Category Archives: Technology

Students in U.S. high schools can get free digital access to The New York Times until Sept. 1, 2021.

Do you think old technology is cool? Do you appreciate vinyl records, for example, or Polaroid cameras? Eight-track tapes or printed newspapers? What do you find appealing about these items that our modern world has already made or may still make obsolete?

In the 2016 article Why Vinyl Records and Other Old Technologies Die Hard, Nick Bilton wrote:

For a glimpse of what teenagers are into these days, all you have to do is visit Abbot Kinney Boulevard in the Venice neighborhood of Los Angeles. On weekend nights, the half-mile shopping drag is packed with style-conscious kids who traipse past coffee shops, ice cream parlors and boutiques, often while taking selfies.

Yet one of the most popular destinations for these teenagers is a white, single-story building with big pink letters on the roof that spell Vnyl. The store sells vinyl records, and the kids who gather there are often in awe.

Id say half of the teens who hang out in my store have never seen a record player before, said Nick Alt, the founder of Vnyl. They will walk up to the turntable, and they have no concept where to put the needle. But once they figure out that the needle goes into the outermost groove, those smartphone-toting teenagers are hooked.

In a Style article from this past weekend, Hannah Selinger writes about the demand for old VHS tapes:

The last VCR, according to Dave Rodriguez, 33, a digital repository librarian at Florida State University in Tallahassee, Fla., was produced in 2016, by the Funai Electric in Osaka, Japan. But the VHS tape itself may be immortal. Today, a robust marketplace exists, both virtually and in real life, for this ephemera.

On Instagram, sellers tout videos for sale, like the 2003 Jerry Bruckheimer film Kangaroo Jack, a comedy involving a beauty salon owner played by Jerry OConnell and a kangaroo. Asking price? $190. (Mr. OConnell commented on the post from his personal account, writing, Hold steady. Price seems fair. It is a Classic.)

If $190 feels outrageous for a film about a kangaroo accidentally coming into money, consider the price of a limited-edition copy of the 1989 Disney film The Little Mermaid, which is listed on Etsy for $45,000.

The article explains why VHS tapes are special to the people who collect them:

Anything that you can think of is on VHS tape, because, youve got to think, it was a revolutionary piece of the media, said Josh Schafer, 35, of Raleigh, N.C., a founder and the editor in chief of Lunchmeat Magazine and LunchmeatVHS.com, which are dedicated to the appreciation and preservation of VHS. It was a way for everyone to capture something and then put it out there.

There is, Mr. Schafer said, just so much culture packed into VHS, from reels depicting family gatherings to movies that just never made the jump to DVD. Mr. Schafer owns a few thousand tapes himself, and his collection, he said, includes a little bit of everything, including other peoples home videos.

Michael Myerz, 29, an experimental hip-hop artist in Atlanta, who has a modest collection of VHS tapes, finds the medium inspirational. Some of what Mr. Myerz seeks in his work, he said, is to replicate the sounds from some weird, obscure movie on VHS I would have seen at my friends house, late at night, after his parents were asleep. He described his work as mid-lo-fi. The quality feels raw but warm and full of flavor, he said of VHS.

For collectors like April Bleakney, 35, the owner and artist of Ape Made, a fine art and screen-printing company in Cleveland, nostalgia plays a significant role in collecting. Ms. Bleakney, who has between 2,400 to 2,500 VHS tapes, views them as a byway connecting her with the past. She inherited some of them from her grandmother, a childrens librarian with a vast collection.

Ms. Bleakneys VHS tapes are huge nostalgia, she said, for a child of the 1980s. I think we were the last to grow up without the internet, cellphones or social media, and clinging to the old analog ways, she said, feels very natural.

Students, read both articles, then tell us:

What technologies from the past hold the most interest for you? Why?

Why do you think there is still so much interest in obsolete technologies like Polaroid instant cameras, record players, Atari game systems or VHS tapes?

Would you ever want to collect old tech like vinyl records or CDs? Why or why not?

In your opinion, what old technologies are likely to make the biggest comeback in the future? Why?

The two articles discuss the role that nostalgia plays for many collectors. Do you think you might be nostalgic for any technology from your own childhood in 20, 40 or 60 years? What tech, and why?

In your opinion, which is better: todays technology or that of the past? Why? What are the advantages and disadvantages of each?

About Student Opinion

Find all of our Student Opinion questions in this column. Have an idea for a Student Opinion question? Tell us about it. Learn more about how to use our free daily writing prompts for remote learning.

Students 13 and older in the United States and the United Kingdom, and 16 and older elsewhere, are invited to comment. All comments are moderated by the Learning Network staff, but please keep in mind that once your comment is accepted, it will be made public.

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What Old Technology Do You Think Is Cool? - The New York Times

"What we have now is a bridge that is able to take that faith, hope and desire to get better and show the science behind what's happening."

KNOXVILLE, Tenn. A local treatment center is looking for a new way to treat addiction, and to help people recover from substance abuse. This comes at a time Knox County is seeing a record number of suspected overdose deaths more than 371 last year.

So far, there have been 58 deaths this year. That's one death per day, plus some more.

"It really is a significant problem. And it's getting worse," said District Attorney Charme Allen in January.

Treatment centers are continuing to help people battle addiction using a variety of programs.

Evolve Behavioral Health, a local treatment center, is now using brain scans in hopes of finding a more successful treatment in partnership with WAVi, a medical technology company.

"The goal is to really set the benchmark of what treatment is all about," said Andrew Parrott, who has battled addiction for years. "Drugs were the solution to my problems early in life."

His treatment revolved around faith and hope. However, he did not understand the science of why people abused opioids and other kinds of drugs.

"What we have now is a bridge that is able to take that faith and hope and desire to get better, and show the science behind what's happening," he said.

He said Evolve's new technology looks at the brain scans of people who are battling substance abuse, to better understand how they're healing. Researchers said they hope to learn more about what works in treatment and what doesn't.

"It's an incredible piece of the puzzle to now have almost a scientific document that you can share and say listen it's working, you're getting better," said Parrot.

Months of clinical trials have proven that the kinds of treatment that a person may need varies and that there is no one way to overcome substance abuse.

"So much of culture and society still has the mindset of, 'pull yourself up by your bootstraps,' and it's a willpower thing," said Parrott. "But people are dying daily. It's happening around us in Knox County."

Parrott hopes as the technology becomes more widespread, it's able to help more people and most importantly save lives.

"It really gives an upper hand that the addiction community has never had," he said.

See the original post here:

New brain scan technology hopes to help people recover from addiction - WBIR.com

When news of the first COVID-19 vaccine gaining U.S. Food and Drug Administration (FDA) approval came December 2020, it was met with a mixture of relief and excitement across the healthcare landscape. But, amidst the cheers came the realization that state and local governments, hospitals, pharmacies and other key vaccine administration stakeholders would have to manage what would be an intricate and complex process to ensure 60% to 70% of the country could be vaccinated as quickly as possible. Managing such an undertaking requires technologies that can support stakeholders in both a timely and scalable manner.1,2

COVID-19 has been, in my opinion, one of the biggest challenges weve ever faced as a global community and the vaccine is at the heart of our recovery from this pandemic, said Renee Patton, Global Director Healthcare, Cisco. Weve experienced tremendous loss over the past 10 months and different communities have been disproportionately impacted. And, as we now shift our focus to rolling out the vaccine, we need to facilitate an inclusive recovery, meaning, we need technology that can work with governments, healthcare providers, pharmacies, such as Walgreens, and communities to ensure they have a safe and effective administration of these vaccines.

As it stands, Patton said vaccine administration stakeholders need information technology (IT) platforms that can address three primary challenges:

Patient access and outreach

Secure connectivity

Appropriate monitoring and storage of vaccines

This vaccine is essential its the first step to that road to inclusive recovery that we need, she said. With so much hanging in the balance, we need to make sure we are doing it right.

Scaling up communications

As states began to receive allotments of COVID-19 vaccines, doctors and pharmacies received a deluge of calls from patients about eligibility for vaccination as well as how to schedule and where to go for an appointment. At the same time, healthcare organizations (HCOs) are working hard to ensure those in the most vulnerable patient populations can be vaccinated first. Managing patient access and outreach is a top challenge, according to Patton.

The process, right now, is leading to more questions than answers, she said. People want to know what phase they are in, how to make an appointment and why they havent heard from their doctors about the vaccine yet. This endeavor requires massive coordination and accurate communications with patients and the greater community for it to work.

Contact center technologies that can quickly and easily be scaled to meet evolving communication needs are essential to managing this level of uncertainty. They offer HCOs, as well as public health entities, the ability to securely stand up call centers and other communication efforts that harness automation and artificial intelligence features to take the burden off the human agents answering the flood of calls.

Having cloud-based technology gives you the ability to quickly scale existing operations and set up call centers in record time, Patton said. Having that kind of speed to execute is very important under these circumstances.

Establishing secure connections

As HCOs consider setting up COVID-19 vaccination sites in unorthodox places a variety of both public and private spaces are being considered, ranging from parking garages to sports stadiums providers also have secure connectivity on their minds. Vaccine administrators will need to document who has received which dose (i.e., first or second) when and port that information, whenever possible, to an individuals electronic health record (EHR) or to a public health agency database.

At Renown Health, based out of Nevada, we worked with them to deploy solutions that helped build a temporary field hospital in a parking garage in just 10 days, Patton said. They are using WiFi analytics to not just monitor and more efficiently track the temperature and locations of medications, but also to connect patients to the necessary data to ensure a secure administration of the vaccination.

Only organizations with strong, secure core IT infrastructures will be able to reliably manage that process, she continued: Over the last nine months, many organizations have gotten experience in building a network infrastructure to manage capacity at field hospitals, temporary clinics and pop-up testing sites as well as to connect isolated patients to loved ones and enable telehealth at a massive scale. Those same cloud-based tools can be used to ensure safe and secure vaccine administration sites and clinics, where there will be the connectivity to support scheduling and administration, as well as documenting vaccine administration-related information. Having the power of 5G and WiFi makes it easier to connect to patient records, as well as to healthcare staff, to track and administer these vaccines safely and securely especially as each patient needs to get two doses.

Appropriate storage and monitoring

Another challenge the healthcare industry faces is guaranteeing that these precious vaccines can be appropriately transported, stored and monitored, as they require strict temperature controls. Again, said Patton, here is a place where the right technologies matter.

The internet of things is going to play a vital role in this process, empowering temperature monitors on refrigeration units, she said. You will need the infrastructure and technology to enable sensors and cameras on vaccine storage facilities. You need those things to do real-time tracking of the fleet of planes, trains and trucks carrying the vaccine to different vaccination sites. So, having secure, reliable remote observation solutions can make this kind of real-time monitoring possible.

Moving toward an inclusive recovery

As key stakeholders continue to evolve their strategies to enable what will be a complex vaccine rollout, Patton said providers that work with a trusted technology partner, who is experienced in deploying safe and secure network infrastructures, to meet these challenges, will have greater success. By working with these partners, HCOs can be certain they will have the transparency, accountability and trust to support the needs of their patient populations as they embark on this critical endeavor.

By working with partners who can help you create simple, effective and integrated solutions, you can be sure you can get these vaccination sites set up both quickly and securely, she said. Ciscos mission is to power an inclusive future and technology has a huge role to play in delivering this vaccine that will help to fuel our recovery.

Learn more here about how Cisco is leading COVID-19 vaccine rollout strategies.

References

1. Borenstein, J., and Weintraub, R. 2020. Rolling out the COVID vaccine is a huge IT challenge. Harvard Business Review. Dec. 21. https://hbr.org/2020/12/rolling-out-the-covid-vaccine-is-a-huge-it-challenge.

2. Jercich, K. 2021. States rely on wide range of IT systems to manage COVID-19 vaccines. Healthcare IT News. Jan. 14. https://www.healthcareitnews.com/news/states-rely-wide-range-it-systems-manage-covid-19-vaccines.

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How Technology Will Fuel the COVID-19 Vaccine Administration - Healthcare IT News

SAN ANTONIO, Feb. 24, 2021 (GLOBE NEWSWIRE) -- Rackspace Technology (NASDAQ: RXT), a leading end-to-end multicloud technology solutions company, has been recognized as Cloudflares Worldwide MSP Partner of the Year in honour of its growth and strong, consistent joint customer engagements. This follows the organizations worldwide reseller and managed services partnership to protect business applications and infrastructure with the benefit of fully managed services.

As Cloudflares Worldwide Managed Services Provider Partner of the Year for 2020, we extend congratulations to Rackspace Technology its Americas, APAC, and EMEA teams, said Matthew Harrell, Global Head of Channels & Alliances for Cloudflare.

The unprecedented challenges in 2020 have reinforced how critical it is to have a secure, performant, and reliable Internet. Throughout these turbulent times, our partners have been busy innovating and helping organisations of all sizes transform their businesses. By protecting and accelerating websites, applications, and teams with Cloudflare, our partners like Rackspace Technology have helped these organisations adjust quickly, seize new opportunities, and thrive. Cloudflares mission to help build a better Internet is more important than ever, and we look forward to championing this with our partners in 2021.

Cloudflare announced its 2020 Partner Champions in an inaugural ceremony. Regional awards were presented across five categories, celebrating the successes of Cloudflares committed partners which have consistently provided outstanding services and value to joint customers through solutions, support, expertise, and on-going product training.

Rackspace Technology was honoured as the top-performing managed services provider (MSP) partner across Cloudflare's three sales geographies: Americas, APAC, and EMEA.

About Rackspace TechnologyRackspace Technology is a leading end-to-end multicloud technology services company. We can design, build and operate our customers cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.

Media ContactNatalie SilvaRackspace Technology Corporate Communicationspublicrelations@rackspace.com

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Rackspace Technology Named Cloudflare Worldwide MSP Partner of the Year - GlobeNewswire

HILLSBORO, Ore.--(BUSINESS WIRE)--Lattice Semiconductor Corporation (NASDAQ: LSCC), the low power programmable leader, and Future Electronics announced a collaboration to deliver a series of virtual technology sessions led by Future Intelligent Solutions. Each session will feature one or more of Lattices award winning low-power FPGAs and comprehensive solutions stacks for the growing communications, computing, industrial, automotive, and consumer markets.

Futures industrial automation, smart city, and automotive customers are very interested in technologies such as embedded vision, object detection, and facial recognition in their products. They want to better understand how to implement them quickly, easily, and within their power budget, said Richard Interrante, Director of Future Intelligent Solutions, Future Electronics. Our virtual technology sessions are providing them with practical application examples highlighting how Lattices low-power FPGAs and comprehensive solution stacks enable todays trending technologies and deliver best-in-class performance and power consumption.

Developing low-power solutions for applications like AI, smart vision, and system security requires a mix of experience and knowledge, including familiarity with machine learning algorithms and firmware security protocols, low power optimization techniques, and hardware/software co-design, said Erhaan Shaikh, Vice President of Sales, Worldwide Channel at Lattice. Were excited to work with Future Electronics to help educate more designers about the fast time-to-market and low power performance capabilities our solution stacks and FPGAs deliver.

Lattice solution stacks featured in the sessions will include the Lattice sensAI stack for a wide range of AI applications, the Lattice mVision stack for smart vision, and the Lattice Sentry solution stack for secure system control. Featured Lattice FPGAs will include those based on the revolutionary Lattice Nexus platform: Lattice CrossLink-NX FPGAs for vision processing, Lattice Certus-NX general-purpose FPGAs, and Lattice Mach-NX FPGAs for secure system control.

The sessions will be led by Future Intelligent Solutions: a team of highly-skilled regional field engineering specialists that provide localized customer support and expertise on the latest application trends and the electronic components and software that enable them.

For more information or to sign up for the Future Electronics virtual technology sessions, please visit https://www.futureelectronics.com/our-solutions/shaping-the-future and select the sessions entitled AI and Machine Learning at the Edge and Lattice mVision FPGA Solutions for Low Power Embedded Vision.

For More Information

To learn more about the Lattice technologies mentioned above, please visit:

About Lattice Semiconductor

Lattice Semiconductor (NASDAQ: LSCC) is the low power programmable leader. We solve customer problems across the network, from the Edge to the Cloud, in the growing communications, computing, industrial, automotive, and consumer markets. Our technology, long-standing relationships, and commitment to world-class support lets our customers quickly and easily unleash their innovation to create a smart, secure and connected world. For more information about Lattice, please visit http://www.latticesemi.com. You can also follow us via LinkedIn, Twitter, Facebook, YouTube, WeChat, Weibo or Youku.

About Future Electronics

Future Electronics is a global leader in electronics distribution, recognized for providing customers with global supply chain solutions, custom-tailored engineering services and a very extensive variety of electronic components. Founded by Robert G. Miller in 1968, Future Electronics believes its 5000 employees are its greatest asset, with 170 offices in 44 countries. Future Electronics is globally integrated, with a unified IT infrastructure that delivers real-time inventory availability and access to customers. With the highest level of service, the most advanced engineering capabilities, and the largest available-to-sell inventory in the world, Futures mission is always to Delight the Customer. For more information, visit http://www.FutureElectronics.com.

Lattice Semiconductor Corporation, Lattice Semiconductor (& design) and specific product designations are either registered trademarks or trademarks of Lattice Semiconductor Corporation or its subsidiaries in the United States and/or other countries. The use of the word partner does not imply a legal partnership between Lattice and any other entity.

GENERAL NOTICE: Other product names used in this publication are for identification purposes only and may be trademarks of their respective holders.

Link:

Lattice and Future Electronics Collaborate on Virtual Technology Sessions for Machine Learning/AI, Embedded Vision, and Secure System Control -...

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Baldwin-Whitehall's Peretin named Technology Administrator of the Year - TribLIVE

Campus trees are covered in a freezing frost. (Photo by Matt Cashore/University of Notre Dame)

Christian Poellabauer, a professor of computer science and engineering at the University of Notre Dame and an expert in mobile and wearable technologies, has been appointed founding director of the Universitys new Applied Analytics and Emerging Technology Lab (AeTL).

Part of the Lucy Family Institute for Data and Society, at which Poellabauer is also now appointed as an associate director, the lab is funded by a $5 million grant from the Labs for Industry Futures and Transformation (LIFT) Network, a regional consortium established in 2019 with funding from the Lilly Endowment.

The new lab will serve as a regional nexus between technology companies and businesses seeking to apply advanced technologies to solve problems in areas such as manufacturing, cybersecurity and education. It will validate proof-of-concept business applications while also inspiring academic research in related areas. The lab will work closely with iNDustry Labs at Notre Dame, an anchor of the LIFT Network and the Universitys platform for collaboration with local industry.

Poellabauers research focuses on the use of mobile, ubiquitous and wearable systems and devices for a variety of interdisciplinary challenges, including those found in health care, conservation and transportation. He is also affiliated with Notre Dames Center for Civic Innovation, Institute for Precision Health and Pulte Institute for Global Development.

Christians extensive experience with applied research and technology makes him an excellent choice to lead this new effort, said Tom Fuja, a professor of electrical engineering and faculty director of iNDustry Labs. He knows the region, he knows Notre Dame, and hes an outstanding researcher. I am confident that under his leadership AeTL will become an important source of solutions for local companies.

Current plans call for the new lab to lead two main programs. One is an analytics and digital transformation accelerator program that will bring together academic expertise and regional companies to brainstorm potential technology application innovations. The other is an analytics studio that will carry promising ideas and solutions further in the implementation process, lowering the risks of technology applications for participating companies.

The Applied Analytics and Emerging Technology Lab will be a key resource to help companies in the South Bend-Elkhart region in their data-driven digital transformation journey, and also research and develop advanced analytics and technology solutions and innovations, said Nitesh Chawla, the Frank M. Freimann Professor of Computer Science and Engineering and director of the Lucy Family Institute for Data and Society. The new lab is a vital component of our institutes efforts to serve society and strengthen its economy.

I look forward to this very exciting opportunity to work with businesses across the South Bend-Elkhart region and connect them with the people, resources and technologies at Notre Dame that will help us build a stronger, more resilient and innovative economy, Poellabauer said.

Poellabauer earned the degree of Diplom-Ingenieur from the University of Technology in Vienna and a doctorate degree in computer science from the Georgia Institute of Technology.

See the article here:

Christian Poellabauer appointed to lead new Applied Analytics and Emerging Technology Lab at Notre Dame - ND Newswire

Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media.

Todays column is written by Eric Picard, chief product officer at Yieldmo.

Theres a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital ecosystem have decided that privacy is a core value, and have made fundamental changes that block many standard practices. This change is going to upend the industry as we know it, and offers huge opportunities for anyone in the right position to take advantage of it.

Lets work our way from where weve been to where we are, and then talk about where were going.

Wave 1: In the beginning (1996-1998)

The first wave of ad tech was about establishing scalable ways to operate the digital advertising business. Someone had to figure out how to sell ads in advance of the campaign running, how to implement and operate campaigns, how to track delivery and how to bill customers. We saw the rise of ad servers, the creation of sales and ad operations tools and workflows and the invention of buy-side ad serving. And we saw significant growth.

Wave 2: Formats, Targeting, Tracking, Attribution 1.0 (1999-2001)

After the basics got sorted, we saw innovative work in rich media ad formats (things like interactive ads, video, audio, visual effects, over-the-page, expanding ads, etc.). My first startup, Bluestreak, developed many of these formats. Across the industry we saw significant innovation in targeting of ads. (User behavior was tracked and turned into audience segments, which could be sold.) And a new attribution discipline emerged to measure what happened after a person saw or clicked on an ad.

Wave 3: Remnant Monetization, Multi-Touch Attribution, Yield Optimization (2002-2006)

When the "dot-com" bubble burst in 2001, the average CPM of display ad inventory dropped from about $25 to about $0.50 in the course of a year. All the peripheral ad tech companies that had been charging ad-on fees for rich media and targeting began to struggle that is, until they eventually realized they could sell directly to publishers as a way to drive yield. In the hunt for revenue at any cost, and as vast numbers of smart sales people got laid off, someone figured out that secondary and even tertiary ad marketplaces could be used to monetize every single impression at some price. This model was in some ways a mistake, because it further devalued inventory, which was already under price pressure. It took a long time for this wave to end, and in some ways it still hasn't ended.

On the buy side, advertisers began to realize that last touch attribution was obscuring the real drivers of conversions, falsely rewarding some channels, specifically paid search. Sadly, some advertisers still use last-touch models.

Wave 4: The rise of programmatic (2007-2014)

A few really smart people realized that remnant marketplaces were evolving similarly to commodities and securities marketplaces. And they began building auction-based exchanges that sold inventory in much the same way paid search was sold.

This wave was incredibly powerful and it supercharged the industry. As we saw with the evolution of electronic exchanges in securities, the market moved away from daisy-chained tag-based auctions to real-time bidding (RTB). This extensible infrastructure also led to opportunities for nefarious actors to make money by fraudulently selling fake ads, defrauding advertisers and publishers of billions of dollars over many years. And a massive investment in the data infrastructure has led in many ways to a surveillance state that allows almost any company to track peoples behavior across the entire internet and build targeting segments that can be used to buy them as advertising.

Wave 5: Privileged Programmatic and Fraud Cleanup (2015-2020)

As it matured, programmatic advertising continued to walk in the footsteps of the securities exchanges. The largest ad buyers and sellers began to recreate privileged relationships inside the new RTB infrastructure. Examples include PMPs, first look mechanisms like header bidding and Prebid. It is now possible (but will take a while) to completely recreate all the ways ads have been sold historically on top of RTB infrastructure, but the eventual result will be a much more scalable and automated way of doing business.

Similarly, the massive and hidden problem of fraud was uncovered, and measures were taken to root it out. Industry efforts like Ads.txt and Sellers.json, and whole new companies and technologies for fraud detection and prevention, has set the industry on a path to solving this crisis. The result: a massive maturation of the ecosystem.

Wave 6: Privacy - Centric Advertising, New Format Innovation and Supply-Chain Optimization

Meanwhile the surveillance state weve found ourselves in has led to a huge backlash against third-party tracking that is upending the ecosystem again.

Over the last few years we've seen major initiatives by the technology industry to establish and enforce new privacy controls across all media. This trend is accelerating and broadening, and many of the mechanisms we've taken for granted in online advertising have been ruled privacy-unsafe, and are being phased out. Many companies in the space have doubled down on a commitment to these older tracking approaches, and are trying to find a path through that perpetuates them. I will hazard a prediction that this is not going to work.

The time is coming to an end when companies with no relationship to the consumer can track those consumers behavior across the internet and then sell that data. This evolution will strengthen companies that do have a direct (i.e. first party) consumer relationship, such as advertisers and publishers. It also is helping the largest incumbents like Facebook and Google, who have immense amounts of first-party data.

Technology providers will need to find ways to evolve their offerings such that they support the direct consumer relationships held by the advertiser and/or the publisher. This will mean in many cases either a completely new approach, or a set of innovations in how technology is integrated with the first-party companies' infrastructure. The great thing about disruption is that it leads to new innovations.

Because the third-party data and tracking infrastructure is becoming less valuable, new ways to increase the value of ad opportunities will come to the foreground. Format innovation is back in the mix as a way to increase the value of inventory without breaching privacy protections. And the next wave of supply cleanup, after the war over fraud, will ensure supply chains are clean and optimized, with low-value suppliers shuffled out of existence.

Supply-chain optimization has been emerging as a focus area since around 2014, but now is becoming mainstream. The first round of supply-chain optimization was 'brute force' and ugly, but we're now seeing intelligent and powerful supply-chain optimization enter the market, as well as industry initiatives like Sellers.json. These new technologies, initiatives and approaches are driving advertiser value and publisher yield significantly.

More here:

The 6th Wave of Advertising Technology: Privacy - AdExchanger

DUBLIN--(BUSINESS WIRE)--The "Global Hydrogen Aircraft - Market and Technology Forecast to 2029" report has been added to ResearchAndMarkets.com's offering.

This report examines, analyzes, and predicts the evolution of Hydrogen aircraft technologies, markets, and outlays (expenditures) over the next 8 years - 2021 -2029.

It also examines the hydrogen aircraft markets geographically, focusing on the top 95% of global markets, in the United States, Europe, and Asia. In this report we analyze the market size of the Global Hydrogen Aircraft Weapons market for the period 2020 - 2028. We primarily focus on the key markets - the Americas, Europe, Asia, Middle East and Africa. The European Union, United States and China are emerging markets. Throughout the report we show how To provide the most thorough and realistic forecast, this report provides a twin-scenario analysis, including "steady state", the emergence of Hydrogen aircraft technology.

A hydrogen aircraft is an aeroplane that uses hydrogen fuel as a power source. Hydrogen can either be burned in a jet engine, or other kind of internal combustion engine, or can be used to power a fuel cell to generate electricity to power a propeller. In recent years, research into hydrogen as a possible energy carrier to power future zero-emission aircraft has been increasing. But the road to hydrogen-powered aircraft necessitates substantial effort inside the aviation industry and beyond. From hydrogen storage, infrastructure, cost to public perceptions about safety, the aviation sector is working to develop the technology while confronting some major challenges.

Companies Mentioned

Reasons to Buy

Key Topics Covered:

1. Introduction

2. Executive Summary

3. Current and Future Technology Overview of Global Hydrogen Aircraft Market

4. Current and Future Market Overview of the Global Hydrogen Aircraft Market

4.1 Introduction

4.2 Current Markets

4.2.1 North America

4.2.2 Europe

4.2.3 Asia

4.2.4 Middle East

4.2.5 Rest of The World

4.3 Future Markets

4.4 How to reach scale

4.4.1 Challenges involved in scaling

4.4.2 Strategy for scaling

5. Market Analysis

5.1 Introduction

5.2 Porter's 5 Forces Analysis

5.3 PESTEL Analysis

5.4 Forecast factors

5.4.1 Scenario 1 - Market Forecast Scenario: Post COVID-19 outbreak

5.4.2 Scenario 2 - Event Based Scenarios: Post COVID-19 outbreak

6. Global Hydrogen Aircraft by Region to 2029

6.1 Introduction

6.2 Global Hydrogen Aircraft by Region overview

6.2.1 Americas- Hydrogen Aircraft Market

6.2.2 Europe- Hydrogen Aircraft Market

6.2.3 Asia- Hydrogen Aircraft Market

6.2.4 Middle East- Hydrogen Aircraft Market

6.2.5 Africa- Hydrogen Aircraft Market

7. Global Hydrogen Aircraft by Technology to 2029

8. Global Hydrogen Aircraft by Service to 2029

9. Global Hydrogen Aircraft by Platform to 2029

10. Global Hydrogen Aircraft by Range to 2029

11. Global Hydrogen Aircraft by End User to 2029

12. Event Forecast - Global Hydrogen Aircraft to 2029

12.1 Introduction

12.2 Global Hydrogen Aircraft by Region overview

12.3 Global Hydrogen Aircraft by Technology overview

12.4 Global Hydrogen Aircraft by Service overview

12.5 Global Hydrogen Aircraft by Platform overview

12.6 Global Hydrogen Aircraft by Range overview

12.7 Global Hydrogen Aircraft by End User overview

13. Forecast for the Hydrogen Aircraft Infrastructure Market to 2029

13.1 Introduction

13.2 Impact of COVID-19 outbreak on events

13.3 Hydrogen Aircraft Infrastructure Forecast

13.4 Hydrogen Aircraft Infrastructure Forecast by Airframe

13.5 Hydrogen Aircraft Infrastructure Forecast by LH2 fuel system

13.6 Hydrogen Aircraft Infrastructure Forecast by Fuel cells

13.7 Hydrogen Aircraft Infrastructure Forecast by Hydrogen direct burning turbines

14. Leading Companies in the Global Hydrogen Aircraft Market

15. Opportunity Analysis

15.1 Introduction

15.2 Opportunity Analysis Post Coronavirus Outbreak - by Region

15.3 Opportunity Analysis Post Coronavirus Outbreak - by Technology

15.4 Opportunity Analysis Post Coronavirus Outbreak - by Service

15.5 Opportunity Analysis Post Coronavirus Outbreak - by Platform

15.6 Opportunity Analysis Post Coronavirus Outbreak - by Range

16. Conclusions and recommendations

17. About the Publisher

18. Appendices

For more information about this report visit https://www.researchandmarkets.com/r/5wrocj

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Global Hydrogen Aircraft Market and Technology Forecast to 2029 - Featuring BAE Systems, Bell Helicopter and Boeing Among Others -...

DALLAS--(BUSINESS WIRE)--Omnitracs, LLC, a leader in SaaS-based fleet management and data analytics solutions and a pioneer in transportation technology, announced that Northern Refrigerated Transportation, Inc. has added the SmartDrive video-based safety program to its in-cab technology suite. Already benefiting from an Omnitracs ELD solution, Northern Refrigerated will continue to expand its technology progression as it moves to the Omnitracs One platform.

During the buying process, Northern Refrigerated spoke with multiple providers of video-based safety solutions. After testing several, the company realized the results did not directly translate into safer drivers or ROI for the fleet. Knowing Northern Refrigerated wanted a solution that truly enabled managers to coach drivers up, not out, the door, veteran safety manager, Jeff Smith, turned to SmartDrive. The programs managed service delivers results, without flooding my inbox with alerts, as others had. I feel secure knowing experts are reviewing our videos and only delivering those that need attention.

Northern Refrigerated Transportation is a full-service refrigerated less than truckload (LTL) carrier servicing from the largest distribution centers to the smallest businesses. In addition, the company services truckload customers, full loads, and point-to-point, with services that include warehousing, lift gate delivery, overnight delivery, cross-docking, re-palletization, and much more. Northern Refrigerated is the largest refrigerated LTL service provider on the West Coast, delivering to more places more often than any other refrigerated LTL carrier based in California.

Like many safety managers, Smith was concerned that his drivers would push back on having a video camera in their cab. We didnt receive any pushback, commented Smith. The drivers know we have their back if theyre involved in a collision. They feel particularly protected with side cameras that provide evidence of sideswipe.

Nearly immediately upon installation of the SmartDrive program, Northern Refrigerated saw improvement in its drivers following distance. The impact was incredible, commented Smith. The program allows me to see each drivers scores, coach them, and quickly see the results of our efforts. Reinforcing the program is the service we received. No other company compares. SmartDrive is a valuable tool that helps us get our drivers to the next level of professionalism.

We know that fleets have a choice when it comes to video-based safety, commented Greg Nelson, Chief Commercial Officer, Omnitracs. Were delighted that Northern Refrigerated, a satisfied Omnitracs customer, extended its partnership by adding the SmartDrive program. We look forward to working together on a converged solution that meets all of Northern Refrigerateds compliance and safety needs.

About Omnitracs, LLC

Omnitracs offers the only complete fleet intelligence software platform. Serving the largest for-hire and private fleets in the transportation and distribution industries, Omnitracs best-in-class solutions accelerate business success, improve efficiency, and enhance the driver experience for nearly 15,000 customers who collectively travel 250 million miles per week. Omnitracs pioneered digital transformation in trucking more than 30 years ago, and today offers a one-stop shop for enterprise-grade, data-driven solutions across compliance, telematics, workflow, routing, and video safety. Headquartered in Dallas, Omnitracs serves customers in over 50 countries and employs more than 2,000 people worldwide. For more information, visit http://www.Omnitracs.com.

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Northern Refrigerated Transportation Adds SmartDrive Video-Based Safety to Technology Suite - Business Wire