Category Archives: Sports Betting

Michael Rubin may now be the undisputed champion of US sports merchandise, but his ambitions to build a TV and sports-gambling empire have lately suffered a few setbacks.

The billionaires Fanatics sports-licensing company clinched a deal to buy the Topps trading card business this week, reportedly valuing that side of the business at $500 million less than a paltry three times earnings.

Credit Rubin, who had quietly some might say ruthlessly struck a deal with Major League Baseball and its players union to secure their trading-card rights from under Topps Chairman Michael Eisners nose.

But elsewhere, insiders told On The Money that Rubins reputation for cold, shrewd and successful calculation has lately taken a hit.

Fanatics reportedly valued at more than $10 billion last fall in a deal whose backers included Silver Lake and Endeavor wants to be the biggest online sports betting operator. But recently, the company, which doesnt have a sports betting license in any state, lost the race for a New York license despite being confident it would win, sources close to Fanatics said.

About a year ago, Fanatics was in the auction to buy PointsBet, an Australian online sports gambling company, two sources close to that situation said. Rubin saw the inside of PointsBets operations and decided instead of buying an operator to build a business organically, the source said.

He also considered buying other sports bookmakers and ended up passing, sources said.

In the fall, when bidding for newly issued New York online betting licenses, Fanatics teamed with rapper Jay-Z and Dave Portnoys Barstool Sports. In particular, some Fanatics execs believed they were a cinch to win with Jay-Z on board, two sources close to the bidding group said.

Instead, Empire State gambling regulators awarded a license to two other groups led by companies like FanDuel, DraftKings, MGM, Ballys, Caesars and PointsBet.

Nevertheless, sources said Fanatics plans to launch a sports book late this year, aiming to gain traction by renting gaming licenses in several states from current bookmakers in exchange for a slice of revenue.

We believe this is a meaningful long-term opportunity but we are going to be patient to build it the right way over the years, Rubin told The Post in a Wednesday interview.

The company likewise has expressed interest in buying regional sports television networks but has recently passed on buying the stations Comcast is selling, including a piece of SNY, two sources close to the situation said. Rubin may have decided to step away from the Comcast RSNs after seeing the declining revenue of the networks, sources speculated.

Fanatics may instead try to work with Major League Baseball, whom it is already partnered with, in a few years to build an MLB-controlled direct to consumer streaming package, a source said, or wait for Sinclair Broadcasting, which owns the most RSNs, to simply go bankrupt in the next few years.

Continue reading here:

Fanatics lands Topps, but TV and sports-betting ambitions remain elusive - New York Post

Sharp investors thrive in uncertain environments. Volatility in the stock market is a lot like volatility in the sports betting market. It gives those that have a deep understanding of the market the opportunity to make a lot of smart, savvy and promising wagers. Being first to news has been a huge part of the betting process over the last month and a half because of COVID and all of the injuries, but thats also something that happens in a volatile market and something that the best of the best can navigate.

For most bettors, all of the news has already been baked into the number and a lot of the value from those nuggets has been extracted by the time they place their bets. No matter how often we talk about it (or other betting media outlets), most bettors are not early birds getting the worms. Theyre the birds digging around for whats left after the good stuff has been taken.

Im not criticizing anybodys approach. Life and other factors get in the way and prevent a lot of people from truly locking in until the weekend. I totally get that and Ive been guilty of it on busy weeks before. All it means is that you have to work harder in those moments to be creative and find alternative ways of betting the games.

Take this week as a great example. Most bettors just lock in on full-game lines and fire away. My suggestion? Look at first quarter or first half lines. Sure, you might be paying a little bit of a premium, but we can all agree that the Bills have incentive to jump out early, be aggressive and put the game in cruise control in the second half. Same with the Buccaneers. Same with the Colts.

We may not get a full 60 from these teams, but we sure as hell should get a full 15 or full 30 early on, right? So we hope.

Justin Jefferson is 124 yards away from setting the Vikings single-season record for receiving yards. His prop line is 94.5. Hes going to get a ton of targets and should have the chances to rack up numbers. Weve also talked a lot about the players with major contract incentives on our VSiN airwaves this week. Marvin Jones needs four catches for an incentive. Chris Jones needs one sack. Haason Reddick needs two. Coaches and teammates know these things. Theyll do what they can to help and the players will obviously be striving for that extra spending money.

You may have lost some line value by not jumping on early-week news or moves, but you can still have a profitable Week 18 if you get creative with your bets this weekend.

Continued here:

Burke: Get creative in Week 18 - VSiN Sports Betting News - News - VSiN

The Chicago Bears (6-10) and Minnesota Vikings (7-9) close out their disappointing 2021 seasons when they meet at 1 p.m. ET Sunday at US Bank Stadium in Minneapolis. Below, we look at the Vikings vs. Bears odds and lines, and make our best NFL picks, predictions and bets.

Two teams that finished the 2020 season on the same field with the winner going to playoffs (Chicago) and the loser going home (Minnesota) are now closing out non-playoff seasons that could see both of their head coaches fired.

Both teams have COVID-related question marks, as the Bears will be forced to stick with a banged-up QB Andy Dalton, while Minnesota currently has three starters (including two offensive linemen) still in the COVID protocol at the end of Fridays practice.

Also see:Bet Slippin Podcast: NFL Week 18 picks and predictions

Odds provided by Tipico Sportsbook; accessUSA TODAY Sports Scores and Sports Betting Odds hub for a full list. Lines last updated Saturday at 4:45 p.m. ET.

PLAY: Try our new, free daily Pickem Challenge and win. Play now!

Bears

Vikings

Place your legal sports bets online in New Jersey and Colorado with Tipico Sportsbook, a trusted, global sports-betting leader. Iowa, get ready, Tipico is coming to your state soon! New customer offer: Deposit $10 or more, get $100 in instant bet credits! 21+, see Tipico.com for Terms and Conditions. Bet now!

Vikings 23, Bears 20

The Bears have been a thorn in Minnesotas side, winning all three games at US Bank Stadium during Matt Nagys tenure. It will be critical for the Bears to get after Vikings QB Kirk Cousinsbecause he is awful when he has pressure in his face.

But with Hicks out and Quinn and Goldman as question marks, Cousins should get enough time to get the team in scoring position enough to win.

If I was going to bet on this, Id place a small bet on the Bears given their recent track record on the road in this series at nearly twice the payout for investment.

But the smart move is to AVOID.

The same rationale applies here. The Bears dont struggle on the road against their division rival, and, despite having an offense that has sputtered much of the season, the Vikings run defense has been among the worst in the league.

It wouldnt be surprising to see Bears RB David Montgomery run 20-25 times and Chicago scoring enough points to cover the 4.5 point spread.

BET the BEARS +4.5 (-115)

Given the disparity in the betting lines, the belief is that this game will go Over, but Im not as convinced as the oddsmakers.

The Bears are going to try to grind the ball against a defense that struggles to stop it and Vikings head coach Mike Zimmer was fuming over not giving RB Dalvin Cook the ball enough in a blowout loss to Green Bay last week.

Look for Cook and Montgomery to both be front and center in the respective game plans, which will take 40 seconds off the clock every time they run and make it more difficult to hit 44 points.

Theyll come close, but take the UNDER 44.5 (-112)

Also see:NFL Week 18 odds and lines

Bet legally online with a trusted partner: Tipico Sportsbook, Sportsbook Wires official sportsbook partner in CO, NJ and, soon, IA. Bet now!

If youre looking for more sports betting picks and tips, access all of our content at SportsbookWire.com and BetFTW. Please gamble responsibly.

Follow SportsbookWire on Twitter and like us on Facebook.

Access more NFL coverage:

TheHuddle Fantasy Football | BearsWire | BengalsWire | BillsWire | BroncosWire | BrownsWire | BucsWire | CardsWire | ChargersWire | ChiefsWire | ColtsWire | CowboysWire | DolphinsWire | EaglesWire | FalconsWire | GiantsWire | JaguarsWire | JetsWire | LionsWire | NinersWire | PackersWire | PanthersWire | PatriotsWire | RaidersWire | RamsWire | RavensWire | SaintsWire | SeahawksWire | SteelersWire | TexansWire |TitansWire | VikingsWire | WashingtonFootballWire | DraftWire | TouchdownWire | TheListWire

Gannett may earn revenue from Tipico for audience referrals to betting services. Tipico has no influence over nor are any such revenues in any way dependent on or linked to the newsrooms or news coverage. See Tipico.com for Terms and Conditions. 21+ only. Gambling problem? Call 1-800-GAMBLER (NJ), 1-800-522-4700 (CO), 1-800-BETS-OFF (IA).

View post:

Chicago Bears at Minnesota Vikings odds, picks and prediction - USA TODAY Sportsbook Wire

Find out everything you need to know about Georgia sports betting. Mandatory Credit: Jerome Miron-USA TODAY Sports

Sports betting is currently illegal in Georgia, however with a new bill set to be put to the House this year, it seems like this wont may not be the case for much longer.

In the meantime, those in GA are able to wager on sports with Daily Fantasy Sports sites, with the best of these DFS sites being found below.

Despite two sports betting bills being put to the House of Representatives in 2021, sports betting, both online and retail, is still illegal in Georgia, with both of these bills failing to be signed into law.

However this hasnt discouraged Georgia in their attempts to legalize sports betting, as a new bill is set to be submitted this year, one that those involved are confident in seeing signed into law.

Georgia lawmakers have stated that they plan to work on the bill in the upcoming legislative session, news that'll be welcomed by those wishing to bet on sports in GA this year.

Given GA is home to cities such as Atlanta, its expected that a number of operators will be eager to launch in Georgia once sports betting is finally made legal.

Online BettingNoMobile BettingNoRetail BettingNoMinimum Age21+

Despite a number of bills being put to the House already, sports betting is still yet to be made legal in the state of Georgia.

However with another bill scheduled to pass through the Senate and be put to the house next year, we should see sports betting rearing its head in GA before the end of 2023 at the absolute very latest.

Its unknown as to exactly how many sportsbooks will launch in Georgia when the time comes, however the likes of FanDuel and DraftKings are already live in the state via their DFS sites.

With this in mind, expect a number of sportsbooks to be ready and waiting to apply for licenses and launch in GA once the time comes and sports betting is finally made legal.

Although sports betting is yet to be legalized and go live in Georgia, nearby states such as Tennessee offer sports betting.

With Georgia playing hosts to some of the countrys most popular cities, its expected that a number of sportsbooks will be looking to launch in GA once sports betting is signed into law.

With this in mind, were here to go over the sportsbooks that are most likely to open their doors in the Peach state once the time comes.

DraftKings are already live in Georgia via their excellent Daily Fantasy Sports site, something that should give them a big boost when it comes to applying for a sports betting license and launching in GA when the time comes.

Theyre live in a number of states across the country already, with DK not having much trouble anywhere when it comes to getting their sportsbooks up and running, a theme that should continue in Georgia when the time comes.

Much like their rivals DraftKings, FanDuel are also live in Georgia already thanks to their Daily Fantasy Sports site.

Given this, they shouldnt have much trouble obtaining a license and opening their sportsbooks to those in GA in the not-too-distant future.

BetMGM are one of the biggest sports betting sites in the US, with their online and retail sportsbooks being live in a number of states across the country already.

Given their size and stature, itd be very surprising to see BetMGM fail to launch in Georgia once they time comes, should they wish to of course.

Caesars, who recently acquired William Hills sportsbooks in a big-money acquisition, are arguably the biggest betting operator in the country, with Caesars effectively being a household name at this point.

Taking this into account, Caesars should be able to launch in Georgia when the time comes, however it looks as if itll only be their sportsbook that launches, with casinos not legal or live in GA at this point.

Currently live in as many as six states, PointsBet are slowly building up their repertoire in the US, having originally started out in Australia a number of years ago.

Theyre yet to encounter any trouble when launching in any of the states theyre currently live in, with this run expected to continue once they push to launch operations in the Peach state.

Although both online and retail sports betting isnt yet legal in Georgia, those in the Peach state may not have to wait too long before theyre able to bet on sports within the comfort of their own home.

HB93 was the last bill that was put to the House after being passed through the Senate, however this was eventually rejected, with a new sports betting bill, one that will aim to get both retail and online legalized, set to be put forward in early 2022.

Should this manage to get through the House of Representatives, it should then only be a matter of time before sports betting launches in GA, with both online and retail sportsbooks expected to go live.

Its good news for those hoping to see sports betting be introduced in Georgia in 2022, as the latest GA sports betting bill is set to be discussed when the legislative session convenes in January next year.

Rep. Ron Stephens and Rep. Alan Powell are both reportedly heavily in favor of seeing sports betting legalized in the Peach state, with the revenues from sports wagering set to go toward HOPE scholarships and pre-k programs.

Both SB142 and HB93 have been put to the House over the past 12 months, with both failing to get past this stage and be signed into law, with a similar bill to these two set to be submitted to the legislative session that gets underway this month.

Georgias sports betting venture began in 2017, a year which saw the state attempt to push through the legalization of DFS sites, however the Senate did not bring it to a vote.

Following this, DFS sites were eventually signed into law in 2018 after PASPA was disbanded by the US government.

Despite this, those in GA had to wait until March 2021 to hear any news about sports betting being legalized in the state, after the Georgia Senate voted to approve sports betting legalization with SB142.

However, in April of the same year, the current legislative session came to end, something that meant the death of any hopes GA had of seeing SB142 being signed into law.

The next legislative session is to begin in January 2022, with GA hoping to push through HB93, something thatll see it voted on in the November ballots should it get past the House of Representatives.

With GA being host to cities such as Atlanta and Augusta, it shouldnt come as a shock to learn that they have a variety of major league and college sports teams to place wagers on.

With this in mind, were here to cover these teams, offering analysis on the clubs as well as any potential bets youll be able to place on them in the future.

The Hawks only NBA title success came back in 1958, when they were known as the St Louis Hawks, with Atlanta failing to repeat this success since then, coming closest in the 2020/21 season when they reached the Eastern Conference finals.

Those that wish to are able to bet on all of the Hawks games for the current NBA season, as well as Atlanta to win go one better than last year and win the Eastern conference, win the NBA title and win the playoffs.

Despite being around for over 50 years now, the Falcons are yet to taste Super Bowl success, with Atlanta coming closest in both 1998 and 2016, where they lost in the SB match to the Broncos and Patriots respectively.

Youre currently able to bet on all of the Falcons games for the NFL season, as well as how many wins you think theyll get, whether theyll win the NFC South, make the playoffs or win the Super Bowl.

The Braves have been fairly successful in the past few decades, reaching the World Series playoffs six times, winning two of these, with their most recent coming in the 2021 campaign, where they beat the Astros 4-2 in the final.

Youre able to wager on all of the Braves regular season games for the MLB season, with you also able to bet on Atlanta to make the playoffs, achieve a certain number of wins, retain their World Series title and win the NL East.

The Bulldogs have been one the countrys most successful College Football teams since the turn of the century, with Georgia winning 15 Conference/Divisional titles since 2000, with the Bulldogs even coming close to winning the NCAA title in 2018, losing to Alabama in the final.

Those that wish to can wager on the Bulldogs games for the CFB season, with you also able to bet on them to win their Conference, qualify for the NCAA championship match and win their maiden NCAA title.

Note to readers: we may earn a commission from the offers and links on this page.

Continue reading here:

Georgia Sports Betting: New Wagering Bill Scheduled Ahead of Upcoming Legislative Session - nj.com - nj.com

There are many states in the US where sports betting is fully or partially allowed. Some states forbid betting entirely. Indiana is one of the states where sports betting is legal. This article will be your guide on sports betting in Indiana, looking at the legality of online, in-person, and mobile sports betting in Indiana, where to bet, and so much more.

Indiana is a Midwestern state in the United States, with Indianapolis as the capital. The state is known for many things, one of them being that it has legalized sports betting in the whole of the state. Sports betting was legalized in the state in 2019 after a supreme court decision allowing it.

Since sports betting was legalized in the state, nine online sportsbooks started operating in the state, with experts saying that we can expect to see more online sportsbooks start operations in Indiana. As one might expect, many of the big names in sports betting have started operations in Indiana. Some of them include theScore Bet, Caesars Sportsbook, and others.

If you want to place bets in Indiana, you have to choose between online sportsbooks or place your wagers at physical betting locations. Investors who want to get into this business in Indiana have to open physical locations before going online. BonusFinder published a recent guide that gives you all the details you need to know about these establishments if you want to know which brick-and-mortar casinos offer online betting services.

Many of them also offer the usual casino games like poker and blackjack. A majority of these casinos only added sports betting to their portfolio of services after sports betting was legalized in the state. For online betting, online sportsbooks have provided apps that are available on computers, laptops, and Android and iOS smartphones. This is in addition to making their platforms available on all modern browsers.

Although most people around the world consider horse racing a sport, betting on horse racing in Indiana is not considered sports betting. Because of this, horse racing was legal long before the 2019 law was passed. Horse race betting has been legal in Indiana since 1989.

Because of this legality, there are several horse racing tracks in Indiana. Depending on what you prefer, you can bet on any horse you like on the field, at offline-betting locations, and using online betting apps. Most people who do not want to go down to the tracks to see the horses race will often opt to place wagers on potential winners from the comfort of their homes.

Choosing a sportsbook in Indiana is similar to choosing one anywhere else. You need to find out what sports the different sportsbooks allow you to place a wager on, for starters. You should always pick the ones who let you place bets on the sports you love. If you decide to go with a casino, consider checking out tier bonuses and offers. These casinos will often offer fantastic bonuses, where you can even win money without using your own money.

Next, you should check the reputation of the sportsbooks you have shortlisted. This will tell you whether they pay after you win, if there will be any issues when withdrawing your winnings, and if they take security seriously.

Lastly, check how their website works if you choose an online sportsbook. You do not want to have to learn how the website works when you are trying to place a bet. The website should be intuitive and easy to use.

Indiana has sports betting restrictions in line with those found in other parts of the world. First, you have to be of legal age to place a bet. In Indiana, the legal age is 21. To ensure no minors are placing bets, all sites and sportsbooks must verify the game of all their players.

Second, mobile sports betting is only allowed within the state borders. This means that even when you are an Indiana resident, you might get yourself in trouble for placing a bet outside the state. Third, players who want to be place bets must not be on the self-exclusion list of the Indiana Gaming Commission.

Although you can bet on various sports, you are not allowed to place any wagers on esports. You are not allowed to bet on any athletes under 18. Most people do not have to worry about this because the sportsbooks and websites they use will not allow them to do this in the first place.

Since sports betting became legal in Indiana in 2019, companies have come up with different ways to make it easier to place bets on your favorite teams. Some of these sportsbooks even offer special bonuses for signing up with them.

Link:

A Guide to Sports Betting in Indiana - Yes! Weekly

For the third month in a row New Jersey has recorded over $1 billion bet on sports.

The Garden State reported $1.26 billion in total sports betting handle for the month of November, just barely off the record setting number of $1.3 billion it set in October, according to the New Jersey Division of Gaming Enforcement.

Its the third time New Jersey has eclipsed $1 billion in sports betting handle in a single month.

New Jerseys success could be a harbinger of things to come for New York online sports betting, which will likely launch in early January 2022.

Its worth noting of the $1.26 billion in total handle that $1.14 billion was bet online.

Total gaming revenue in New Jersey for November was $439.6 million compared with $288.9 million in November 2020.

Of the $439.6 million total, sports wagering gross revenue was $114.8 million, the highest total in the states history.

All casinos and racetracks in the state reported positive sports wagering revenue figures for November.

The Meadowlands Racetrack posted yet again the highest state sports betting revenue total, reporting $64.4 million in November.

Three straight months with over $1 billion bet in New Jersey, but should the Garden State be worried when New York online sports betting launches in 2022?

An industry study has from Eilers & Krejcik Gaming inFebruary 2020estimated New Yorkers wagered$837 millioninNew Jersey in 2019.

If New Yorks online betting program is successful, it can be expected that the majority of these state boundary jumpers would remain in the state for the sake of convenience.

Excerpt from:

New Jersey Sports Betting Notches Another Month With A Billion Bet - Elite Sports NY

Connecticut raked in more than $4 million in revenue from its nascent online gambling and sports wagering industry in November, the first full month of legalized betting.

The states tax coffers gained about $2.5 million from online casino gaming and about $1.7 million from sports betting last month, on a total of $823 million in wagers.

Online casino games continue to outpace sports gambling, as expected, and total revenues in November grew sharply from last month, when the new system was only in place for several weeks.

Its our first full month of data and were continuing to see consumers confidence in the credible marketplace, which has been crafted here in Connecticut, Max Reiss, the governors spokesman, said Thursday following the release of the latest numbers. We look forward to seeing this market grow.

In online casino games, Mohegan Digital took in $275 million in wagers and paid out $267 million for a house win of $8 million. Nearly $2 million was spent on promotions and about $6 million was made in profit, with a little more than $1 million, or 18 percent, going to the state.

The Mashantucket Pequots, who operate Foxwoods Resort Casino, attracted a larger handle of $416 million, earning $10.5 million. The tribe paid out $2.6 million in promotions, for a profit of $7.9 million and the states cut was $1.4 million.

Sports wagers increased dramatically from October to November in midst of NFL season, one of biggest times for betting.

Mohegan Digital Sports grossed $8 million on $58.9 million in online sports bets with its partner, FanDuel. After deductions, including federal taxes, the operators of Mohegan Sun earned $5.9 million, paying the state $819,799, or 13.75 percent.

The Mashantucket Pequots and their partner, DraftKings, grossed $6.9 million on $60 million in wagers. The tribe netted $5.1 million after expenses and paid the state $703,655.

The Connecticut Lottery Corp. took in $8.5 million in online sports bets, earning $555,332, resulting in a $76,358 payment to the state.

The Mashantuckets and Mohegans got an early start on in-person sports betting, taking wagers ahead of the lottery. But they dont have to pay taxes to the state on that revenue, per Connecticuts new gaming law. Similarly, the tribes dont pay taxes on in-person bets on table games.

The lottery grossed $816,828 on $4,180,071 in wagers at its retail sports betting locations, which meant $112,314 for the state.

julia.bergman@hearstmediact.com

Link:

Connecticut nets $4M in first full month of sports betting - CT Insider

With a new set of customers being exposed to racing for the first time, attracting them will take hard work.

by Dean Towers

In Part 1 last week, we examined how, through increased reach and massive marketing spend, sports betting has grown over the last year. While this new customer growth might startle racing (because its a competitor), we also learned there may be a silver lining.

Firms like FanDuel (who control TVG) are planning to implement a shared wallet, where sports betting customers can use their deposits to seamlessly bet horse racing. In other words, racing will have a new, funded, engaged audience, some of whom will hopefully wager, at least on the sports biggest days.

We also examined how thoroughbred racing is positioned fairly well to take advantage of this. That sport is not only on television weekly, it also has some iconic events that deliver strong ratings, sometimes eclipsing those of professional sports. The sport also has vast amounts of content, both in print and pushed on TVG.

For harness racing, the task is much tougher. This sport is not nearly as well-known nor is it televised much at all. In the cutthroat world of wagering between a late-night NBA halftime point spread or a thoroughbred horse race on TVG, harness racing would be the show bet.

Can this sport do anything to land on these new users radar so it isnt shut out? Ill share a few ideas.

If someone walked up to you on the street and asked how they could learn to wager on harness racing, youd probably struggle with a response.

There are trade sites, ADWs, DRF Harness, or a perhaps a betting blog, but these are what marketers call mid or down funnel mediums. They are not built for awareness.

Harness racing has always relied on others to sell the wagering side, and has never really taken control of its own content. A website, solely dedicated to wagering on the sport, updated daily, with strategies, techniques, information and free past performances is the top of funnel store-front for new users. One is needed.

Even with strong content, awareness is very difficult to achieve in a crowded landscape, and its what many marketers and new businesses bang their heads against each day. Sure, youve built something good, but how do people find you? That takes some top funnel marketing investment, and fortunately its fairly cost-effective. Programmatic marketing through the Trade Desk, or YouTube Brand Marketing are just two sources for this strategy.

Implementing the above takes time, patience and some investment, yes. But one thing is for sure: if you dont build it and market it, people cant come.

Around 2006, Apples new iPhone OS was taking over the handheld space, and Google was worried. Google already had a near monopoly on desktop search which supplied them with over 90 per cent of their revenues, but what if Apples new app space and Safari ecosystem crowded them out in the changing world?

Their response was one of cooperation. They, along with phone makers not named Apple, created the Open Handset Alliance. This group leaned on other networks to grow the Android OS which many of us use today.

In the current gambling landscape, sports betting companies crave content and partnership.

Hop on Twitter or visit betting portals and youll be inundated with podcasts, betting strategy, selections, and real time commentary. Places like DraftKings post numerous news and strategy pieces for DFS on football Sunday. Hockey and other lower trafficked sports all have content. And a lot of this publishing is derived directly from partner sites.

Harness racing should, in my view, use the content and team they created in step one to cooperate with the shared wallet betting sites. Does harness racing have a carryover tonight? What are some positive EV betting strategies? How do you bet a Pick 5 the right way? Heres some free content for you to publish (or link in email blasts).

This type of content is zero-cost to the betting company, it engages their users, and it sells the sport.

Harness racing has built a funnel and has distributed content, but whats next is probably the most important part of the equation delivering what the user wants, and encouraging them to wager.

In Part 1, we learned that 70 per cent of FanDuel bettors are 40 years of age or younger, and this demographic is a different animal. They are smart bettors whove grown up with gambling information at their fingertips. They know good wagers and bad wagers.

Jeff Hwang explored this in a great piece called The Millennial Problem Why We Dont Gamble. There, he introduced a theory that because this demographic is so intelligent, offering them sub-par negative expected value bets is a non-starter. In our interview with Garett Skiba, the gentleman who won the $1 million DraftKings Golf Championship in DFS last year, he spoke similarly. This group doesnt gamble just to gamble, they seek a way to win.

Although harness racing at 20 per cent juice and small pools is a pretty tough sell, this sport does regularly offer an advantage that Hwang and Skiba are alluding to the carryover. They understand perfectly how $10,000 added to a 20 per cent takeout pool with $40,000 bet into it is an edge.

What else can be done to inject value? Cashbacks and bonuses, seeded pools, new low-vig wagers? If the sport is thinking like this, its speaking the millennial sports bettor language.

SUMMARY

In Part 1 we examined shared wallets, which (in theory at least) will expose horse racing to millions of new users.

In Part 2 we examined how harness racing should be positioned to take advantage of this new potential revenue stream: Create content portals with awareness marketing and partner with sports betting sites to foster and cultivate demand.

And importantly, this sport can create all the content it wants and market until its blue in the face but if the product is not good, it wont attract dollars. Creating value bets for the demographic youve spent money and sweat equity attracting is paramount.

We all understand the sport needs to cooperate and invest to accomplish tasks like this, and thats long been elusive. And, attracting new customers in the current betting landscape is a very tough row to hoe in the first place. But, how can we expect these new potential customers to choose harness racing if they dont know it exists? How can we expect a savvy demographic to make wagers on bad bets even if they do find the sport? Without hard work and cooperation, we cant.

If youve made it through these two long-form pieces, I am fairly certain you have your own opinions. If youd like to share them, please email editor@harnessracingupate.com and well publish them in our feedback section next week. Id love to hear your views.

Follow this link:

Three ways racing can get noticed in the shared wallet sports betting world - Harness Racing Update

Baseball fans certainly remember Killer Bs. The Astros had Biggio, Bagwell and a rotating cast of other guys, like Derek Bell, Sean Berry and even Lance Berkman. Older football fans remember the Killer Bs of the Miami Dolphins in 1982 with six starters on defense whose last names began with B.

Well, sports betting has what Id consider the Killer Vs Vig, Variance and Volatility. In order to be a successful bettor, you have to overcome all three of those things at a pretty high rate.

Lets start with vig, which effectively means the house edge. The industry standard is -110, which leads to a break-even percentage of 52.38 percent. What that means is that you need to win 52.38 percent of your bets at -110 simply to avoid losing money. The higher the vig, the higher the break-even rate. The lower the vig, the lower the break-even rate.

Right off the top, you basically need to win three bets more than you lose out of every 100 to show a profit. It doesnt sound like much, but it certainly can be.

This is the biggest one of the Killer Vs to me. You can have the worlds most perfect handicap and still lose a game because something doesnt work out. A team can blow a 20-point lead in 16 minutes. A team can go 3:23 of the final 3:24 without scoring. A team will win in yards per play, but end up -3 or -4 in turnover margin. A bad-weather game will have special teams turnovers or touchdowns. A guy you pick in a player prop gets injured.

There is an inherent element of luck to betting on sports. Sometimes it falls your way and sometimes it doesnt. In some cases, maybe you could have handicapped differently, but in other cases, there was simply nothing you could do about it.

The sports betting markets are living organisms. Things happen and things change. You may get a good number early in the week and then a quarterback or a star wide receiver tests positive for COVID. A coach gets fired or takes a leave of absence. A player gets hurt in practice.

Or, quite simply, you didnt read the market correctly and the line moved against you. Youve got the worst of it and now have to hope that youre on the right side of variance. Think of the sports betting market like the stock market. There are so many external factors that create a volatile atmosphere in terms of price changes and projections. It can make your head spin.

So, what do we do to counteract these things? Without going too long, Ill share two suggestions. The first is to accept that there are a lot of things in this business that are out of your control and come to terms with that fact. Running bad can weigh on your mental health and your physical health. Invest as much of yourself and your money as you need to, but not so much that it has a negative impact on your day-to-day lifestyle.

The second is to do everything you can to minimize all three things. Strike when a line is -105 instead of -110. Shop around for -110 instead of -115. Look for a live betting position to get off of a bad number or protect yourself in case a game swings wildly. Pay close attention to the markets and try to have an idea of when big syndicates and influential groups are releasing plays to clients or getting their bets in.

Dont get too down on yourself. Short-term variance is inevitable.

Read more:

How to beat the 'Killer V's' of sports betting - New York Post

As November sports betting revenue reports roll in, the gaming world is still waiting for any kind of Arizona sports betting revenue information.

AZ sports betting launched Sept. 9 after a speedy process to get off the ground by the first weekend of NFL betting. The state met the launch goal, but the fruits of that launch are still unknown.

The Arizona Department of Gamingmissed its Nov. 29 release date and there is no indication when the report will be out. The October sports betting revenue report is supposed to be released Dec. 27, according to a timeline sent out by the ADG earlier this fall.

It comes down to the fact that this is a new industry for the state, ADG Spokesperson Maxwell Hartgraves wrote in an email to LSR this week. Not only for us, but for operators as well. That said, we want to ensure all is good to go so there are not any issues down the line.

South Dakota sports betting and Wyoming sports betting both also launched in September. Both states have released their revenue reports for that month and October.

Wyoming recorded $6.2 million in mobile bets during its first month, while retail sportsbooks at casinos in Deadwood, SD handled $443,365.

Connecticut regulators released the October report for CT sports betting, the month which it launched, last week. The states sportsbooks took $54.1 million in bets during the first month.

While the other states that launched this fall are generally smaller than Arizona, other significant markets filed their reports fairly quickly.

After mobile launches in late January 2021, both Michigan and Virginia regulators released their initial revenue reports in February and March. Michigan surpassed $150 million in January, but it technically was not the first month since retail sports betting began in March 2020.

Virginia had only issued lottery reports until that point. Arizona reports on horse racing, tribal gaming and daily fantasy sports.

Prior to the Arizona launch, the market generated high expectations with its large growing metropolis of Phoenix, complete with most major sports teams and events.

Early data supported the expectations, with GeoComply reporting the state recorded 10% of legal USsports betting transactions through the first week of the NFL season. GeoComply data for the first four weeks of the season backed up its initial report.

Even without seeing the report, it is not crazy to assume Arizona shattered the handle record for sports betting action in a launch month. The standing record is Tennessee sport bettings November 2020launch, which posted $131.4 million in bets.

October will be the first full month of sports betting figures for Arizona, whenever that report comes out. If it follows a national trend, the maturing market will quickly set a new record, like many of the other legal US sports betting jurisdictions.

Early returns, like those from Iowa sports betting and Indiana sports betting, suggest November will continue the rising handle figures.

Additionally, several new sportsbooks debuted in Arizona since the September launch. BetRivers was approved as the ninth AZ sportsbook, while Superbook received approval from the ADG this month.

The rest is here:

What's The Holdup? Arizona Sports Betting Revenue A Mystery - Legal Sports Report