Category Archives: Online Casino

Evolution put a year-on-year rise in revenue and net profit for the third quarter of its 2021 financial year primarily down to ongoing growth within its online casino business.

Revenue for the three months through to 30 September was 276.0 (232.7m/$320.5m), up 97.1% from 140.0m in the third quarter of last year.

Evolution said this increase was driven by a growing demand for online casino, with revenue from its live casino business hiking 53.2% year-on-year to 214.5m. This demand, Evolution said, led to a rise in commission income from existing and, to an extent, new customers.

The provider also drew 61.5m in revenue from its random number generator (RNG) games, as a result of itsacquisition of NetEnt. Evolution did not report any income from RNG games in Q3 last year as the NetEnt deal did not go through until December 2020.

In terms of geographical performance, the Rest of Europe region accounted for the largest portion of revenue with 103.2m, ahead of Asia on 76.7m and North America with 31.9m. Revenue in the Nordics amounted to 19.5m and UK revenue reached 19.1m, while other markets accounted for the remaining 25.6m.

Evolution also noted that its share of revenue from regulated markets increased from 32% in Q3 of 2020 to 38% this year.

The third quarter this year has been another quarter of extremely high activity within Evolution, Evolution chief executive Martin Carlesund said. The expansion of our business at the current speed is simply put hard work and I want to start these comments by thanking everyone in Evolution for great work during this period, without your effort and commitment the achieved financial results would not be possible.

The result for the third quarter 2021 has once again proven that our strategy to focus on the entertainment of the end-users and seamless and flawless experience is successful.

Turning to expenses, operating costs were 84.6% higher at 104.1m and after including 2.5m in financial costs, this left a pre-tax profit of 169.5m, up 102.6% to 169.4m. The supplier also reported a 112.7% increase in earnings before interest, tax, depreciation and amortisation (EBITDA) to 192.9m.

Evolution paid 12.0m in tax during Q3, leaving a net profit of 157.4m, up 98.3% year-on-year.

Our ambition is to continue to strengthen our leading position in the online casino market, Carlesund said. One of the corner stones which allows us to increase the gap to our competitors even further is through product innovation.

Looking at Evolutions year-to-date performance, revenue for the nine months through to the end of September was 100.4% higher at 768.5m.

Operating costs were up 77.4% to 299.1m, but the sharp increase in revenue meant pre-tax profit hiked 115.7%% to 433.9m and EBITDA was 123.6% up to 527.7m.

After paying 29.4m in tax, net profit for the period was 433.9m, an increase of 112.7% on last year.

Reflecting on this overall performance, Carlesund picked out a number highlights, including the opening of a newdedicated live online casino studioin New Jersey for Penn Interactive, the igaming subsidiary of Penn National Gaming.

Evolution also entered into a partnership withBetway, which will see its online live casino and first-person RNG casino games become available in New Jersey and Pennsylvania.

In addition, Evolution last month agreed to acquire spinning gaming wheels developer DigiWheel for 1.0m, in a deal it said would strengthen its igaming portfolio. DigiWheels digital technology will be blended into Evolutions range of online live casino games and game shows, which includes a number of wheel-based games.

DigiWheels technology is exciting, innovative and unique and will be blended into our online live casino games and game shows, Carlesund said. The ambition is to launch new games in 2022 using this technology.

We are now well on our way into an exciting and very hectic last quarter and we have had strong start to the fourth quarter so far.

New games to release, new studios to build, OSS to be rolled out and great new Evolutioneers to recruit at the same time as all of us already here need to focus hard on what we can do better, what we can do to make Evolution a little bit better every day.

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Revenue and profit up at Evolution in Q3 as live casino growth continues | Quarterly results - iGaming Business

MELBOURNE, Australia--(BUSINESS WIRE)--Are you looking for a whole lot of treat and not so much trick this Halloween? If so, Juicy Stakes is the place to be as the popular Australian online casino is running a frighteningly generous bonus from today until Sunday (31 October).

The Halloween Spins Special gives players the chance to unlock up to 220 Free Games on chart-topping Betsoft pokies including The Magic Shoppe, Under the Bed, Wild Drops and Stacked. The more you deposit, the more Free Spins you receive.

Here is a full breakdown of the spook-tacular offer:

Deposit $25 and receive 30 Free Spins on The Magic Shoppe with the code HAUNTED1Deposit $35 and receive 40 Free Spins on Under the Bed with the code HAUNTED2Deposit $50 and receive 50 Free Spins on Wild Drops with the code HAUNTED3

If you claim all three codes then you will receive a spine-tingling 100 Extra Spins for free and they will be played on Stacked. You read that right claim all three codes and receive 100 Free Games for free. Codes can be claimed in any order but each code can only be claimed once.

The treats dont stop there. Juicy Stakes is also running a Blackjack Free Bets offer during the same period, giving players the chance to win up to $250. Players can unlock 15 Free Bets on Tangente Blackjack with each bet valued at $2.

To claim the offer, simply head to the Juicy Stakes Casino, find the Tangente Games section and play the game Blackjack 21. Free Bets will be added automatically.

If table games are your thing, then make sure to take part in the Juicy Stakes Poker Soft Series. This is one of the largest poker tournaments in the world and is run across 30, yes 30, events. Designed for casual players and sports bettors, its all about low stakes and big prizes.

There is more than $70,000 in prizes up for grabs and individual event winners automatically earn a seat at the table of the Soft Series Champions Tournament where they go head-to-head with other winners for their share of a $5,000 GTD prize pot.

ENDS

Editors notes:About Juicy Stakes Casino:Juicy Stakes offers online poker and online casino games to players all over the world. Known for its generous player rewards program, the online poker room is one of the most popular sites on the Horizon Poker Network and the online casino features games from WorldMatch, Betsoft and Lucktap.

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It's all Treat and No Trick at Juicy Stakes Casino This Halloween - Business Wire

A bull market has been underway since Satoshi Nakamoto released Bitcoin in 2009. It is worth noting today that there are more than 2000 digital currencies available worldwide. There have also been several initial coin offering schemes that have driven the growth of start-ups and new businesses.

Businesses and online shops have also accepted cryptocurrencies as payment methods. Bill Gates believes Bitcoin is the future of money, and we live in an intentional business world. Cryptocurrencys raise took a significant turn during the pandemic as it intended to manage the pandemic.

Individuals who trade cryptocurrencies spend a significant amount of their time doing so. They subscribed to just buying and stacking because they did not understand how trading works.

Cryptocurrencies come in many varieties. Whether youre buying, stacking, or selling, theres so much you can gain from the cryptocurrency space. To leverage market volatility, you only need patience and intelligence to understand how the market works.

A noteworthy feature of cryptocurrencies is that many crypto exchanges have been established throughout the world. By providing a peer-to-peer trading platform, these exchanges facilitate crypto trades. Crypto traders and players can also access wallet services on some exchanges. Digital wallets and crypto wallets are similar, except that crypto wallets are not as tangible.

The use of these wallets is the same, however-storing and recording transactions made with your virtual currencies. There is a noticeable impact of cryptocurrencies in all sectors of human endeavour. The economy, the business sector, and the gaming industry are all impacted. All of these sectors have been transformed by cryptocurrency and carried out easier thanks to it.

Online casinos are one sector that has felt the impact of the rise of cryptocurrencies. Casinos have attracted more people than physical ones in recent years. Easy access to online casinos is a primary reason for their increased popularity. Playing and winning at these casinos doesnt require you to leave your home. Online casinos are accessible to anyone who has a mobile device and an Internet connection.

The first important question we need to ask is whether cryptocurrency growth has a positive or negative impact on the online casino industry? It might be a bit difficult to provide a direct answer to this question. Lets consider both sides.

Bitcoin is having a positive impact on online casinos in that it makes using them more accessible. Cryptocurrency is a popular payment method at casinos that many people have been clamouring about for years. Online casinos with the new feature are expected to attract more players once it is available. Crypto casino bonus offers are available at some of the best online casinos in NZ like:

It also increases the industrys global visibility. Before now, people living nearby an online casino would have been the only ones that could play on it if it were set up as a physical casino. As cryptocurrencies continue to influence online casinos, anyone can play at any casino, no matter where they are located.

The rise of cryptocurrencies negatively impacts online casinos. Online casinos may be affected negatively by the rise of cryptocurrencies, possibly resulting in the demise of physical casinos. People will be more likely to adopt online casinos when they know that they can make payments in digital currencies. When more people adopt online casinos, physical casinos are likely to decline.

Our physical casinos may just shut down sooner rather than later if something is not done quickly to salvage the situation. The little we have seen is a clear indication that Bitcoin has a bright future, even if there is still a long way to go regarding its adoption in many online casinos. Bitcoin and other digital currencies are expected to play a significant role in the operations of online casinos in the coming years.

Online casinos should tighten up their security to make themselves more attractive to prospective players to prevent the many fraudulent activities prevalent on the cryptocurrency market.

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ONLINE GAMBLING INDUSTRY: THE POSITIVE IMPACT OF CRYPTOCURRENCY IN THE ONLINE WORLD - Inventiva

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TheOKTObrand continues to build its status and reputation as UK gamings premier cashless payments provider having secured agreements with both the MERKUR Slots and the MERKUR Bingo brands. The deals, which were completed and signed by Simon Dorsen, Chief Commercial Officer at OKTO and Sascha Blodau, General Manager,MERKUR UKat last weeks ACOS exhibition in London, will see the OKTO.WALLET available in 200 venues throughout the country stretching from Hereford to Harlow, Dundee to Dunstable and Cardiff to Coventry.

The first implementations, which will see OKTO integrated with the existing in-venue cashless infrastructure via theGeWeTehub, will take place at the 2,200-seat capacity MERKUR Bingo Hall in Cricklewood North London the biggest bingo club in Europe and the state-of-the-art MERKUR Slots high street gaming centre in Shepherds Bush, west London.

Simon Dorsen, CCO at OKTOwho is responsible for directing the roll-out of theOKTO.WALLETin the UK said:This is another major agreement and one that we are incredibly pleased to confirm with MERKUR, one of the most respected and recognised names in world gaming.

We started our relationship with MERKUR UK less than six months ago in May 2021 when we signed an agreement with Regal Gaming and Leisure. Adding to the relationship in this way means that we are now active in the Pub, AGC and Bingo sectors which I believe reflects the appeal of the app with players, what it can deliver from a commercial perspective but also its role in delivering a safer gambling experience with tools including age verification, time-out periods, a profit and loss calculator, the ability to set spending limits and access to helplines for the small percentage of machine players who experience problems gambling. Through its 360 Program, I know how seriously MERKUR UK is about delivering a safe gambling experience and I am delighted that theOKTO.WALLETwill be able to contribute to that commitment and philosophy.

Sascha Blodau, General Manager, MERKUR UKadded:Our goal as a Group is to strive to be the very best in everything that we do. As well as the obvious criterion such as the best venues, people, and machines it also means providing our customers with the best experience and the best choice of options to play and to pay. Everything is led by our players delivering choice will always be at the very top of the agenda and that includes a recognition that new demographics are seeking a smooth, seamless digitalised customer journey.

OKTO, which has a pipeline of 250,000 contractually integrated gaming machines across Europe, has hit the ground running in the UK. The latest agreements with MERKUR Slots and MERKUR Bingo, join those secured with Regal Gaming and Leisure, Inspired Entertainment, and Bob Rudd.

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Kindred Achieves Impressive Double Digit Growth European Gaming Industry News - European Gaming Industry News

Before they saw their name on a marquee, some Hollywood stars changed their names. But what happens when a Pennsylvania casino decides to switch?

The horse racing track at The Meadows opened in 1963. It wasnt until 2007 that a temporary casino opened and a permanent casino followed in 2009.

In mid-October 2021, The Meadows was officially renamed Hollywood Casino at the Meadows.

The Meadows name has a long history. What goes into the huge decision of a casino changing its name? How did Penn National, which owns and operates The Meadows, pull off the rebrand so far? What are customers reactions? PlayPennsylvania asked a communications strategist for his thoughts.

Brian Hart is a communications strategist and founder and president of Flackable, a Philadelphia based national public relations agency.

Yes, its a rebrand, Hart said, but they are keeping the familiar Meadows name.

I think it was smart to keep The Meadows name, said Hart. They are doing it the right way. Penn National has a reputation for acquiring casinos and bringing in their flagship Hollywood Casino brand. If you look at how they structured the logo and rebranded it they are merging the two together.

From a local perspective and the history behind the name, you lose a little bit of local branding. What you are getting in return is the national Hollywood casino brand. They are not totally ditching The Meadowseven the logo looks the same.

The two-year process of rebranding the Washington County casino culminated during a weekend of festivities at the casino and racetrack.

Vice President and General Manager Tony Frabbiele told Pittsburghs Action News 4 that the switch on reflects Penn National Gaming brand:

We want to make sure that this property is the entertainment destination for western Pennsylvania for a long time, so weve invested over $25 million back into this facility with new amenities.

New amenities at Hollywood Casino at The Meadows include:

Commented Hart:

They did a good job at getting the word out about the rebrand. It was kind of a layup for them. If you put it (a casino name change) in front of the media, its going to get covered. But the timing, messaging and prompt transitions of the web properties were really well done.

The PA flagship for Penn National is Hollywood Casino at Penn National Race Course in Grantville. They recently unveiled renderings of a new Barstool Sportsbook that is scheduled to open soon.

Hollywood Casino York opened in August. The mini-casino is home to the first Barstool Sportsbook on the east coast.

Another mini-casino, Hollywood Casino Morgantown, is scheduled to open by the end of 2021. And yes, it will have a Barstool Sportsbook.

How have customers reacted to the news of The Meadows switching its name? Of course, there have been numerous posts about it on The Meadows social media pages. Recently, The Meadows asked customers to share their favorite memories. Some comments were:

I dont see any advantage in getting into the comments, said Hart. Its expected. They had to know they were going to get comments. The way they rebranded it, if people want to call it The Meadows, thats fine because its still a part of the brand. A rebrand like this doesnt just happen overnight.

The Meadows isnt the first Pennsylvania casino to rebrand.

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What's Behind The Meadows Name Change To Hollywood Casino? - Play Pennsylvania

Tanzania is one of the countries in Africa where online bettors can experience different kinds of gambling websites. Some operators may be registered in the country, but most of the big names are also available worldwide. In fact, some of the biggest European brands operate in Tanzania because they believe the country has one of the most attractive markets.

In order for a particular iGaming company to succeed in this country, it needs to provide its future customers with different kinds of things. There are numerous options you may have the chance to put to the test, but the promotions always stand out. Therefore, it is time to check which are the best online betting promotions you can find in Tanzania.

The Tanzanian welcome bonus

The first promotion that every new online bettor in the country can put to the test is the welcome promotion for Tanzanian customers. Interestingly, some of the biggest iGaming operators have special offers for the country. There is even 1xbet code NOSTRABET for all punters from Tanzania, and once they used it, one of the best online betting companies in the world will give them access to an even more impressive welcome promotion.

Naturally, the offer for new Tanzanian bettors comes in different forms, depending on the gambling website. Most operators will make sure to provide their new signees with additional cash and free bets. However, this doesnt mean you cant find other types of offers.

Rewards for users who try the casino for the first time

The reason why we didnt want to include this offer in the first category is that it is only available to users who are new to a given online bookies casino section. As you probably know, some of the best iGaming operators feature all sorts of sections you can choose from, including an online casino and a sportsbook. Besides the reward for new signees, sometimes, the iGaming operators will give their existing customers a small reward once they decide to play their first casino game.

Since most punters are interested in slots, online casinos usually provide free spins and other types of casino-related proposals. For example, punters may get the chance to test live casino games for free or compete in several invite-only tournaments.

Bet Insurance

Another gambling promotion that can be considered as one of the best in Tanzania is bet insurance. Unlike the other offers, this one is rare and can only be found while using some of the best iGaming operators in the world. Luckily, thanks to the 1xbet promo code NOSTRABET, you can take advantage of this reward as soon as you sign up and start wagering.

Bet Insurance has different forms and conditions, depending on the bookie/casino that provides it. In most cases, you have to make a small payment to insure your bet. Once ready, you dont need to worry about the final outcome because the gambling operator will give you back the money youve lost if you dont predict it successfully.

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The best online betting bonuses you can find in Tanzania - The Citizen

Always open, always ready to serve the player, always ready with the best online casino games and best of all, youre always welcome at All Jackpots Online Casino. For 20 years and counting weve serviced a player-base spanning the world and were happy to continue doing what weve done all this time offer up high-quality online casino games, provide our players with a safe and regulated environment in which to enjoy our games, and offer very likeable incentives, efficient customer service and banking methods to suit everyones specific needs.

At All Jackpots Casino were also fully aware of the fact that to stay with the times, weve got to constantly stay ahead of the curve and weve done this by expanding our sourcing policy around our casino games and by making our games compatible with multiple devices. This means that with All Jackpots youll be able to play a wider variety of online casino games on a wider variety of devices, thus making your experience a much more comfortable and convenient one.

At All Jackpots Casino we offer a boatload of casino games, covering everything from table games to video poker to variety games, progressive jackpots and even live dealer casino games. Theres not a single game were not proud of, but if we have to make mention of one category thats always proven to be a crowd-pleaser, it would be our high-quality online casino slots. Our extensive range of titles is supplied through a partnership with Microgaming, leaders in the production of online and mobile games ever since 1994, as well as being recipients of numerous awards, trend setters of the industry and creators of specific game-enhancing features that have been widely adopted throughout the industry.

Adding to an already impressive mix of online slots is NetEnt, innovative makers of online casino content and doing it right since 1996. Here at All Jackpots Casino we have a specially cornered off Vegas section where we showcase all our NetEnt powered online casino slots. Many of these are also available as mobile games.

When a player signs up with All Jackpots Casino, they are under no obligation whatsoever to play for real money. In fact, most of our games have a demo mode which allows the player to play at no cost and possibly even brush up on their skills while theyre at it. If, however, a player makes the decision to play for real winning possibilities and they are new to our establishment, then they are welcome to take up our deposit bonus to the value of 800. Our banking options are fully encrypted and thus safe to use within the casino. In addition to this offer, we also run regular promotions to further entertain our players and our loyalty point system allows all players to accumulate points that can later be exchanged for further play.

Its easy and safe to deposit money and withdraw money from your All Jackpots Casino account. All Jackpots offers all of the popular online banking options including credit and debit cards, Neteller, InstaDebit, Skrill, and many others and they are all convenient to use and committed to safeguarding the privacy of your personal transactions and information.

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All Jackpots Online Casino | 800 Welcome Bonus

Online casino in Indiahas gained immense popularity of the last few years. Now, you can easily play casino games even at places where there are no land-based casinos.

There are very few bricks and mortar casinos in India. Because of this reason, more and more people are playing online casino games.

Nowadays, you will find plenty of online casino sites in India casinoraja.in. You can easily choose thebest online casinoand play different types of games from the comfort of your home.

If you want to play casino games in India, it is best to choose an online casino. Here are some of the perks of choosing theonline casino in India.

The biggest advantage of playing at online casino platforms in India is that they accept Indian players. There are many international online casinos, but not all of them accept Indian players. However, when you choose thebest online casinoin India, you will be able to easily participate and play all the games. They have websites and apps in Indian languages so that Indians can easily access the platform.

In these online casinos, you will get INR payment options. These casinos have multiple currency options along with INR. If you dont want to bet money in dollars or any other currency, you can choose INR. This way, you can easily start playing real money casino games with Indian currency.

Online casinos in India offer Indian payment methods. Here, the deposit and withdrawal options are specially added for Indians. You can easily deposit as well as withdraw money. Some of the popular Indian payment methods available with these casinos are GPay, PhonePe, UPI, RuPay, Visa, bank transfer, Paytm, etc.

At online casinos, you will find free as well as real money games. While most of the games need money, you will also get free games that you can play with virtual currency. If you are a beginner, you can start with free games. It will help you to understand the rules of the games.

Online casinos offer multiple casino games. You will find online games as well as live dealer games. There are different variants of games as well. You can play games like slots, poker, baccarat, blackjack, roulette, Teen Patti, Andar Bahar, Jhandi Munda, etc.

You will get different types of bonuses as well as promotional offers at online casinos. They offer a welcome bonus to new players. Apart from that, you will get a deposit bonus, free bets, cashback, free spins, etc.

The online casino platforms in India are legal and licensed. These casinos are safe and secure. You can easily create your account and use these platforms. They follow all the security measures and use fair gaming software. You can legally use these casinos.

The biggest perk of using online casinos is convenience. In order to play casino games, you dont have to leave your home. You can simply use the website or app to play games. These casino platforms offer the highest level of convenience while gaming.

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What Are the Perks of Choosing an Online Casino in India? - Big Easy Magazine

Sports betting revenue experienced a surge in Italy in September while overall online gross gaming revenue (GGR) continued its growth after a slowdown when the retail market reopened.

Sports betting revenue reached 187.3m for September, up from 115.0m the previous month. 119.4m came from online and mobile sources, while land-based sports betting generated 67.9m.

Overall online GGR was up to 276.8m, continuing its month-on-month growth. Of this total, 50.47% 139.7m was attributed to casino and slot game revenue. Sports betting increased its revenue share to 43.14%, up from 35.12% the previous month.

Snaitech was the operator with the largest share of sports betting revenue, contributing 15.6% of the revenue total. Goldbet was second with 14.5%, followed by Sisal with 12.4%.

Snaitech maintained the dominant market share with regards to strictly online betting with 13.6%. Sisal followed with 12.9% while Goldbet and Eurobet both held a 10.9% share.

Pokerstars were the top performing operator for online casino, contributing 9.77% of the revenue total. Sisals share was 9.27% followed by the 7.6% enjoyed by Snaitech.

Ficom Leisureis a leading European corporate advisory firm specialising in all segments of the betting and gaming sector.

Ficom Leisure also provides exclusive monthly estimates on the Spanish online market in theSpain iGaming Dashboard, including operator market shares across casino, sports betting and poker.

It also provides monthly estimates on several US states, including New Jersey in theNew Jersey iGaming Dashboard, Pennsylvania in thePennsylvania iGaming Dashboardand Iowa in theIowaiGaming Dashboard.

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Sports betting boosts Italian online revenue in September | Online casino - iGaming Business

Phrases such as the best slots on the planet, all about the customer and win it big have become commonplace throughout the online casino community. There is indeed something to be said about such promotions when we consider the fact that the entire industry has grown in leaps and bounds in recent years. Still, it is important to remember that advertising campaigns are always evolving.

This is even more relevant in terms of the gaming sector, as providers are now obligated to offer their services to a disparate virtual audience. What are some innovative strategies that we are likely to witness in the near future? How might these approaches benefit the average player and why is the so-called organic approach becoming extremely important? These are some of the questions which we will attempt to address immediately below.

A Scalpel as Opposed to a Broadsword

Traditional marketing campaigns within the online gaming sector were rather broad in nature. This more is better mentality is now being replaced by honed strategies that have been engineered to cater to a specific audience base. Not only will this provide a higher return-on-investment (ROI), but it is much easier for advertising professionals to appreciate the success (or the lack thereof) of a certain approach. Discretion is indeed key in this day and age.

The Power of Personalised Content Marketing

Consider these two emails sent to a paying member of an online casino:

Dear user, please find attached the latest bonuses and offers.

Hey Mark! As you are a keen slots player, we have taken the time to include our most recent promotional programmes for you to enjoy.

It is already clear which one will resonate with the end user. This is why customised approaches to ongoing marketing campaigns have taken centre stage. Online casino members are now more discerning than ever before and they expect that the firm in question will provide bespoke solutions. In fact, many experts will argue that personalised marketing is the most notable industry trend; regardless of the sector in question.

Artificial Intelligence Enters into the Equation

Otherwise known as AI, artificial intelligence has taken the online community by storm thanks to recent technological advancements. This trend is predicted to gain even more momentum into the foreseeable future. So, how does it apply to the world of online casinos

Although the games may be influenced by the presence of AI (in terms of responsiveness), the real change will be seen in regards to the overall user experience (UX). There are several applications for artificial intelligence within the gaming sector. One emerging example can be seen in the rise of the humble chatbot.

These clever algorithms can now answer a host of user-generated questions and they have begun to adopt a decidedly organic appeal. In fact, it is becoming difficult to differentiate between a chatbot and a human. In the event that the bot is unable to address a specific query, the user will then be redirected to a real-world representative.

Making Realistic Promises

Any company which promotes casino games online must walk a fine line to avoid the smoke and mirrors often associated with viral marketing. Simply stated, clients will no longer believe unfounded promises of fame and fortune. They have become much too cognisant of how ill-founded advertising campaigns often fail to meet the mark.

On the contrary, it is now pivotal that online casinos clearly illustrate what it is that they have to offer while embracing superior levels of transparency. Not only does this include the campaign itself, but it also involves the associated terms and conditions. Prospective customers will otherwise look elsewhere; perhaps registering with a closer competitor.

SEO Trends to Highlight

Finally, it is only logical to mention the role that search engine optimisation (SEO) will play. There are several changes which should occur in the near future. Some of the most profound include:

*A greater focus upon local marketing campaigns.

*The inclusion of long-tail keywords.

*Ensuring that all online casinos offer a mobile-responsive edge.

*A heightened importance upon the creation of quality content.

*A better understanding of the buyer persona in general.

*A strong presence within social media circles.

SEO represents the cornerstone of any well-founded marketing campaign, so these observations should not come as a great surprise.

Although the observations outlined above will certainly come into play, no one possesses a crystal ball in terms of what else may occur. Perhaps the main point of this article is that online casinos (and the e-commerce community as a whole) needs to keep one step ahead of the latest trends in order to cater to an audience that has become increasingly demanding in terms of expectations.

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What does the future have in store for online casino marketing? - More About Advertising