Category Archives: NSA

Edward Snowden is seen on a screen as he delivers a speech during the Roskilde Festival in Roskilde, Denmark, June 28 2016. Mathias Loevgreen Bojesen / Scanpix Denmark via Reuters

In clumsily worded English, the Shadow Brokers also boasted online that they were saving their best stolen material for a public auction, to be sold to the highest bidder.

Since then, many cybersecurity experts -- including some former NSA officials -- have come to believe the material posted by the Shadow Brokers is indeed "exploits" and other specially constructed pieces of malware created by the NSA to break into the computers and communications devices of governments like Iran and China, as well as companies and individuals, and to either steal or manipulate the data they contain.

Snowden, the self-described superhacker spy, took to Twitter on Tuesday to say he thinks the public posting of what he described as NSA cybertools may be part of a broader influence operation by Russia.

The U.S. intelligence community believes Russia is behind numerous hacks of entities and people associated with the Democratic Party over the past year, and federal authorities are investigating them and the subsequent release of information via WikiLeaks and other outlets. Many U.S. officials believe those hacks are part of an effort by Russian President Vladimir Putin to help his favored candidate, Republican Donald Trump, and hinder his Democratic rival, Hillary Clinton.

But so far, the Obama administration hasn't formally accused Russia or taken steps to publicly confront it or issue sanctions. And Snowden speculated that Russia may be using the weekend disclosures to warn the White House against taking such actions.

In one tweet, Snowden noted that the "undetected hacker squatting on this NSA server lost access in June 2013," suggesting the hackers have been sitting on the material for three years.

"Why did they do it? No one knows, but I suspect this is more diplomacy than intelligence, related to the escalation around the DNC hack," Snowden tweeted. He also said the weekend postings "may be an effort to influence the calculus of decision-makers wondering how sharply to respond to the DNC hacks. This leak looks like a somebody [sic] sending a message that an escalation in the attribution game could get messy fast."

The NSA leaker also said any U..S. action against Russia could result in the public disclosure of embarrassing information about cyber-operations of its own: "Here's why that is significant," Snowden said. "This leak is likely a warning that someone can prove US responsibility for any attacks that originated from this malware server."

Such a disclosure could have huge foreign policy consequences, Snowden said, especially if it shows that NSA hackers were targeting U.S. allies. "Particularly if any of those operations targeted elections," he said.

The NSA did not respond to requests for comment, but when asked if the agency had been hacked, one NSA official told NBC News that, "I don't have anything for you on that."

NSA expert James Bamford said the hack appeared to be significant, but he cautioned against pointing the finger at Russia, especially the government, given how many different groups of hackers routinely target NSA servers.

"There are so many unknowns here, and a lot of people in the hacking community don't think this is the Russian government," said Bamford, the author of three books about the NSA who has also visited Snowden in Russia and interviewed him there.

"I don't know how Snowden would have any idea who did this, sitting there in an apartment in Moscow," Bamford said. "Even the NSA probably doesn't know who did this."

In recent days, other security experts also have come to believe that the computer code comes from the NSA and that Russia is behind its theft and release.

Former NSA general counsel Stewart Baker told NBC News that "there is a lot of consensus among technical experts" that the cybertools were indeed stolen from the NSA, most likely from an external command and control server created to launch hacking operations that couldn't be traced back to the U.S.

"The more disastrous and less likely scenario is that someone has hacked U.S. infrastructure and extracted large files," said Baker, a prominent international cybersecurity lawyer.

Either way, the weekend postings are cause for dismay, Baker said, noting that "the assumption that it is Russian intelligence is a good first estimate, as it's one of a half dozen leaks of information directly hostile to the U.S. government and U.S. institutions."

"It shows how very sophisticated the spy-vs-spy game in cyberspace has become," he said. "What we are now seeing is an example of one spy agency trying to compromise the infrastructure of another spy agency and how that it is happening at an almost unfathomably sophisticated level."

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Were Russians Involved in NSA Hack? - NBC News

At least some of the hacking weapons possibly pilfered from an NSA-linked cyberoperation and exposed publicly earlier this week are real and include a zero-day exploit, according to two companies whose products were targeted.

Cybersecurity companies Cisco and Fortinet announced online Wednesday that some code published by the mysterious Shadow Group affected legacy versions of their firewalls, but the vulnerabilities already were addressed in upgraded versions. More severely, however, Cisco said one of the exploits in the code was unknown to the company until it popped up online and is still a threat.

If the right configurations are present, Cisco said, the vulnerability "could allow the attacker to execute arbitrary code and obtain full control of the system or to cause a reload of the affected system."

Yvonne Malmgren, a spokeswoman for Cisco, told ABC News that the company is directing its customers to workarounds to "mitigate that particular vulnerability" and that a fix is coming "in the near future."

Cybersecurity experts and former U.S. officials who have analyzed some of the code released online by the Shadow Brokers were already convinced at least some of it appeared very real. Zero-day vulnerabilities those that are unknown to makers of the target software are particularly valuable on the cyber black market because, by definition, there's no specific defense against them.

The Shadow Brokers a name that's new to the cybersecurity community and could be a reference to a popular video game popped up online over the weekend claiming to have broken into the files of another elite hacking team known as the Equation Group. The Equation Group was first identified in February 2015 by the Russian cybersecurity firm Kaspersky Lab, which recently described it as the "apex predator" of the hacking world.

In its initial report, Kaspersky said that the Equation Group "is unique almost in every aspect of their activities: They use tools that are very complicated and expensive to develop, in order to infect victims, retrieve data and hide activity in an outstandingly professional way, and utilize classic spying techniques to deliver malicious payloads to the victims."

Kaspersky also said the Equation Group appeared to have "solid links" with the creators of the cyber-superweapon Stuxnet, which was reportedly the product of a joint U.S. National Security AgencyIsraeli intelligence operation. That link, along with Equation Group's reported long-time targeting of Iranian, Russian, Chinese and Pakistani systems, among others, has led observers to suspect the Equation Group is at least connected to the NSA or some Western intelligence agency.

The names of some of the exploits released by the Shadow Brokers refer to operations exposed by former NSA contractor Edward Snowden, but researchers pointed out that since his revelations in 2013, those names have been public information.

The Shadow Brokers announced in stilted English earlier this week that they plan to put the best of the cyberweapons up for auction and that if it nets at least 1 million bitcoins (worth over $560 million), they will release more Equation Group files to the public. As of this report, the auction has pulled in less than $1,000.

It's unclear how the Shadow Brokers got a hold of the cyberweapons; the group claims to have "followed" Equation Group traffic to its "source range" and then hacked it.

The question remains whether the Equation Group or another U.S.-aligned or -allied hacking group, private contractor or intelligence agency was actually hacked and, more immediately, whether the yet-to-be-released cyberweapons are as real as the teaser code. The Shadow Group billed the unseen payloads as "better than Stuxnet," the game-changing worm that physically damaged an Iranian nuclear facility.

Snowden noted on Twitter that date references in the released code end in the fall of 2013, just after he went public with revelations about NSA surveillance operations. He speculated that perhaps an NSA outside "staging server" essentially a holding pen for malware had been hacked and the NSA migrated the malware to a different server after he went public as a security precaution, inadvertently but fortuitously cutting off the hackers' access.

Oren Falkowitz, a former NSA hacker with the agency's elite Tailored Access Operations, said he strongly doubted the NSA itself was hacked a sentiment shared by two other cybersecurity experts who spoke to ABC News.

"I can think of a dozen ways" the tools could have been stolen, Falkowitz said, such as being taken from an outside server and being pilfered from an unsecured laptop. The NSA from time to time outsources the development of offensive cyberweapons to private contractors, according to cybersecurity experts.

As for who the Shadow Brokers are, there's only speculation, which runs the gamut from a disgruntled insider at a U.S.-linked group to a sophisticated nation-state like Russia. But the group's public posturing has thrown observers for a loop.

"Revealing the results [of a major hack] in this way is extremely atypical," Falkowitz said. "To do something as childish as hold a public auction with bitcoin ... just seems like not consistent with the way really sophisticated government groups would operate."

"It's really bizarre," he said.

Fortinet did not immediately respond to a request for comment for this report.

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In 'Bizarre' NSA-Linked Hacking Saga, Some Exploits Prove ...

Date 2015-2016 Tournament Classes Region Sep 12-13 Fall Brawl 12U 14U 16U Richmond Sep 19-20 NoVA NSA September Clash 12U 14U 16U 18U NoVA Sep 19-20 Peninsula Scramble 10U 12U 14U 16U Williamsburg Sep 26-27 Blue Ridge Fall Classic 10U 12U 14U 16U 18U Madison Sep 26-27 Williamsburg Fall Festival Tournament Canecelled 12U 14U 16U Williamsburg Oct 3-4 Fall Frenzy Tournament Cancelled 12U 14U 16U 18U Richmond Oct 10-11 NoVA NSA Playing for a Cure 12U 14U 16U 18U NoVA Oct 10-11 Hampton Roads Challenge 10U 12U 14U 16U Williamsburg Oct 17-18 Last Blast Classic 12U 14U Richmond Oct 24-25 Halloween Havoc 10U 12U 14U 16U Madison Oct 24-25 College Exposure Showcase 18U Richmond Oct 24-25 NoVA NSA Fall Chill Down 12U 14U 16U 18U NoVA Nov 7-8 NSA Fall Championships CANCELLED due to weather 12U 14U 16U Richmond Mar 12-13 NoVA Spring Thaw 10U 12U 14U NoVA Mar 13-13 High School Series Wbg 1 (15-18U) High_School Williamsburg Mar 19-20 Dust Off the Rust 10U 12U 14U Richmond Mar 20-20 High School Series Richmond #2 Cancelled due to weather High_School Richmond Apr 2-3 Chesterfield Classic 12U 14U Richmond Apr 3-3 High School Series Richmond #3 High_School Richmond Apr 9-10 Kaboom Classic 10U 12U 14U NoVA Apr 9-10 NSA Fastpitch Challenge 10U 14U Richmond Apr 16-17 Williamsburg Spring Fling 12U 14U Williamsburg Apr 17-17 High School Series #3 High_School Madison Apr 17-17 High School Series (15-18U) #6 High_School Williamsburg Apr 23-24 NSA Spring Fling 10U 12U 14U NoVA Apr 23-24 Virginia Cup 10U 12U 14U Richmond Apr30 - May1 Peninsula Season Opener - One day event due to weather 10U 12U 14U Williamsburg May 1-1 High School Series #7 (15-18U) - cancelled due to weather High_School Williamsburg May 7-7 Mother's Day Open 10U 12U 14U Madison May 14-15 Queen of Diamonds 10U 12U 14U NoVA May 14-15 Summer Showdown 12U 14U Richmond May 21-22 OBX Travelodge Classic 10U_American 10U_National 12U_American 12U_National 14U_National 14U_American Williamsburg Jun 4-5 Ft Magruder Wbg Colonial Sunday play cancelled due to weather 10U 12U-A 12U-B 14U-A 14U-B 16U Williamsburg Jun 11-12 NSA 14U A&B States 14U NoVA Jun 11-12 NSA 12U A States 12U-A Richmond Jun 11-12 NSA 18U A&B States 18U Richmond Jun 11-12 NSA 10U A/B States 10U Williamsburg Jun 11-12 NSA 16U A/B States 16U Williamsburg Jun 18-19 NSA 12U B State Championships 12U-B Richmond Jun 25-26 Wbg Vacations Summer Classic 10U 12U 14U 16U 18U 23U Williamsburg Jun 25-26 June Jamboree 10U 12U 14U 16U 18U NoVA Jul 9-10 World Series Warmup 12U 14U 16U Richmond Jul 16-17 Summer Slam 10U 12U 14U 16U Madison Jul 23-24 Summer Finale 12U 14U 16U 23U Richmond Jul 30-31 Battle of the Blue Ridge 10U 12U 14U 16U 18U 23U Madison Aug 6-7 16th Busch Gardens Williamsburg Classic 10U-A 10U-B 12U-A 12U-B 14U-A 14U-B 16U-B 16U-A 18U 23U 23U-Adult Williamsburg Sep 10-11 Fall Brawl 10U 12U 14U 16U Richmond Sep 17-18 Peninsula Scramble 10U 12U 14U Williamsburg Sep 24-25 Fall Festival 10U 12U 14U Williamsburg Oct 1-2 Fall Frenzy 10U 12U 14U 16U Richmond Oct 8-9 Hampton Roads Challenge (Fight for a Cure) 10U 12U 14U High_School Williamsburg Oct 15-16 Last Blast Classic 10U 12U 14U 16U Richmond Oct 29-30 College Exposure Showcase 18U Richmond Nov 5-6 NSA Fall Championships 10U 12U 14U 16U Richmond

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VA NSA Fastpitch Tournament Results and Rankings - Virginia NSA

Civil rights attorneys say surveillance evidence used to convict a Somali-American man who plotted to bomb a 2010 Christmas tree-lighting ceremony was gathered unconstitutionally through the U.S. government's warrantless foreign surveillance program.

They laid out their arguments Wednesday before a three-judge panel of the 9th U.S. Circuit Court of Appeals in downtown Portland -- directly across the street from the plaza where almost six years prior Mohamed Mohamud tried detonating a fake bomb that was part of an undercover operation.

Mohamud is appealing his 2013 conviction on grounds that he was entrapped by undercover federal agents posing as al-Qaida members and the warrantless surveillance of his foreign communications violated his constitutional rights.

It marks the first time a federal appeals court is considering whether the National Security Agency's foreign surveillance programs -- the same ones that came under scrutiny after the Edward Snowden leaks a few years ago -- violate the Fourth Amendment rights of criminal defendants.

Stephen Sady, Mohamud's public defender, and another attorney with the American Civil Liberties Union urged the court for a new trial on grounds that the evidence used against Mohamud should've never been allowed in the courtroom.

Sady told the judges that using surveillance information on foreigners, which doesn't require a warrant, to spy on any Americans they communicate with is "an incredible diminution of the privacy rights of all Americans ... That is a step that should never be taken."

U.S. prosecutors defended the program, saying it's perfectly legal under the Foreign Intelligence Surveillance Act to access information on Americans that was obtained through foreign communications.

Kelly Zusman, assistant U.S. attorney, said the information they glean on Americans, such as the communications that was used as evidence against Mohamud, already exists in the NSA databases.

"The query is not a search," Zusman said. "It's simply a means by which we access the information we have already lawfully acquired."

Mohamud, 24, is a Somalia-born naturalized U.S. citizen who was 19 when he attempted the Christmas bombing.

Tung Yin, a professor at Portland-based Lewis & Clark Law School who specializes in national security issues, said it's tough to predict how the court will proceed. But he said Mohamud only needs to win on one of the arguments for a new trial.

"At one level, it's a question of what can the government do within the bounds of the Fourth Amendment? And a second issue is, even if the government is allowed to do something, should it? And that's not a judicial question, but a political question," Yin said.

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Federal appeals court considers constitutionality of NSA ...

The Information Assurance (IA) mission at the National Security Agency (NSA) serves a role unlike that of any other U.S. Government entity. National Security Directive (NSD) 42 authorizes NSA to secure National Security Systems, which includes systems that handle classified information or are otherwise critical to military or intelligence activities. IA has a pivotal leadership role in performing this responsibility, and partners with government, industry, and academia to execute the IA mission.

Now that cyberspace is the primary arena in which we protect information, we are working toward shaping an agile and secure operational cyber environment where we can successfully outmaneuver any adversary. A key step in building Confidence in Cyberspace is a willingness to offer what we know. Please visit our site at http://www.iad.gov to learn more about our unique experiences and capabilities.

Note: The IAD.Gov website uses TLS 1.2, supported by a Department of Defense (DoD) PKI certificate, to ensure confidentiality and integrity for all users. IAD.Gov website users will need to have the current DoD Root and Intermediate Certificate Authorities (CA) loaded into their browsers to avoid receiving untrusted web site notifications.

To access the Information Assurance Directorate website:

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Information Assurance - NSA.gov

Surveillance Techniques: How Your Data Becomes Our Data

In 2001, NSA published the secret "Transition 2001" report defining our strategy for the 21st century. No longer could we simply access analog communications using conventional means, the new digital world of globally-networked encrypted communications required a dramatic change to our surveillance strategy: NSA would need to "live on the network".

We've turned our nation's Internet and telecommunications companies into collection partners by installing filters in their facilities, serving them with secret court orders, building back doors into their software and acquiring keys to break their encryption.

NSA technicians have installed intercept stations at key junction points, or switches, throughout the country. These switches are located in large windowless buildings owned by the major telecommunication companies and control the domestic internet traffic flow across the nation. A fiber optic splitter is placed on the incoming communication lines and routes the traffic to an NSA intercept station for processing.

View a sample route that internet data traverses from a home in Toronto to the San Francisco Art Institute passing through several NSA intercept stations.

Larger version of map More information about this map

In the past, we used our close partnership with the FBI to collect bulk telephone records on an ongoing basis using a Top Secret order from the Foreign Intelligence Surveillance Court (FISA). The metadata we collected from this program gave us information about what communications you sent and received, who you talked to, where you were when you talked to them, the lengths of your conversations, and what kind of device you were using.

In mid-2015, Congress passed the USA Freedom Act sadly ending this valuable bulk collection program for the time being.

Our partners at the FBI DITU (Data Intercept Technology Unit) extract information from the servers of nine major American internet companies: Microsoft, Yahoo, Google, Facebook, PalTalk, AOL, Skype, YouTube, and Apple. This important partnership gives us direct access to audio, video, photographs, e-mails, documents and connection logs for each of these systems.

Established in 2007, the Top Secret PRISM program has allowed us to closely track targeted individuals over time. Our ability to conduct live surveillance of search terms has given us important insights into their thoughts and intentions.

This slide lists our information providers and the type of data available to our analysts

To learn more about the PRISM program, view additional PRISM slides.

The NSA "MUSCULAR" program allows us to conveniently conduct large-scale data gathering outside the jurisdiction of the Foreign Intelligence Surveillance Court by secretly tapping into the communication links between Google's data centers outside the U.S. The Special Source Operations (SSO) group discovered a clever way around Google's security measures giving us full access to the rich data Google stores on the cloud for its users.

Our bulk cellphone location tracking program captures almost 5 billion records a day and feeds into a massive 27 terabyte database storing information about the locations of a hundred million devices. By tapping into the cables that connect the mobile networks globally and working with our corporate partners to install intercept equipment, we can apply mathematical techniques that enable our analysts to map cellphone owners' relationships by correlating their patterns of movement over time with thousands or millions of other phone users who cross their paths. This "Co-traveler" program allows us to look for unknown associates of known intelligence targets by tracking people whose movements intersect.

When the data we seek resides in places we cannot access using the above surveillance techniques, we rely on the technical experts in the Tailored Access Operations Group and their specialized tools from the ANT Product Catalog. The categories of available tools are listed below.

An FBI fleet of over one hundred specially-modified Cessna planes equipped with sophisticated camera systems in steerable mounts that can provide detailed video, night vision, and infrared thermal imaging quietly fly circular routes daily around many major U.S. cities tracking targets and gathering intelligence. Some of the planes use augmented reality software and sophisticated surveillance technology capable of tracking thousands of cellphones users.

Zoom in and click on the red map markers to view images of the unusual flight patterns in the FBI's targeted areas. View the map in full-screen mode.

In June 2015, a Senate bill was introduced to "protect" our citizens from Mass Aerial Surveillance. We are happy to report that no action has been taken on this bill and we have every confidence that Congress will agree with us that mass surveillance "IS" protection for our citizens. You can track the progress of this ill-advised bill below.

By tapping into the worldwide network of undersea cables, our OAKSTAR, STORMBREW, BLARNEY and FAIRVIEW systems can process data as it flows across the internet. Each system is responsible for different types of intercepted data. For example, the BLARNEY system gathers metadata describing who is speaking to whom and through which networks and devices.

There are two methods employed for tapping into the undersea cable network. A modified nuclear submarine houses the technicians and gear needed to place the physical taps on the undersea cables along strategic points in the network. The second method involves using intercept probes at the point where the cables connect to the landing stations in various countries. These probes capture and copy the data as it flows onward.

As data flows through our worldwide data collection points, the XKeyscore system indexes and stores this information in a rolling three-day buffer database containing all internet activity passing through each collection site. XKeyscore is a massive distributed Linux cluster with over 700 servers distributed around the world.

The theory behind XKeyscore is simple: People spend a large amount of time on the web performing actions that are anonymous. We can use this traffic to detect anomalies which can lead us to intelligence by itself, or provide a selection path for further inquiries. Examples of anomalous events: Someone searching the web for "suspicious stuff" or someone who is using encryption.

This slide shows a worldwide map of the XKeyscore server locations

This slide shows how metadata is extracted and stored in the XKeyscore database

Learn more about the XKeyscore system.

The "Boundless Informant" mapping tool provides our analysts the means to track intelligence collection statistics worldwide. Using a color-coded map, we can quickly determine the volume of collection data we have by geographical location. This global heat map assigns each nation a color code based on its surveillance intensity ranging from green (least subjected to surveillance) through yellow and orange to red (most surveillance). With the monthly domestic intelligence collection volume at almost three billion pieces, the United States is assigned the color orange.

Learn more about the Boundless Info
rmant program

In addition to our own data collection activities, the Domestic Surveillance Directorate receives a constant flow of information from other sources. For more information about these sources, visit Our Partners page.

Originally posted here:
NSA Surveillance - gov1.info

Degree program meets demand for data security professionals in Georgia

KENNESAW Ga. (Feb. 10, 2016) The information security and assurance degree atKennesaw State Universitys Michael J. Coles College of Business has been ranked secondnationwide by TheBestSchools.org in its 2016 ranking of online information assurance and security degree programs.

Kennesaw State is the only university in the Southeast to make the list, and the only university in Georgia to offer a Bachelor of Business Administration in Information Security and Assurance. The Coles degree is listed second to Pennsylvania State University in the TheBestSchools.org ranking.

Our ability to deliver high-quality information security and assurance courses has been recognized in a number of ways: national adoption of textbooks written by our faculty, NSA recognition as a center of excellence through multiple cycles and now this ranking, said Traci Carte, chair of the Department of Information Systems at Coles College of Business. We couldnt be more proud of our ISA faculty, alumni, partners and students.

According to TheBestSchools.org, information assurance and security degrees prepare students for jobs in the growing field of data security. The U.S. Bureau of Labor Statistics forecasts 18 percent growth for information security analysts from 2014 to 2024, nearly twice the national average, with median wages of $88,890.

The Coles College of Business ISA degree was recognized for its unique blend of technical expertise and managerial acumen. This combination teaches graduates to understand how data security connects with all areas of business, and prepares them to effectively protect business systems.

We are focused on keeping the information security and assurance curriculum at KSU aimed toward the evolving threats faced by current commercial information systems, as well as maintaining the balance between the managerial and technical capabilities in the program curriculum, said Herb Mattord, associate director of the Center for Information Security Education at Coles College of Business. We strive to prepare our students for the ever-changing demands for effective information security professionals needed by the business community.

Students in the Coles College online ISA program graduate ready for careers such as network systems administrator, information security analyst, systems manager, business risk analyst, or compliance analyst. Coursework includes law and ethics, data protection, network security, application and software security, e-commerce defense, cybersecurity and more.

TheBestSchools.org ranking is based on academic excellence, range of courses provided, awards, rankings, faculty strength and reputation.

The National Security Agency and the Department of Homeland Security have recognized Kennesaw State University as a Center of Academic Excellence in Information Assurance Education.

For more information or to see the full ranking list, visit:http://www.thebestschools.org/rankings/best-online-bachelors-information-assurance-security-degree-programs/

# # #

Kennesaw State University is the third-largest university in Georgia, offering nearly 150 undergraduate, graduate and doctoral degrees. A member of the University System of Georgia, Kennesaw State is a comprehensive university with more than 33,000 students from over 130 countries. In January 2015, Kennesaw State and Southern Polytechnic State University consolidated to create one of the 50 largest public universities in the country.

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Traci Carte - Kennesaw State University

From Our Editors

Planning Sunday dinner? Swing by Nsa Supermarket in Brooklyn, pick up some fresh and tasty ingredients and start cooking. When you have a hunger craving in between meals, these snacks will come in handy. Whether you prefer wheat or white bread, Nsa Supermarket serves up a large selection of freshly-baked breads. People can't get enough of the drinks here that take refreshment to the max. Stock up on canned good so you'll always have the ingredients you need to create a delicious meal. Stay refreshed no matter where you are! Water is available at Nsa Supermarket. Keep some frozen food from here on hand and pop it in the microwave or oven when you need a quick and easy meal. Dairy is packed with the essential nutrients your body craves, so help yourself out. Dairy products have everything you need. Stay healthy on the regular with the produce available here. It's super fresh and can be used with any meal. Get your noodle on! Nsa Supermarket has some of the best and affordable noodle and pasta options in the area. If cooking isn't your strong point, dig into a TV dinner! Microwave cooking has never tasted so good. If you're curious about the various types of vinegar and oil the world has to offer, stop by here and discover a new blend. A classic breakfast option, cereal is always good to have on hand. A box is sure to ease everyone's morning appetite without taking too much time off the clock. If you're seeking high quality meats, look no further than here. From chicken to beef, you can find everything you need in one location. When you're in the mood to bake, remember to add a dash of extra sweetness. It will make your creations come alive like never before. Jumpstart your morning with a flavorful coffee or tea from Nsa Supermarket and feel energized all day. Catch all your omega-3 fatty acids! Fish are delicious and nutritious, so start planning your next seafood platter. When your food needs a little more flavor, pick up some seasonings or spices from here and enjoy a tasty meal.

You can keep your car safe during your shopping visit when you opt to park at one of the nearby options. For groceries with a decent shelf life, swing by Nsa Supermarket for breakfast, lunch, and dinner.

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Nsa Supermarket - Brooklyn, NY | Groupon

Not a bad grocery store and convenient for the neighborhood. It's pretty big and has a reasonable selection. Although getting slammed in the face upon entry by what smells like a rotting corpse... I've seen reviews from people who recently moved in the area, but as someone who lived around the corner from this supermarket since I was in diapers it can be a LOT better. Like I remember when... The food selection is normal, not sub par but nothing special either. Prices are average with pretty good sales happening each week depending on what you're looking for. Lines are not usually long... Since it's so close, it's my first go to for grocery items. They have any and everything in here and because of the gentrifying neighborhood they also now deliver and have an "organic" aisle.... Given the choices in the area, NSA is one of the better ones. It combines the size of a full grocery store with the slightly better quality of produce you find in the produce corner stores (but...

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NSA Supermarket 2036 Bedford Ave Brooklyn, NY Convenience ...

Friday, July 22, 2016 8:00am-5:00pm Cavett Institute (separate registration required) 2:00pm-5:00pm

International Speakers Day (separate registration required)

International Speakers Day is geared toward speakers who want toor already dospeak internationally. Appropriate for both speakers inside and outside of the United States. We'll feature a variety of speakers and activities to help you learn more about speaking internationally. Following the session join us at the International Reception where you will have the opportunity to network with participants from around the world. Pre-registration is required for this session. The cost is $77. If space is available we will accommodate onsite registrations; that price is $97. Your registration includes the three-hour session, a refreshment break and a drink ticket at the reception.

7:00am-12:00pm

Chapter Leadership

Are you influencing the future of the speaking profession in your chapter? Are you a leader in your chapter now or plan to be in the future? Then join us for this half day session where you will have an opportunity to network with other chapter leaders from around the country and learn effective skills to strengthen you and your chapter. Note: 7:00am-8:00am is breakfast and networking. The program begins at 8:00am.

9:00am-3:30pm

Million Dollar Speakers Group (invitation only)

This is a high-level, peer-to-peer learning session designed exclusively for NSA Members who have speaking-related businesses generating annual revenues of more than $1 million. Participants will brainstorm best practices and work on pressing challenges with their peers. Topics of discussion will include (but not be limited to) scaling your business, online learning models and platforms, selling bigger deals, licensing your intellectual property and leveraging virtual staff and vendors. Youll start new relationships with other successful members and youll leave with cutting-edge insights and strategies on how to grow your business, keep your competitive advantage and reduce complexity. Verification of revenue is required to participate in this program. If you qualify and would like to participate, contact NSA's CEO, Stacy Tetschner, CAE, FASAE, atStacy@NSAspeaker.orgfor more details. Note: 9:00am-9:30am is breakfast and networking. The program begins at 9:30am.

1:30pm-4:30pm

Sports Celebrity Workshop (invitation only)

As a professional athlete, you have achieved great success that most of us can only dream of. You've put in years of blood, sweat and tears to make that a reality. People are intrigued to hear about the challenges you had to overcome to achieve greatness and the lessons you learned along the way. For years, the media has talked about your success; now it's time to tell your story with confidence. This workshop is FREE to all professional and retired athletes who want to improve their presentation skills and learn more about the speaking profession. Pre-registration is required. Please complete the online form to register.

5:00pm-7:00pm

Opening General Session

Kick off Influence 2016 with an evening of magic and laughter, featuring Jeff McBride, Kathy Buckley and Jason Hewlett, CSP. This show is appropriate for all ages. NSA Youth Leadership program participants will be attending with their leaders.

Opening Reception

Enjoy light hors doeuvres while you network with friends old and new.

8:00am-10:00am

General Session

Three Speakers. Three Topics. Three Ways to Move Your Business Forward. Scott Stratten, Jennifer Keitt, Don Yaeger, CSP An eight-time New York Times Best Selling author. One of the top five social media influencers per Forbes.com. A nationally syndicated radio host. What do these people have in common? Considered experts in their respective fields, all three have built successful speaking careers and are ready to share their tips and tricks with you.

Deep Dive Sessions

Magic for Speakers & Presenters: Using Magic to Enhance Your Presentations Jeff McBride

Creating a Relevant Speaking Empire Jennifer Keitt

UnSpeakable: The Truths Learned About Making a Living as a Keynote Speaker Scott Stratten

Finding and Telling Book-Worthy Stories...and Building Better Keynotes in the Process! Don Yaeger

10:30am-12:00pm

Concurrent Sessions

Speed Writing: Crank Out the Content Roger Grannis To succeed as a speaker, you must produce thought-provoking written content on a consistent basis. Whether you are writing a blog, a book, presentation, or keynote, this workshop will help you overcome the mental obstacles that hold you back. You'll learn how to write faster and with more confidence. Your prose will be more clear, concise, and engaging. Bring your laptop, buckle up, and get ready to write like you've never written before. By attending this session, you will overcome mental obstacles such as self-doubt, writer's block, and perfectionism; be able to apply proven speed-writing techniques to their daily routines; implement proven literary techniques to produce writing that is more engaging, influential and memorable.

Three Dimensional Storytelling: An Acting Class for Speakers Doug Stevenson, CSP Your stories have the potential to be more memorable and marketable when they are more theatrical. When you use acting, staging, characters and dialogue, your stories take on a third dimension. Im not talking about walking back and forth across the stage. You need to create three-dimensional environments where actions, reactions and conversations take your story to the next level. In this acting class for speakers, you will also witness the power of Stepping IN to act out scenes from your story. Using Doug's Story Theater techniques, you'll set your inner actor free and make a deeper connection with your audience. Doug will model and teach inner monologue, the two-character two-step, emotional management techniques, comedy construction and timing, vocal variety, character development, subliminal messaging, staging, emotional language, telephone conversations and more. In addition, three people will be coached by Doug, and everyone will practice a number of acting techniques. By attending this session, you will learn five specific acting techniques that will take your stories to the next level; discover how to use emotion in your stories; witness how stories are transformed from good to amazing with acting, staging and dialogue.

Make Money with Masterminds Sheryl Bindelglass Do you want to take your expertise as a speaker to the next level and make money doing it? In this session, we'll explore how hosting a mastermind group can bring you the new profit center youve been seeking. A mastermind group is, a hand-picked, exclusive group of professionals who share interests and ideas monthly/quarterly/annually, all with the goal of improving their respective businesses. Meetings offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen business and personal skills. You'll learn how to create market and facilitate the right group for you, and how you can benefit personally, professionally and profitably. By attending this session, you will explore and adopt the best practices for finding the right people for your mastermind group and getting them to sign on; learn how to craft a solid marketing plan that will fill your group and generate income; create an action plan with easy-to-implement forms and templates that will make your group a success.

How to Rock a TED Talk Cathy Armillas Giving a TED Talk is one of the most prestigious platforms in the world and also the most sought after. There are reasons why great, professional speakers get turned down all the time. If you want to get a TED Talk and rock it, it's critical to understand the format and why TED Talks are different than any other type of presentations. As an organizer and speaking coach for TEDxPortland and a TEDx speaker herself; you'll get Cathy's insider secrets to help you get, prepare and deliver a TED Talk that ROCKS! By attending this session, you will find out the differences between a professional speech and a TED Talk (and why it's not what you think); learn the 10 essential elements of a powerful TED Talk and how to use them in your preparation; find out the best way to get invited to give a TED Talk and how to ROCK it!

Exclusively for CSPs/CPAEs: Pitches and Packages for Profit: How to Make the Pitch that Sells Your Mega $ without Peeving the Meeting Planner Sean Roach Two years ago serial entrepreneur and NSA Million Dollar Group member Sean Roach wowed the audience at NSA's 2014 Platform Profit Lab. His lessons in packaging your expertise and then selling it from the platform in a way that doesn't rattle the meeting planner are invaluable and should be a part of any seasoned speakers consideration. Come ready to learn from a master how to make your expertise profitable, past the speech.

2:00pm-3:30pm

Concurrent Sessions

Create your Book Vision: 3 Keys to Credibility, Revenue and Raving Fans with a Book Helen Chang Are people asking, "Do you have a book?" And you keep saying, "Not yet, but it's coming!" But every time you sit down to write your book, you get stuck, confused and overwhelmed. By attending this session, you will discover how to share the message of your book, to position it as a bestseller; how to showcase your credibility and present yourself as an expert; the #1 way to create an emotional bond with your readers and turn them into loyal, raving fans; the top five ways to generate revenue with your book.

Health Strategies for Surviving Business Travel Marlisa Brown You have worked hard to create a lucrative speaking career. Often friends joke about the luxury of your glamorous travel schedule. But you know better than anyone that it is not just a relaxing vacation around the world. Grueling commutes, delays at airports, recycled plane air, lost baggage and dusty hotel rooms can really play havoc on your health. As a professional speaker you are always on stage and you owe it to your clients to keep your energy going no matter what, providing an interactive, exciting program every time. Marlisa will share tips and strategies to not only keep you fit, but to help you recharge, rejuvenate and to bring your energy up, even on those days even when you are not 100%. By attending this session, you will utilize strategies to help speakers to recharge their energy during travel; be able to set a preventive action plan to help address health travel issues; make a self-evaluation checklist in order to develop a healthful work schedule.

Building and Branding a Speaker's Team Boris Nikolai Konrad, CSP & Gabriel Schandl, CSP Founded as a mastermind group four German speaking experts from three different countries came together to foster their speaking businesses. Quickly an idea rose teaming up for synergy effects when addressing international markets. The German Keynote Speakers were born. Today we share a joint staffed office and run our own open events with up to 700 attendees touring internationally. Both as joint package or individual speakers we address international markets using our brand. In this session we will present how to build, developed and establish a brand for a speaker team, how to benefit from it and materialize it as a whole new field of income by staging joint events. Attendees additionally will learn how to address international markets and cooperate in an international team of colleagues.By attending this session, you will learn how to benefit from building a team beyond a mastermind; learn how to work in an international team addressing international markets; learn how to stage public events in cooperation with city councils and public services.

The Many Faces of Client Stress: Recognizing Roadblocks to Boost the Bottom Line Kristen Brown In this funny and interactive session, you will visually experience the most common signs of stress in yourself and others that most dramatically impact relationships, sales and service. Once you recognize these body language cues, behaviors and symptoms, you can better engage with your clients, team and prospects. You will learn specific ways to interrupt the stress response to ensure you maintain relationships with positive bottom-line impact. Kristen's hilarious facial expressions and physical comedy create a memorable and entertaining experience while also educating on the critical impact of stress on professional and sales success. She will guide the audience through scenarios and share the best ways to spin them into positive and lucrative conversations.From the cranky client to the know-it-all vendor to the overworked colleague and other common work relationship challenges, attendees will learn to recognize common roadblocks to sales and service and how to counteract them.By attending this session, you will recognize in yourself and others the body language, behaviors and symptoms of stress that can potentially hurt sales, relationships and service; learn to engage with clients, team members and prospects even when they exhibit these signs of stress; shift your own stress responses to ensure you are seen as a respected professional, engaging personality and solid performer even when you experience challenging times.

4:00pm-5:00pm

Concurrent Sessions

How to Add Storytelling, Humor & Entertainment to Your Presentations for Maximum Impact Lou Heckler, CSP, CPAE & Jane Herlong, CSP Discover how to craft stories and other entertainment to impact your audience. Punch-up your presentations and take your keynotes, webinars and workshops to the next level using powerful stories and added entertainment. By attending this session, you will learn how to craft powerful and entertaining stories; discover talents to add entertainment for added impact; connect key elements in presentations adding an emotional connection.

From 0 to Mach Speed: Working with Video and Green Screen Deborah Johnson Do you wonder how some videos look like they are filmed in exotic locations or in a T.V. studio? With the right green or blue screen and with the right setup, you can produce your own videos with a similar look and feel. Deborah will take you through the steps to create a simple video green screen setup in your own home without going into a huge amount of debt or having to have a great deal of technical video training to begin with. She will walk you through materials available for different budgets, with hardware or software needed for the best results. As a part of the session, she will use some raw footage to demonstrate different looks and editing capabilities. Deborah will also leave you with some ideas of how to use video and green screen in video blogging, in online learning sessions and other creative uses. By attending this session, you will understand the importance of using visual media in your marketing and communicating; gain enough knowledge and insight to decide whether or not you should build into your own studio; leave with your own specific action plan for your successful use of green screen, if you decide to pursue it.

How Introverts Can Use Their Peaceful Power to Rock out Their Sales Karen "Casey" Carpenter This session will focus on sales communication skills for introverts. Introverts have to market and sell their expertise just like extroverts, which may take more effort because of how they're wired. Studies show that social scales are unbalanced those who speak up first and loudest get noticed way more often than their quieter, more cerebral counterparts. Introverts rarely speak up first, and are not usually the loudest. We will explore the innate "sales swag" that introverts possess untapped talents that they might not know about that make customers fall in love with them! You will receive tips on how to use your peaceful power to sell in one-on-one and group scenarios, how to leverage your tendency to listen more than extroverts, and how a peaceful approach is a major asset in closing deals. By attending this session, you will identify your introversion or extroversion preference, which gives insight to how you communicate; discover ways to leverage your style when selling, so you make more sales; get ways to minimize discomfort when selling, and engage in sales activities more readily.

Time to Upgrade: Go from Expert to Thought Leader Justin Branch & Scott James Being an expert means you have the knowledge. Being a thought-leader means being recognized for your knowledge and ideas. Of course transitioning from expert to thought-leader is a tremendous jump that allows a speaker to grow their business, attract larger audiences and monetize their ideas more effectively. In this session, we'll delve into how you can establish yourself as a thought-leader, build your brand and generate higher takeaway value for your growing audience. Greenleaf Book Group's Justin and Scott will share secrets from their experiences working with thought-leaders, top speakers and bestselling authors. They will also provide a step-by-step guide for speakers looking to transition their expertise into recognized thought leadership. By attending this session, you will understand the difference between being an expert and being a thought-leader and what that could mean for your speaking career; know the three key questions that every thought-leader must be able to answer; understand the steps on the path to thought leadership.

Play your Way to Better Pay: What Speakers Can Learn From Game Designers Scott Crabtree Let's play, and get our audiences playing too! "Sage on the stage" is dying; speakers need to provide interaction and fun in their programs in order to be successful in today's world. How can you bring more interaction and fun to your programs? By learning from those who build interaction and fun full-timegame designers. Gamification is the process of applying game design techniques to just about anything. Learn how to gamify your sessions so your audiences have more fun, remember more of your content and tell more people how awesome a speaker you are! What's a key technique to get someone addicted to your material? What do power-ups and badges have to do with people engaging with your content? How does playing help learning? How can you gamify your program when you aren't a game designer? Come to this session and walk away with the answersand a big smile on your face! By attending this session, you will learn how game designers get players hooked and how you can do the same to your audiences; discover concrete techniques you can immediately apply to make your programs more interactive and more fun; see which game design techniques can help boost your careerand which don't work for speakers.

Good Enough for Gov'ment Work Chip Lutz, CSP Have you ever wanted to work with the Federal Government but don't know where to start? There are so many different systems, forms, regulations and procedures that unless you've worked it, it can get overwhelming. Fear not! Chip will give you the tools you need to know how to find out what systems you need to be in. What kind of business you should register yourself as and where to get help when you need it. He'll also cover the basics of how to write a quality proposal for a government solicitation. This session isn't for those who want to get rich quick. It's for those who want to put in the hard work on working with the government and is based on what I've learned over the past eight years as a prime and subcontractor with the Federal Government. By attending this session, you will learn the online systems that they need to be in in order to find government work and bid on it; understand basic government contracting as a sub and prime contractor; get the "hot skinny" on writing a quality proposal for a government solicitation.

NSA Leading Ladies (session open to all Influence 2016 attendees) Join Dianna Booher, CSP, CPAE and Elizabeth Jeffries, CSP, CPAE as they host this session featuring a number of NSA's leading ladies sharing their insights, thoughts and a look at the legacy they have left at NSA.

6:00pm-7:30pm

Foundation Champagne Reception (separate registration required)

In the 43 years since NSA was founded, the organization has been fortunate to have 10 amazing women serve as president. These women have led the association through growth, breaking barriers, and forging into new areas. The NSA Foundation is honored to host a tribute to these 10 amazing women and celebrate their leadership. The Foundation will host a champagne reception and tribute where a number of NSA members will share their talents from the stage in honoring these amazing women. Registration for this event is separate from Influence 2016 registration and the proceeds benefit NSAs Foundation.Registration opening soon!

8:00am-10:00am

General Session

Creating and Curating Relevant and Valuable Content Rachel Weintraub, Content & TV Producer; Amy Cosper, VP/Editor in Chief, Entrepreneur Magazine; Patti Dennis, VP News, TEGNA Media; Heath Row, Research Operations Manager, Google Moderator: Kate Delaney, Delaney Media Group How we receive and digest information is changing rapidly. How do we utilize books, television and the internet to communicate? How do we need to change the way we communicate to stay relevant? Hear from this diverse panel of experts to find out what they have to say on the subject.

10:30am-12:00pm

Concurrent Sessions

30 Minute Story Makeovers Kelly Swanson Got a story that needs a little bling? Could your words use some gloss? Need to conceal the weak spots and highlight the best features? If so, then bring your story to the makeup counter where Kelly Swanson, your cosmetician, will give you some quick applications to make that story spotlight-worthy through details, humor, characters and delivery. By attending this session, you will learn to add depth to characters and see places for more humor; learn how to tell stories in a more authentic conversational way; learn to create more powerful text with fewer words.

Booking More Business with Gen Xer & Millennial Decision Makers (and Boomers Too!) Anna Liotta, CSP Decision makers today are a multi-generational diverse mix. As speakers we have to be nimble in customizing our marketing messages, follow-up and offers to match the Generational CODES of the buyers of today (not yesterday). This fast-paced, action-focused session will share what each makes each generation of decision makers want to see, hear and know more from speakers and what gets you blocked from getting through. By attending this session, you will learn how to customize your messaging to connect and engage Gen X, Millennial and Boomer decision makers; understand what you have been doing that is sabotaging your business with buyers from other generations; leave with powerful, simple adjustments you can make to elevate your ROI in business development activities.

Small Events, Big Money: How to Build a New 6-Figure Revenue Stream in 1 Year Using the Superstar Retreat + Mastermind Model Michelle Villalobos Learn how Michelle quadrupled her business to 7-figures in 1 year using a simple model that most (excellent) speakers could easily emulate. If you can deliver a powerful, lasting transformation in a three-day retreat, then you can use this model too. By attending this session, you will identify a new revenue stream that could multiply your revenues, without eating up your time; get inspired to try something fun and new; figure out how to monetize all those people you speak in front of without making offers from the stage.

TV, Youtube, Periscope: Are Authenticity and Passion Enough? Jan Fox You are a 3D person. TV, YouTube, Periscope flatten you into 1, maybe 2D. Whatever level of authenticity and passion you use in daily speaking, stays flat on video. The natural lilt in your voice dulls. Your body stiffens. By attending this session, you will learn how to move down the continuum to your fullest potential for on-camera work; discover how to use your biggest self without losing the real you; find out how to sit, how to look at your camera, how to use your hands, how to answer interview questions with repeatable, re-tweetable, retainable sound bites; plan for the internal promo tease and the follow-up segment that ensure you'll get invited back, or watched again and again. Volunteer for the video hot seat to see yourself improve before your very eyes. Walk out with a segment plan, a persuade the producer plan to get yourself on TV. NOTE: This is not a technical session. It's a delivery and performance session to help you look and sound your best on video.

The Fine Art of Becoming an Author 2.0 Debra Fine Communications expert, keynote speaker and bestselling author, Debra Fine, will offer the tools to determine the best course for your own book journey. Whether you have yet to write a word, or you are struggling with the prospect of self-publishing versus traditional, during this session you will learn to determine if self-publishing or the traditional publishing route is for you; understand what is involved with self-publishing including text design, printing, bar code and ISBN's, cover design and distribution; locate and secure the right literary agent; develop a publicity campaign with little financial investment; establish the beginnings of a list of local, national and international resources for self-publishing.

5 Killer Ways to Captivate Your Audience with Powerful Presentation Slides (PPT) Paul Vorreiter Most presentations bore the audience. How do you stand out from the crowd and impact your audiences? Learn five killer ways to impact, inform and motivate any audience to action. These techniques are easy to apply, and you don't have to be a PowerPoint genius. By attending this session, you will learn the three core elements you need to use to become memorable; design secrets you need to know to create high-impact slides; walk away with five checklists that will help you present like a pro.

How to Sell From the Stage without Being Pushy, Hype-y, or Sales-y Ava Diamond Selling from the stage without turning off your audience increases your income and impact. Whether it's selling more programs at the back of the room or speaking for free and selling a coaching or consulting package, mastering this skill is essential for speakers. Today's audiences are smarter and more sophisticated. They don't want to be sold to, but they do want information and programs that will improve their lives. By attending this session, you will learn to reverse engineer your talk so that you create hunger in your audience for what you will offer; construct speeches so your audience feels the pain; stop making the most common mistake that kills your sales; activate your audience to buy on the spot instead of thinking about it; how to make offers to your audience when you're not allowed to sell.

How to Generate Multiple Revenue Streams while Living Barcelona! Verne Harnish In this interactive session, Verne will share how he's structured multiple revenue streams, driven by his books and speaking gigs, to generate passive income and spend more time at home with his wife and four children. He'll discuss how he's grown an affiliate network of over 200 partners; built a thriving online training and education platform; and why a 20/20 plan is key driving all this.

Growing Your Single Speaker Practice to a Multiple Speaker Business Margaret Fitzgerald, CSP Many speakers have a speaking practice with a single speaker who usually has collateral product and services beyond the presentation. But what happens when the volume of business goes beyond what a single speaker, even with support staff, can provide? Is your product, including presentations, public seminars, publications, online programs, consultation and the like, in such demand that you know early in your career that a single content expert cannot possibly provide it all? If so, consider developing a business where many speakers and consultants can carry forth the message of your company and build a company with significant residual value. By attending this session, you will identify when to consider the move from a speaking practice to a multiple speaker practice; recognize the benefits and pitfalls of the move from a single speaker practice to an expanded service business; learn about developing a core product that many speakers can present.

2:00pm-3:00pm

Concurrent Sessions

ShowBUSINESS: Producing Presentations with POWer! Tami Evans When it comes to audience engagement, the experience we create is critical. Customize your current program with experiential techniques that will leave your audiences and your clients delighted. You will learn easy tools that will instantly elevate your speech from words to WOW.Former professional actress (Sex and the City, One Life to Live, Stepmom), Tami Evans will walk you through the process. She will show you exactly what it looks like and then guide you step-by-step how to bring the same pizazz to your program. By attending this session, you will create and customize memorable moments that audiences will love (and remember!); learn the steps to turn droning into drama; understand how to make attendees the star of the show, and why that is crucial for engagement.

Dominate Your Niche! 7 Proven Strategies for Growing Your Speaking Business Chuck Gallagher Want to know the secret to growing your speaking career? Dominate your niche! Let's be realistic, you've got to be able to sell yourself or position yourself so that buyers want you. This content-rich session will describe in detail seven proven methodsthat when followedwill position you to more easily sell yourself and/or have buyers looking for you. Bring your computer or tablet and be prepared for a powerful ride. Learn how Chuck turned a concept into the largest provider of his company's service generating revenue of over $250 million. By attending this session, you will learn the seven proven strategies to dominate your niche; actively see the strategies at work and learn what you need to do to implement them; work interactively to leave with a business plan for personal/business use.

12 Ways to Create Irresistible Pitches that Get You Media Interviews Jess Todtfeld, CSP Wouldn't it be great if you could put "As Seen On: ABC, NBC, CBS, and FOX" on your website and marketing materials? How would that impact your business? Former National TV Producer, media trainer and Guinness Record Setter for most media interviews (112 in 24 hours), Jess Todtfeld will walk you through the process. He will give you a template designed to to not just get the attention of the media, but to get you booked. By attending this session, you will leave this session with actual pitches you've crafted and personalized; create and customize winning hooks that the media will love (and take them with you.); understand how to create sound bites, and why they are crucial for media pitches.

Secrets of Successful Authors: How to Build Your Platform (and Remain Friends) David Dye & Karin Hurt Co-authoring provides a unique opportunity to increase your platform, write a better book and get the attention of traditional publishers. But co-authoring isn't easy and it's definitely not for the faint-of-heart. Karin and David pull back the curtain and get real about the benefits, challenges and how-to's of successful co-authoring. In this fun, honest and interactive session, you will receive real-life examples of what worked, what can go wrong and what they would do next time. Karin and David will share specific tools, suggestions and resources you can use to determine if co-authoring is a good idea for you, create a profile of your ideal co-author and make the co-author business relationship work for both of you. By attending this session, you will learn how to identify and qualify the right co-author for you; how to make a book business partnership work for both of you; how to co-write your book with one voice and engage in creative conflicts that make you (and the book) better.

More than a Business Card: How to Write a Book that Sells YOU Orvel Ray Wilson, CSP & Robin Colucci You've heard a book can be great for credibility, but it should be intentionally designed as a "Guerrilla marketing" weapon. This session is about how to write a book that can draw to your ideal clients who arrive ready to buy, act as a lead generation and list building tool; deliver the basics to your clients, so the time they spend with you is more valuable (and worth a higher fee); position you as the innovative thought leader in your field; open doors to stronger strategic partners and bigger stages. By attending this session, you will learn the optimal form and format for a speaker's book; learn the three essential elements of a compelling book; find out the seven secrets of a bestselling book title.

Thou Shall Fill Thy Calendar (& 27 Other Speaking Rules That Don't Exist) Jason Kotecki, CSP We talk a lot within NSA about building a business, but not so much about building a life, and the two are not necessarily the same. Little time is spent talking about the challenges of finding balance, as well as starting and maintaining relationships. Travel is part of the job, but we tend to look up to the people who leave their friends and family the most. Too often the great freedoms this profession provides us are wasted because we're too caught up comparing ourselves to each other and basing our value on our fees and the fullness of our calendar. We are quick to steal the tactics of other successful speakers without stopping to consider the strategy behind them, which can steer us down the road to burnout, bad health and broken relationships. Whether you're new to the speaking industry or a seasoned veteran, you've no doubt encountered many so-called rules for success. Although often championed by well-known speakers who are themselves successful, the truth is that following some of these rules can sink your career. How do you know which rules are worth following and which ones are holding you back?

Exclusively for CSPs/CPAEs: Wild Success: Transforming Your Speaking Business Into a Highly Profitable Company Marty Lassen How do you go from a mild success to wild success in the speaking business? Find out from someone who isn't a speaker, but who is an architect of building business in the speaking industry. Marty Lassen and Scott Halford, CSP, CPAE became business partners in 2000 and established their company Complete Intelligence, LLC. Together they have turned the business into an Inc. 5000 company all with speaking and learning and development as its main focus. By attending this session, you will learn how to take the request for a talk and turn it into a multi-year, multiple program contract; how to create and develop allied streams of revenue; how to keep the calendar full.

Leverage Your Expertise, License Your Intellectual Property Michelle May, CSP Could licensing your intellectual property be your next step in building a healthy business model? If you are the go-to expert on your topic, licensing allows you to multiply your influence, leverage your expertise, and generate passive revenue. Bring your unique expertise and Michelle will share her practical experience with a train-the-trainer model, live in-person trainings, teleseminars, webinars and online program delivery. During this session, we'll explore key elements necessary for a successful licensing program, including content, a market for that content and a process, system, or model to transfer your expertise. You'll consider potential buyers, format options, legal considerations (but Michelle is a doctor, not a lawyer!), and efficient administration of your licensing program. By attending this session, you will decide if licensing is a viable way to leverage your intellectual property; explore options for licensing your intellectual property to individuals and organizations; develop a template for your licensing program.

4:00pm-5:00pm

Concurrent Sessions

What Mark Twain Can Learn You 'Bout Captivating an Audience Conor Cunneen Long recognized as a wonderful author and humorist, the man who wrote Tom Sawyer and Huckleberry Finn quite credibly was the most successful professional speaker ever. From his first major speech in San Francisco in 1866 thru the early 20th century, Mark Twain captivated audiences in countries as diverse as United States, England, Australia, New Zealand, India, South Africa and Germany with material based on detailed preparation and rehearsal. Based on Twain's speeches, writings and interviews, this entertaining and engaging session will learn you nine lessons from the great humorist to prepare material to captivate and engage your audience and ensure repeat business. Twain said "teach" was not in the vocabulary of his youth. Just as the man born Sam Clemens provided unforgettable this is a session that is memorable and implementable. Why? The nine lessons which cover what you do pre-stage and on-stage spell the acronym Mark Twain! By attending this session, you will learn secrets to developing customized speeches to wow your client; learn memorable simple concepts to add humor to your presentations; learn how to connect and engage via TWAINTwitter, Wait, Anecdote, Involve, Narration.

Creating Mass Influence: How to Become THE Authority in Your Industry Teresa De Grosbois This interactive session explores the premise that much of what you learned growing up is stopping you from becoming influential. From the rules of fairness you learned in the schoolyard, to the rules of etiquette you learned in networking, you will discover where the game of influence differs from other social games you've been taught. Exploring the top habits and rules the highly influential operate by and the key mistakes to avoid, you will discover the game of influence and the steps to becoming an authority in your field. By attending this session, you will master the top habits high influencers consistently do to forward their reputation and brand; discover the three mistakes you must avoid to be taken seriously as an authority in your field; learn the top strategy you can start, right now, to significantly grow your connections, influence and reach.

How to Build a Successful Keynote Business One Connection at a Time Marilyn Sherman, CSP It takes more than a killer keynote to get booked over and over again. You must learn how to connect with your audience, meeting planner, bureau, agent, other speakers and the one person you need to convince most of your brillianceyourself. By attending this session, you will learn how to take one keynote and go deep in an association to get booked over and over; learn best practices after your killer keynote to build repeat business; learn how to build your business by building your connections with others.

Editing Tricks to Plan Your Book & Streamline Everything You Write Barbara McNichol Is it time to take your bookyour babyinto the world? In this fun, interactive session, you'll boost your awareness of both the book writing and manuscript editing process as you learn to use a planner to consolidate your thinking about your book's value, communicate better with your editor through the planner and discuss the magic of a sample edit. By attending this session, you will walk away with editing techniques you can use immediately; learn to whack wordinessthe most practical technique ever; use word trippers to match the right word to the meaning you want; apply top techniques to improve everything you write.

How to Fill Your Calendar with Self-Promoted Events Darryl Davis, CSP Sometimes waiting for the phone to ring, or picking up the phone asking to be hired, is not enough to generate the revenue you need to support your family and have the financial abundance you want as a professional speaker. Whether you are a speaker trying to break into an industry, or looking to fill those non-booked days on your calendar, this session is for you. For over 20 years, Darryl's company has created a system on how to effectively promote self-sponsored events and in this session, Darryl will share his winning formula. By attending this session, you will learn the step-by-step system of putting together a self-promoted event; what to sell from the stage without selling; what is the best technology and systems to use to keep track of your success?

The 1:8 Rule: Turn Every Presentation Into a Content Marketing Campaign Daniel Lemin Every speaker hears it they need to be better at marketing their skills, expertise, speaking credentials and services. They need a blog. They need Twitter, Vimeo, Slideshare, LinkedIn, Google Plus, Instagram and Email. We hear it all the time, and it's good advice. The problem is where do you get all of that content? The answer is simple it's all in your talks already. Every presentation you give has the potential to become at least eight pieces of individual content that can be used in digital marketing, social media and email. Learn how to dissect that talk and turn your presentations into killer content that works hard for your speaking business. By attending this session, you will understand how to transform presentation materials into content marketing materials; create a publishing cadence on social media for your content; assess how your content is working to drive business.

Roberts Rules Made Simple Association Leadership, Governance and More! Susan Leahy Roberts Rules of Order is the underutilized team building tool. Associations across the US and Canada use Roberts to run their meetings but many times members of those associations struggle to understand what is going on and this creates tension and unneeded frustration. Great teams run great meetings. It is crucial to give association members a road map so that they can get up to speed quicker. Susan will share with you a simple roadmap to understanding Roberts Rules of Order.

7:00pm 9:30pm

CPAE Speaker Hall of Fame/Cavett Awards Banquet

Join us as we induct the newest members of the CPAE Speaker Hall of Fame and honor the Cavett Award recipient, NSAs highest honor. Because our fire insurance is paid in full, weve invited Steve Spangler, CSP, CPAE to emcee the banquet. Whenever Steve takes the stage, things seem to fizz, pop, burn and explode all in an effort to make science fun. But its science that we need as we transform the old statues into the new. The awards are new, the night is new and the experience will be unforgettable. Just watch out for the flying potatoes.

9:30am-12:30pm

General Session

Speaking Greats of NSA Waldo Waldman, CSP, CPAE; Connie Podesta, CSP, CPAE; Roger Crawford, CSP, CPAE; Patrick Fripp, CSP, CPAE; Charlie Plumb, CSP, CPAE; Tim Gard, CSP, CPAE Kick off the morning with the most dynamic power openings and speeches from some of the best in NSA. Each speaker has been inducted into the CPAE Speaker Hall of Fame. Prepare to be delighted, inspired, uplifted and amazed by your peers!

The Entrepreneur Roller Coaster Darren Hardy Sixty-six percent of small businesses fail and its not for the reasons you think. In this session you will learn the essential sales and marketing skills every entrepreneur needs to master in order to succeed in todays brutally competitive marketplace. Discover the six brain hacks to conquer fear forever so you can enjoy the terrifyingly thrilling entrepreneur ride!

6:00pm-11:00pm

Farewell Party and Dancing

Now that youve been influenced and inspired through education and peer-to-peer networking, it's time to unwind! Join friends new and old as you dance the night away with a live band, enjoy Arizona specialties and close out Influence 2016!

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NSA Convention - National Speakers Association (NSA)