ill-advised to overhaul your entire investment strategy based on a one-year stock market forecast.Nevertheless, it can be fun to follow these targets. It helps you get a sense of the various Wall Street firms level of bullishness or bearishness.

Five stocks (Facebook, Apple, Amazon, Microsoft, and Google) account for a massive share of the market capitalization of the S&P 500, which consists of 500 companies. While it may be technically accurate to say these five stocks represent five companies, its also a gross oversimplification of the businesses and markets these companies are exposed to.

Peter Lynch, the legendary stock picker who ran Fidelitys market-beating Magellan Fund for 13 years, made a prescient observation in a speech he gave to the National Press Club back in October 7, 1994: Some event will come out of left field, and the market will go down, or the market will go up. Volatility will occur. Markets will continue to have these ups and downs. Basic corporate profits have grown about 8% a year historically. So, corporate profits double about every nine years. The stock market ought to double about every nine years Because profits go up 8% a year, and stocks will follow. That's all there is to it.

The stock market can be an intimidating place: its real money on the line, theres an overwhelming amount of information, and people have lost fortunes in it very quickly. But its also a place where thoughtful investors have long accumulated a lot of wealth. The primary difference between those two outlooks is related to misconceptions about the stock market that can lead people to make poor investment decisions.

This post was originally published on TKer.com.

Sam Ro is the founder of Tk.co. Follow him on Twitter at @SamRo.

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A fascinating anecdote about the 'fry attachment rate' and consumer behavior - Yahoo Finance

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Why did NFL settle with Deshaun Watson? Look at the team owners – Yahoo Sports

Posted: at 12:15 am

As terms of the Deshaun Watson disciplinary settlement became public Thursday, an NFL executive familiar with the Cleveland Browns quarterback posed a question that is bound to linger in the ensuing months. It encapsulated the lengthy path the league carved on its way to the negotiated outcome, a route that went from the NFLs 19-month pursuit and 215-page investigative report, to an overturned arbitration ruling, to commissioner Roger Goodell embracing words like egregious and predatory to describe Watson.

After all that, the executive asked, why didnt [the NFL] drop the hammer?

The question itself is framed through an opinion. Some in the league maybe many see Watsons 11-game suspension and $5 million fine as proof positive that the NFL pulled back at the very end of the process. Others many of whom orbit the quarterback see it as far steeper than the evidence warranted in the sexual assault and misconduct allegations that have followed Watson since March of 2021. But even inside those warring vantage points, there is an undeniable reality coming out of this week. And it's this:

The NFL took control of the Watson case when it appealed the six-game suspension laid down by arbitrator Sue L. Robinson. For all intents and purposes, it controlled the end of the disciplinary process from the moment it hand-selected former New Jersey Attorney General Peter C. Harvey, who has deep ties to the league, to deliver a final verdict. From that point, everyone in Watsons camp expected a home-cooked result was in the pipeline. It meant if the NFL wanted an indefinite one-year suspension, that was going to be the result.

Yet right when the league appeared poised to dictate that outcome, to have its drop-the-hammer moment, it instead cut a deal. Rather than a one-year ban that would have pushed Watsons entire contract back a year, potentially costing $40 million or more by shaving another season off his prime earning years, it settled and kept Watsons extension on schedule.

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The question of "why?" hangs in the wind.

Deshaun Watson told reporters Thursday that he stood on his innocence. (Photo by Nick Cammett/Getty Images)

The league had the control of the disciplinary process that it wanted. And Goodell made clear what the NFL thought of Watsons alleged behavior. Not only did it say Watson committed sexual assault (by the leagues definition, not necessarily by criminal definition), but it painted him as unremorseful, predatory and acting in a way that endangered the well-being of the four women accusers whose allegations were presented in the disciplinary process.

And on top of it all, the NFL leaked the goal of a one-year suspension, plus a monetary fine. Thats not the kind of thing done when the final plan is to turn around and negotiate something less after taking control of the process, especially when there isnt any provision preventing Watson and his representation from signing a settlement and then proclaiming that the quarterback is innocent and the deal is just a tool to move forward with his career.

Yet here we are, in that precise space, with the NFL having cut a deal and Watson sending mixed messages about his responsibility in all of this. On Watsons side of the fence, the compromise makes sense. His camp and the union lacked the final control of the process and an immense amount of future salary was on the line. On the NFLs side, the deal appeared to make less sense. Unless there was a reason that wasnt readily obvious.

In the end, I believe there was.

After talking to a handful of sources who played a part in the arbitration process including reading through the briefs that changed hands I think Goodell and the leagues owners didnt want to risk what might happen on the other side of a one-year Watson suspension. Heres why.

First and foremost, I believe the leagues full suspension of Watson and an even more significant financial fine would have triggered another drawn-out attempt at cracking the leagues disciplinary dynamic in a federal jurisdiction. While that litigation would have likely been unsuccessful, it wouldnt have come without a financial cost and additional public-relations distractions. And for those who havent been paying attention, the leagues legal bills are believed to be considerably spiraling.

And, second, the leagues team owners could have risked a public-relations napalming from the NFL Players Association, which until the Watson case had been quietly seething over the NFL's track record of investigations, specifically the aggression and follow-through displayed by the leagues investigators when players (not just Watson) face allegations versus when franchise owners find themselves in legal or moral trouble.

The last thing the NFL wants is someone building a decades-long list of every potential violation of the personal-conduct policy committed during the tenure of every club owner in the league. Theres a chance that could have happened if Watson had been suspended for a year. And I think the motivation for it was fueled by Robinsons decision, which vividly painted the NFL as a corporation that is creating standards of player justice as it goes along.

Most fans might not care about that kind of thing when it comes to the leagues internal judicial process. Especially when its centered on a quarterback who faced the kind of civil allegations that Watson faced. But the union cares, because every single case like this sets a standard for how the next player is treated. Just as every investigation into a team owner that fades into the background sets a standard for how franchise owners are treated.

Theres little question that such a disparity exists, especially when an owner like the Dallas Cowboys Jerry Jones can cut a $2.4 million settlement with former cheerleaders over a workplace incident and move on like it never happened. Or Washington Commanders owner Dan Snyder can be accused of well, a hell of a lot and face consequences that dont seem very consequential at all. Thats two prominent team owners. Imagine a motivated adversary engaging in a significant deep dive into the other 30 teams in the league, and then showcasing all the league investigations that never took place.

None of which gets into the litany of other things that have been going on this offseason, such as: the NFL being forced into a $790 million settlement with the city of St. Louis over the Rams' relocation; Goodell being called to testify before Congress about a wasteland of Snyder allegations; Jon Gruden filing a lawsuit against the league that has become a serious threat; the city of Oakland trying to take the league in front of the U.S. Supreme Court in an antitrust case; the league recently reaching a settlement after a particularly disgusting revelation of "race norming" in concussion settlements; and former Miami Dolphins coach Brian Flores still having a pending class-action lawsuit against the league over racial discrimination.

Surely, I have left some litigation out. But you get the point.

All of this served as an undercurrent to the leagues decision to exit the Deshaun Watson disciplinary fight when it became tolerable to do so. When push came to shove, the leagues team owners didnt want any part of it dragging on. They didnt want the headlines. They didnt want the attention. They didnt want the shared legal bills or unforeseen headaches.

What they wanted was to get it over with and move on to actual football. And thats exactly what Goodell and the settlement gave them.

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Twitter’s CFO warned employees they’re on track to get 50% of their typical annual bonuses because of the company’s financial challenges, report says…

Posted: at 12:15 am

Twitter CEO Parag Agrawal (left) is at loggerheads with Elon Musk over the Tesla CEO's proposed $44 billion takeover.Kevin Dietsch/Getty Images, Andrew Kelly/Reuters

Twitter CFO Ned Segal warned employees Friday their bonuses could be half the maximum, per The NYT.

Segal said the company's bonus pool was at 50% of where it could be if financial targets were being hit, per The NYT.

Twitter employees' bonuses are tied to the company's financial performance, which has declined of late.

Twitter told employees Friday they're on course to get half their typical annual bonuses because of the company's financial challenges,The New York Times reported.

In an email to staff, Twitter CFO Ned Segal said the social-media company's bonus pool was currently at 50% of what it could be if financial targets were being hit, The NYT reported, citing as sources two employees who received the email.

Twitter didn't immediately respond to Insider's request for comment. The NYT said a Twitter spokesperson confirmed the email's veracity and declined to comment further.

Twitter's warning on bonuses comes as it tries to force Tesla and SpaceX CEO Elon Musk to complete his proposed $44 billion acquisition of the social-media group something Twitter highlighted in its second-quarter earnings report as having had a detrimental impact on its finances.

Twitter, Meta, Alphabet, and other platforms that rely at least in part on digital advertising for revenue are grappling with a downturn in the ad market amid fears of recession.

Twitter employees receive annual bonuses based on the company's financial performance, which could improve before they are ultimately paid out.

Twitter and Musk are at loggerheads over their proposed $44 billion deal, which has culminated in a fractious legal battle between the parties. Musk argues Twitter won't provide him with necessary detail about the volume of spam bots on its platform.

In its second-quarter earnings report, published July 22, Twitter said "uncertainty" over Musk's proposed takeover of the company, as well as advertising industry headwinds, contributed to its first quarterly revenue decline since 2020. Twitter reported a net second-quarter loss of $270 million compared with a net income of $66 million in the same quarter in 2021.

Insider's Lara O'Reilly exclusively reported Friday that dozens of Google's external recruiters just lost their jobs amid its hiring freeze.

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Fantasy Football All-Boring Team: Which veterans can we actually trust in 2022 drafts? – Yahoo Sports

Posted: at 12:15 am

I understand that fantasy football is generally a young-mans game on the field, and we like to engage possible breakout players and the hot new rookies. But sometimes a boring but reliable veteran player is a preferred fantasy jam, and today I want to offer five of those boring but useful vets for you to consider on draft day.

Why hes boring: Hes entering his age-32 season, and hes clearly the second-most talented receiver on his own team (Justin Jeffersons upside is the moon). Thielen missed four games last year, and had the lowest YPC of his career. He hasnt topped 1,000 yards since 2018.

Why hes a value: Thielen is an outstanding space receiver who excels in the red zone hes scored 24 times over his last 141 catches, covering the last 28 games. And while Jefferson might eventually cut into some of Thielens goal-line workload, its unlikely Kirk Cousins will completely ignore the red-zone chemistry he has with Thielen. The Vikings also have an exciting new coaching staff in place, which should be more creative in the passing game. Throw in a narrow Minnesota passing tree and Im plenty interested in Thielen at his Yahoo ADP of 84.7.

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Why hes boring: Hes been well-traveled, paling with four different franchises over eight years. The Texans are one of the NFLs most struggling franchises, at the front stages of what could be a lengthy rebuild. Cooks has been a steady performer for his career, but seldom a star hes never made a Pro Bowl. He has a modest 19 touchdown catches over his last four years.

Why hes a value: Houston QB Davis Mills is likely better than the public realizes. And the Texans passing game is going to route through Cooks he absorbed a juicy 134 targets last year. In some markets, the crowd is hip to Cooks hes percolated into the Top 50 of NFFC drafts in August. But his overall Yahoo ADP still rests outside the Top 70; if you can land that ticket, or anything reasonably close, youve done well.

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Houston Texans wide receiver Brandin Cooks has bounced around in his career, but has always been a reliable fantasy performer. (Photo by David Rosenblum/Icon Sportswire via Getty Images)

Why hes boring: Hes low-key, not a glamour guy, with a quiet but reliable work ethic, seldom in the headlines or society pages. Carrs fantasy placement the last five years has been respectable but never outstanding starting with last year, hes checked in at QB14, QB13, QB16, QB18, QB19. And Carrs been around a while, stepping into his age-31 campaign.

Why hes a value: Carr finally gets to work with a dynamic receiver in Davante Adams, his old running mate from Fresno State. The Raiders also have two other plus targets in slot machine Hunter Renfrow and tight end Darren Waller. And the Vegas offense might need to be pass-heavy for 2022, as a shaky offensive line is likely to limit the running game. When you dont have faith in the beef up front, its usually easier to mask problems by proactively throwing the ball. If you like to take a value-driven approach at quarterback, Carr makes sense as the 14th quarterback off the board in Yahoo leagues.

Why hes boring: Shultz was merely a fourth-round pick in the 2018 Draft, coming into the league with modest expectations. His Player Profiler comp is Austin Hooper, not a slam but not a glowing recommendation either. Schultz did very little in his first two seasons, and over his four-year career he averages an ordinary 10.0 YPC.

Why hes a value: Schultz posted a snappy 78-808-8 breakout season last year, and slotting him as the TE3 in the end-of-year ranks. And yet hes still available as the No. 6 tight end in Yahoo drafts, behind George Kittle (dealing with a young QB; seldom scores touchdowns) and Darren Waller (a good player, but perhaps the No. 3 option in the Raiders passing game). Schultz looks like hes in the catbird seat, important in the Dallas offense but seldom to be the primary focus of defenses, given the skills of WR CeeDee Lamb. Schultz has an excellent chance to beat or at least meet his current ADP of 56.5.

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Why hes boring: Hes not heavily used in the passing game, and hes merely a good touchdown source, not a dominant one (39 spikes in 58 games). The Browns have quality backs complimenting Chubb (Kareem Hunt, DErnest Johnson), and the offense wont have Deshaun Watson for 11 games, forcing Jacoby Brissett (or perhaps Jimmy Garoppolo) to hold down the fort. The Browns use Chubb liberally but seldom force the ball to him; hes averaged 17.4 touches per game over the past two seasons.

Why hes a value: In some rooms, Chubbs ADP is falling notably. Over the past three weeks in NFC leagues, hes carrying an ADP of 25. If youre going to let me take Chubb late in the second round or early in the third, his sturdy floor calls to me. Chubb has taken an earlier pick in the Yahoo world (overall ADP of 15.1), but again I want you to target him if he slips to the late-second or early-third round, as perhaps he will now that the Watson suspension length has been solidified (hurting overall Browns stock). Im still willing to bet on Nick Chubb.

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What is quiet quitting and why are employees loving it? – Yahoo Life

Posted: at 12:15 am

Not up for joining the Great Resignation? Well, quiet quitting might be more your pace.

What is inflation and what causes it?

The approach to dealing with work has become popular on TikTok. However, TikTok users have a tendency to relabel pre-existing behaviors, cultural traditions and common knowledge as new trends. So you may have quietly quit before.

Watch this living room that hasn't been updated since the '60s get a modern redesign:

As The Independents culture writer Clmence Michallon described it, Quiet quitting is another way of saying you have healthy boundaries with your boss.

What is quiet quitting?

Teacher @millenialmsfrizz explained on TikTok, quiet quitting is simply when a worker does not go above and beyond their agreed-upon and/or contractual duties. That means no coming in early and staying up late. That means no taking on extra responsibility without extra compensation. That means being as invested as the job requires, not as invested as your boss demands.

Remembering that a work contract is a business transaction is the most normal, sensible thing of all, Michallon wrote. It is an exchange of something (money) against something else (labor). Keeping in mind what youre being paid for and what youre not is basic common sense.

Quiet Quitters on TikTok find the mentality liberating

TikToker Clayton Farris said after learning about quietly quitting, he realized its what he had been forced to do for years. He mentally checked out from work while still doing his job.

I still work just as hard. I still get just as much accomplished. I just dont stress and internally rip myself to shreds. And its beautiful! he said.

There is nothing groundbreaking about choosing to have a work-life balance and opting out of exploitation. But in the U.S., where wages have stagnated for decades (while businesses make record-breaking profits and CEOs score bigger bonuses), hustle culture dominates, and workers are always expected to go above and beyond.

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If youre not being paid a living wage and the minimum wage is far from that then just showing up for work is arguably going above and beyond. People are sick of having to work in inhumane conditions for inhumane pay. Some workers are unionizing, some are winning lawsuits, and others are quitting. And TikTokers are discovering quietly quitting.

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The post What is quiet quitting and why are employees loving it? appeared first on In The Know.

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Ford cutting 3,000 white-collar jobs in bid to lower costs – Yahoo Finance

Posted: at 12:15 am

DETROIT (AP) About 3,000 white-collar workers at Ford Motor Co. will lose their jobs as the company cuts costs to help make the long transition from internal combustion vehicles to those powered by batteries.

Leaders of the Dearborn, Michigan, automaker made the announcement Monday in a companywide email, saying that 2,000 full-time salaried workers would be let go along with another 1,000 contract workers.

The cuts represent about 6% of the 31,000 full-time salaried work force in the the U.S. and Canada. Fords 56,000 union factory workers are not affected. Some workers also will lose jobs in India.

The job losses come at a time of unprecedented change in the auto industry that for more than 100 years has made a living by selling petroleum-powered vehicles. Governments across the globe are pushing to eliminate combustion automobiles to mitigate the impact of climate change. Companies like Ford are orchestrating the wind-down of their combustion businesses over multiple years, even though they are still generating the cash to fund electric vehicle development.

Ford has said it plans for half of its global production to be electric vehicles by 2030.

Executive Chairman Bill Ford and CEO Jim Farley said in the email to employees that Ford will provide severance benefits and significant help for the workers to find new jobs. They wrote that Ford has a chance to lead in the new era of connected and electric vehicles.

Building on this future requires changing and reshaping virtually all aspects of the way we have operated for more than a century, the email said. It means redeploying resources and addressing our cost structure, which is uncompetitive versus traditional and new companies.

Farley and Ford wrote that the company examined each teams shifting work to decide where cuts would be made. The company determined that its cost structure wasnt competitive with General Motors, Stellantis and Tesla. Ford has said previously that it has a target of cutting $3 billion in annual internal combustion vehicle structural costs by 2026.

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We are eliminating work, as well as reorganizing and simplifying functions throughout the business, they wrote in the email.

Farley has said repeatedly that the companys global work force of 182,000 is too large, and it needs to trim costs and simplify processes so it can move faster as it transitions to electric vehicles.

The company already has restructured in Europe, Asia and India.

The cuts may not be over. Company spokesman T.R. Reid said Ford will continue to change with the industry and more job losses are possible. He said its common for companies to continually add people where they need them and trim where fewer jobs are needed. With the fast pace of this industry, were going to manage the business smartly for these rapidly evolving priorities, he said.

Ford shares, already under pressure after a $1.7 billion verdict against the company related to a vehicle fatality in Georgia, slid almost 6% and led automakers lower amid a broad sell-off in markets Monday.

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Aaron Judge home run tracker: Is the Yankees star on pace to eclipse Roger Maris’ 61-homer AL and team record? – Yahoo Sports

Posted: at 12:15 am

Aaron Judge is having a season to remember for the New York Yankees. Just how will we remember it? Well, thats the part to be determined. See, Judge is hitting homers at a blistering pace threatening to break Roger Maris American League (and Yankees) record for long balls.

Even if he falls short of that mark, hes threatening to hit more homers than anyone has in a single season in 20 years. Oh, and he could make himself a lot of money in the process, from the Yankees or someone else, after declining an extension offer in the spring.

So, its time to start tracking his chase for history.

47. Entering Mondays Subway Series against the New York Mets, Judge had been stuck on 46 for nine games, a relative eternity in his mammoth 2022. He remedied that with an opposite-field blast off Max Scherzer in the third inning.

The brief homer drought coincided with a brutal stretch of losing for the Yankees, but Judges production hasnt been the problem. Heres his homer breakdown by month:

April: 6

May: 12

June: 11

July: 13

August: 5

If he plays all the Yankees remaining games, Judges current pace would get him to 62, eclipsing Roger Maris historic 1961 total of 61.

Of course, hes not a lock to play every game, and hes certainly not assured of keeping up his prodigious pace. The ZiPS and Steamer projection systems at FanGraphs both forecast Judge for 57 homers right now.

If he did reach 57, it would be just the 17th MLB season with that many homers.

Yankees star Aaron Judge is on track to challenge Roger Maris' AL-record 61-homer season. (Photo by Rob Tringali/MLB Photos via Getty Images)

While Barry Bonds, Sammy Sosa and Mark McGwire trounced Maris longstanding record in their late '90s, early 2000s slugfests, they all did so in the National League. The Yankees greats mark, 61, still stands in the AL.

In fact, the top AL home run seasons are still held by the likes of Roger Maris, Babe Ruth, Jimmie Foxx and Hank Greenberg. The closest any modern player has come to beating Maris was Alex Rodriguezs 57-homer campaign for the 2002 Texas Rangers.

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Maris and Ruth (in 1927) have the only 60-homer seasons in Yankees history, with Ruth also logging a 59-homer year in 1921. Judge himself was the last Yankee to surpass the 50-homer threshold, during his Rookie of the Year-winning 2017.

Yes. Judge looks assured, barring an injury, of becoming just the 10th player in MLB history with two or more 50-homer seasons. Sosa, McGwire and Ruth have the most all time, with four each. The last player to notch a second 50-homer season was Rodriguez. He wound up with a total of three.

Judge, who is 30 years old and in the midst of a career season, certainly has a chance to keep climbing this list.

As he races toward a potential AL MVP award, Judge could also best his teammate Giancarlo Stantons single-season homer mark among active players. Stanton crushed 59 homers during his 2017 NL MVP season for the Miami Marlins.

The Yankees made what appeared to be a fairly reasonable contract offer before the season started seven years, $213.5 million that would have begun in 2023. Judge and the Yankees settled on a $19 million salary for 2022 shortly before they were due to go to arbitration. Judge, of course, was always well within his rights to push toward the free agent market. And as it turns out, he made the right decision.

His 2022 has been a roaring success, one of the most glorious contract year wins in recent memory. While the Yankees season as a whole has cooled off recently, Judge is still barreling toward a monster pay day. At this point, the homer history doesnt matter so much as sustaining his overall excellence and avoiding serious injury. Judge has been the second-best hitter in baseball in 2022, 92% better than the league average hitter by the park-adjusted metric wRC+, second only to Paul Goldschmidt.

When he hits the market this winter, he could now reasonably command something in the neighborhood of $300 million. The main limiting factor is his age. Hell turn 31 in April, which puts a cap on the length most teams would be willing to sign up for.

Beyond the Yankees, his potential suitors could include the San Francisco Giants, Los Angeles Dodgers, New York Mets and Boston Red Sox.

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Aaron Judge home run tracker: Is the Yankees star on pace to eclipse Roger Maris' 61-homer AL and team record? - Yahoo Sports

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Traeger and Weber are facing a ‘deflationary’ grill replenishment rate: Analyst – Yahoo Finance

Posted: at 12:14 am

As consumers shift their spending away from grills, outdoor cooking companies Traeger and Weber are slashing their sales outlooks and initiating inventory control measures.

Weber announced a cost management plan which included a tightening of global inventory levels in its third-quarter earnings release, which mirrored the actions to reduce inventory levels that Traeger shared publicly just days prior.

According to BMO Analyst Simon Siegel, it's the grill replenishment rate how often stores restock items as they're sold that's causing problems for the barbecue behemoths.

"If you have a short replenishment cycle, if you're a box of cereal or gas, you're very inflationary because it doesn't matter how much gas you bought last year, doesn't matter how much cereal you ate last year, you need to eat more," Siegel explained on Yahoo Finance Live (video above). "The longer your replenishment cycle whether you have three-wick candles from Bath Body Works, whether you have sneakers from Nike or Under Armour, whether you have a Peloton bike or a grill or whether you have a home the longer the replenishment, the more deflationary I think it's going to become."

In this July 11, 2019, file photo Weber grills are displayed at the Home Depot store in Londonderry, N.H. (AP Photo/Charles Krupa, File)

During the coronavirus pandemic, demand was pulled forward, and consumers increased their spending on household goods from home electronics and appliances to mowers and grills.

However, the countercyclical retail demand experienced during 2020 and 2021 disrupted the sales pipeline among end consumers and channel partners. As sales for discretionary items like grills started to slow, retailers such as Walmart, Target, Lowe's and Home Depot have become less inclined to renew orders for inventory.

That means grill manufacturers will need to lean into other lines of business to offset sales headwinds. For instance, Traeger has sought to bring in revenue by selling fuel pellets in addition to the grills themselves.

"As long as we're still grilling, it doesn't matter if you don't buy another grill, there is another attachment rate," Siegel said of Traeger's pellet sales. "But to believe that you're going to fight a volume that shouldn't be there in the first place right now I think is dangerous."

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Decelerating sales in the retail channel are expected to carry significant implications for the grill manufacturers throughout the remainder of the year.

Traeger reduced its financial performance outlook, citing "ongoing macroeconomic pressures on consumer sentiment" combined with "an expected reduction in replenishment order activity as retailers seek to reduce channel inventories."

As for Weber, the company decided to suspend its quarterly cash dividend and announced during its earnings call that it would reduce its headcount outside of its manufacturing and distribution operations by 10%.

The major question for Traeger and Weber, in Siegel's view, is how quickly consumers will use up the grills they bought during the pandemic.

"I think that's what we want to understand and then figure out what will the recovery be or the replenishment be?" Siegal stated. "Because then they will come back, and the question is what price you're selling it at when they're ready to buy it again."

Brad Smith is an anchor at Yahoo Finance. Follow him on Twitter @thebradsmith.

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