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Category Archives: Technology

How technology is transforming the fitness industry – Gulf Business

Posted: July 14, 2022 at 10:32 pm

The ever-growing prevalence and consciousness of sustaining an active lifestyle has caused a shift in individuals taking a more independent approach to their fitness regimes. As a consequence, more fitness technology tools and products continue to flood the market, building a strong affinity amongst fitness professionals and enthusiasts alike. Thus, enabling the prospect intended for consumers to focus on the health and wellness journey more precisely.

There is no doubt that technology and artificial intelligence have revolutionised our lives, not only shaping how we do business, but more importantly how we care for our health, fitness, and physical wellbeing. As technological headway continues to evolve in the fitness industry, enhancing the user experience by combining both traditional and new-age methods is more important to keep people motivated and on track throughout their fitness journeys. In addition to this, as health and fitness increasingly become a priority for people following the Covid-19 pandemic, fitness-industry providers, in turn, must keep up with the times by ramping up their value propositions through technology, apps and immersive fitness experiences.

Todays most-used fitness tech range from apps and wearable technology, to digital fitness platforms and equipment. Each gadget in its own right provides valuable data about the progress and help users track their fitness goals more efficiently. In addition to helping drive the motivation of users, pushing them to live a more active lifestyle, wearable fitness tech gadgets help automate tasks like rep counting, as well as progress tracking, macro tracking, heart rate, blood pressure and other variables that affect active energy.

We see the expansion of tech gadgets from smartwatches, monitoring devices, headphones, as well as applications using augmented reality, virtual reality, and mixed reality. These have been vital in providing solutions throughout all niches in the fitness industry. The uprise and demand for immersive fitness experiences converged with technology has pushed gyms across the globe to improve and modify their facilities to provide their members with a 360degree approach to health and fitness through connected devices.

As fitness providers, we see technology as a way to empower our members to take an active role in their health and wellbeing. Major fitness brands across the region are creating all-encompassing facilities that not only test the traditional fitness business model but also leverage technologies to offer integrated fitness experiences for their members. Some of these technologies include apps which are integrated with gym equipment and connected by sensors. This provides gym-goers access to data-backed performance information to push them towards achieving their fitness goals.

In addition, immersive fitness experiences, such as indoor cycling now offer data-backed apps that analyses various performance attributes such as heart rate, power, cadence, speed, distance and energy burned. Another pre-requisite that gym-goers now frequently request from their facilities is ways to measure their body composition, to achieve their fitness goals in the most efficient way. Due to these high demands, any gym that is considered to be state-of-the-art will be equipped with 3D health and fitness scanning technologies.

It is undeniable that the health and fitness industry has seen an immense transformation through the widespread use of technology. The business model for the future will converge into a hybrid of traditional and new-age elements, with a focus on incorporating an extensive range of advanced technologies to empower members to track their efforts.

Dr Dimitri Koutsoubakis is the CEO at Wellfit

Read: Pandemic sparks surge of female entrepreneurship in the UAE report

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Technology Transforming Forest Management | National Institute of Food and Agriculture – National Institute of Food and Agriculture

Posted: at 10:32 pm

Forests are not necessarily top of the mind when people think of Indiana. Forested area covers only about 20% of Indiana. But Purdue University researchers are working to ensure the states forests are prepared to withstand the challenges of climate change.

Supported by funding from USDAs National Institute of Food and Agriculture, Purdue launched the Integrated Digital Forestry Initiative (iDiF). The initiatives goal is to develop digital forestry tools to save time, money and achieve a deeper understanding of a vital natural resource.

Daniel Cassidy, a national program leader in NIFAs Institute of Bioenergy, Climate and Environment, said that Purdues research efforts have potential to transform conventional forest management methods.

Purdues work is truly an innovative approach to forestry, Cassidy said. This team is leading a transition to data-driven, AI-supported precision forest management, and their multi-disciplinary approach will contribute to their success.

Through iDiF, Purdue is bringing together experts from a variety of disciplines including forestry, entomology, ecology, engineering, aviation technology, remote sensing, machine learning, data analysis and visualization, robotics and geospatial information retrieval.

"We must improve the sustainability and resilience of our forests, which are critical to the environment, our economy and our quality of life," saidSdonglin Fei, who leads the initiative. "We're bringing together expertise in agriculture, engineering and science to create tools to better measure, monitor and manage forests of all sizes throughout the United States."

NIFA is providing support to iDiF through both McIntire-Stennis Act capacity funding and an Agriculture and Food Research Initiative (AFRI) competitive grant.

Current NIFA Supported Projects

Learn more about these projects at the iDiF website.

Photo:Left image of individual exploring a forest. Right image of sunlight breaking through forest trees. Images courtesy of Adobe Stock.

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Technology Transforming Forest Management | National Institute of Food and Agriculture - National Institute of Food and Agriculture

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Contrast Security Unlocks the Power of Serverless Technology at AWS re:Inforce Conference – PR Newswire

Posted: at 10:32 pm

Learn about the benefits of moving to a secure cloud-native environment at Contrast's Booth #405

LOS ALTOS, Calif., July 14, 2022 /PRNewswire/ -- Contrast Security (Contrast), the leader in code security that empowers developers to secure-as-they code, today announced its lineup of events at AWS re:Inforce Conference 2022, taking place July 26-27 at the Boston Convention and Exhibition Center in Boston, Massachusetts.

"We look forward to showcasing our breakthrough code security technology for serverless environments at re:Inforce. It gives us an opportunity to connect in-person with developers and security teams to show just how easy and seamless our serverless technology is to use," said Blake Connell, Director of Product Marketing at Contrast Security. "Serverless computing is one of the biggest shifts in application development since enterprise Java and the application server. With Contrast, users are able to connect to their AWS account and get full results in about 3 clicks and less than five minutes."

Contrast will also showcase its recently launched CodeSec - Serverless, an easy-to-use, self-service, solution available to all developers at no cost. Organizations are turning to serverless technology to allow developers to outsource the server and database management to a third-party cloud platform, nearly eliminating the need to set up, maintain, and secure underlying infrastructure and environments. CodeSec - Serverless allows developers to take advantage of serverless environments in AWS Lambda Functions (Java + Python) that detects cloud-native vulnerabilities quickly and accurately while providing actionable remediation guidance in a simple command-line interface. Learn more about CodeSec, which is now available on the AWS Marketplace, here.

Contrast Events at AWS Re: Inforce Conference 2022:

Contrast Onsite: During expo hours, attendees can stop by Booth #405 or registerfor a demo on Codesec - Serverless.

Expert Session:Blake Connell, Contrast's Director of Product Marketing, will educate attendees on how the business and technical benefits of AWS Lambda have driven rapid, broad adoption of leveraging cloud-native applications and why traditionally built application security tools do not work. Attendees will also learn more about the unique security challenges that come from shifting to a serverless environment.

Dine with Contrast: Register herefor an intimate, networking dinner with our co-founder and CTO Jeff Williams, and Director of Product Marketing, Blake Connellon the evening of July 26.

About Contrast Security:

Contrast Security secures the code that global business relies on. It is the industry's most modern and comprehensive Code Security Platform, removing security roadblock inefficiencies and empowering enterprise developers to write and release secure application code faster. Embedding code analysis and attack prevention directly into software with instrumentation, the Contrast platform automatically detects vulnerabilities while developers write code, eliminates false positives, and provides context-specific how-to-fix guidance for easy and fast vulnerability remediation. Doing so enables application and development teams to collaborate more effectively and to innovate faster while accelerating digital transformation initiatives. This is why a growing number of the world's largest private and public sector organizations rely on Contrast to secure their applications in development and extend protection to cloud and on-premise applications in production.

Media Contact:Laura AsendioPublic Relations ManagerContrast Security[emailprotected]

SOURCE Contrast Security

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Lime has built its own camera-based sidewalk detection technology – TechCrunch

Posted: at 10:32 pm

Shared micromobility giant Lime is finally bringing on some of its own city-appeasing advanced rider assistance system (ARAS) technology. At a Lime event in Paris, the startup shared plans to pilot an in-house built computer vision platform that will leverage cameras to detect when users are riding on the sidewalk. While it will be at the discretion of the cities whether to both audibly alert the riders to their transgressions and actually slow them down, both functions are available.

Lime will be piloting the tech on close to 400 scooters in San Francisco and Chicago starting early to mid-August. By the end of the year, Lime hopes to expand its pilot to six cities in total, including Paris, where the company held a demo of the new tech on Wednesday.

Because its easier for cities to blame micromobility companies and scooter riders for sidewalk riding, rather than invest the proper time and money in building protected bike lanes, almost every major operator has been implementing some form of scooter ARAS over the past year.

Bird,Superpedestrian and Neuron rely on a location-based systems to determine where scooters are riding and parking. And Voi, Spin and Zipp have all piloted the computer vision tech of third-party providers, Drover AI and Luna. Lime said it, too, has tested third-party computer vision systems to test the viability of the business model before investing in its own system, which will be the first operator-built camera-based platform to detect sidewalk riding. That said, its not the first company to integrate such a system into a scooter. Segway, which supplies many micromobility companies, recently announced its own AI-powered scooter.

Both scooter ARAS camps localization and computer vision have their champions. Localization advocates say their tech is cheaper and easier to implement today, whereas computer vision tech is just not there yet in order to be effective. Not to mention its expensive and adds yet another hardware element that may break or be vandalized on the streets.

Joe Kraus, president at Lime, says the company is taking a long-term bet by investing in computer vision, which he reckons will actually be cheaper than augmented GPS in the long run, while also providing more applicable use cases.

I think about where is massive money being invested in order to bring things down the cost curve and to bring capability up the innovation curve, Kraus told TechCrunch. The amount of investment that is going into making camera-based systems do more incredible things, like the accuracy of image classification and detection, is huge. Theres a huge amount of investment going onto the open source software side, and as well as on the chipset side to make AI chips on the edge dramatically cheaper and more power efficient.

To improve localization-based scooter ARAS, getting hyper-accurate maps is crucial to pinpointing where the sidewalks actually are. Kraus doesnt believe the same level of demand, investment and performance curve is happening for GPS signaling.

The cost of GPS augmentation inside of a city with more accurate timing signals is not cheap, said Kraus.

GPS also doesnt open up as many potential doors for new features, the executive argued. Lime is starting off by detecting sidewalk riding, but it has plans to implement other use cases, like parking detection. Currently, Lime and Bird are both piloting Googles ARCore Geospatial API, which uses a riders smartphone camera to geo-locate parked scooters and e-bikes accurately to determine if theyre parked correctly.

Lime might also choose to use its computer vision tech for broader localization efforts or non-repudiation in the case of accidents, according to Kraus. Lime Vision, as the feature is called, can also help Lime win brownie points with cities by sharing data on things like hotspots for sidewalk riding to help inform where to actually build bike lanes, or the number of potholes on certain streets.

The first version of Lime Vision which will be tested with the initial pilot is a retrofittable, waterproof unit that affixes to the neck of the scooter below the handlebars and contains the camera, an AI chip and a CPU, or a processor. Its here where Limes computer vision model does its computations in real time, allowing for detections in less than a second, according to Kraus. The unit is connected via a wire to the scooters brain so it can communicate commands based on what it analyzes.

Lime is already working on the second version of its computer vision system that would be fully integrated into the body of the vehicle, rather than a separate attachment, said Kraus.

In addition to its computer vision launch, Lime said on Wednesday it plans to pilot a new reaction test to inhibit drunk riding in 30 cities globally. The test, which will pop up on the Lime app when a rider tries to book a ride after a designated time of night, appears as a sort of game: The user controls a scooter as it rides along a street and is asked to hit the stop sign when it appears. Riders who dont hit that stop sign within a certain amount of time will not be able to start a ride.

Previously, Lime had tried out a similar feature that activated after 10 p.m. in most markets. It would ask riders to type in a Y-E-S in response to the question, Do you affirm you are not drunk and fit to ride? Last year, Bird launched Safe Start, an in-app checkpoint that asked riders to enter a keyword into the app that it hoped would deter drunk people from riding.

A clarification was issued to the fourth paragraph of this article.

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Edits to a cholesterol gene could stop the biggest killer on earth – MIT Technology Review

Posted: at 10:32 pm

According to the company, that tiny edit should be enough to permanently lower a persons levels of bad LDL cholesterol, the fatty molecule that causes arteries to clog and harden with time.

The patient in New Zealand had an inherited risk for extra-high cholesterol and was already suffering from heart disease. However, the company believes the same technique could eventually be used on millions of people in order to prevent cardiovascular disease.

If this works and is safe, this is the answer to heart attackthis is the cure, says Sekar Kathiresan, a gene researcher who started Verve three years ago and is the companys CEO.

Its been 10 years since scientists developed CRISPR, a technology for making targeted changes to the DNA in cells, but until now the method has been tried only on people suffering from rare diseases like sickle-cell anemia, and only as part of exploratory trials.

COURTESY OF VERVE

If Verves experiment works, it could signal far wider use of gene editing to prevent common conditions. Large swaths of the worlds population have LDL that is too high, but many people cant get it under control. Worldwide, more people die of atherosclerotic cardiovascular disease than from anything else.

Of all the different genome editing ongoing on the clinic, this one could have the most profound impact because of the number of people who could benefit, says Eric Topol, a cardiologist and researcher at Scripps Research.

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Edits to a cholesterol gene could stop the biggest killer on earth - MIT Technology Review

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New web scanning technology helps protect the Great Lakes from invasive species – Michigan Radio

Posted: at 10:32 pm

Great Lakes officials are using tech to scan the web for businesses selling invasive species. The Great Lakes Commission is testing a web-crawler that scans for websites selling invasive species that could harm the Great Lakes.

Some of the species are restricted in parts of the Great Lakes.

Whats legal in Texas may not be legal in Michigan, said Erika Jensen, Executive Director of the Great Lakes Commission.

Once the Great Lakes Detector of Invasive Aquatics in Trade or GLDIATR finds harmful species for sale on the web, a letter is sent to the merchant, asking the business not to ship that plant or animal to people living in a Great Lakes state.

Many times they maybe arent aware that theyre selling something that poses a risk to the Great Lakes region, Jensen said, adding that most agree to restrict sales of the invasive species to places in the Great Lakes region.

The only option before this was to have staff do manual Google searches for specific invasive species for sale on the web.

Using this sort of web crawling technology, we can simultaneously search for multiple species in a much shorter period of time, Jensen said.

In a 30 day trial of the GLDIATR software, it scanned 300,000 webpages and found 200 websites with invasive species for sale.

More than 185 non-native aquatic species are already established in the Great Lakes. More are threatening to enter through many means, including as a package left at your doorstep.

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New web scanning technology helps protect the Great Lakes from invasive species - Michigan Radio

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LOVLEI Partners with Verb Technology to Expand New Influencer Partnership Program – GlobeNewswire

Posted: at 10:32 pm

NEWPORT BEACH, Calif., July 14, 2022 (GLOBE NEWSWIRE) -- LOVLEI, a new premium resort and athletic wear lifestyle brand, has partnered with Verb Technology Company, Inc. (Nasdaq: VERB) (VERB), a leader in interactive video-based sales enablement applications, including interactive livestream eCommerce, webinar, CRM, and marketing applications for entrepreneurs and enterprises, to manage and expand sales capabilities as a new player in the fashion industry.

Utilizing VERBs customer relationship content management platform, verbCRM, LOVLEI ambassadors will have the capability to manage and distribute marketing content, create interactive video, improve customer retention, and track sales performance with real-time analytics. LOVLEI influencers and ambassadors can easily share content, and interact with followers, all within VERBs one-of-a-kind platform.

We are incredibly excited to welcome LOVLEI to the global community with the help of our technology, said Rory Cutaia, VERB's Founder and CEO.VERBs easy-to-use platform and sales enablement capabilities give influencers and ambassadors better management of their content, along with community support. VERBs technology, including interactive video, has been proven to increase customer engagement, drive sales and boost conversion rates.

LOVLEI launched in July 2022 with a mission to provide women with opportunity, community, support, encouragement and financial independence through its revolutionary influencer partnership program. Offering retail commissions of up to 40%, LOVLEI aims to carve a path to obtaining and retaining successful relationships with its brand ambassadors and influencers. The fashion brand brings with it the long legacy of Hoffman Fabrics, a 98-year, fourth-generation family-owned business, that has been the go-to source and fabric supplier for leading brands like Hang Ten, Ocean Pacific, Quicksilver, Billabong, and Ralph Lauren Polo, among many others.

We are beyond thrilled to partner with a company of VERBs stature, said Robin Hoffman-Haack, co-owner and CFO of Hoffman California Fabrics and creator of LOVLEI. Building a collaborative community of women is at the very core of our mission at LOVLEI. VERBs platform will provide the tools for us to build and expand this interactive, innovative brand, making our company accessible for customers and a great resource for influencers and brand ambassadors.

To learn more about verbCRM, visit https://www.verb.tech. For additional information about LOVLEI, visit https://lovlei.com/.

About LOVLEILOVLEI,a premium resort and activewear fashion brand is the brainchild of Robin Hoffman Haack, a third-generation owner and CFO of the famed Hoffman California Fabric Company, responsible for supplying exclusive fabrics and designs for leading surf brands, such as, Hang Ten, Ocean Pacific, Offshore, Quicksilver, Gotcha, Billabong, ONeil, Roxy, Volcom, Ralph Lauren Polo and many more. Robin has partnered with serial entrepreneur, Ben Woodward to create LOVLEI and brought in world class designer, Anna Kenney -- designer behind the brands such as Ralph Lauren, Anne Cole, Anne Taylor Loft, Mossimo, Victoria Secret and more.

LOVLEIs mission is to help women globally to glow more confidently, inside and out by offering uniquely designed and ethically sourced resort and activewear, aligned with outstanding lifestyle opportunities and unique perks. LOVLEI aims to attract influencers, ambassadors, and coaches who align with their mission to uplift and embrace inclusivity and individuality, while living the LOVLEI life.

Follow LOVLEI here:Instagram: https://www.instagram.com/lovleilife/Facebook: https://www.facebook.com/Lovleilife/Twitter: https://twitter.com/LovLeilife/YouTube: https://www.youtube.com/channel/UC1ibywA_vzDSQkXY0iD25qw

About VERBVerb Technology Company, Inc. (Nasdaq: VERB), the market leader in interactive video-based sales applications, transforms how businesses attract and engage customers. The Companys Software-as-a-Service, or SaaS, platform is based on its proprietary interactive video technology, and is comprised of a suite of sales enablement business software products offered on a subscription basis. Its software applications are used by hundreds of thousands of people in over 100 countries and in more than 48 languages. VERBs clients include large sales-based enterprises as well as small business sales teams, including the sales and marketing departments of professional sports teams. Of note is its forthcoming MARKET, a multi-vendor, multi-presenter, livestream social shopping platform at the forefront of the convergence of ecommerce and entertainment. With approximately 170 employees, the Company is headquartered in American Fork, Utah, and also maintains offices in Newport Beach, California.

Follow VERB here:VERB on Facebook: https://www.facebook.com/VerbTechCo/VERB on Twitter: https://twitter.com/VerbTech_CoVERB on LinkedIn: https://www.linkedin.com/company/verb-tech/VERB on YouTube: https://www.youtube.com/channel/UC0eCb_fwQlwEG3ywHDJ4_KQ

Media contact:Hello@TanyaLouArmstrong.com

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LOVLEI Partners with Verb Technology to Expand New Influencer Partnership Program - GlobeNewswire

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Lightsense Technology and Severn Safety Supply Announce Joint Efforts to Introduce a New Handheld Fentanyl and Methamphetamine Dual Drug Detector to…

Posted: at 10:32 pm

TUSCON, Ariz., July 14, 2022 /PRNewswire/ --Lightsense Technology, a pioneer of multi-spectroscopic solutions to address large problems in public health from the opioid crisis to the pandemic, food safety and quality assurance in various supply chains and Severn Safety Supply, a trusted supplier to Law Enforcement Organizations (LEOs) across the USA, today announced a strategic partnership to help bring the newly launched DrugDetect-F1 to markets in specific areas of North America, utilizing their unique skills and relationships.

"We are thrilled to partner with Lightsense Technology to help gain wider recognition of their innovative platform solution for illicit drug detection in the law enforcement community," said Jeff Hall, President of Severn Safety Supply. "The DrugDetect-F1 will allow safer and more efficient operations for officers, and help combat the scourge of illicit drugs impacting various parts of our country."

The DrugDetect-F1 provides a solution that is easy to operate and offers great sensitivity with high levels of accuracy at an inexpensive price point. This platform can help with the difficult opioid epidemic by providing a new tool for law enforcement to determine whether a threat is present, even through thin transparent packaging, enabling them to perform their job more quickly, efficiently, and safely.

"We are pleased to be working with such experienced professionals like the Severn Safety Supply team, to reach more organizations with our unique new tools to help with our country's growing opioid epidemic," remarked Bruce Berkoff, CMO of Lightsense Technology. "The DrugDetect-F1 serves as compelling evidence of the power of our new light-based handheld spectroscopic detection technologies, and we could not ask for a better partner to help us introduce this valuable new product."

About Lightsense Technology, Inc.

Lightsense has developed groundbreaking multi-spectral technology platforms, such as the patented "Enhanced Photodetection Spectroscopy" (EPS), a radical new spectroscopy architecture, for chemical, molecular and pathogen identification. Their advanced high-sensitivity mini-spectrometer designs also enable new lightweight and inexpensive handheld devices to address large vertical markets in "public health", such as detection of illicit drugs, rapid screening for viral/bacterial pathogens, and monitoring bacterial pathogens in the food supply chain.For more information, visitwww.lightsensetechnology.com, or call 1-888-736-7349, #701. Also write, [emailprotected]. All products are Designed, Made, & Calibrated in the USA

INVEST in a better future for all, see our new campaign page for our SEED round with StartEngine, at, https://www.startengine.com/lightsense-technology

About Severn Safety Supply LLC

Severn Safety Supply LLC is a California DGS certified Small/Micro Business and Disabled Veteran Business Enterprise and a SBA certified Service Disabled Veteran Owned Business (SDVOB) located in Benicia, California. Severn Safety Supply has over 25 years of experience in law enforcement, military, and emergency vehicle equipment, personal safety apparel and equipment. Visit us at http://www.severnsafetysupply.com, or email: [emailprotected], 1 415-741-7876

Media contact: Bruce Berkoff, CMO Lightsense Technology, [emailprotected], 1-888-736-7349, ext. 701

SOURCE Lightsense Technology Inc

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Lightsense Technology and Severn Safety Supply Announce Joint Efforts to Introduce a New Handheld Fentanyl and Methamphetamine Dual Drug Detector to...

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Aspen Technology Appoints Robert Beauchamp to its Board of Directors – Yahoo Finance

Posted: at 10:32 pm

BEDFORD, Mass., July 14, 2022--(BUSINESS WIRE)--Aspen Technology, Inc. (NASDAQ: AZPN), a global leader in industrial software, today announced that Robert "Bob" Beauchamp has been appointed to its Board of Directors. Mr. Beauchamps appointment fills the remaining open seat following AspenTechs completion of its transaction with Emerson (NYSE:EMR) in May.

Mr. Beauchamp brings more than 30 years of significant business leadership, industrial technology and M&A experience, most recently serving as Chairman of the Board at BMC Software, a recognized leader in business service management. Mr. Beauchamp joined BMC in 1988 as a sales executive and rapidly rose through the organization by leading key initiatives in research and development, strategic marketing and corporate development, ultimately becoming CEO for more than 16 years and Chairman of the Board for 12 years.

"I am delighted to welcome Bob to our new and expanded Board of Directors," said Antonio Pietri, president and CEO of AspenTech. "His broad and proven leadership credentials will serve the company well as we move into this exciting new phase of growth and development as we help industrial leaders achieve their sustainability and profitability objectives."

"I am honored to join the AspenTech team, especially at this time when the companys unique expertise and solutions are at the forefront of creating a more sustainable world," said Beauchamp. "The company is well positioned to transform industrial software and I am looking forward to taking on this leadership role."

Mr. Beauchamp, who will join the AspenTech Boards Nominating and Corporate Governance Committee, has been active and served on the boards of numerous non-profit, industry and civic organizations during his career, including Baylor University, Raytheon and National Oilwell Varco among others. He holds a bachelors degree in finance from the University of Texas at Austin and a masters degree in management from Houston Baptist University.

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About Aspen Technology

Aspen Technology, Inc. (NASDAQ: AZPN) is a global software leader helping industries at the forefront of the worlds dual challenge meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. AspenTech solutions address complex environments where it is critical to optimize the asset design, operation and maintenance lifecycle. Through our unique combination of deep domain expertise and innovation, customers in capital-intensive industries can run their assets safer, greener, longer and faster to improve their operational excellence. To learn more, visit AspenTech.com.

2022 Aspen Technology, Inc. AspenTech and the Aspen leaf logo are trademarks of Aspen Technology, Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220714005243/en/

Contacts

Media Len DieterleAspenTech+1 781-221-4291len.dieterle@aspentech.com

Investors Brian DenyeauICR+1 646-277-1251brian.denyeau@icrinc.com

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Owlet Unveils Predictive Baby Sleep Technology and Next-Generation Nursery Camera – Business Wire

Posted: at 10:32 pm

LEHI, Utah--(BUSINESS WIRE)--This week, Owlet (NYSE: OWLT, the Company), the brand that has monitored more than one million babies, announced two new innovations to help parents, and their babies, get better sleep: Predictive Sleep Technology and the Owlet Cam 2. Predictive Sleep Technology is a completely automated sleep tool that tracks a babys sleep and wake windows using the Owlet Dream Sock, and provides recommendations via the Owlet Dream App on their next ideal sleep window. Owlet Cam 2 is the Companys next-generation HD video monitor, bolstering the existing 1080p HD video with new artificial intelligence and machine learning to accurately decipher sounds from the nursery and detect when Baby is crying. Cam 2 also provides parents with video clips of sound and movement so they can better understand their little one, right from their phone.

Parents and their babies need, and deserve, better sleep and thats what our newest innovations offer them, said Kurt Workman, Chief Executive Officer and Co-Founder of Owlet. We are working to create a complete nursery ecosystem to give parents the tools, technology and resources to care for their little ones. Predictive Sleep is a completely personalized sleep tool that helps parents take the guesswork out of determining when Baby might be ready for sleepbefore theyre overtired, and because it's automatically tracked via the Dream Sock, they can do it without the stress of constantly tracking sleep data manually. Combined with Cam 2s machine learning and video clips, parents will be armed with the tools they need to encourage good rest.

Tracked through the Owlet Dream Sock, the brand new Predictive Sleep Technology adapts as Baby grows to give personalized sleep and wake windows that anticipate Babys changing needs as they age. The Dream Sock also tracks Babys Sleep Quality Indicators, including heart rate, average oxygen level, wakings and movement, so parents can have a better understanding of their babys sleep status and quality, making adjustments and improvements as needed.

The next-generation Owlet Cam 2 HD 1080p video monitor, now available, gives parents a view of their baby from anywhere. The Cam 2 allows parents to learn Babys subtle cues and behavior patterns by watching video clips that capture their behavior before they cry, wiggle or fuss, as Cam 2 will notify parents of crying, movement, or other sounds via the Dream App. These brand new features will layer on to existing, popular offerings from the prior generation Cam, including room temperature, noise and humidity levels monitoring, 4x zoom, two-way talk, and night vision. Owlet Cam users who dont have a Dream Sock can tap into the new Predictive Sleep Technology by manually adding in sleep sessions into the Dream App. Additionally, Cam 2 is available in three brand-new colorways, Sleepy Sage, Dusty Rose and Bedtime Blue, in addition to White.

While also available individually, the award-winning Dream Sock, Cam 2 and Dream App work together in the Owlet Dream Duo to provide an in-depth insight of Babys sleep so parents can know that their child is sleeping soundly.

The Owlet Dream Sock (starting at $299), Owlet Cam 2 ($159), and Owlet Dream Duo ($439) will be sold at OwletCare.com, Amazon, buybuyBABY, Target, Walmart, Best Buy, and other retailers.

About Owlet, Inc.Owlet was founded by a team of parents in 2012. Owlets mission is to empower parents with the right information at the right time, to give them more peace of mind and help them find more joy in the journey of parenting. Owlets digital parenting platform aims to give parents real-time data and insights to help parents feel more calm and confident. Owlet believes that every parent deserves peace of mind and the opportunity to feel their well-rested best. To learn more, visit https://www.owletcare.com.

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