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Threatened rattlesnakes’ inbreeding makes species more resistant to bad mutations – The Ohio State University News
Posted: October 7, 2021 at 4:38 pm
The first look at a threatened rattlesnake species recent genetic history suggests that inbreeding necessitated by limited habitat may not be as detrimental as theory would predict it to be.
In fact, scientists speculate that Eastern massasauga rattlesnakes may have pre-adapted to living in small, isolated populations where the most dangerous genetic mutations that arose could be easily exposed and purged.
Researchers sequenced the genomes of 90 Eastern massasauga rattlesnakes, which were listed as threatened under the Endangered Species Act in 2016 because of loss and fragmentation of their wetland habitat. For comparison, the researchers also sequenced 10 genomes of a close relative, the Western massasauga rattlesnake, a common species with no limitations on breeding opportunities and large populations.
The Ohio State University team found that the most potentially damaging gene mutations were less abundant in the Eastern than the Western species. This finding suggests the breeding limitations of small, isolated populations might be accompanied by an evolutionary advantage of being able to elbow out genetic variants that get in the way of survival, saidH. Lisle Gibbs, professor of evolution, ecology and organismal biology at Ohio State and senior author of the study.
This is something that has been reported very recently in other endangered species, but its the first time its been shown in a reptile, Gibbs said. We always worry about genetics and the loss of variation and what it means to be in a small population in which theres lots of inbreeding. At least in this species, maybe its not such a big deal.
From a conservation perspective, perhaps we can downplay genetics and say ecology such as habitat restoration is more important.
Gibbs completed the study with Alexander Ochoa, a former postdoctoral researcher at Ohio State who is now a postdoctoral scholar at the University of Central Florida. The research is published in the journal Molecular Ecology.
Eastern massasauga rattlesnakes live in isolated spaces in midwestern and eastern North America, and evolutionary theory posits that the inevitable inbreeding in such populations threatens species with extinction as genetic mutations accumulate. The smallest populations might reach 30 snakes, but Ohios Killdeer Plains Wildlife Area is home to one of the most genetically diverse and largest populations in the country, numbering in the thousands.
Gibbs has studied Eastern massasaugas for over two decades and, as director of the Ohio Biodiversity Conservation Partnership, advises the Ohio Department of Natural Resources on management of the species.
Through years and years of study, we know that most populations are isolated, like little natural zoos scattered throughout the landscape, Gibbs said. Due to habitat degradation, weve known they show little variation but weve never actually looked at variation in genes that code for things that matter to a rattlesnake.
Only recently has it been possible to apply the research techniques perfected with the human genome to work with this species. Gibbs and Ochoa zeroed in on identifying mutations in genes that may affect survival and reproduction to gauge how hazardous inbreeding might be to Eastern massasaugas.
Though a higher overall number of potentially deleterious mutations were found in the common Western massasaugas, that didnt translate to more threats to their survival because most troublesome gene copies were offset by protective copies. That can happen only in heterozygotes, which have two different copies, or alleles, of a particular gene one inherited from each parent. Because of generations of inbreeding, Eastern massasaugas are much more likely to have two copies of the same allele.
Thats why inbreeding has impacts because thats when you get two bad alleles showing up together, with no good allele to compensate, so there is a negative effect, Gibbs said. Theres more inbreeding, so overall you get more mostly bad mutations together, but the really bad ones, because theyre exposed, are also eliminated at a much greater rate.
Through another analytical technique comparing the narrowing of the Eastern and Western massasauga genetic makeup over several hundred years, Gibbs and Ochoa confirmed the impact human activity has had on the Eastern massasaugas swampy habitat. Unlike the Eastern species, Western massasaugas live in grassy and woodland regions of the south-central United States that are less densely populated by humans.
We looked at what has happened in these snakes and their population sizes over the last 300 years, which is when humans have been tromping all over North America, impacting the landscape, Gibbs said. The impacts in terms of reducing population sizes are greater in Eastern than in Western massasaugas over this period.
The findings could influence management decisions. A common conservation practice would involve introducing snakes from a more genetically diverse population into a highly isolated group to counter the effects of inbreeding. But it turns out the Eastern massasauga might benefit more from preservation of its habitat while the genetics takes care of itself.
This counterintuitive result makes us rethink what living in a small population is, and whether genetic problems are as important as we think they are, Gibbs said. This is certainly not to say living in a small population isnt bad it just may be that the genetic effects are not as bad as we thought.
This work was supported by the State Wildlife Grants Program administered jointly by the U.S. Fish and Wildlife Service and the Ohio Division of Wildlife, with funds provided by the Ohio Biodiversity Conservation Partnership between Ohio State and the Ohio Division of Wildlife, as well as the National Science Foundation.
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Threatened rattlesnakes' inbreeding makes species more resistant to bad mutations - The Ohio State University News
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Then and Now: 20 Years of Monumental Strides in Movement… : Neurology Today – LWW Journals
Posted: at 4:38 pm
Article In Brief
Experts in movement disorders highlighted advances in the field from 20 years ago to now, including improvements in deep brain stimulation, earlier treatment with levodopa, and a focus on nonmotor symptoms.
While neurologists still hope for elusive cures for movement disorders, they appreciate the major scientific advances that have led to a greater understanding and management of Parkinson's disease (PD), dystonia, and essential tremor.
Deep brain stimulation (DBS) is a major case in point. When DBS first received approval from the Food and Drug Administration in 1997, it was indicated for stimulating the ventral intermediate nucleus of the thalamus to treat tremor resulting from PD or essential tremor. In 2002, the FDA approved DBS of the subthalamic nucleus or internal portion of the globus pallidus internus to treat PD symptoms that were no longer adequately controlled with medications. The following year, DBS was approved for dystonia.
As a result, many clinicians and patients held it out as a last resort, said David Charles, MD, FAAN, a DBS researcher who is professor and vice chair of neurology at Vanderbilt University Medical Center in Nashville.
Then a European study became the catalyst for a paradigm shift in the United States when the FDA approved DBS in 2016 for mid-stage PD. The approval paved the way for the use of DBS as adjunct therapy when disease duration is at least four years and motor complications persist for four months or longer. Dr. Charles hailed that development as one of the biggest advances in DBS.
A number of studies have demonstrated that DBS often continues to be effective over the long haul. The data are very clear that DBS plus medicine is superior to medicine alone in controlling symptoms and improving quality of life in mid- and advanced-stage disease, he said. Furthermore, providing the therapy in mid-stage means that the person with Parkinson's gets many years of benefit.
DBS implantation techniques have become more targeted, greatly reducing the incidence of complications. It's actually safer to do the operation on people with mid-stage disease, because they are often younger and have fewer comorbidities, Dr. Charles said, explaining that the older the patient is, the higher the risk of an adverse event occurring.
The selection of DBS equipment also has expanded. Initially, only one manufacturer produced equipment approved for use in the United States, he said. Now, three companies are vying for market share.
The technology has also improved from the standpoint that electrodes, or leads, implanted in a patient's brain will now allow the physician to steer the current, Dr. Charles told Neurology Today. By directing the energy more precisely toward the optimal location in the brain, the physician can decrease the possibility of side effects. In addition, one of the devices can be programmed and adjusted remotely via telehealth.
While DBS remains an invasive procedure and the risks are never nil, it can be extremely effective, said Michele Tagliati, MD, FAAN, professor and vice chairman of neurology and director of the movement disorders division at Cedars-Sinai Medical Center in Los Angeles.
Dr. Tagliati noted that the last 20 years have seen the explosion, for lack of a better term, of deep brain stimulation for movement disorders. FDA approval for PD came again in 2002 and in 2003 for dystonia, following the approval for essential tremor in 1997.
With properly selected patients and in good handsin terms of surgery and programming the deviceDBS can be life-changing in advanced Parkinson's, untreatable dystonia, and medication-refractory essential tremor, he said, adding that the incidence of complications is much lower under a seasoned surgeon's wing.
Recent progress in human genetics also has led to significant strides in the understanding of PD and related disorders. For instance, in the last two decades, scientists have discovered many more contributing genes. Mutations in the glucocerebrosidase gene, which encodes the lysosomal enzyme that is impaired in Gaucher's disease, are relatively common risk factors for movement disorders.
Although genetic cause is thought to be a small proportion of Parkinson's, this is an important discovery for therapeutics, said Cheryl H. Waters, MD, FAAN, FRCPC, the Albert and Judith Glickman Professor of Neurology in the division of movement disorders at Columbia University Medical Center in New York. Identifying the genes helps establish new drug targets that may help some, if not, all patients.
During this time framein the early 2000sanother discovery led to an association between PD and mutations in the leucine-rich repeat kinase-2 gene.
One of the big changes in the last 20 years, from my perspective, is the recognition of genetic mutations that can increase risk of Parkinson's, said Andrew S. Feigin, MD, professor of neurology at NYU Langone Health and director of the Marlene and Paolo Fresco Institute for Parkinson's and Movement Disorders.
This holds a lot of promise, Dr. Feigin said. Future clinical trials will likely target therapies at mechanisms related to these genetic mutations.
More recently, deep phenotypingthe use of big data to arrive at full clinical and biomarker characterizationis a strategy that has the potential to change the prognostic landscape for movement disorders, said Christopher G. Goetz, MD, FAAN, professor of neurological sciences and pharmacology at Rush University Medical Center in Chicago.
To this end, neurologists are playing a pivotal role in the epidemiological research arena by collecting repositories on patients, documenting behaviors such as hallucinations and dyskinesias, duration of their PD since onset, and the presence or absence of a genetic link to their disorder. The repositories could be useful to compare patients with similar profiles miles apart, even in different countries, said Dr. Goetz, a senior neurologist in the movement disorders program at Rush.
In the past, when we were trying to understand how a patient would respond or have a prognosis, we looked at the meanthe averageresponse across the population, and now we are thinking that's not the strategy, he said. Instead, we should be phenotypingdeeply understanding each patient's profile.
The idea that we could learn from all the big data of an individual essentially represents a whole new way of thinking, Dr. Goetz added. In advancing this notion a step further, he suggested that theoretically, we could predict also who would respond better to a given medication. It's a new concept that we didn't have 20 years ago.
On the medication front, neurologists have come to a consensus that they should consider prescribing levodopa sooner rather than later. There has been a significant change in Parkinson's disease management, with the pendulum swinging towards more use of levodopa and less use of dopamine agonists, even early in the disease, said Melissa J. Nirenberg, MD, PhD, FAAN, professor of neurology at the Icahn School of Medicine at Mount Sinai in New York.
We have learned that dopamine agonists can cause impulse control disorders, Dr. Nirenberg added, noting that some patients may develop severe withdrawal symptoms. Known as dopamine agonist withdrawal syndrome, this complication can make it difficult to taper treatment.
Neurologists previously were reluctant to use levodopa early in PD due to unfounded fears that it might be toxic to the brain or worsen long-term outcomes. It is now clear that levodopa is not neurotoxic and does not worsen outcomes, said Dr. Nirenberg, a member of Neurology Today's editorial board. Levodopa is the most effective treatment for Parkinson's disease, and it should be used as needed to treat symptoms.
Dr. Waters agreed with that assessment, stating that whereas 20 years ago we might have used dopamine agonists, we now recognize a high risk of impulsive and compulsive behaviors with dopamine agonists, she said. So, we do not delay levodopa, as it was shown not to cause the disease to progress more rapidly or lose its efficacy over time.
Many adjunctive agents, such as infusion and rescue therapy, have been helpful as complements to levodopa therapy. Rescue therapies, which can reduce the burden of the off experience for patients, include injections of apomorphine, sublingual apomorphine, and inhaled levodopa, she added.
Dr. Waters pointed out, too, that there are now three vesicular monoamine transporter type 2 inhibitors for the treatment of tardive dyskinesia and possibly the tics associated with Tourette syndrome. Side effects include drug-induced or secondary parkinsonism and depression. Not all have been approved for these indications in the United States.
Another major change in our understanding and treatment of Parkinson's disease has been the increased recognition of nonmotor symptoms, Dr. Nirenberg said, citing the need to diagnose and treat these symptoms. This is a very active area of study and very important in the clinic, she said.
These concerning signs run the gamut from sleep disorders to cognitive decline, depression, urinary problems and constipation, as well as hallucinations, anxiety, depression, orthostatic hypotension, or a combination of such disturbances, neurologists noted.
Rapid eye movement sleep behavior disorder is one of the most indicative nonmotor manifestations of PD and can be particularly disruptive, Dr. Feigin said, because patients may end up punching their bed partner, falling on the floor, or even sleepwalking as they literally act out their dreams.
Neurologists interviewed for the article highlighted orthostatic hypotension as yet another nonmotor symptom of PD. However, they noted, more treatments are also more available for various nonmotor complications than there were 20 years ago, as is the case with the impact of depression on PD. This increasing awareness has led to better management of depression, including more frequent use of antidepressants, helping patients feel and function better, they said.
Neurologists also have become more adept at differentiating typical PD from atypical forms of the disorder, such as multiple system atrophy and progressive supranuclear palsy. Clinical characteristics complemented by magnetic resonance imaging can make a significant difference in these assessments, allowing clinicians to determine the treatment course, progression, and prognosis, Dr. Waters said.
Advancing technology has brought other benefits as well. Applications catering to remote office visits have been useful for monitoring patients and for engaging them in physical activities, particularly during the pandemic, she said, adding that the only thing that we've learned for certain to protect [against the progression of] Parkinson's is exercise.
Dr. Feigin concurred that there has been more widespread use of nonmedical interventions to improve the quality of life for patients with PD. Among the plethora of options are physical therapy, boxing programs, and dance and art initiatives. While they may not slow disease progression, these approaches have been helpful to people, he said. And there is some evidence that these types of therapies may improve long-term functioning and general well-being.
The importance of multifaceted care cannot be understated. In one day, Dr. Tagliati noted, patients with movement disorders can consult with several specialists under one rooffor instance, a neurologist, neurosurgeon, psychologist, and physical therapist. The convenience represents an evolution toward multidisciplinary care clinics in premier academic medical centers that serve as a one-stop shop for meeting patients' multiple needs.
Patients love this opportunity to share their different problems with different specialists in one single day, in one single morning, Dr. Tagliati said. That's one of the trends he has observed in his specialty when he compares it with two decades ago. The changes are particularly notable for PD, which he calls the bread and butter of movement disorders due to its frequency.
Training of neurology residents and fellowship trainees has adapted to these myriad changes. Residents are taught to identify various movement disorders, while fellows learn much more than previous cohorts of trainees, Dr. Waters said.
Fellows must recognize all the illnesses within the subspecialty, determine when to order genetic testing, and how to perform botulinum toxin injections and conduct DBS programming. They also need to be well-versed in all the different medications and know how to interpret imaging studies. In addition, she said, they may become involved in administering advanced treatments such as intestinal gel or subcutaneous infusions or rescue therapies.
Patients are also better educated and now seek input from neurologists at earlier stages of their disease trajectory than they did 20 years ago. This affords neurologists the opportunity to treat them with lower doses of medications, reducing the rate of side effects, said Dr. Goetz.
But at times, it is still disconcerting that curative treatments haven't emerged. Our disappointment is that we don't know precisely what causes Parkinson's, and multiple clinical trials for neuroprotection have failed, Dr. Waters said, adding that we have failed in finding treatments for freezing of gait, dementia, and fatigue.
Dr. Nirenberg remains enthusiastic about active clinical trials investigating drugs that specifically target genetic subtypes. She is also excited about the study of biomarkers, including blood, tissue, and spinal fluid markers and imaging studies that can facilitate early diagnosis and make a difference in bringing about breakthrough discoveries.
The holy grail is to find disease-modifying treatment for Parkinson's, she said. I hope that we will be able to offer patients such treatments way before the next anniversary issue [of Neurology Today]. That's what we're working on right now.
Dr. Goetz's contends that the inevitably progressive nature of neurodegenerative diseases doesn't mean the field of movement disorders isn't brimming with optimism. In addition to his interest in deep phenotyping, he said alpha-synuclein, which damages the dopamine cell, could be a target for antibody therapy in the future.
Especially in the context of the COVID era, we're excited about the prospects, he said. Could we develop a vaccine against the abnormal synuclein, just like the way we did with the vaccine against a virus?
Another scientific area of possibilities stems from research into gut bacteria and their impact on the brain, suggesting that dietary changes could have a positive effect on patients with movement disorders.
We all wish that we could have cracked the disease in these past 20 years and that we found the single chemical equation for the causation of the diseasethe very first chemical reaction that takes a normal dopamine cell and starts to make it into a pathologic cell, Dr. Goetz said. We have failed to crack that today, but that doesn't mean that we won't crack it tomorrow.
Until then, if you can change a patient's quality of life, you have changed him and his family, and that is an enormous scientific contribution.
Rush University Medical has received funding for research by Dr. Goetz from the NIH, Department of Defense, and Michael J. Fox Foundation. Dr. Goetz has received a faculty stipend from the International Parkinson and Movement Disorder Society; guest professorship honorarium provided by the University of Chicago and Illinois State Neurological Society, a volume editor stipend from Elsevier Publishers, and royalties from Elsevier and Wolters Kluwer. Dr. Waters received research support from Neuraly, Biogen, Roche, and Sanofi; consulting fees from Kyowa, Sunovion, and Acadia; and speakers' honoraria from Adamas, Amneal, Kyowa, Neurocrine, and Acorda. Dr. Feigin has received honorarium from Kyowa-Kirin. Dr. Charles has received education grants paid to Vanderbilt from Aeon, Abbott, AbbVie, Boston Scientific, Impax, Intec, Ipsen, Lundbeck, Medtronic, Merz, Novartis, Pharma Two B, Supernus. He has received consulting fees from Merz, Supernus, Alliance for Patient Access, Newronika, Revance, and is a nonpaid member of the data safety and monitoring board for the trial, STN DBS in PD Sleep Dysfunction.
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Then and Now: 20 Years of Monumental Strides in Movement... : Neurology Today - LWW Journals
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How this company is using data-driven drug discovery to fight disease – The Globe and Mail
Posted: at 4:38 pm
Cyclica harnesses AI and machine learning, along with a vast library of global human genome discovery, to model potential protein interactions and drastically speed up the drug discovery process.
Peter Power/The Globe and Mail
It can take, on average, more than a decade and about $1-billion for a new pharmaceutical drug to make its way from the lab to the prescription pad.
Just five in 5,000 drugs that enter preclinical testing advance to human clinical trials. From there, only about one in five of those drugs is approved for human use, according to a review by the California Biomedical Research Association.
There are many reasons why it takes so long and costs so much money, says Naheed Kurji, president and chief executive officer of Toronto-based Cyclica Inc., an artificial intelligence (AI)-driven biotech drug discovery platform. When you take a drug, and you place it into a complex biological system like a human or an animal, its interacting with upwards of 300 proteins. And those other proteins are not known, initially. Theyre oftentimes undesirable and they can lead to side effects.
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These side effects are one of the main reasons only one in 5,000 potential drugs ever makes it to a medicine cabinet.
Cyclica harnesses AI and machine learning, along with a vast library of global human genome discovery, to model potential protein interactions and drastically speed up the drug discovery process.
We are building the biotech pipeline of the future, Mr. Kurji says.
The seed of Cyclica was planted in 2011 at an MBA business case competition at the University of Torontos Rotman School of Management, presented by company co-founder Jason Mitakidis.
The proposal won the competition hands down, says Mr. Kurji, who was in the audience that day. Cyclica launched in 2013. Mr. Kurji joined shortly after as co-founder and chief financial officer and became president and CEO when Mr. Mitakidis left the company in 2016.
From humble beginnings in a basement office with a small team of co-op students, today Cyclica has more than 70 employees and advisers at its headquarters in Toronto, a team in the U.S. and another in the United Kingdom. The company has consultants all over the world and partnerships with biotech players in Brazil, Singapore, Korea, China, the U.S., Europe, the U.K., India and Australia, among others.
Disease is most often a malfunctioning of a biological protein in the human body. Computational techniques have been used for decades to pinpoint these biological drivers of disease, the malfunctioning proteins, and then find a molecular key that could be turned into medicine to address the malfunction. But those earlier efforts were limited.
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The techniques that they were using were too slow, they were too expensive and the quality of the predictions just were not that high, Mr. Kurji says.
Then three things happened that drastically changed the landscape, he says: First, the Human Genome Project produced reams of data on genetics and the genome. Second, the cloud made available unprecedented computational horsepower. And third, AI and machine learning began to take hold.
A field of about 15 companies in the space when Cyclica launched has grown to more than 400 worldwide today.
Cyclica has two platforms powered by the Google Cloud: Ligand Design and Ligand Express.
The underlying technology of these platforms is an AI-driven database of all publicly available known protein structures, as well as third-party proprietary data that Cyclica has acquired. Recently, the company integrated Google Deep Minds Alpha Fold 2 protein structure database, as well.
After pinpointing the malfunctioning protein that is the root cause of disease, the next step in drug development is to identify a molecule that will bind with that protein to address the malfunction.
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Cyclicas platforms can investigate molecules by matching them against all the proteins in the human body, explains Andreas Windemuth, the companys chief scientific officer.
Traditionally, this research takes a target-based approach, examining the molecule for the one function it is hoped to affect.
What our platform does is really provides a panoramic view of the molecule, he says.
Cyclicas database makes available approximately 85 per cent of the human proteome collection of all human proteins as well as other species.
Were sort of packaging all the knowledge about the drug-protein binding into our AI model and that can then be applied for discovering drugs, Dr. Windemuth says.
The AI system keeps getting better over time as more data are added, adds Stephen MacKinnon, Cyclicas vice-president of research and development, and it operates much faster than other forms of prediction.
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Thats what allows us to extrapolate those predictions to many, many more proteins not just predict for that one target protein in the tunnel, but for all the proteins in the cell, Dr. MacKinnon explains.
Cyclica co-founder and CEO Naheed Kurji in his home office in Toronto on Sept. 30.
Peter Power/The Globe and Mail
In short, Cyclicas Ai-driven platforms can test thousands of proteins and millions of molecules in a fraction of the time.
Dr. Windemuth says the hope is that by speeding up and streamlining the drug discovery process, development costs will decrease and, ultimately, the cost of drugs to consumers will go down as well.
Every month [in development] is worth many millions of dollars and the failure rate is enormous, he says. We can make it faster, and we can reduce the failure rate.
Cyclica has switched gears from its initial focus of licensing its technology to the pharmaceutical industry. The company now sometimes partners with early-stage biotech companies working on a specific disease, becoming investors and using their technology to advance drug development, or with academic groups looking to commercialize their research.
But the primary focus is their own drug discovery pipeline.
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We recognized that to capture the value that our platform was creating, we wouldnt do that through just revenue-generating deals with Big Pharma. We had to ideate, create and invent our own drug discovery pipeline, Mr. Kurji says.
The company recently collaborated with researchers at the university formerly known as Ryerson, the University of Toronto and the Vector Institute to explore existing drugs that might be repurposed to treat symptoms of COVID-19. The results, which identified a drug currently used to treat lung cancer, are currently being submitted for peer review.
Over the past three years, Cyclica has created about eight companies and has more than 80 programs in its portfolio. None is in the clinical phase yet, Mr. Kurji says.
Theres no AI and drug discovery company that has a drug that has gone through the clinical [phase] to market approval. Its still too soon, he says. In a space thats only eight years old but theres been a substantial amount of progress across the industry.
CDKL5 Deficiency Disorder (CDD) is a rare genetic condition that affects one in every 40,000 to 60,000 children born.
A genetic form of epilepsy, CDD affects mostly girls and it can have devastating symptoms that include the onset of severe seizures as early as a week after birth.
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It is honestly devastating for the child because it stops all the developmental process, says Cleber Trujillo, the lead senior neuroscientist at Stemonix, a subsidiary of Vyant Bio Inc., a biotech drug discovery company based in New Jersey. They can be really frequent, several times per day, these seizures.
The disorder is caused by a mutation in the CDKL5, or cyclin-dependent kinase-like 5, which is the gene responsible for creating a protein necessary for normal brain development and function. The exact reason for the mutation is unknown and there is no treatment or cure.
Cyclica and Vyant Bio recently announced a strategic collaboration to use Cyclicas AI-driven platform to identify potential pathways to the treatment of the disorder.
Vyant has exceptionally good models for the disease activity, Dr. MacKinnon says. And Cyclica has an AI-driven database of global human genome information that helps researchers such as Vyant Bio to identify and model potential target proteins that can be used to build a drug to treat the disorder.
This really exemplifies partnership, as the researchers coming to us have a good sense of the biology, have these good models for how a disease exists in a cell and we work together to come up with drugs or drug candidates, that will likely have these effects on the systems that theyre looking to achieve for therapeutic outcomes, Dr. MacKinnon says.
The aim is to find target molecules, Dr. Trujillo explains, and then search or screen for compounds that can interact with the target to improve the cells biology.
Cyclicas biotech pipeline means researchers dont start from scratch when looking for proteomes that could potentially work, he says.
Its really hard to find a drug from billions of different possibilities, Dr. Trujillo says. They can create a list that we think are the top candidates.
If we can, in collaboration [with Cyclica], narrow down and join efforts on the biology side or the modelling side, with their expertise, I feel that we can accelerate and make better models and find better compounds.
CDD is a rare disorder but one that is becoming more prevalent, owing largely to a better understanding of the disorder and better screening, he says.
The disorder significantly shortens the lives of sufferers, Dr. Trujillo says, whether from the disease itself or the severe seizures that can cause massive neurological damage.
Its devastating for the family and caregivers, also, he says.
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How this company is using data-driven drug discovery to fight disease - The Globe and Mail
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Salk teams advance efforts to treat, prevent and cure brain disorders, via NIH brain atlas – EurekAlert
Posted: at 4:38 pm
image:A representation of cell diversity in the brain. Individual nuclei are colored in the bright hues of t-SNE plots used in epigenomics analysis to distinguish individual brain cell types. Layers of background color suggest extrinsic factors that influence cell function. view more
Credit: Michael Nunn, Salk Institute
LA JOLLA(October 6, 2021) It takes billions of cells to make a human brain, and scientists have long struggled to map this complex network of neurons. Now, dozens of research teams around the country, led in part by Salk scientists, have made inroads into creating an atlas of the mouse brain as a first step toward a human brain atlas.
The researchers, collaborating as part of the National Institute of Healths BRAIN Initiative Cell Census Network (BICCN), report the new data today in a special issue of the journal Nature. The results describe how different cell types are organized and connected throughout the mouse brain.
Our first goal is to use the mouse brain as a model to really understand the diversity of cells in the brain and how theyre regulated, says Salk Professor and Howard Hughes Medical Institute InvestigatorJoseph Ecker, co-director of the BICCN. Once weve established tools to do this, we can move to working on primate and human brains.
The NIH Brain Research through Advancing Innovative Neurotechnologies (BRAIN) Initiative is a large-scale effort that seeks to deepen understanding of the inner workings of the human mind and to improve how we treat, prevent and cure disorders of the brain. Since its initial funding in 2014, the BRAIN Initiative has awarded more than $1.8 billion in research awards.
The BICCN, one subset of the BRAIN Initiative, specifically focuses on creating brain atlases that describe the full plethora of cellsas characterized by many different techniquesin mammalian brains. Salk is one of three institutions that were given U19 awards to act as central players in generating data for the BICCN.
This is not just a phone book for the brain, says Margarita Behrens, a Salk associate research professor who helped lead the new BICCN papers. In the long run, to treat brain diseases, we need to be able to hone in on exactly which cell types are having trouble.
The special issue of Nature has 17 total BICCN articles, including five co-authored by Salk researchers that describe approaches to studying brain cells and new characterizations of subtypes of brain cells in mice. Some highlights include:
While other papers in the special issue relate to the function or structure of mouse brain cells, the work led by Ecker, Behrens and their colleagues largely focuses on the epigenomics of brain cells in mice. Every cell in a mouse brain contains the same sequence of DNA, but variations in how this DNA is regulatedits so-called epigenomegive cells their unique identity. The arrangement of methyl chemical groups on the cytosine base in DNA (known as cytosine methylation), which specifies when genes are to be turned on or off, are one form of epigenomic regulation that may highly influence disease and health in the brain.
In one of the new papers, the Salk team analyzed 103,982 mouse brain cells using single-cell DNA methylation sequencing. This approach, developed in the Ecker lab, lets researchers study the pattern of methyl chemical groups on each strand of DNA in brain cells.
When they applied the technique to the thousands of cells collected from 45 different regions of the mouse brain, they were able to identify 161 clusters of cell types, each distinguished by their pattern of methylation.
Before now, there have been a handful of ways to describe brain cells based on their location or their electrical activity, says Hanqing Liu, a graduate student in the Ecker lab and co-first author of the paper. Weve really extended the definition of cell type here and used epigenomics to define hundreds of potential cell types.
The team went on to show that the methylation patterns could be used to predict where in the brain any given cell came fromnot just within broad regions but down to specific layers of cells within a region. This means that eventually, drugs could be developed that act only on small groups of cells, by targeting their unique epigenomics.
In another paper, co-authored by Ecker and Salk Professor Edward Callaway, researchers studied the association between DNA methylation and neural connections. The team developed a new way of isolating cells that connect regions of the brain, then studying their methylation. They used the approach on 11,827 individual mouse neurons, all extending outward from the mouse cortex. The patterns of methylation in the cells, they discovered, correlated with cells projection (destination) patterns. Neurons that led from the motor cortex to the striatum, for instance, had distinct epigenomics from neurons that connected the primary visual cortex and the thalamus.
Neurons dont function in isolation, they function by communicating with each other, so understanding how these connections are established and how they work is really fundamental to understanding the brain, says Zhuzhu Zhang, a Salk postdoctoral fellow and a co-first author of the paper with graduate student Jingtian Zhou, both members of Eckers laboratory.
The researchers say that the new data on the mouse brain cells is merely the first step in creating a complete atlas of the mouse brainlet alone the human brain. But understanding what differentiates cell types is critical to future research and future brain therapeutics.
In these foundational studies, were describing the parts list for the brain, says Callaway. Having this parts list is revolutionary, and will open up a whole new set of opportunities for studying the brain.
###
Hanqing Liu and Jingtian Zhou, both of Salk, were co-first authors on the DNA methylation atlas paper; Zhuzhu Zhang and Jingtian Zhou, also both of Salk, were co-first authors on the cortical projection paper. The methylation atlas work was supported by the National Institutes of Mental Health (U19MH11483), the National Human Genome Research Institute (R01HG010634) and the Howard Hughes Medical Institute. The cortical projection paper was supported by the National Institute of Mental Health (U19MH114831and R01MH063912), the National Eye Institute (R01EY022577 and F31 EY028853) and the Howard Hughes Medical Institute.
For More Information:
Nature
Title: DNA Methylation Atlas of the Mouse Brain at Single-Cell Resolution
Link: https://www.nature.com/articles/s41586-020-03182-8
Nature
Title: Epigenomic Diversity of Cortical Projection Neurons in the Mouse Brain
Link: https://www.nature.com/articles/s41586-021-03223-w
Nature
Title: A multimodal cell census and atlas of the mammalian primary motor cortex
Link: https://www.nature.com/articles/s41586-021-03950-0
About the Salk Institute for Biological Studies:
Every cure has a starting point. The Salk Institute embodies Jonas Salks mission to dare to make dreams into reality. Its internationally renowned and award-winning scientists explore the very foundations of life, seeking new understandings in neuroscience, genetics, immunology, plant biology and more. The Institute is an independent nonprofit organization and architectural landmark: small by choice, intimate by nature and fearless in the face of any challenge. Be it cancer or Alzheimers, aging or diabetes, Salk is where cures begin. Learn more at: salk.edu.
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Leaked Documents Show That Blue Origin Was Obsessed With SpaceX – Futurism
Posted: at 4:32 pm
"Blue is kind of lazy compared to SpaceX," a Blue Origin exec said in 2018.Corporate Retreat
In late 2018, leadership at Jeff Bezoss spaceflight company Blue Origin was so concerned about falling behind Elon Musks SpaceX that they hired management consultants to figure out what they were doing wrong.
The consultants gave a briefing to about a dozen senior leaders Blue Origin, and some of those executives notes were recently obtained by Ars Technica. They show that the company was obsessed with figuring out where SpaceX was beating them areas like talent acquisition, low-cost launches, and design so they could catch up.
But, given SpaceXs utter dominance in the commercial spaceflight industry and the fact that Blue Origin has never launched an orbital flight, it seems that the briefing didnt work.
The notes suggest that Blue Origins focus was on emulating SpaceXs success in no small part by trying to copy its business strategy. For instance, consultants identified that SpaceX was claiming a bigger chunk of the market by offering drastically cheaper launches and by putting more stock in customer satisfaction than was typical for the industry.
They have a customer focus, a Blue Origin executive wrote at the time, according to Ars. We should too. In many cases we view the customer as a nuisance. This is the case with LSA (Launch Services Agreement, or the US Space Force), satellite launch for NG (satellite customers for the New Glenn rocket), and astronauts for NS (New Shepard). We need to change this culture.
One key problem identified by briefing was that the consultants and Blue Origin leadership felt that their employees werent delivering as much as SpaceXs were.
Blue is kind of lazy compared to SpaceX, one executive wrote, according to Ars. I often work off-hours and weekends, just the nature of the business. Blue is a ghost town on weekends, and Im sure people are working, but I do think we have quite a bit of heroic high performers picking up the slack too often.
Ultimately, the briefing clearly didnt solve the companys problems. The gap between SpaceX and Blue Origin is far wider now than it was in 2018 so either Blue Origin moved in the wrong direction, or SpaceX simply continued to outpace it.
READ MORE: Revealed: The secret notes of Blue Origin leaders trying to catch SpaceX [Ars Technica]
More on Blue Origin: Jeff Bezos Grits Teeth To Congratulate Elon Musk, Who Makes Fun of Him Constantly
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Letters to the editor: Police have enough funding. Vote no on Prop A. – Austin American-Statesman
Posted: at 4:29 pm
Austin American-Statesman
Vote no on Proposition A.
I'm part of the Austin Superfriends,a group of Austin residents who want a better city.
The Austin Police Department is already sufficiently funded and diverting funds will require cuts in other city departments, as well as laying off firefighters, medicsand 9-1-1 call takers.
It also may require large tax increases and further increase our citys budgetary shortfall. Austin is one of the safest cities in the U.S.
Lets focus on peaceful interventions that do not escalate to violence.
JuliaAustin, Austin
I read every letter to the editor published in theAustin American-Statesman inSeptember. I agreed with 114, had no opinion on three and disagreed with two.Thats a 96% agreement-rate. Topics of concurrence include:
Austinites want a sensible, responsibleand compassionate government.As long as Texas leaders are heartless and destructive, Texas will continue to be the political sewer of our nation.
Be proud, Austin. We know Texas is better than this.
Don Batory, Austin
When Justice Samuel Alito says the Supreme Court is not a dangerous cabal, and Justice Amy Coney Barrett says the court "is not comprised of a bunch of partisan hacks, and Justice Clarence Thomas refutes charges of going right to his personal preferences, I hear Republican candidate Christine ODonnell declaring, I am not a witch.
After all, ODonnell had said that she dabbled in witchcraft on Bill Mahers Politically Incorrect. I never joined a coven, she explained. I hung around people who were doing those things.
Justice Alito, when you allowed the Texas abortion ban to stand without a full briefing or oral arguments, were you dabbling in unconstitutionality?
Justice Coney Barrett, when you spoke after being introduced by Senate Minority Leader Mitch McConnell, were you just hanging around partisan politicians?Justice Thomas, have you ever not voted your personal preferences?
The Supreme Courts recent rulings belie their protestations.
BarbaraChiarello, Austin
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Connecticut Jeopardy Champ Now Second In Consecutive Wins – kicks1055.com
Posted: at 4:29 pm
The winning streak continues for Connecticut Jeopardy Champ Matt Amodio.
The Yale student from New Haven continues to dominate all opponents on the popular nighttime game show. On Friday (October 1) he won his 33rd consecutive game and moved up to the number two spot on the all-time winners list eclipsing former Jeopardy champion James Holzhauer's 32-game winning streak.
Since that win, Matt has won two more times and increased that number to 35 consecutive wins.
Amodio has quite a ways to go before he can claim the top spot on the Jeopardy all-time winners list. The great Ken Jennings won 74 games in a row before he was defeated in 2004, so that means Matt has 40 more games to win before he can tie that mark.
A little over a week ago, Amodio moved into the third spot on the Jeopardy all-time money winners list behind James Holzhauer and Ken Jennings. Matt's current total money winnings stand at $1,400,801 which is still $1,061,415 behind Holzhauer, and $1,119,899 behind the all-time Jeopardy money winner Ken Jennings.
Here are some other interesting facts about this Connecticut Jeopardy champ thanks to thejeopardyfan.com.
Matt Amodio's career stats to date on Jeopardy.
Matt's is third on the all-time Jeopardy money list, but places fourth on that list when you include tournaments.
He's answered 1162 question correct, and only 107 incorrect. He's 54 out of 62 in rebound attempts on 120 rebound opportunities. He's also been first on the buzzer over 55 percent of the time, is 68 for 78 on Daily Double questions, and 27 of 35 on Final Jeopardy questions. There is one record on the show that Matt holds that will probably never be broken, and that's using the phrase "What Is" for every answer, something that has enraged Jeopardy fans across the country.
The show, however, has recently made more headlines for its new host then for its latest champion. According to nypost.com,after their pick of host Miyim Bialiks, the selection was met with controversy surrounding comments she made about the COVID-19 vaccine. The former "Big Bang Theory" star joked during her appearance last Tuesday on the Late Show with James Cordin saying, "I was a headline on CNN for three days in a row, who knew people were so passionate about who hosts Jeopardy."
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We need to talk about race | ArtsProfessional – ArtsProfessional
Posted: at 4:29 pm
For the last 12 months I have been publishing regular articles on racial inequities in the arts with the aim of driving more open conversations about racial bias, its causes and practical solutions. While engagement with the articles is high, there is hesitancy among all demographics when it comes to sharing opinions publicly. More than 50% of responses I receive have come via direct messages rather than publicly shared comments.
When asked, people gave a variety of reasons for choosing not to share their views publicly. These include issues of privacy, employer constraints (such as working for a public broadcaster), not wishing to appear ill-informed and a belief that as a white leader you should leave the conversation about solutions to racial equity to people with lived experience. Each of these reasons and there are more would merit an article on its own. In this piece, I focus on what I think is the biggest barrier to participation: political correctness.
The readers of my articles who include senior leaders, managers and administrators in the arts often have strong, interesting and important perspectives. However, when asked, people from all communities say they are uncomfortable sharing their opinions because they are fearful of saying the wrong thing and being judged.
Conversations on race generate emotion. They can trigger people and opinions can be received with judgement. They can become a minefield of political correctness. When sharing views on the extent of racism, its causes and how it might be solved, you risk causing deep offence if your opinions are deemed to be insufficient (not radical enough) or inappropriate. Online, this can lead to personal attacks which can quickly be amplified, ending in condemnation and a risk to professional reputation.
The term racist is one of the most unacceptable labels in our society. No one will publicly admit to being racist; not even supporters of far-right political parties, much less more left-leaning communities in the arts. Any potential accusation sparks fear to the heart, making open debate more difficult.
The severe and multiple impacts of racial injustice make negative reactions natural. But if our goal is to end racism, we must question the extent to which public shaming helps us or not. Racial prejudice cant be ended without forensic diagnosis of the problem. To achieve this, open conversations are critical. The more people engage, the better our collective understanding of the problem and the more effective the solutions become.
There absolutely needs to be room for challenge, but challenge that is constructive. This is harder to do when tensions are high. To take some heat out of these conversations and shed more light on the extent of racism, its important to find a new and more socially acceptable definition of the term racist. One that people dont necessarily feel proud of but can at least ascribe to, with regret but not shame.
Ibram X Kendiswork on anti-racism helps with this. He contends that theres no neutral position on racism: if you are not pro-actively anti-racist then you are racist. He defines racism as any idea which suggests that Black communities are responsible for the systemic disadvantages we experience. Whats interesting is that, for Kendi, although holding such views is highly problematic it is not sufficient cause for writing someone off.
He understands that this thinking is itself a product of systemic racism and that we are all subject to it. Black, white, left wing or right wing. Racism in his world has no colour or political affiliation. He freely admits to having held racist opinions himself and says the same of some of his heroes like Frederick Douglass and Barack Obama. So, for him, racism should not be used pejoratively, but simply as a descriptor of a way of thinking.
In conversations about race, the reaction to anything deemed ill-informed or politically incorrect is often criticism in which racial prejudice is either inferred or implied. Any accusation or suspicion of racism is toxic so many prefer to remain silent or express their views in a safe space rather than running the gauntlet of sharing their opinions publicly. Kendis widening of the definition makes racism more ubiquitous so its harder to judge others as most of us are likely to have been guilty of racism at some point in our lives.
None of this lets the predominantly white leadership of our sector off the hook. In fact, it may create the space to better hold them to account. While in Kendis view we are all likely to be guilty of racist thinking, ultimately it is still those in power that have most responsibility to change things. Using his approach, we can de-weaponise the word racist and reduce its emotional impact in conversations.
With a less polarising definition we are free to name racism where we see it without the shame and possible consequences that come with it. We can avoid the emotion that prevents us from fully focusing on the job in hand, gain a better understanding of this pernicious problem and move towards the implementation of solutions.
This wont be easy: it will require patience by some, bravery by others and goodwill by all. We are all gatekeepers in these conversations. Lets begin, one conversation at a time, starting here!
We are keen to keep the conversation going. To read more and share your thoughts on this or other articles, connect with me on LinkedIn.
Kevin Osborne is CEO at MeWe360.@_KevinOsborne
This article from social entrepreneur Kevin Osborne, founder of MeWe360 and Create Equity, is part of a series of articles that promote a more equitable and representative sector.
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Column: European cargo cults? Standing on the shore, waiting for energy cargoa full circle of colonial irony – BOE Report
Posted: at 4:29 pm
Im not sure what is politically incorrect, what isnt these days, but screw it some aspects of history are just too absurd to not be amused by. It becomes even funnier when, subjected to certain lenses of political correctness, the mirth is multiplied into top-notch black humour. In todays sermon, colonialism provides just such a wonderful tipping-of-the-table.
Consider a cultural oddity of last century cargo cults that appeared in some undeveloped countries like Papua New Guinea. Locals were blessed with visits from Europeans, who came ashore from huge boats. A primary influence the Europeans left behind was Pidgin English, a shorthand version of English that is endearingly direct (Prince Philip became known on some shores as Fella belong Missus Queen). A sadder aspect was the development of cargo cults simple-living people with little exposure to the outer world who were mesmerized by the bountiful, strange, wonderful objects brought ashore by foreigners. They associated this stuff with the arrival of ships, and many watched and waited years for ships to return, and with them, more miraculous cargo.
Mock those people at your peril, for now the tables have turned in a poetic-justice manner. Those same colonialists that landed ashore Papua New Guinea, bringing the stench of royalty and bedazzling primitive tribes with Euro-goods, are now standing on the shores of the UK, staring out to sea, desperately hoping to see an LNG cargo ship arrive, and Papua New Guinea might very well be the home of that LNG.
Karma has a sense of humour.
Nothing against your energy crisis, UK; it truly is a tragedy in the making. The dart of accountability is aimed more at the foreheads of the climate lunatics youve let take the wheel. Their boneheadedness is truly breathtaking; its like they are standing on the deck of the Titanic staring down at the gaping hole in the side, and declaring that what the ship needs first and foremost is a salad bar. Hey, our governments have been infiltrated by those termites also, so Im not laughing; I guess the only difference is that, since our oil/gas sector is rather critical to the economy over here, our government is having a much harder time killing it.
Here in Canada, some of us would love to help out. We would love to send you some natural gas. We have a lot. We just cant get it to you, because we have federal leaders that care far more about what the UN thinks than about how to manage and run a country. A whole country, that is. Putin builds Europe a gas line, then plays games to maximize the haul of rubles. Canada chooses to not even get in the game.
We are working on LNG export capability, despite some bizarre internal obstacles. A few terminals may be ready a few years after you freeze to death. If you want to know why we cant get you any natural gas, a good local place to start for the British is with the whack jobs at Extinction Rebellion, the piteous group of flailing and ignorant anarchists that originated there and spread over here like wildfire, a sort of COVID-18. You can have them back, by the way; they block roads, annoy everyone, convince no one, and wander in circles evading reality until the next siren song beckons them to assemble again in a formation of human mosquitoes.
For full disclosure, we would love to get you some natural gas not just to keep you from freezing to death, but because extracting and selling natural gas pays a lot of the bills. It would pay a hell of a lot more of them if we could get you some of our gas. Erudite industry veteran Dave Yeager posted an excellent synopsis of the issue on Twitter last week: In late September, AECO gas traded at C$2.72/GJ, US Henry Hub gas traded at US$5.03/mmbtu (approx C$6/GJ), and Asian LNG traded at US$29/mmbtu (approximately infinity compared to Canadas pathetic number).
Canadian producers are forced to sell at this bargain basement price because we cant get the product to global market, where it would be most welcome. Canadians are generally oblivious to the amount of money being left on the table, not to mention oblivious to your thundering need for the stuff.
Because your situation there in Europe is so dire, I dont really have the heart to point out that the piano really is being moved over your head, and XR is cutting the rope. Chinas central government officials ordered the countrys top state-owned energy companies from coal to electricity and oil to secure supplies for this winter at all costs, according to people familiar with the matter, noted Bloomberg in a (sorry) firewall-protected article. Good luck competing with them. Over here in Canada, we would liken that to a grizzly bear and a French poodle squaring off over a pork chop. Not being disrespectful of Britains might, mind you; just pointing out that China has 1.3 billion people to keep from revolting, and they are running for the buffet and will shoulder check anyone out of the way without blinking.
I really am loathe to inform you though that it gets worse. Much worse. In nearby India, where coal accounts for almost half of the countrys energy production, more than half of Indias 135 coal-fired power plants have only enough coal to last only three days. Government guidelines suggest a two-week supply. India also has over a billion people, and is also on a life-and-death scramble for hydrocarbons in any form. The UKs 70 million well-looked-after citizens are going head to head with 2.5 billion that need those same fuels for survival.
And on that note, please dont take the above bits of levity as a failure to grasp the seriousness of this global situation. A cold winter will be devastating for much of the worlds population, and Im not talking about a government directive to set the thermostat to 65.
As one clown on Twitter put it, we are past gas-to-oil switching and approaching gas-to-furniture switching. The headlines get ever more ominous. Ten days ago, it was European zinc processors that were cutting output, now, as of early October, massive Dutch greenhouses are going dark and cutting output. I had no idea how huge Dutch greenhouses are, exporting over ten billion in food, but Im sure you knew that, being neighbours. To make the point crystal clear to any apoplectic activists listening in, thats the food supply shutting down, folks.
Make no mistake: this catastrophe has been purposefully engineered by energy charlatans and organizations that convinced the world it no longer needs hydrocarbons and can begin dismantling the hydrocarbon system. Every ENGO celebration of a blocked pipeline is a direct and irrefutable piece of evidence should the unthinkable happen. The games are over. It would be really great to be just writing about positive energy developments, like a burgeoning hydrogen economy, or whatnot, and if the transition had occurred in a rational way, that would be the story. But its not, and wishing you all the best that those cargo ships appear on the horizon. And soon.
Buy it while its still legal! Before the book burnin startspick up The End of Fossil Fuel Insanity at Amazon.ca,Indigo.ca, orAmazon.com. Thanks for the support.
Read more insightful analysis from Terry Etamhere,or email Terryhere.
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Giles Keeble: can creativity still function in a woke world? – More About Advertising
Posted: at 4:29 pm
Times have changed. Thirty or so years ago Ron Collins did a radio ad for Bergasol in which the voice changed from white to black. There was a Silk Cut ad recreating the film Zulu in which the cigarettes were promoted against a backdrop of Zulu warriors casual deaths. And there was a Timberland ad -We stole their land, their buffalo and their women. Then we went back for their shoes. Apparently a Native American chief liked the publicity but may not have appreciated the irony. This is tricky to write about and possibly inadvisable to show examples (but here goes.)
In the past, the idea that women should write ads for women was questioned in favour of the argument that ads for women could be written by good writers, which might include men. But as channels have fragmented I wonder how many good writers can write for the very different social and cultural groups now being targeted, however observant and in tune they are. Historically the advertising business in the UK and the US did not employ many black, Asian or other groups, at least not in the creative departments. There have been notable exceptions, and things have thankfully changed, though women have been well-represented in account management and planning for many years. I wonder though whether more diversity in agencies might have changed anything?
Many of the great ads of the past 40 years have used humour. But how many would have been made if they were done now, starting with the three above? Humour is closely connected to creativity. It is hard to analyse humour and I am not going to try, but those that have done so seem to agree that at one level it is aggression robbed of its purpose and that it is (and certainly was in past ages) often cruel. Howard Jacobsen did a programme some years ago about humour in which he talked to bigoted (but immensely popular) comedians like Bernard Manning and Roy Chubby Brown. I think he concluded that it was impossible to prevent jokes, of whatever kind, and that even those that many find offensive can act as a safety-valve.
When I used to co-run workshops around the world we used to start with a joke to make the point that clients and agencies needed to have the same criteria for judging work. The joke wasnt always understood because of language or culture and sometimes simply because of a lack of a sense of humour. But in answer to the question what is the criteria for a joke? of all the times we did the exercise, I think only one delegate replied is it funny? The issue for advertising is that if the creativity of many ads is based on humour (or the combining of two things that arent normally associated which is the essence of many ideas) and humour is subject to political correctness, what will the effect be on the quality of advertising? Steve Henry used to do a presentation in which he showed how easy it was to kill great ads, an update of the famous Bullmore and Bernstein video in which The Man with the Hathaway Shirt was edited to destruction.
I dont know what the solution is. For reasons I have looked at before, a lot of advertising has reverted to direct response. Given that the ultimate aim of advertising is to sell, this is not in itself a bad thing but it does tend to ignore the arguments for brand building and the view that advertising is an investment not simply a cost. Direct response does not lend itself so readily to humour, which takes many forms from slapstick to the human observations in the classic Alka Selzer ads or the hyperbole of Heineken. I believe people in AI are looking at whether robots can not just tell jokes but create them. I dont doubt they might randomly put words together that might be funny (maybe of the Christmas cracker type) but the humour in advertising is more than a joke: it has a truth that reflects human attitudes and behaviour.
Many advertisers now seem so afraid of offending anyone that they end up boring everyone. As Bill Bernbach once said: If you stand for something, you will always find some people for you and some against you. If you stand for nothing, you will find nobody against you, and nobody for you. You cannot stop people finding something funny even if it is politically incorrect. You cannot control thought, but we do control advertising. It should be truthful, decent and honest. These are all increasingly open to interpretation. But advertising needs also to be human and engaging or people will find more ways to avoid it, even while the algorithms get to work.
I realise this is a view based on another age perhaps and there is great and interesting work being done, not just for brands but for causes. I just hope agencies and their clients dont forget that ideas are more than messages and still need human observation and creative connections.
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