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Mikael Hansson, founder and CEO of Enteractive, says the number one reason why players leave a gambling brand is because they dont feel valued by the operator.

Online gambling operators in markets around the world spend a great deal of time and money on acquiring new players. From multi-million-pound advertising campaigns to generous welcome offers, the main focus is on driving new player sign ups.

Such is the focus on player acquisition that the majority of operators simply do not do enough when it comes to retaining customers and rewarding their loyalty. A study by the American Society of Quality Control found that 68 per cent of consumers leave a brand because they do not feel valued.

We are convinced the same applies to online gambling brands, and means that operators are spending vast sums of money on acquiring players only to lose them a short while later, because they have not continued to look after them once they have signed up to their site and deposited for the first time.

Savvy players that understand how loyalty schemes work

Sure, most online gambling brands offer smart loyalty schemes that encourage players to keep wagering in order to climb through the levels and unlock more perks and prizes. But todays players are savvy and understand that ultimately these schemes just encourage them to bet more.

Another way operators drive retention and activation is through investing in their product offering, with most packing their portfolios with hundreds and sometimes even thousands of games. We are also seeing a growing number strike exclusivity deals with developers.

By connecting with customers, operators can learn more about them and ensure their needs are being met

Again, this works in the short term, but if online gambling brands really want to keep their players coming back for more they need to shift focus away from product and gamification towards customer service and communicating with players instead.

Why? Because playing at an online casino is just like engaging with any other ecommerce or entertainment offering and in this day and age the key to succeeding in what is a highly competitive space is providing a personal product and service.

Open a direct line of communication with players

For online gambling operators, this means opening a direct line of communication with their customers and spending the time communicating with them via telephone. For example, they could call a player and personally welcome them to the site after sign-up.

Telephone is important because it provides a human connection to the online gambling brand, something that cannot be achieved via email, SMS and even live chat. A phone call allows the operator to show they really do care.

So instead of thinking about CRM and pushing bonuses and incentives at players, think about the emotional aspects of playing at an online casino or sportsbook. By connecting with customers, operators can learn more about them and ensure their needs are being met.

Its all about getting to know the customer

Think of it like a restaurant where the waiter spends the time getting to know you, what food you like, what wine you prefer and so on. You are more likely to return to that restaurant time and again over an establishment where the waiter simply takes your order and brings food to your table.

Loyalty has always been very profitable

Even if this restaurant offers you vouchers and money-off deals to return, your loyalty will rest with the establishment that welcomes you by name, seats you at your favourite spot and remembers that you like to enjoy a beer while browsing the menu.

Online gambling operators must take the same approach if they are to ensure their players remain loyal, and for them not to fall into the category of those 68 per cent of players that leave a brand simply because they dont feel valued.

There are other upsides to taking this approach, too. Not only can operators enjoy a much higher ROI on their acquisition spend, but it is much easier to sell additional products perhaps the casino launches a sportsbook to existing customers.

Its easier to sell to existing customers

Industry data says the probability of an existing customer buying an additional product is between 60-70 per cent while the probability of selling to a new customer is as low as 5-20 per cent. So its a win win if operators can improve player retention.

Of course, they should also focus on reactivating the 68 per cent of players that have already left their brand. This should be done in exactly the same way as when retaining a new player keep an open line of communication, speak with them and meet their needs.

Loyalty has always been very profitable as it means operators do not have to invest so heavily in acquisition, which is significantly more expensive. And all operators really need to do is spend a little more time on making their players feel valued.

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Mikael Hansson Why it is crucial to value your customers - CasinoBeats

Published 15 hours ago byUtsav Kumar| Compliance| 25 Views

Global Gaming management must have taken a sigh of relief after what unfolded in a hearing at Swedens Administrative Court of Appeal in Jnkping today.

The gambling operators appeal to have its petition concerning the decision taken by the Swedish gambling regulator to revoke SafeEnts (a Global Gaming subsidiary) license reviewed by the apex court, has been granted.

The grant of the review permit keeps the hopes alive for Global Gaming to operate in the Swedish online gambling market. Following the grant of the review permit, the Administrative Court of Appeal in Jnkping will be deciding whether the suspension of the license by the Swedish gambling regulator will continue or not.

Commenting on the grant of the review petition, Tobias Fagerlund, Global Gaming 555 ABs CEO said: We are, of course, relieved that the Administrative Court of Appeal today has granted a review permit of the case. We hope that the Administrative Court of Appeal will eventually share our opinion that the Swedish Gambling Authoritys decision was disproportionate and incorrect.

The Chronology

Global Gamings subsidiary SafeEnt Ltds license was revoked by the Swedish gambling regulator on 17 June 2019. Following the license revocation, Global Gaming had to pull its online casino brand Ninja Casino from the Swedish market.

However, the gambling operator appealed against the gambling regulators decision. The administrative court which heard the case held that the decision taken by the gambling regulator to revoke its license was correct. The court on 12 November 2019 decided to refuse the operators appeal.

However, today the Administrative Court of Appeal in Jnkping allowed Global Gamings review petition.While it is a small victory for the gambling operator, it would be too early for the operator to celebrate as given the allegations it would be extremely challenging to get a favorable decision.

Tags: Global Gaming, SafeEnt, Sweden

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Global Gaming's Chances To Operate In The Swedish Online Gambling Market Still Alive, Administrative Court Grants Review Permit - Casino.Buzz

It should come as no surprise that the gambling industry has hitched itself to the worlds most popular game. Here are some of the ways that the betting industry has become inextricably linked to football.

Half of the Premier Leagues 20 clubs have a gambling sponsor on their shirt and the proportion rises to 17 out of 24 among clubs in the Championship, which is itself sponsored by Sky Bet. Labour has said it would ban gambling shirt sponsorship if elected.

As well as shirts, companies frequently sponsor entire stands or stadiums. Stoke City are owned by the Coates family, who also own Bet365, hence the Bet365 stadium. Combined with pitchside hoardings, this means gambling logos are visible throughout televised football matches, even when there are no adverts. In a study of three episodes of the BBCs flagship football highlights programme Match of the Day, researchers at Goldsmiths, University of London found that gambling logos or branding appeared on screen for between 71% and 89% of the shows running time.

The industry recently volunteered to stop advertising during games, the so-called whistle-to-whistle ban, amid mounting concern that young fans were being bombarded with gambling ads. However, the voluntary ban has not always been respected and betting firms are still advertising heavily on television before and after matches.

Last year, Sky Bet withdrew adverts that featured the former Arsenal and England player Paul Merson, who has spoken of his struggles with gambling addiction.

Some firms are still testing the limits of advertising regulations, though. The Advertising Standards Authority recently banned a YouTube video launched by West Hams sponsor Betway because it featured the 20-year-old midfielder Declan Rice. Gambling adverts are not meant to feature people under 25. Gambling firms continue to advertise heavily on radio and on social media, where it is often hard to prevent exposure to children.

Betting firms are launching more imaginative partnerships with football clubs and players. Derby County and Wayne Rooney took flak over the involvement of their sponsor, the online casino 32Red, in a deal in which the former England captain wore the No 32 upon joining the club.

Huddersfield Town players took to the pitch for a pre-season friendly wearing shirts with a huge Paddy Power logo on them. The gambling firm claimed it was a hoax intended to highlight its support for removing betting sponsors from football shirts. The FA didnt see it that way and fined the club 50,000.

There are more subtle ways for bookmakers to promote their brand in partnership with football clubs. At the Tottenham Hotspur Stadium, fans are treated to fast wifi connection. But they wont be able to access the websites of rivals to William Hill, because of a deal the club have with the bookmaker.

Even the time-honoured club programme isnt free from the branding of gambling companies, particularly when the home team is sponsored by one of them. In one case highlighted by psychology experts, a logo for the online casino 888 featured as the answer to a Spot The Difference competition aimed at young Birmingham City fans. Analysis of 44 programmes from the Premier League and Championship found they featured an average of 2.3 gambling adverts, four times as many as for alcohol.

The Guardian revealed this month the extent to which the betting sector profits from so-called VIP schemes, which target the people who lose the most money and offer them rewards. Several VIPs told the Guardian they were frequently offered football tickets in exchange for their custom. On one occasion, Ladbrokes agreed to pay for business class return flights from Dubai to London, worth more than 2,000, so that a client could attend the north London derby between Arsenal and Tottenham. He was a problem gambler who was betting with 1m he had stolen from clients.

The Premier League is truly global and betting firms know this. Many of the gambling firms that sponsor football shirts in the UK are not targeting British gamblers. It is illegal to advertise as a betting company in China, so gambling firms based in Asia use the profile of English football to access that hard-to-reach market.

A recent BBC documentary showed how companies such as Betway are exploiting the obsession of young men in Uganda with football. Some of the people featured in the documentary were gambling with what little they had and were losing everything.

Concerns have also been raised about how the Everton sponsor SportPesa may be fuelling an online gambling craze in Kenya, while Tottenham terminated a partnership with 1XBet, which was accused of tempting young Kenyans into addiction.

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How the betting industry has become inextricably linked to football - The Guardian

Renowned United Kingdom-based online gambling company Bet365 has announced that it is shutting down its German-facing online casino. According to a recent report, the company informed its affiliate marketing partners that it will no longer be offering online casino products in the country after December 30. By that date, all of these marketing partners will be required to get rid of any of Bet365s online casino-related promotions.

Bet365 decided to exit the online gambling scene in Germany due to the upcoming regulatory changes that will redefine the countrys online gambling space. Germany has been preparing to usher in a totally new interim regulatory regime that will hopefully help it capitalize on the gaming industry. Under this new regime, interested online gambling operators will be required to obtain both online casino and sports betting licenses from the local authorities.

The new regulatory regime comes after years of debate as well as two failed implementation attempts. Apparently, third times a charm this time, a total of 16 German stats approved the Third Treaty on Gambling. The measure makes room for a regulated gambling market. It also paves the way for the launch of the new interim regulatory regime that is set to take effect on the first day of 2020 and will run through mid-2021. By the time the regulatory regime comes to an end, lawmakers in the country will have approved a complete overhaul of Germanys gambling regulations.

The exit of Bet365s online gambling operation from the German market is not the end of the companys venture into the country. Its sports betting operations will still be available to German bettors. in addition to that, the behemoth gambling company has announced that it will also still be providing online casino services in the German language in Austria. Perhaps by the time the lawmakers will unveil the new gambling regulations, it will have managed to find its way back to the German online gambling space.

Germany has one of the most lucrative gambling markets on the planet. For a long time, it has been struggling to steer gamers away from sites that have been operating illegally. This has borne very little fruit. That said, the introduction of the new regulatory regime seems to be the start of a new chapter for its gambling industry. A number of operators will, therefore, try to find their way into that market. It presents a unique opportunity especially for operators in the United Kingdom that have been feeling the pinch of more stringent regulations.

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Bet365 To Shut Down Its Online Casino Operation in Germany - Best Online Casino Sites News

Online casinos are nothing new; they have been around for years. But, in the tumultuous and busy world of today, where fun and escape with a competitive twist is a welcome combination, the popularity of these casinos has grown tremendously in recent years (as has the frequency of playing traditional games like Blackjack, Poker and Roulette).

Of course, not everyone has the luxury to attend a real-life casino, where the thrill of the game can be met with a large cash payoff. So, these online casinos give the participating individuals the opportunity to experience what a real casino looks like. They let you experience what a potential victory feels like. And then there is the luxury to play from home (or wherever you choose), where you are not judged by professionals present and a land-based casino. It is where you want and when you want at the convenience of your own home.

In todays world of advanced technology, where so many people use smart phones and tablets, there are more opportunities to play on the go, which is so valuable to any online casino. Site operators have ensured that their sites are user-friendly and mobile-responsive, where the ease of use and excitement of the game has participants coming back for more.

Choose Your Online Casino Wisely

Like anything else, you need to choose the right environment; in this case the right and most reliable casino at https://www.baocasino.com. And that can include free credit, free spins, cash back bonuses, sizable jackpots, a variety of levels to choose from, and promotions. You will want a wide variety of different casino games that are regularly updated, with an abundance of multi-player slots to choose from. You will need a variety of payment methods and fast withdrawals. And you will want and will need good customer support, where your trust in the site will have you coming back for moreand more.

You also must have a reliable way to deposit money into your player account, like bank transfers, credit cards, and e-wallets. The variety of available deposit and withdrawal methods combined with reliable and fast internet has, no doubt, also helped to increase the popularity of online casinos.

In todays hectic times, where time is of the essence, gambling online remains a growing option. And, when you find that trusted and reliable site, where the thrill of the game can result in a big payoff, you will find yourself with a new and regular online destination.

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The Thrill of an Online Casino - Programming Insider

It is no longer news that Norwegians dont joke with their casinos. In fact, thanks to modern technologies, many players in the country now spend a good chunk of their time online trying their luck at the beste casino p nett. But in spite of the love and passion Norwegians show towards casino playing, many players from the country still fall into the hands of scams and fraudulent platforms while trying to get their casino game going. Are you surprised, dont be? With the numerous number of online playing platforms available in the country, it is just normal that some people might try to swindle or scam players by leading them into making payments into the wrong platforms.

With the numerous number of online playing platforms available in the country, it is just normal that some people might try to swindle or scam players by leading them into making payments into the wrong platforms.

Status of casino gambling in Norway

It is legal to arrange gambling parties at home, as long as these parties are not organized as a business. Except games offered by Norsk Tipping, all other forms of online gambling are illegal, with the government working towards stopping foreign companies from operating in Norway. In June 2010 the Norwegian Government passed a law that forced all banks in Norway to deny the customers the use of credit and debit cards at land and online casinos all over the world. In a country with such level of restrictions, it goes without saying that one needs to be extremely careful because to bet, you have to deposit and if you deposit wrongly, it could be a huge goodbye to your hard earned money which you had hoped will bring you more. Even if youre getting freespins hos Casinor.com, it is never going to be enough if your deposit is vanishing into thin air. In that light, were now going to share with you some of the safest platforms to make your casino cash deposits in Norway.

Two of the most popular credit and debit card brands in the world, Visa and MasterCard allow online casino players from Norway to make quick deposits. Since most people in Norway already have one of these cards, all they need to do is enter the digits and the deposit is made.

A payment processor that has been growing in popularity over the last few years, FundSend allows players to make quick online casino deposits from their banking account. The payment method links up to your online banking account, provided you have a bank account in one of the supported banks.

Most Norwegian players should be able to use FundSend with no major issues. While small fees to apply when using FundSend, the processor protects all your banking information and makes your payments more secure and more private.

Without a doubt, the two most popular e-wallets on the internet, who have recently joined forces, are among the most common payment methods for online casino players in Norway. Skrill and NETELLER allow users to link up their bank accounts and credit cards to their wallet and load the wallet up with cash at any time. From this balance, online payments can be made, including online casino deposits.

Skrill and NETELLER are also among the best cashout options for most players, as payments requested into these wallets are usually processed within several hours at most online casino. The processors do charge somewhat significant fees once the player decides to cash the money out into their bank account or credit card, which is a bit of a downside.

Somewhat less popular, but still used quite frequently by Norwegian casino players, WebMoney is an online e-wallet which allows users to fund their casino accounts in a safe and fast way. Users link up their credit cards with WebMoney and can use this money to make online casino deposits. WebMoney can also be used to make cashouts, which is an advantage it has over some other payment processors. Furthermore, Norwegian players get to pay lower fees than they do when using e-wallets like Skrill or NETELLER which ultimately saves money and gives the players more money to gamble with and less to worry about.

Another very popular prepaid payment method that cannot be used for cashouts is the Ukash. The company provides vouchers which can be bought in real world stores for actual cash and redeemed for online money in online casinos and other similar service providers.

Like Paysafecard, Ukash provides an instant and safe deposit method which does not incriminate the player in any way and keep him from harms way. The slight disadvantage of Ukash is of course the fact that no cashouts can be made using it and that the player has to physically go out to a store, buy a voucher and come back to their device in order to make their deposit, which seems a bit old fashioned in this day and age but still very secure.

Any Norwegian gambler who has not been using any of the methods above should quickly switch before the local deposits in which they deposit their money vanishes into thin air.

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Beware of Scams: Here Are the Safest Casino Deposit Methods for Norwegians - LA Progressive

Online casinos have become very popular over the last 20 years. They give people from all over the world the chance to gamble as if they were in Las Vegas. And luckily for players, there are several options to choose from online, which means that even if you dont find a land casino around you, you can still try your luck at the slot online anytime. However, it is worth noting that not all casinos you find online are safe. Although some online casinos may offer the types of games you would normally find in a physical casino, such as poker, blackjack, and slots, you still want to check out the best online casinos before making your move.

Everyone has their own personal preferences as to which game they prefer to play the most. The easiest and simplest online casino game to play by far is the slots. It mimics the traditional slot machine where the player pulls down a lever and causes a series of reels to rotate quickly. The reels have pictures relating to a particular theme on them. Once the reels stop spinning and match up a series of similar pictures, then the player wins a prize. It is pretty straightforward.

Unlike the other casino games, the slots do not require the player to use any special skills or techniques for winning. It is purely a game of chance with no possible way to predict the outcome. However, many people seem to think that slot machines are rigged to lose by the casinos programmers. This theory not only applies to physical slot machines, but to online slot machines as well.

After all, how can you ever tell whether online casinos have programmed their virtual slot machines to favor the house automatically? Do they ever pay out a jackpot or some other substantial amount of money to the players? Many online casinos are not safe because they give themselves an unfair advantage over the players. So, how can you ever tell whether youre dealing with a legitimate online casino when trying to play virtual slots?

Weve compiled a list of 6 simple tips to help you play online slots more safely.

1) Watch Other Players

Some online casinos let users look at other peoples games as spectators. Find some active online slots on a casino website and watch how often the other players win and lose on them. This should give you some idea of their level of fairness.

2) Play the Slots for Free

You dont always have to bet real money to play slots online. There should be an option available at most casino websites which lets you play the slots for free. Instead of betting with real money, you will bet with play money. This will give you some idea of how often the slots offer winning results.

3) Research the Casinos Online Rank

There are a lot of online casinos to choose from. However, you should choose an online casino that has a positive reputation for being fair to players. Look for reviews of various online casinos and their slot games by searching for them on Google.

Some casino websites are certified for their authenticity and may even have a forum where other players can communicate with each other. If you find a casino like this, then you should be able to predict how great your slot experience will be.

4) Ask Questions to Customer Support

A genuine casino website offers 24/7 customer support. They should have a diverse range of communication options available, including telephone, email, live chat, and social media. If they have limited or no communication options available for reaching customer support, then stay away from that casino and their slots.

5) Make Sure a Reputable Software Developer Backs the Platform

Slots and other casino games are powered by specific software gaming platforms. Some of the most reputable casino software developers include Extreme Gaming, NextGen, Ash Gaming, IGT, Playtech, Evolution Gaming, and Microgaming. When you visit an online casino, check to see if any of these names are mentioned as their primary software platform provider.

6) Understand the Withdrawal Terms

Understanding the withdrawal terms of an online casino website is very important. If you find that the slots on a particular casino website are giving players a lot of winning spins, do not automatically assume it is a safe website.

Strict rules may be in place regarding the minimum amount of money youre allowed to withdraw from your casino account. Any good online casino would give you a minimum withdrawal limit of $10 or something small like that. But if the withdrawal limit is a substantially higher amount like $100 or $1,000, then you should be concerned.

Conclusion

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Not All Casinos Online Are Safe: Try These Simple Tips to Play the Slot Safely - The Jerusalem Post

Red Rake Gaming has decided to surprise the fans with a new, Egyptian-themed titled. The players will have the chance to visit the world of ancient Egypt, neatly developed in this 53 video slot.

The game has an increasing prize bar and good chances for winning. Mother of Horus, as the game is named offers both casino spins and jackpot roulette.

Those who are infatuated with gambling will adore this game. There is the upper prize bar that grants wonderful prizes. As the players start using spins (both regular and casino), the Isis symbol will appear on the active reels. The moment it appears the prizes will start raining down. There are direct wins, casino spins, and various jackpot opportunities.

When played in regular mode, the game will allow players to reveal Isis symbol on reels numbers 1, 3 or 5.

The game has various new features, one of them being a Jackpot feature named Destiny Roulette. This mode allows players to trigger more winning opportunities, three additional jackpots such as Minor, Major, and Grand. These modes allow players to enjoy accumulated gameplay and to earn more winning chances.

There are many wild symbols (shaped as beetles) that constantly move around the reels. When gathered together, these symbols will reveal Isis in the active column.

Red Rake Gaming is a well-known casino operator and casino games, developer. The company offers a great selection of goods, including slots, poker, roulette, blackjack, and video bingo.

Source: https://lcb.org/news/red-rake-gaming-unleashes-rewarding-isis-experience-mother-of-horus

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Red Rake Gaming Announces Mother Of Horus at Online Casino Sites - Tunf.com News

NetEntertainment, a Swedish games developer, has just released Wings of Riches, their final game at online casino sites for this year. The game is a 53 slot with 20 paylines, defined by captivating visuals and well-developed game mechanics.

Set in the mythical world of fairies and elves, the game will take the player through a magical forest where many great rewards could be found. Players will go on a hunt, accompanied by amazing creatures.

The game has a lot of bonuses that players can exploit. Extra spins and random multipliers are scattered left and right, just waiting for players to activate them.

Also, there is a 5x multiplier that is activated when a player gets Scatter symbols that appear on the reels.

Bryan Upton, NetEnts Director of Games, commented:

Wings of Riches is all about the classic art style and multipliers with the spreading wilds. Using proven mechanics and an appealing theme should provide a solid performer for the core slot player all over the world.

Henrik Fagerlund, NetEnt Malta Managing Director, and Chief Product Officer said:

The speed with which we have been able to go live with Red Tiger content on some of the NetEnt customers bears testament to the hard work and collaboration since the acquisition was completed. It also shows great promise for NetEnt Connect which is a key part of NetEnt strategy going forward.

Source: https://lcb.org/news/netent-creates-a-dash-of-magic-with-elves-inspired-wings-of-riches-slot

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NetEnt Released Wings Of Riches at Online Casino Websites, A Fairy-Themed Slot Game - Tunf.com News

Last Friday, Michigan Governor Gretchen Whitmer signed into law a bill that legalizes sports betting and online gambling. The 10-bill package that the governor approved entails several gambling-related aspects that are expected to significantly impact gaming in the state. Governor Whitmer has called the move a bipartisan win for the state since it will not help in funding public schools but also offer financial benefits to first responders who get cancer from fighting fires.

The new sports betting and online gambling laws took effect on Friday immediately after they were signed into law. However, the states residents may have to wait for a few more months before they can start enjoying such services. This is because the gambling operators will have to obtain relevant licenses, a process that often takes at least a couple of months.

Stakeholders of the newly legalized sports betting vertical are optimistic that operations will begin by the time the NCAA mens basketball tournament kicks off in March. Hopefully, by then a number of popular sports betting brands will have established their presence in Michigan.

As mentioned earlier, the governor was very impressed with the bill especially because it represented a bipartisan win. She negotiated hard with the proponents of the bill to ensure that higher tax rates imposed on the new verticals. The goal here was to ensure that Michigans lottery operations are not downtrodden by increased competition. This is very important since the lottery has long been one of the biggest contributors to education funding in Michigan.

My top priority in signing this legislation was protecting and investing in the School Aid Fund because our students deserve leaders who put their education first, the governor said.

Fortunately, after thorough consultation, the states gambling operators agreed to go along with the slightly higher tax rates. Sports betting will now be taxed 8.4 percent. Online casino games and online poker, on the other hand, will be taxed at a tiered rate. That is, for annual revenue of under $4 million the operators will be taxed 20 percent and this will be capped at 28 percent for annual revenue of over $12 million. The three commercial casinos in Detroit will pay an extra 3.25 percent on their retail and online gambling revenue. This additional revenue will reportedly go towards address municipal demands.

The new law makes room for only one online casino brand and an online poker brand for each casino. There are online casino and poker licenses for three commercial casinos and a total of 23 tribal establishments. These operators will need to pay a $50,000 application fee followed by a $100,000 initial license fee. There will also be a $50,000 annual license renewal fees.

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Online Gambling and Sports Betting Legalized in Michigan - Best Online Casino Sites News