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In Nashville, Busbee was considered one of the good guys. That may go without saying for a lot of writer-producers in a town where being a bad guy isnt really allowed, but there was a special affection for the personability, diversity and sensitivity that Busbee brought to both the records he worked on and the personal relationships he forged alongside them. It was no accident that he was associated with some of the most ground-breaking or important female artists in Nashville Maren Morris, Carly Pearce, Lauren Alaina, Lady Antebellums Hillary Scott or that, when it was a male superstar he worked with, like a Keith Urban or Hunter Hayes, it wasnt the rednecks but the guys with the most sweet-spirited catalogs in modern country.

Variety had a chance to talk with Busbee in 2018 for a series of stories we were reporting on diversity and inclusion in Nashville. At the time, we couldnt include very much of what he had to say, but with musician friends and fans in and out of Nashville mourning his shocking death at age 43, it feels like a good time to bring out into the light the cheerleading he did for his adopted part-time town. Busbee remained an Angeleno (and was certainly known for his pop work as well, with a resume that included tracks with Pink, the Backstreet Boys, Shakira and Adam Lambert), but his discography is ultimately dominated by the dozen or so years he put in as a constant commuter to and from Nashville, whose embrace filled him with warmth and pride.

His single greatest legacy may be the two albums he made as Morris key collaborator, 2016s Hero which, besides star-making hits like My Church, included as great a pop-R&B ballad as this century has seen, Once and this years soon-to-be-Grammy-nominated sophomore album Girl. This just doesnt seem fair, tweeted Morris, posting a picture of herself embracing her enabler-mentor. I will always love you and the songs and albums I was lucky to make with you, Busbee. Rest well, my sweet friend. But if his personal approach had to be summed up in just one song, it might be the comeback single he co-wrote for Garth Brooks: People Loving People.

The father of three passed away Saturday from an only recently diagnosed glioblastoma. Here is a celebration of Busbee celebrating Nashville, in his own words:

Nashville is a very tight community, and Ive been embraced as an outsider. Im from the Bay Area. Ive lived in L.A. since 2000. And Ive been coming to Nashville very regularly since 2006. My dad is from the South, even though I was born and raised in the Bay Area, so I have a point of reference for Southern culture. Not that Nashville is, like, heavily Southern its a bit mixed in that regard but theyve embraced me. There are writers from other countries, whether its Australia or England or Canada, who are also embraced. If youre cool and youre talented, then youre in, as far as the community is concerned.

I tend to work with a lot of women, not as a general rule, but some of the people I have been fortunate enough to have success with have been some amazing female artists. You know there are fewer successful female artists in the genre than there are male artists. I dont know what to attribute that to. Ive never heard a record person say, All the fans want females, but we want males. For me it hasnt been this hyper-conscious thing of Im gonna go find a bunch of female artists. Its just that people have come across my radar that just knocked me out. Initially that was Maren Morris, and then more recently Carly Pearce, and an amazing writer who I have signed to me, Emily Shackleton, and people I have written with historically, whether it was Hillary Lindsey or Melissa Peirce.

Nashville seems to be a way more embracing culture than people would expect historically. Im not trying to pretend like theres never been an issue. I know that (gay) friends of mine even 10 years ago were not necessarily out and felt really nervous about whether they should do that or not. And understandably so, because the culture comes from a more conservative place, traditionally, or stereotypically. But it feels like I dont know what phrase to use that doesnt seem flippant the cats out of the bag.

To give you a point of reference of my upbringing: I grew up fairly conservative Christian, and then started playing jazz music, and then apparently got decently good at it. In my later teens I would play salsa gigs in the city. So on Sunday I would go to church at a fairly conservative Christian church some of whom would not be cool with the next part of what Im going to tell you I would do on Sundays, which was leave church and drive to San Francisco and play with a salsa band at a gay club. And some of the people in my own community would just be like, How can you do that? They just couldnt wrap their heads around it. It wasnt that they necessarily thought those people are horrible, but it was just not their mindset or understanding. And then growing up in the suburbs and going to the city a ton, and then having a point of reference with my dad being from the South, it was just this weird gumbo of complex flavors of experience.

I feel like the genre is continuing to expand. Its wonderful because specifically right now there are a few artists that are leaning more traditional country than there has been in a while. And then there are so many artists that are leaning more progressive or pop or whatever you want to call it. And it seems like the spread is wider than it has been in a long time. That can exacerbate some different tensions, but its super-exciting, and it brings different people to the party.

Historically, it is a really tight-knit actual community. Its obviously not Little House on the Prairie this is a modern city - but if functions in that way. Back in the day, if your neighbors barn had a tree fall on it, youd go help him rebuild it. I was talking to one of my friends who is the top call guitarist in town, asking him, What happens if everybody is in the studio but somebody gets in an accident on the way to the studio or something? He talked about how hes gotten a call at five minutes till 10 a.m. thats when the first session of the day starts that somebody came down with the flu and they need him, and hes like, Absolutely. And theres just a lot more of a true sense of community in that regard than most other places Ive been to. And its especially shocking considering that so much of the town is a transient town. There are obviously a lot of people who are from Nashville, but much like L.A., most people that I run into, at least in the music community, are from somewhere else, and yet theres still this like sense of community. If youre going to be here, youve got to be communal. You cant just be this island.

Im very, very grateful to have been embraced by this world. You know, they didnt have to do that. Theres no guarantee in that regard. But literally, if you have a certain level of exposure here, you know most everybody. I remember bringing my sister to the CMAs last year, when I was honored to be nominated for something, and so we were seated on the floor, and in between during the commercial breaks, you could just walk around, and I was introducing her to everybody. Keith (Urban), whos a friend, and Garth Brooks, who I dont really know, but he cut one of my songs so I said hello to him and introduced him to my sister, and Tim McGraw and Luke Bryan and Thomas Rhett the list goes on and on. You could literally just walk up to these people, a lot of whom thankfully I know, but even the ones I dont, and theyre just approachable and happy to meet you.

I think this community has a built-in accountability - like if youre kind of a dick, everyones going to know, and no ones going to be happy with that. Youre not really allowed to do that. There are a few rare exceptions, but by and large, thats just how it is, because everyone talks. Its not necessarily even that everyones running around gossiping per se. I mean, some of that happens, because thats what people do. But everyone asks. If you get asked to write with someone youve never heard of or you havent written with or work with an artist, you ask your friends. You can make a few phone calls and figure out whats going on with most people: Is this person a good person? Are they really talented? It makes it harder in a good way to get away with not being kind. Which I really appreciate.

It is really, really frowned upon to be difficult. I remember details from when were at the BMI Awards and an artist like a Keith Urban or a Kenny Chesney will be there from time to time, and they still look like the stars they are, but with what they choose to wear and how they carry themselves, they are making it about Its all about all of us tonight, and were all just songwriters here, too. Its quite amazing to see somebody make that kind of shift, when, in most rooms they go into, theyre expected to be the center of attention, and then they go into that environment honoring songwriters and they dont make it about themselves. I dont know, its just really spoken to me.

I could go on and on. Please cut me off at any time! I just love this town. I love L.A., too, man. There are so many great people there too, and its such a great community as well, in a very different way.

Now, man, the Internet is a crazy place. And I say that as somebody who was an early adopter and all of that nonsense. But people just dont feel accountability when theyre posting responses. So if someone like Maren said something I definitely obviously dont want to speak for her, but I know its been a challenge with some of the backlash shes received at times. Just because you feel compelled to speak out doesnt mean you dont deal with repercussions in an emotional sense or otherwise. Weve talked about it and even written a song about it. When Ive been bored occasionally, Ive looked at some of the responses to some of the more outspoken posts shes posted, and peoples inability to communicate in a way thats kind when they disagree with somebody is a bit muted. I feel like, folks Im preaching to the choir - we can disagree and actually potentially have a helpful conversation. It really saddens me. In Nashville, and Im not thinking of anyone specifically, but to use the stereotype of maybe a gay writer and a super-conservative producer, they can be friends, even if they dont necessarily agree with each others value sets in certain ways. And in part they can actually have relationship because theres accountability. Like, you are an actual person who I actually know and have to actually be responsible for my actions and words and everything, where on the Internet, its a whole other ball game. Its definitely something Im grateful that I dont have to navigate like the artists do, when it feels like people just want to be mad about stuff, quite frankly.

The other thing that I think artists sort of have to navigate, that again Im humbly grateful that I dont have to, is that you have a persona. Im not saying theyre not being real, but the persona is what people perceive you to be, and some of it is the fact that an artist on a stage in front of 10,000-15,000 people is basically a caricatured version of himself. It has to be to fill that space. But that persona in part is also what the fans interpret you to be. And its like, well, if I have a certain belief system, and I love your music and I feel connected to you, then we probably agree, right? And then when they find out that we dont necessarily agree on something that seems so incredibly important to them, then that can cause a major rub. And again, with the ability to just hop online and vent, go read some of these posts on some of these artists saying some of these things, its just crazy. Theres no apparent desire to understand or to be understood. Its like, Im gonna just have a go at you. Im a really big fan of hoping and praying that people can live in peace amongst differences more and more.

Im trying to think of an analogy in a different music space. Its hard because this music space is historically more synonymous with a specific culture than most music spaces. Theres potentially a broader cross-section of type of people who might be into pop, because pop is just short for whats popular, and so its all kinds of music and brings all kinds of people to the party from hyperconservatives to hyperliberals to everything in between. So there are types of things that historically the stereotypical listener of this music holds dear that are not necessarily synonymous with where a lot of the artists are in their evolution or process, because were all evolving. Some of the things I believe or the way I express myself are not the same as when I was a kid or a teenager or in my 20s. And thankfully Im not a public figure who people fell in love with for a thing they perceived me to be when I was 22 years old. Im just a normal person in that regard with a community around me of friends who we are evolving together in a more day-to-day way. Those sort of back porch conversations or backyard conversations you have with your friends that can lead to some profound evolutions arent necessarily the same kind of conversations that youre having directly with your fans. Theres just no context for that. Its not necessarily even appropriate. Maybe lyrically you can express things, so they catch those glimpses, but with a lot of fans its I just assumed you thought this because youre part of this community, or you make this music, or you played this show with this other person who thinks this thing.

Hopefully again, we can possibly learn to listen and live in peace. I know it sounds just fruity almost like yeah, of course! but I mean that literally: like, live amongst people you potentially disagree with on whatever it is, and live in peace. Because theyre real people who have real strong beliefs just like you do.

There are some practical realities about Nashville, too, like this citys going to double in size over the next five years, apparently. Traffic is getting crazy, and people cant necessarily justify keeping their little tiny two-story publishing house on Music Row that now is worth eight times what they paid for it or whatever. So people are selling those pieces off. Some people I know sold almost a half-acre plot of basically dirt for four million dollars. And its like you cant justify keeping space if thats the kind of return you can get on a property. Some of the community isa physical thing. Music Row is a thing that you can drive around, and tons of publishers and record labels are there, and sadly, I think over time thats going to at best dissipate, and at worst I dont know if its going to fully go away, but kind of go away.

Its just tricky, man. I hope the communal aspect of this city, musically and otherwise, can survive. I think its ever evolving. Its going to be fascinating to see where its at in 10 years.

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Busbee, In His Own Words: The Late Producer on Why He Fell in Love With Nashville - Variety

Nike athletic wear is seen on mannequins displayed at a Dick's Sporting Goods store in Daly City, California.

David Paul Morris | Bloomberg | Getty Images

CORAOPOLIS, Pa. Dick's Sporting Goods might be best known as the place for a Little League Baseball coach to stop in for new gloves, a high-school basketball player to buy sneakers or an amateur golfer to pick up a new putter.

But the sporting goods retailer, now the last national player left standing and so a category killer in its industry, wants more women to shop there, realizing it's always placed a bigger emphasis on men. To do this, it is making sure it has the products women are looking for.

"We've been somewhat maniacal with the brands about a lack of product assortment for girls and women. ... We get a lot of complaints, understandably, from either girls or parents of girls who don't feel like when they go into the store there's enough product at all levels ... and product for them," President Lauren Hobart said at the Goldman Sachs Global Retailing Conference earlier this month.

"We've got our own private brands that we're trying to [use to] address the issue ... and we're doing everything we can to get the [national] brands to meet it," she said.

The effort comes as Dick's Sporting Goods is beginning to pull itself out of a sales slump. Sales at stores open for at least 12 months were up 3.2% in the latest quarter, following seven consecutive quarters of either flat growth or losses. A successful attempt to woo more female customers could help boost the business overall, and keep it growing.

Shares of Dick's Sporting Goods are up more than 30% this year, with more investors betting on a successful turnaround. The company has been strengthening its relationships with top brands such asNike and Adidas and adding more touch-and-feel opportunities in stores. It's also growing its private labels for apparel and accessories, which is where women are becoming a bigger focus.

The company has said it expects its private brands to reach $2 billion in sales "over time." Overall, Dick's Sporting Goods brought in sales of $8.4 billion in 2018, down about 1.8% from the prior year.

A portion of that growth stems from Calia, a women's brand Dick's Sporting Goods launched nearly five years ago. It is now the No. 2 women's apparel brand in stores, based on sales. And then there's DSG, an in-house brand it launched last month, that includes an expanded women's line.

"I think we've always had women in mind ... but within the last two years it has been an overt conversation about women being at the forefront," Carrie Guffey, vice president and general merchandise manager of footwear and women's athletic apparel, said in an interview. "I think the national brands certainly are acknowledging there is a level of sophistication right now trending in the marketplace."

Calia, one of Dick's Sporting Goods top-performing brands for women, is approaching five years in business.

Source: Dick's Sporting Goods

Female customers, and especially female athletes, are more "sophisticated" because they like to shop across a variety of brands, rather than sticking with one favorite, she explained. The landscape is also nothing short of crowded, giving women plenty to choose from.

So as Nike, Under Armour and Adidas are making their own investments to improve their women's products promising better fit and speaking directly to them in marketing campaigns Dick's Sporting Goods is doing more of the same. It's also competing with the likes of Lululemon, Outdoor Voices, Alo Yoga, Bandier and Gap's Athleta all of which are targeting the health-conscious woman who wants something chic to wear to the gym, a workout class with friends or just around town.

Activewear, for both men and women, represents a roughly $57.6 billion market in the U.S., according to NPD Group's Consumer Tracking Service. And activewear has been one of the fastest-growing segments in apparel over the past few years, NPD Group says.

As Dick's Sporting Goods leans more heavily into its in-house brands, customers will start to notice some changes in stores.

After an apparel contract with Reebok came to an end, that portion of each store is being replaced with Dick's Sporting Goods' own DSG products. In addition to options for men and kids, DSG also sells women's athletic wear, such as leggings, tank tops, pullover jackets and sports bras, and in plus sizes.

Following a better-than-expected August launch, the company says it plans to expand upon the brand and potentially devote even more space to it in stores.

Within the DSG line, a pair of women's fleece jogger pants retails for $35 and a printed compression sports bra for $25. The brand is a slightly more affordable option than Calia, where a pair of leggings can go for upwards of $70, putting that brand more in line with Lululemon and Athleta on pricing.

This spring, the Calia brand, designed in part by singer-songwriter Carrie Underwood, will celebrate five years in business. And Guffey explained the company no longer thinks of Calia as a "secondary" brand, but that now it's just as important to each Dick's Sporting Goods store as the Nike and Adidas merchandise sitting on shelves.

"The fitness category is massive," Guffey said. "Calia ... is the umbrella to the story around how we see our fitness business growing. Our confidence heading into the five-year anniversary is growing."

Calia is in all Dick's Sporting Goods stores today. And the company says it's been increasingly devoting more square footage in stores to Calia, which it says is lifting the entire women's athletic apparel business, creating a "halo effect" for even the brands around it.

Dick's Sporting Goods launched its new DSG brand, which includes a women's line, in August.

Source: Dick's Sporting Goods

The success of Calia's rapid growth, and constant evolution, is owed in large part to Nina Barjesteh, who joined Dick's Sporting Goods from Target, where she spent more than two decades, most recently helping the big-box retailer grow its in-house clothing brands for women. And Target's private labels, such as C9 Champion and Xhilaration, have been successful in cementing the company as more of a fashion destination than its peers.

With private brands, "we control our own destiny, we own the supply chain, we are adding newness more often in Calia ... we can do whatever we want," said Barjesteh, senior vice president of product development and global sourcing at Dick's Sporting Goods.

"In women's, you have to be agile," she added. "To be able to say: This is up-trending, this is down-trending."

Analysts are taking notice of Dick's Sporting Goods' bigger private label ambitions, with some applauding these efforts.

"Private-label products give Dick's Sporting Goods an extra degree of control when it comes to pricing decisions," Susquehanna analyst Sam Poser said, adding that margins for private brands are 600 to 800 basis points higher than Dick's Sporting Goods selling branded merchandise.

Part of the push internally has come from Dick's Sporting Goods admittedly filling gaps within its business. Part of it is because some national brands are pivoting to sell more directly to consumers, bypassing wholesale channels.

CEO Ed Stack said Dick's Sporting Goods' private brands as a group outperformed the company average during the latest quarter. And CFO Lee Belitsky said on a call with analysts in August that about 14% of sales came from private labels in 2018, "and it continues to improve a little bit." The company doesn't break out sales of private labels, or its private brands penetration rate, on a quarterly basis.

For Dick's Sporting Goods' ambitions with women, Calia offers a good barometer for what the company can accomplish. It's managed to scale Calia to all of the company's stores in less than five years, and Calia is now one of the retailer's top private brands.

Internally, Guffey said about three months ago Dick's Sporting Goods formed what it calls a "women's attack team," which is dedicated to brainstorming ways to reach more women.

According to Barjesteh, more in-house brands are in the works.

Guffey also said to expect a bigger marketing push, highlighting women, in 2020. The company hasn't broken out how much it plans to spend on these efforts.

"The plan is to next year really focus on her lead with her," Guffey said. "It's about us staying with her throughout her life. ... That really kicks off next year."

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Dick's Sporting Goods is turning to women to fuel its turnaround - CNBC

A recent study rooted in neuromarketing shows that designers and consumers may have different ideas about good design writes Ralph Olthoff, global marketing director for wine and spirits at Avery Dennison.

Few things excite marketing professionals more than a brand refresh: when best practices, consumer insights, and creativity are marshalled in the service of retaining loyal consumers, winning new ones, and better conveying a brands essence.

Recently, label designers at Chiles Santa Rita Wine decided to bring an extra level of rigor to their process for updating the winerys Wave Series by Carmen brand. Partnering with Avery Dennison and Mind Insights, a neuromarketing scientific organisation, the winery used brain science to probe consumers unconscious responses to a proposed new label design. What the designers learned was both counterintuitive and immensely useful in helping them better connect with people perusing the wine aisle.

Two designs, four facestocks, three countries

To get beyond surface-level focus-group responses, researchers used a cutting-edge scientific approach, thanks to their ability to apply the most advanced scientific methods including neurological, physiological, non-conscious psychological, and behavioural research methods. Their study tested consumer responses in three target markets: the US, France, and China. Each study sample consisted of 80 participants, male and female, aged 30 to 70people who liked wine, but didnt have professional experience in the industry. Research sessions took place in a lab set up like a wine bar, where consumers could relax and handle the bottles and labels.

The study examined participants automatic reactions to both the Wave Series original label design and the proposed new design, including four possible label facestocks. The original label featured a lighter, more elegant design with handwritten typeface and a pointillist blue ocean wave reminiscent of a Japanese etching. The new design was bolder, with strong sans serif fonts, a heavy dark blue bar beneath the new logo, and subtle, embossed whorls connoting ocean in place of the crashing blue wave.

Researchers examined consumers perceptions with regards to three basic dimensions: What emotional impacts did the labels generate? To what extent did the labels convey fundamental values? And to what extent did the labels to attract consumers attention?

The results: five quick takeaways

The most surprising outcome of the study? Participants perceptions were generally more positive towards elements of the original design. The original label aroused more positive emotions. It read as more premium and authentic, and was slightly better at capturing consumers attention.

The study also yielded these insights:

The upshot: An evolution instead of a redesign

Based on what they learned from the study, Santa Rita Estates designers decided to evolve the brand with a minor refresh instead of a complete overhaul, since many elements of their existing design label better triggered the desired consumer response. Designers did change the labels facestock after noting they could better achieve their desired perception with an uncoated, tactile material rather than the glossy, non-tactile material theyd been using. And while the design team was a little surprised by the outcome, they were able to move forward with the confidence that their label design would be based on scientifically gleaned insight from actual wine drinkers.

This article draws on research conducted by Avery Dennison, Santa Rita Estates and Mind Insights neuromarketing organisation. The full report is available for download on my-muse.com, a digital platform intended to inspire innovative solutions for designers and converters.

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Wine labels on the brain - Packaging Europe

Three Great Things is our series in which artists tell us about three things they absolutely love. In this installment, Saul Williams the rapper, poet, writer, and actor whose new album Encrypted & Vulnerable is out now took a slightly different approach. Instead of highlighting three things he loves, he talked to us about three concepts he finds amazing right now. Check out his thoughts on technology, human nature, and escapism below. Annie Fell, Talkhouse Associate Editor

1. The Human Relationship to Technology

One thing thats amazing to me is the relationship that exists between technology, people, human awareness, evolution the way in which all of the things that we know about history are embedded in the machine, and how that affects us.

One of the things that Ive been paying close attention to and studying is the fact that the word robot comes from the Czech language [and means] slave or free labor. When you add up the idea that the colonial era is followed by the industrial era, and you think of stuff like the plantation as machine and what free labor brought to the modern world the privileged of modern society are still benefiting from what free labor brought. But if you open up a machine whether its a camera, recording device, car engine and you have an engineer explain the machine to you, they will explain and characterize parts of the machine as master and slave. It goes all the way into modern day coding, which is to say that the mentality of the colonial era was used and placed inside of the description of how machines function.

The fear of the colonial age where it was forbidden for slaves to learn how to read was that the slaves would learn enough to take over. The irony of the times is that now, with all the talk about AI and robots, with Elon Musk and [Mark] Zuckerberg, the fear is that machines will learn too much and take over. Ive always thought of technology as essentially an expression of human awareness and consciousness, and a reflection of that, but it seems to carry over the negative aspects as well just in terms of fears, even the breaking down of how we systematized ideas in relation to other ideas. Im amazed by the insights that have come from thinking of those realities.

We in the West dont give much thought to how or where the machines and devices that we use come from, where the rare metals that make them function come from. If we did have some insight on where or how certain things were mined and how they ended up in our pockets, we perhaps would be a little more apprehensive about purchasing them. It connects on all levels. At the end of the day, all of these things add up to migration theres an essay by Toni Morrison where she talks about migration as the only technology, and of course thats the sort of technology that led to the building of America.

2. The Human Ability to Turn Shit Around

On one hand, you can think of something like hip-hop: a lack of instruments in the community, but music is prevalent, turntables are prevalent, and we use what we got. Whether its our mouths, talking over beats all the stuff that comes out of a supposed lack of something. Its seldom about that lack and more so about the abundance of creativity and the human resources to think outside the box.

I think of the relationship that the entire world has to the Gregorian calendar. Regardless of your religion, you are operating on the calendar that counts the days since the death and birth of Christ. Its 2019, thats 2,019 years since. [Laughs.] It does so much to formulate how we look at things. We would look at things much differently if we operated on a lunar calendar, and so many cultures do because the lunar calendar correlates with everything from biodynamic farming to the seasons, and it aligns people more to the happenings in nature. Women are on a 28 day cycle, but its not just women its every specimen on this planet. If you pay attention to the waves in the ocean, thats on the same cycle; surfers know it, and farmers know it in another way, and hunters know it in another way. But its still the same 28-day grid, which is separate and distinct from the 30, 31-day grid that is the Gregorian calendar.

Society and humanity have evolved in lots of ways, yet at the same time, if you look at everything from the xenophobia and the ways in which poor people are manipulated into thinking or acting certain ways, the roles that religion has played, the role that government has played, the role that white supremacy has played, the role that men in power and control have played all in relation to this idea of thinking within boxes. And so when we think about the role that humans play in turning shit around, in many ways its almost always a miracle. Its inevitable that bullshit will need to be confronted. Its also amazing how long it takes, and how often it resurfaces through each generation, and how quickly we forget. Its also amazing what the idea of belonging does to the psyche wanting to belong to a particular group. Its extraordinary that in the face of all of that, you can still find moments where people take to the streets.

3. The Proximity that Exists Between Entertainment and Escape

Im also amazed by the proximity that exists between entertainment and escape. Particularly, when I think of the work coming out of the US its been, what, three years since this dude has been in office? Its strange that we continue to wear the T-shirts of people who used music to make huge statements, but if you look at the top ten songs Well, we know that number one is Old Town Road theres a huge statement in that song. I feel the politics of that song. Beyond that, I dont know numbers two through 10 are; Id be interested in knowing what relationship they have to the shit thats going on, whether those songs are to escape and party so you dont have to think about it.

I think about this partially because I think that our relationship to entertainment is what led us to this dude being in office in the first place. I feel like I can go directly back to the moment MTV stopped showing music videos and started showing reality television, to the popularity of reality television, leading up to this dudes reality nonsense the sound bites, laughter, Wouldnt that be funny if Its not funny at all. I feel very strongly that our relationship to entertainment played a huge role in leading us in this direction unquestioned entertainment.

Simultaneously its a very exciting time with artists like Ava Duvernay and Barry Jenkins who are making conscious decisions to push beyond the norm and challenge peoples sensibilities. I feel like were entering a moment in film with auteurs who are attempting to effect change in society through their work.

I had a goal with my last album of wanting consciously to do invisible work wanting to transport feelings. Im also amazed by our ability to communicate feelings and emotions and the role that emotions play in how we experience something. But also, how we can manipulate those emotions Im a horror film buff, but its not just horror films that use music to let you know somethings about to happen. You can feel the tension in your stomach sometimes before you even realize theres a violin playing thats making you feel the tension because we associate that mounting sound with, Holy shit, whats about to happen? People who do scores of films know how to connect music to emotions, and that was one of the main things I was playing with on this album: how to convey, transport, with and through emotion.

Theres a song on my new album called Fight Everything, which I recorded on November 9, 2016. The elections were November 8. I didnt want to get out of bed, and the only reason I did is because I had this studio visit scheduled with this French producer who Id been trying to cross paths with for a minute. I thought, Maybe thatll help me get my mind off of how fucked up and disappointed I feel. I didnt write anything down that day, and I ended up freestyling the songs. When I hear it, its not the words Im struck by, but the emotion in my voice. Some songs I would have gone back and fixed worked on, but theres no way I can recreate the sound of my voice on November 9, 2016. I dont know if Ill ever feel that way again. I think its better to chronicle the emotional landscape of where I was then and just keep it and work with.

So my work is very much about trying to provide something to people like me people who are angry, rebellious, confused, jaded, focused, or on the path to making small changes in their lives to affect the little picture. Music can be like an alternative energy that feeds and nourishes and gives you something more than an escape. Ive started referring to this album as a power bank, because I want you to listen and charge up its a long fucking fight and a hard fucking day.

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Three Great Things: Saul Williams - Talkhouse

From digital artists to photographers, body sculptors and hair stylists to make-up and nail artists, in our Spotlight series, we profile the creatives tearing up the rulebook in their respective industries.

I realised I just have a gravitational pull to get as close as I can when taking an image, says photographerLaura Okita on what drew her from away from fashion photography and towards beauty. I cant explain it.

Its this compulsion to get as close as possible, alongside a fascination with faces and the ephemeral nature of make-up An artist spends hours to create a look, you photograph it, and that very exact look is gone forever once you take it off. You really capture a moment that will never exist exactly the same ever again, she says that has lead Okita to become such an accomplished beauty photographer.

With her signature closely-cropped shots and gentle female gaze, Okita creates a sense of intimacy and comfort with her subjects which is only enhanced by her soft and dreamy style. Previously a model herself, Okitas years spent in front of the camera lead her to develop a sensitivity to the needs of her models that translates itself into a protected, serene atmosphere that permeates her images.

Since falling in love with photography,Okita has gone from strength to strength and today boasts a portfolio including Vogue Italia, Pat McGrath Labs, Marc Jacobs, and Beauty Papers.

Here we caught up with her about growing up in Colorado dreaming of Dior and what beauty means to her.

Can you tell us a bit about yourself and where you grew up?

Laura Okita: I was born on a farm in Eastern Colorado, it was very quiet. I learned to work with nature and I think that has always stayed with me making something from what you have around you.

I was always very tall, much taller than the other kids in my school. I reached 6 feet by high school. The awkwardness of being tall eventfully turned into an opportunity. When I was 15, I went to a local modelling agency who placed me in NYC and Barcelona. I took a break from modelling and went to the University of Colorado at Boulder, completing a Bachelors Degree in Anthropology. After I graduated, I moved to NYC.

Do you remember the first time you were conscious of your appearance?

Laura Okita: I was on a swim team from age 10-17. When I was about 12 or 13 I saw a picture of myself with some medals I had won in a race. I always knew that I had slightly uneven hips due to scoliosis, but I hadnt ever been that aware of it. It was really noticeable in the picture and I became very self-conscious of it. It always bothered me until I found a way to use it to my advantage. Whenever I was at a casting that I didnt want to get the job I would exaggerate the unevenness on purpose. I worked both ways though, I could also use the unevenness positively to give more shape to poses in pictures.

Growing up, what informed your understanding of beauty and identity and the way you presented yourself visually?

Laura Okita: I always loved fashion. I would buy every fashion magazine at the grocery store and flip to the section that laid out the trends for the season. Of course, I never would be able to find the exact pieces at stores in Eastern Colorado, but my grandmother was an amazing seamstress and she would make me things.

By high school, I was very into vintage fashion and thrifting. My favourite was Diors New Look. I never was lucky enough to come across Dior in the vintage stores, but I always hoped. It inspired me to follow the current couture collections. I remember watching the Dior couture shows on YouTube and being in awe of the hair and make-up especially. It was so grand like Cinderella.

When I started modeling I would save my favourite pages from the magazines. I was in love with an image of Gemma Ward ina Prada ad (AW04). She had a light smoky eye and a kind of bouffant. I would bring the picture to shoots and ask if I could have that look! I never imagined that over 10 years later I would meet Pat McGrath, the artist who made the make-up I was in love with.

Why are you a photographer? What made you want to become one?

Laura Okita: I was taking continuing education classes for fashion design. Whenever I made a garment, I would take pictures of myself in it. Loving everything vintage, I bought the most affordable film camera I could find on Craigslist. It was a Mamiya RB67 likely from the 1970s. A good 7lbs of equipment. It threatened to break my $20 tripod every time. I just fell in love with using the camera. The sounds of the massive shutter, waiting for the film to develop, it was all so exciting. I started photographing everything, buildings, flowers anything I saw. I would work full time during the day at an office, and edit photos at night and all weekend.

It's funny because when I was a model, to me, the photographer was definitely a mans job. I never had any interest in it. I wanted to be an astronaut or Indiana Jones when I was little but never thought about being a photographer.

Can you tell us a bit about your creative process?

Laura Okita: Im very inspired by colour and texture and things from nature. Usually, my mood boards have paintings and fine art. I am inspired by the model what hair and makeup or type of look works best for her. From there I try to blend that idea with the overall concept. I usually shoot film. I have started collecting film cameras and have quite a few different cameras that I switch between.

When I am shooting, I like to feel the connection and mood with both the model and team. I dont like using a tripod because I cant move freely. I want to create a moment, I like it to feel somewhat organic. I think I am very sensitive to how the model feels from being a model myself. It definitely influences the shoot. I try to avoid extremely cold environments or uncomfortable locations. That is probably one of the things that lead me to beauty photography its the most protected and serene environment to work in.

Is beauty something you try to capture in your work or something that you reject? What is your relationship to beauty?

Laura Okita: It really lies in the definition of beauty. I definitely reject standard beauty and the concept of it. I dont really shoot traditional make-up or glamour. I like the non-traditional, the interesting, creative. I like small little mistakes or something just a bit off. I think each model (and every person) has some uniqueness to capture. For me, what makes an image beautiful is the feeling and that is why I like shoots to feel organic and in the moment. Its a relationship shared between the whole team that you bring to life.

As a student of Anthropology, I get to see the variety of beauty of the world both historically and present. I think that is what drew me to Anthropology. Piercings or tattoos, body modification, age, make-up, every culture has extreme differences as to what they value. There is so much richness in beauty in the modern and ancient world from images painted on a pharaohs coffin to the Yanomami Indians piercings, Geisha hair and make-up and headdresses of the Aztec. Not only is beauty relative, it is also wonderfully unique and diverse.

Why does the body and particularly the face that fascinates you?

Laura Okita: The face is where most of our emotions and feelings, that through which our inner-selves are most expressed.

Do you ever get tired of looking at faces?

Laura Okita: I never get tired of looking at faces. I actually cant stop! Even walking down the street, or at dinner, I see faces and beauty. Thats one thing I love about NYC, there are so many different people.

Did working as a model and being in front of the camera teach you anything that you now use when you are behind the camera?

Laura Okita: I remember always feeling like I was doing something wrong on set as a model, especially when everyone is staring at you looking irritated. Now I know its because they are thinking about to how fix the hair or should we add accessories. I try to explain whats going on the model and communicate with them so they are involved in the process as much as possible.

Looking back would you have done anything differently?

Laura Okita: I wouldnt do anything differently, but I would tell myself that there will be more and better things. Sometimes a story doesnt end up getting published or there are a lot of other disappointments in the industry. Just keep going forward. Let it inspire you to try again instead of feeling down.

How do you think the industry has evolved since you first started out?

Laura Okita: I think its changed so much! There were very few female photographers when I was a model. I never shot with one. Now, there are more females working in photography and production, video. The age minimum for models moved to 18 for runway and a lot of big brands are now adopting it for their campaigns too. I think thats great and necessary. Theres more accountability and transparency. Its a safer industry now and more professional. Im also excited to see theres growing diversity both in front of and behind the camera.

How do you think our understanding of beauty has shifted with the evolution of technology?

Laura Okita: On one hand, it has given us a false unattainable view of beauty through Photoshop and filters, as well as an oversaturation of what we constantly look at. On the other hand, I think social media has given a space for different voices that may never have been heard before. It's a new place of opportunity and exploration. We are connected with the whole world now. Before technology and specifically social media, all you could see was what was chosen to be shown and put in print mediums or on TV.

What advice would you give to young artists hoping to get into the industry?

Laura Okita: Find your voice and what makes you you. Theres a lot of nos and disappointments but dont listen to it. Use everything to make you stronger and work harder.

Who would you like to shine a spotlight on next?

Laura Okita: Id love to see a spotlight on the make-up artist Marla Belt. Shes extremely creative and talented.

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Photographer Laura Okita takes the beauty shots of your dreams - Dazed

Author Raina C. Smith has released Thy Kingdom Come, the third and final installment of her trilogy, The 13th Apostle. This is Smiths fourth novel.

It is with great pride that I publicly release my latest novel, Thy Kingdom Come, concluding The 13th Apostle trilogy about the inherent nature of mankind and the forces of good and evil within the human soul. I hope this epic story inspires readers of all ages in new and profound ways. To me, this trilogy is far more than a set of books, its a labor of love, Smith said.

In the trilogy, Fallon, who intentionally condemned her soul to the netherworld is on a noble mission to try to save the soul of her twin brother, Roarke. Knowing full well there is no record of any life force ever successfully freeing itself from the Place of the Cursed, Fallon has no idea what to expect as she is deposited in the afterlife location the living consider a place of torment and shame.

An astonished Fallon comes to realize that hell is one of the most strikingly beautiful places she could ever imagine. While seemingly born from the minds of the greatest artists ever to live, she has yet to comprehend the sinister reason behind its captivating design. It is here, during her lonely travels through the Abode of the Damned, that Fallon crosses paths with those throughout history whose sins were so grave, even they could never forgive their transgressions against divine law. It is through what she learns from meeting and talking with these regretful souls that she feels she may have discovered a way to save her brother. Thats if the Evil One hasnt anticipated her every move.

Smith is a native Rhode Islander and writer of The 13th Apostle trilogy series, as well as The Vampire.Smith draws creative inspiration from personal experiences, an innate curiosity of the universal energy force that connects all life, and from a source that she considers from another realm but cannot explain or identify to create dramatic and intense storylines for her books. Smith feels that she must be spiritually moved and riveted by every scene and chapter she writes, before ever considering it worthy of sharing with her readers. Writing novels highlighting mankinds struggle between good and evil, touching on the supernatural, is Smiths passion. Readers will always find deep human emotion, brutal conflict, unbridled love, interesting world history, and unique characters wildly driven by their own sense of purpose within the pages of her books. A lover of nature and all animals, Smiths writing illustrates her inborn quest to understand why human beings born to a breathtaking earth, blessed to share it with the most fascinating creatures meant to inspire and teach, take it for granted, depleting themselves and each other along their journey. While Smith knows she will never fully uncover the secrets of the universe, she feels with certainty that to begin to understand who we are and why were truly here, as well as start to heal the planet, we must all embrace the conscious intelligence of the natural environment surrounding us, and look into the eyes and feel the hearts of sentient beings who already have the answer. Smith intends to spend the rest of her life observing and writing about the evolution of the human soul.

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Deceptively beautiful hell in Smith's final novel of 'The 13th Apostle' trilogy - Warwick Beacon

The revived PMEAC had economists Surjit Bhalla, Rathin Roy, and Ashima Goyal as members, and former finance secretary Ratan Watal as Secretary. (Source: PMEAC website)

The government has reconstituted the Economic Advisory Council to the Prime Minister (PMEAC or EAC-PM), dropping Rathin Roy and Shamika Ravi as part-time members. Bibek Debroy, who was appointed Chairman of the Council in 2017, continues in his post. What is the PMEAC, what role does it play, and how has the profile of this body evolved over the years?

According to its (now archived) website, the Council was set up with a view to provide a sounding board for inculcating awareness in government on the different point of view on key economic issues. Its functions included analysing any issue, economic or otherwise, referred to it by the Prime Minister and advising him thereon; addressing issues of macroeconomic importance and presenting views thereon to the Prime Minister, either on its own or upon reference; and presenting to the PM from time to time reports on macroeconomic developments and issues with implications for economic policy.

The PMEAC came into existence over three and a half decades ago, against the backdrop of a difficult economic situation. Prime Minister Indira Gandhi, who had returned to power in 1980, faced formidable economic challenges. The global oil shock and drought had led to a decline in the national income, and soaring prices. In this situation, Finance Minister R Venkataraman stressed to the PM the need to arrest the slide and set the economy on the path to stability and growth. Indira decided to rope in Prof Sukhamoy Chakravarty, a man who had taught alongside Amartya Sen and Manmohan Singh at the Delhi School of Economics, and who had, in the mid-1970s, headed the Policy Perspective Division in the Planning Commission.

In the initial years of its existence, the members of the Council included the famed economist K N Raj, besides C Rangarajan, who would later become the Governor of the Reserve Bank of India, and Vijay Kelkar, who was the first Secretary of the PMEAC during 1982-83. Chakravarty, who briefed the Prime Minister occasionally on the state of the economy, continued in the post after Rajiv Gandhi succeeded Indira in 1984. Around 1986-87 when the government had opened up the economy a little and allowed liberal foreign borrowings while spending to boost growth the Council made a presentation to the PM, flagging emerging faultlines, and warning of an emerging fiscal imbalance. According to oldtimers, Rajiv acknowledged the input, and his Finance Minister, V P Singh, announced that the government had decided to accept the report of a committee appointed in 1985 by then RBI Governor Manmohan Singh to review the working of the monetary system, and to change the definition of the Budget deficit.

Manmohan Singh himself headed the Council briefly when Chandra Shekhar was Prime Minister, before moving on to become Advisor to the Prime Minister in the months leading to the balance of payments crisis of 1991. Bimal Jalan, who was finance secretary in the V P Singh government and, for a while in the Chandra Shekhar government as well, was moved to head the Council. When P V Narasimha Rao was Prime Minister, and Manmohan Singh his Finance Minister, the Council held only a few meetings. The PM was briefed once in a while, but its minutes were not recorded.

Things changed after Atal Bihari Vajpayee became PM for the second time in 1998. The economy was again in trouble after the Asian crisis, and the Economic Advisory Council was expanded with the Prime Minister himself at its head. A 12-member Council for Trade and Industry was also appointed. Vajpayees PMEAC had heavyweights such as I G Patel, the former RBI Governor; P N Dhar, a former Secretary in Indiras PMO; and noted economists Arjun Sengupta, Amaresh Bagchi, Ashok Desai, Montek Singh Ahluwalia, Kirit Parekh, and G V Ramakrishna. Also in the Council were Vajpayees Principal Secretary Brajesh Mishra, and Secretary in the PMO N K Singh. At a meeting of the Council in July 2002, Vajpayee unveiled an economic agenda for 8% growth featuring plans to provide 10 million job opportunities annually, re-target subsidies and spending, push economic reforms, and better implement policies and improve execution. Through this period, the Finance Ministry remained dominant in economic policymaking.

After he became PM in 2004, Manmohan Singh, conscious that he could no longer afford to focus on multiple economic issues, got his former RBI colleague Rangarajan to head the PMEAC, which was now more compact, with fewer than a half-dozen members. Rangarajan was given the status of Cabinet Minister and with a powerful Finance Ministry under P Chidambaram and later Pranab Mukherjee, and a Planning Commission headed by Montek Singh Ahluwalia, the Council was seen as the advisory group best equipped to provide independent advice to the PM. During the 2004-14 decade, the Council often brought out its own review of the economy, besides reports on a range of issues. On the PMEAC in the Manmohan Singh years were economists such as Suresh Tendulkar who also headed the Council for a year in 2008-09 Saumitra Chaudhuri, Suman Bery, Dilip Nachane, Pulin Nayak, G K Chadha and Satish Jha. Manmohan Singhs Council was the most influential in the over three-decade history of the institution. It drew its strength, most importantly, from the confidence and trust that the economist PM had in the head of the Council.

One of the early decisions that the new government under Prime Minister Narendra Modi took was to dismantle the Planning Commission, which had for decades played an influential role in the allocation of resources to states, and to replace it with the NITI Aayog. Also, the PMEAC was not restructured under the new government. The Council was finally reconstituted 40 months into the tenure of the first Modi government, with Debroy, then a member of the NITI Aayog, as chairman. The revived PMEAC had economists Surjit Bhalla, Rathin Roy, and Ashima Goyal as members, and former finance secretary Ratan Watal as Secretary.

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Explained: The role and evolution of PMs Economic Advisory Council - The Indian Express

Yes, someday you will die. And you will be deadwaaaay longer than you will have lived here on the physical realm we call Earth.(Yes, this is a motivational blog post. Stay with me.)

When it comes to death, I ask, So what? Yes, eventually the sun will swallow the Earth, as presidential candidate Gary Johnson politely reminded us during his entertaining 2016 bid for the big chair. Heck, if the sun doesnt kill the human race (ifwe finally migrate off this rock), the eventualheat death of the universewill.

So what? Big deal. How can I be so cavalier about our extinction? Because I live in the present. So can you.

Right now, we still exist. The Earth still exists. Unlike any other species that has ever walked, slithered, swam, or flown on this planet (except maybe dolphins), we can contemplate our own existence, including the end of it. T hats a wonderful gift.

Yes,death is a gift. It can be a great motivational tool, if we let it. Self-awareness can indeed be beautifulas long as youre not squandering it.

Youve already beaten the longest odds ever, just by being alive. To paraphraseLes Brown, you beat 400 million other sperm to be here(ahem). What are you doing to be worthy of that miracle? Yes, I said it: youre a miracle. A unique little snowflake. But Im not saying it because its obligatory kumbaya fluff. This is an empirical, scientific fact: the chances you ever came to exist were astronomical.

It doesnt matter how you believe you got here. Youre special. Get over it. Look, I dont want you to feel pressured or anything.Even the smallest contribution to the betterment of the world makes you worthy. Some good news: you get to decide what your contribution is, and the size of it.

Note: I want you to be mindful of the fact our world contains both pain and beauty(contrary to how the news makesthings seem exclusively horrible)and that means its exciting to be here.

Yes, this planet can be chaotic and deadly, and the people despicable. But you know thats not all there is to our existence. Yourlizard brain is biased toward negativity. Your higher mind lets you see the beauty. Its up to you to recognize, and celebrate, the difference. Whats your focus going to be in the equation?

Still dont believe the human race has redeeming qualities?Too bad, good things will still happen whether you believe in them or not.

(All apologies to the dolphins)

It doesnt matter how you think we came to be: random chance/evolution, God, aliens, whatever because no matterwhywe exist, that doesnt change the fact thatwe are indeed here. And for too long, weve been asking the wrong question.

We need to stop asking whats the meaning of life? The question really is, what meaning amImaking formy life? Are you making your own meaning? If youre not deciding what makes life meaningful for you, then I suggest you get started. Once you own thatpower, no one else can. You have free will, folks.You get to decide your lifes purpose. In Nikes words, Just do it.

Its you versus entropy in the ultimate battle!You have the ability to stand up to your inevitable oblivion and be defiant!

I dont care if you do it just to be spiteful, try it out!Doesnt it give you a thrill to know thatdespite being a relative speck in the cosmic immensity, you can declare to the vast universethatyour short existence has meaning because you say so?

Tell the end of all things that it hasnt claimed your life yet. And while youre here, youre going to make a difference, no matter how big or small.

Youre a conscious being, existing here and now on an oasis of life in an ocean of infinite black just beyond the thin layer of Earths atmosphere.

So, Im begging you, stop living as if you haveten thousand years.

Youre a friggin miracle.If anyone tries to convince you otherwise, just remember two words: sperm lottery. That should shut down any argument.

Now go shake that defiant fist at oblivion!

A version of this post was previously published on LiveTheHero.com and is republished here with permission from the author.

Have you read the original anthology that was the catalyst for The Good Men Project? Buy here: The Good Men Project: Real Stories from the Front Lines of Modern Manhood

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You Versus the Death of the Universe (Guess Who Wins) - The Good Men Project

Social media, reflecting growing distrust and polarisation of public opinion, has contributed to a shift toward corporate honesty and brave campaigns as PR embraces equality, purpose and sustainability.

'You probably couldn't get away with that now' - Neil Hedges on PR in the 2000s

When Dominos Pizza admitted that its product was crap in a campaign at the beginning of the 2010s it was, perhaps, the start of a different approach to PR and communications in this case, brutal honesty in an age when the public increasingly distrusts companies, politicians and even the institutions on which society is based.

For Nik Govier, founder and chief executive of corpsumer agency Blurred, this honesty, coupled with the rise and rise of purpose-driven campaigning, is one of the trends that will come to define this decade.

Iceland (twice), Missing Type, #LikeAGirl, KFC's 'FCK'... 10 best PR campaigns of the 2010s

Before launching Blurred in 2018, Govier was co-founder of multi-award-winning firm Unity, with her then-business partner, Gerry Hopkinson; she stayed for 12 years.

Unity was the agency behind Marks & Spencers ground-breaking, big-budget 2014 Christmas campaign Follow the fairies the epitome of a modern integrated campaign, led by PR.

Were in an airy, plant-filled room on the top floor of the latest, Mayfair-based incarnation of women-only members club The AllBright.

The club and its members are themselves a reminder of the decade we are living in; a departure from the stuffy establishments of another age.

Govier, an early investor in the enterprise and a firm supporter of its ethos, is unapologetic about the relentless rise of purpose in PR and comms.

She says: "It massively makes people roll their eyes, but theyre going to have to just suck it up, because its not going anywhere and it will continue to be a huge thing for decades to come."

There are strong drivers for this purpose-driven atmosphere, not least of which is the environment and a new generation of consumers who understand the power they wield.

"Were on the cusp of climate disaster and everyones waking up to that, not just consumers," says Govier. "Pressure is coming from markets, and shareholders everyone wants to know how [businesses] are contributing from a sustainability perspective."

But back to that crap pizza, and Govier is recounting some of her favourite PR and communications campaigns of the decade to date.

"Dominos had a huge market share but its product was quite shit," she says. "It put out a series of campaign films in which the CEO said: Weve let you down, our pizza is crap and we should do better. It turned that business around, absolutely revolutionised it and nobody really knows about it."

For Govier, this was the start of something new, and its influence continues to reverberate in campaigns at this end of the decade one being last years KFC FCK crisis comms exemplar after its chicken distribution failed, another being Carlsbergs campaign quoting consumers insulting its standard lager for example, saying that it tasted like "cat piss" earlier this year.

"Its that notion of honesty in an age of distrust thats the age were in now," says Govier.

By 2010, platforms such as Facebook, Twitter and LinkedIn were already established but, as a comms tool, social media was still in its relative infancy. Govier has enjoyed watching the evolution in its use by the industry, in particular the shift away from a fear of giving offence.

"A few years ago, brands would have thought: We dont want to offend people, but in a world where theres such division now, globally, I love it when people know who they are and theyre brave enough to say that on social."

Govier cites campaigns by Nike, featuring the American footballer Colin Kaepernick, Adidas There Will be Haters and Are You Beach Body Ready? by Protein World, which was banned from poster sites on the London Underground after a public backlash.

"[The campaign was] used as an example of how not to do it then lo and behold, six months later, [Protein World] released its figures and theyd gone through the roof. It realised its not for everyone and didnt care about offending some people My point is, know who you are and dont be afraid to say it."

The polarisation of public opinion is not just a characteristic of social media, of course; it is, for Govier, a defining aspect of the 2010s.

"We have never been more divided," she says. "We have Trump versus The Squad in America, Brexit here and just this notion that were trying to break ourselves up into little pieces."

Reassuringly, Govier thinks we are on the cusp of a backlash against this sense of division, anger and polarisation, and raises HSBCs campaign in the UK, We are not an island, as an example of brands responding to this sentiment.

"Of course, [HSBC] tried to claim it didnt have an underlying political message, but I loved the bravery of that campaign," she says.

For Govier, equality is another thread running through the decades public discourse, as well as the industrys work.

"Were seeing that run through all sorts of marketing and, while none of this is new, I think weve arrived at a tipping point," she says.

Equality has also had a hand in the evolution of the agency model, with the rise of virtual agencies such as The Difference Collective, headed by Angie Wiles, as well as others set up by and specifically targeting members of ethnic minorities, such as Asad Dhunnas The Unmistakeables.

"Angie would have been laughed out of the room a decade ago, but now people realise its a great way to tap into a talent pool of smart women who have to juggle work and childcare," says Govier. "Its a way of tapping into social situations that the world has led us to. Likewise, I think what Asad is doing is brilliant creating an agency around something thats crying out to be addressed."

Govier predicts that in the 2020s brands will place an even sharper focus on purpose and the global issue of sustainability, and that it will be not just conscious consumers who demand it, but every type of audience.

Another trend for the industry will be a talent flight from the capital to regional agencies and outfits that are a better fit for their work-life balance.

This decentralisation is unlikely to prove as much of a problem as one might imagine, however: Govier doesnt believe clients will care, because they dont want to pay exorbitant fees in order for agencies to have a Covent Garden office and beautiful flowers in reception "as long as they can get access to smart people who can change on a dime".

What will we think was quaint about this decade in PR in the years to come?

Govier says: "Well laugh at the fact that we thought that the channel or the type of marketing was the idea."

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'We're at a tipping point for equality' - Nik Govier on PR in the 2010s - PRWeek

Inside Marlins Parks visiting clubhouse on the evening of August 15, Neil Rampe looked for a Dodger who needed treatment before the teams flight to Atlanta. The head athletic trainers search led him into the restroom, where several players were toweling off from postgame showers.

Among them was Walker Buehler, the days losing pitcher. In a four-hour slog, baseballs most miserable offense had torched him for five runs over four innings. He sensed the opportunity to crack a joke about the expansive training room and his corresponding confidence.

Hey, Neil, Buehler began. You got anything for my fucking ego in there?

The Dodgers are familiar with Buehlers cracks by now. After he pitched them to a division title in last years Game 163, Kik Hernndez said the team had zero problem with Walker being the cocky motherfucker that he is. Because he is good and because he knows how to counteract the cockiness with an occasional...

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Understanding Walker Buehler's words of weapon and his 'very laughable' confidence - The Athletic