Category Archives: Nootropics

ALEXANDRIA, Va.Three snacking trends are going to influence the future of snacking, according to Gil Horsky, global innovations director for SnackFutures, the innovation and venture hub for Mondelz International. The trends are functional ingredients, sustainability and digitization, reports Food Business News.

You are starting to see ingredients that were maybe more common in the functional space moving into snacks and into food, Horsky said at Fi Europe earlier this week. You are starting to see entrepreneurs from the bio tech and pharma space coming into food.

Functional mushrooms, adaptogens and nootropics are making their way into the snacking category, and Forbes recently pegged these as trends in the plant-based and alternative protein segment as well. SnackFutures released Millie Gram earlier this yeara brand that combines nut butter with powdered mushroom blends, including cordyceps, shiitake, maitake, reishi and lion's mane.

Sustainability in the snacking space can mean how ingredients are grown and sourced, a transparent supply chain and regenerative agriculture.

When it comes to digitalization, the agriculture and food industry remains one of the least-digitized industries, Horsky said. The entire value chain could become digitized, and big data and artificial intelligence could become more prevalent, reports Food Business News.

Mondelz International recently announced its first-ever virtual storeMondelz Lacta, reports Deli Market News. Customers can go through an interactive shopping journey with games and immersive experiences, resulting in significantly longer buying sessions and overall conversion improvements. The store will debut next week.

Mondelz also told Bloomberg that digital sales of cookies and candy are here to stay. E-commerce sales for the company are up by 30% in Asia, the Middle East and Africa, and e-commerce was 20% of total sales in China, aided by partnerships with TikTok and Alibaba, which gave consumers wider online access to its products.

Consumers who were stuck at home became savvier at using e-commerce channels to satisfy their snack cravings, which were a source of comfort as well as a lifeline during the pandemic, said Maurizio Brusadelli, executive vice president and president of Asia Pacific, Middle East and Africa.

Brusadelli says the growth in digital sales will continue even after the pandemic ends because customers are now used to at-home consumption and have shifted toward it. In China, consumers are using e-commerce platforms to shop for biscuits and gum, Indian consumers sought out chocolate and Australians opted for healthier, low-sugar snacks, both online and in stores.

Similarly, Blas Maquivar, president of global emerging markets for Mars Wrigley, sees three trends evolving in the snacking category, including a digital default trend. To be agile and innovative during the pandemic, Mars Wrigley has accelerated the building of digital capabilities across its markets, and it has transformed its portfolio to satisfy the consumer from that digital angle.

Increased snacking by pandemic-weary consumers was well documented in 2020. According to Mondelz Internationals State of Snacking report, released late last year, nearly 90% of adults said they were snacking the same or more than before the outbreak. In c-stores, however, slowed foot trafficas many worked from homedisrupted some of the leading snack categories. Except for candy, all center-store categories lost in-store sales share in 2020 versus 2019, according to NACS State of the Industry data. But c-stores are positioned for recovery. Learn how in Piece of the Action in the September 2021 issue of NACS Magazine.

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These 3 Trends Will Impact the Future of Snacking - NACS Online

Cofounders Jen Batchelor and Bella Hadid

The earliest evidence of wine production dates back millennia, the use of alcohol as medicine was first mentioned in Sumerian and Egyptian texts from circa 2100 B.C. It is certainly no secret, humans across the globe have imbibed in different forms for centuries. Now, we are going through yet another evolution of alcohol consumption.

In the American social and often professional world, getting drinks among friends and colleagues has been understood as a means for maintaining relations, a way to further connect. But younger generations are becoming turned off by alcohol and the market tide is shifting.

Leading no-abv spirits brand, Kin Euphorics, is at the forefront of this cultural shift offering an empowering alternative for the Generation Dry. Kin first launched in 2018 as the first Euphoric to enter the market. By way of an expert combination of adaptogens, nootropics, and botanics, Kin cofounders, Jen Batchelor and Bella Hadid, have created a drink that not only elevates your mood but also supports brain health, something entirely new to the drink category.

I asked myself how can we give people that sense of relaxation through the mechanism, the parts of our body, the gut-brain access that affects mood rather than inducing it in a way that is very very detrimental to our body, says Batchelor.

We never seem to ask ourselves how alcohol is affecting our brains. And thats the big leap and the big bet that we made early on that still hasnt been connected in a mass way. But when I was surveying people to ask why they drink and why they want to moderate their drinking the number one reason everyone was talking about was for their liver. And Im like right, but whats being affected first? When you get drunk - it's the mind thats being affected. It's the adrenals, it's the hormone imbalance that is getting completely rocked to give you this sense of relaxation.

Between 2002 and 2018, the number of adults aged 18-22 in the U.S. who abstained from alcohol increased from 20% to 28% for those in college and from about 24% to 30% for those not in school, say researchers at the University of Michigan and Texas State University. Alcohol abuse among both groups decreased by roughly half according to the same study.

The market is also speaking: non-alcoholic beverage sales increased by 33% to $331 million over the last 52 weeks, according to data conducted by Nielsen. These products have done especially well in e-commerce, as Nielsen found a 315% increase in online non-alcoholic and low-alcoholic beverage dollar sales at the same time.

Cofounder Bella Hadid

But when Batchelor originally came up with the idea for Kin, it really came from me wanting to scratch my own itch. I share a lot of the same interests and the same pain points as the modern drinker today. Why are millennials drinking less? Its because theyve been there. Theyve had too much and now they are coming out the gate saying alcohol is kind of gauche and they say they dont want to be drunk, it's lame.

In researching to better understand the younger consumers desire for an alt drink, Batchelor found that what our research really shows is that so many people associate alcohol with poisoning yourself in the more extreme cases and then we have more people who consider themselves mindful drinkers. They dont want to be the drunk person at a party, they dont want to waste their time which is the ultimate currency today. They want to wake up and have full autonomy of their day and not be hungover.

Before developing Kin in 2018, Jen was living the NYC grind, I had a crazy schedule running a business, having a side hustle and I was studying Ayurveda at the same time I started noodling on this. I thought man, why isnt there a smart alternative that makes me feel like Im doing something great for myself? she said.

With the rising interest in wellness from slow food to beauty, fashion, and skincare, it is clear people are becoming increasingly mindful about what they put into their bodies. I think now we are getting too smart for a mocktail cocktail alone that has 40 grams of sugar, that you will pay 20 bucks for. People are learning more and more about wellness, said Batchelor.

Kin acts as a sort of social lubricant that wont get you drunk or hungover as it does not contain alcohol but still offers relaxation or energy and responsibly helps one let loose. Lightwave promotes relaxation while Kin Spritz promotes energy. Kin Spritz is infused with notes of ginger, bitters, and citrus to stimulate focus and energy. While the Lightwave flavor profile combines lavender- vanilla, birch, and smoked sea salts. The euphoric properties come from its active ingredients of Reishi Mushroom, saffron, L-Tryptophan. And although responses to Kin differ, many consumers report having a sense of calm, clearer thinking making the social connection more fluid.

Both Batchelor and Hadids very different backgrounds lend to making a collaborative team for growing Kin. Batchelor used to live in Saudi Arabia, and among the expats, alcohol was often the connector, she grew up with the social drink acting as a connector which inspired the creation of Kin.

It was the thing that brought us, expats, all together. Whether you were Australian, American or Lebanese, we all sort of came around these traditions that were primitive to us. My father became this community gatherer as he would distill alcohol and make moonshine, he became known for this. So, I saw and experienced the disparity between the ritual that was preserved in this ancient type of community building and sharing a drink with someone versus what I saw when I moved to the States which was using alcohol to cope. It was less about enjoyment; I saw what was initially intended to be medicine, because if you go back to the history of alcohol you understand that. They were herbal wines for a reason, medicinal wines for a reason. They were seen as a balm to society, something that helps you connect with the divine, to help you digest your food, says Batchelor.

Kin cofounders, Jen Batchelor and Bella Hadid

I wanted to reconnect to what the original intent of these tonics was, she says.

Hadids initial introduction to Kin was as a lover and consumer of it. The drink was placed in her fridge by a friend who knew she loved all things wellness. The universe placed it there, she told Vogue. Especially when you think of her massive modeling career success which often means long workdays, a jet lag-ridden globe-trotting schedule, an incredibly exciting life that also tethers on burnout. Add that on top of her Lyme disease which Hadid has said on social media still leaves her with side effects like brain fog and exhaustion as well as her social anxiety. She says, Kin offered her a remedy.

The drink has ingredients like GABA, a naturally occurring nootropic chemical that helps with relaxation, and tyrosine a mood enhancer. She hoped that maybe, the drink could help mellow her anxiety, relax and help her to have fun.

She has so many amazing ideas on how to expand on that original concept, so it's been amazing. She is a true partner, a true co-conspirator day in and day out. And works her ass off, says Batchelor.

Hadid has a meaningful role with Kin, collaborating with Batchelor to run branding, social initiatives, and formulation. Kin drinks will soon contain lavender grown on the Hadid family farm in Pennsylvania.

Mackenzie Connelly, of Endeavor, who helped broker the deal between Kin and Hadid talks about the changing drinking culture and why this is the next frontier of drinking, In terms of the functional beverage market, rates of binge drinking are decreasing while the number of people identifying as non-drinkers is increasing especially among that 21-34-year-old age group. And we believe that beverages that are not only non-alcoholic but also those that provide tangible functional benefits, be it sleep aid or social anxiety or improved energy - will disrupt drinking culture.

The youth of today have spoken and Kin is listening.

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Drinking To The Future: Heres How Bella Hadid And Jen Batchelor Are Leading The Age Of Sober Curiosity With Kin Euphorics - Forbes

Here at NootropicsExpert.com, we explore the universe of nootropics. Youll find all the information you need to get the results you want.

If youre overwhelmed by the fragmented information for nootropics spread across several websites, you can end your search.

How does one nootropic interact with another? Which one is safe? And which nootropics have side effects? We cover all that here.

Use my Nootropics Guide to getmore familiar with the different types of cognitive enhancers and what they do. And youll be able to safely build your own stack.

Here youll find a comprehensive list of the latest nootropic compounds. Youll quickly learn what each does along with their side effects. And the mechanism of action or how each supplement works in your brain and body.

Youll get nootropic dosing recommendations, and interactions with other nootropics and medications. Including what to avoid!

Youll even learn the history of a nootropic compound. How and why it came into being. And how its used by the nootropic and medical community.

Some of the nootropics youll find on NootropicsExpert.com are prescription drugs in some parts of the world. These same nootropics are sold as OTC supplements in countries like the United States.

Im happy youre here. Because you should be able to find everything you need to know about nootropics on this site. No need to go anywhere else. Armed with this knowledge you can choose the best nootropics for you, and finally start experiencing the benefits youre working to achieve.Verification

A nootropic is a substance that enhances cognition and memory and facilitates learning.

Neuro-hacking and the research behind brain modulation, nootropics, and biohacking in general is a constantly evolving and improving science.

We cover all that in The Definitive Guide to Nootropics.

Nootropics Guide

Nootropics cover a broad category of compounds with cognitive boosting properties.

They have minimal side-effects and are appropriate for long-term use.

The Big List is a quick reference guide for nootropics. Learn what its for, how its used, side effects, interactions and dosing suggestions.

Nootropics List

Achieving brain optimization comes with a lot of trial and error. Experimenting to see what works best for you. But spend enough time in the nootropics community, and you begin to see patterns develop.

After you try the latest edition to the racetam-family of nootropics. Most biohackers settle into the nootropic that works best for each category of; cognition & focus, memory, energy & motivation, anxiety & depression, and brain repair & maintenance.

The Best Nootropics page is a distillation of what I have found to be the best nootropics for each category of brain optimization. Youll find a list of the best nootropic compounds for each category. And links through to more detailed articles for each category.

Best Nootropics

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Nootropics Expert | The Authority on Nootropic Supplements

NEW YORK (PRWEB) November 30, 2021

As nootropics gain popularity in the supplement space, formulators continue their search for fast-acting ingredients to enhance products and keep consumers focused. Poised to keep brand owners ahead of market demand, IFF released new data on Neuravena green oat extract, a proprietary and fast-acting nootropic shown to support improved mental processing and resilience to mental fatigue.

In the most recent of seven proprietary clinical studies, Neuravena demonstrated improvements in brain activity https://www.frontiersin.org/articles/10.3389/fnins.2021.748188/full, based on the electroencephalogram (EEG) measurements during task performance. The cognitive benefits were evident after only 60 minutes in a young adult population, with Neuravena supporting faster and sustained performance.

Suitable for a wide range of consumers, Neuravena is highly marketable to those looking to address mental fatigue, reaction times and performance, said Trevor Wagner, business development manager, IFF Health. Nootropics are often sought after by e-gamers aiming to naturally boost visual acuity, mental function and energy. With a fast-acting ingredient, such as Neuravena, e-sport enthusiasts, students and general consumers alike can benefit from an increased speed of sustained performance in cognitive tasks.

Backed by decades of microbiome expertise and newly expanded capabilities, IFF remains committed to advancing innovation in the cognitive health space, through its broader brain health platform. Brand owners looking to enhance their product offerings can tap into IFFs robust solutions, including:

Mental well-being has never been more important and will continue to expand the brain health supplements market. This is why were committed to continuous research and development in this space, said Stephanie Udell, global product launch leader, IFF Health. With our broad portfolio and ongoing innovation, alongside decades of technical expertise, were well positioned to propel customers, and the industry forward.

To learn more about Neuravena and IFF Healths innovations in the cognitive health space, visit https://iff-health.com/portfolio/neuravena/.

Elaine Patterson, Sle M.Griffin, Alvin Ibarra, Emilia Ellsiepen, Juliane Hellhammer. Lacticaseibacillus paracasei Lpc-37 improves psychological and physiological markers of stress and anxiety in healthy adults: a randomized, double-blind, placebo-controlled and parallel clinical trial (the Sisu study). Neurobiology of Stress, 2020, Nov 24;13:100277. doi: 10.1016/j.ynstr.2020.100277.

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IFF Health Advances in Brain Health Innovation with New Research that Demonstrates Benefits on Cognitive Performance - PR Web

FRANKFURT, GERMANY Functional ingredients, sustainability and digitization all should influence the future of snacking, said Gil Horsky, global innovations director for SnackFutures, the innovation and venture hub for Mondelez International.

The lines between functional foods, over-the-counter drugs and supplements are blurring, he said Nov. 29 in a virtual fireside chat at Fi Europe, which also is going on in person in Frankfurt.

You are starting to see ingredients that were maybe more common in the functional space moving into snacks and into food, he said. You are starting to see entrepreneurs from the bio tech and pharma space coming into food.

Functional mushrooms, adaptogens and nootropics are beginning to appear in the snacks category.

There is so much science coming now into the efficacy of the different mushrooms: lions mane, cordyceps, shiitake, miatake, Mr. Horsky said. Each one of them has a different benefit, but they are also very interesting from a flavor perspective, a taste perspective, etc.

SnackFutures has explored the mushroom ingredient category with Millie Gram, a brand of nut-based spreads infused with mushroom blends and other ingredients.

"You are starting to see entrepreneurs from the bio tech and pharma space coming into food." Gil Horsky, Mondelez International

How ingredients are grown and sourced is one element of sustainability, Mr. Horsky said. A transparent supply chain is another. Regenerative agriculture has become more popular as has technology around indoor farming and aqua farming.

The agriculture and food industry remains one of the least-digitized industries, Mr. Horsky said. The entire value chain could become digitized. Big data and artificial intelligence (AI) could become more prevalent.

I think were seeing more and more companies and startups trying to tackle some of those spaces, Mr. Horsky said.

Developing new products within Chicago-based Mondelez is one part of SnackFutures, which also runs the startup engagement platform CoLab and invests in startups. The relationship between a corporation and a startup must include corporate investment, Mr. Horsky said.

If there is not a bit of money and resources, for me that means corporate has not committed, and the poor startup has huge expectations and hopes, he said.

Corporations need to know when to say no, too.

On the corporate side, we see these passionate entrepreneurs, and we feel uncomfortable telling them no, Mr. Horsky said. So we give them kind of a half-baked answer: Thats really interesting. Well be in touch. I always tell my colleagues that is the worst answer we can give the startup because the startup still is hoping that means (the answer) is positive.

Its always better, in a nice, polite way, to say, Listen, we really love what youre doing, but actually this is not relevant for us. Its not our priority.

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Mondelez executive expects three issues to impact snacks category - Food Business News

Everything you need to know about nootropics: what they are, what they do, all the jargon explained, and how to find the best nootropics for you.

Nootropics are supplements that can improve the cognitive and physical abilities of healthy individuals, such as improving memory, learning and concentration, as well as boosting energy and increasing motivation. Nootropics are not medicines: medicines bring you back to health when youre sick, whilst nootropics help you improve when youre healthy.

There are many different types of Nootropics available in a wide variety of forms, all with different benefits, but people who take Nootropics all have one main goal in mind; to upgrade the experience of their life by becoming healthier, happier or more productive by taking advantage of the benefits Nootropics can offer.

The term nootropics is relatively recent, the name having been coined in 1972 by Romanian chemist Corneliu Giurgea to describe compounds that could turn the mind (from Greek, nous trepein). Giurgea considered that for any substance to be called a nootropic, it must:

Since 1972, the generally accepted definition of Nootropics has widened to include those that provide either a sedative or stimulant effect, (for example melatonin, to improve sleep, or modafinil, to increase wakefulness). While there is no universally accepted set of formal criteria for what qualifies as a nootropic, the majority of Dr. Giurgeas original definition still holds.

In common online usage, the term nootropic is applied to any substance that can provide safe cognitive benefits to users, where benefits has a very broad meaning.

For example, Phenibut is often used as a socializing and extroversion booster, whilst Tianeptine is used for its mood-brightening and anti-stress effects.

In general, a substance can be called a nootropic if it grants the user more control over their neurochemistry and the resulting behavioral and experiential outcomes.

In general, a substance can be called a nootropic if it grants the user more control over their neurochemistry and the resulting behavioral and experiential outcomes. Within this definition, a supplement like Melatonin also qualifies, given its ability to allow a user to intelligently regulate theirsleep cycle.

Ideologically, nootropics are celebrated for their ability to allow individuals to gain some mastery over their brain chemistry and the resulting mental states. For the history of the human species, brain chemistry has been largely inaccessible to targeted improvement, leaving us the prisoners of our biology. Nootropics are humanitys first tentative forays into taking control of our mood and intellect at the chemical level.

Nootropics allow users greater control over their states, moods, and cognitive abilities. In the same way as the caffeine in a morning coffee can wake you up and make you ready for the day, nootropics can be used for a range of functional benefits.

Useful for productivity and motivational effects, nootropics provide a boost for getting essential tasks done. Ideal for high-pressure cognitive work such as studying, essays and exams.

Additionally, some users take nootropics for a boost in social ability, including increased confidence, extroversion and verbal fluidity. Ideal for public speaking, presentations and parties.

More recently, nootropics have begun to be included in pre-workout mixes to ensure that exercise can be carried out with an iron will. When your motivation needs an extra edge, nootropics can help.

Some nootropics also provide neuroprotective effects, supporting brain health and stimulating the generation of new neurons. Maintain and support the engine of your productivity and creativity.

Nootropics can allow improvements to mental well-being, acting as anxiety aids, anti-depressants and mood brighteners. When you need a healthy lift to your mood, nootropics can help.

More on each of these, including specific useful nootropics, below.

Motivation and concentration can often be fleeting and fickle, and whilst nootropics can never replace a disciplined workflow, they can give you a substantial boost towards getting your critical tasks done, and getting them done well.

For long periods of concentrated cognitive effort, such as study, revision, essays, writing introductions to nootropics, and other time-consuming and mentally demanding tasks, longer lasting nootropics such as Adrafinil, Piracetam and Phenylpiracetam are ideal.

the potency of these nootropics is such that one journalist pondered whether they are a form of cheating that should be banned

These show evidence of improving learning ability, recall, problem-solving, concentration, motivation and general cognition. And these are effects that you can really notice: distractions seem to fade away, intrusive thoughts seem quietened, the work seems more rewarding and less of a chore. In fact, the potency of these nootropics is such that one journalist pondered whether they are a form of cheating that should be banned.

For short periods of intensive cognitive load under high pressure, such as exams or public speaking, nootropics can also provide a controlled peak of sustained mental performance.

Short-duration, high power nootropics such as Aniracetam and Noopept can provide exactly the edge you need. These zone out distractions and fuel your cognitive processes, enhancing and ensuring mental performance for the most critical of tasks.

For some people socializing can feel like an energy-depleting activity, even when its enjoyable. And thats okay: some are naturally less extroverted. But the paradox of wanting to do an exhausting activity can be frustrating.

For others, the problem isnt exhaustion, but rather they are plagued by anxiety. For them, self-doubt and low confidence can make meeting new people, and even old friends, feel like a mammoth task. For others, communicating effectively and precisely can be a struggle, especially when articulating thoughts feels like a chore.

For each of these cases, the good news is that nootropics can help. When used correctly, they are a powerful tool for assisting and enhancing your social abilities, best treated as part of a rounded strategy of self-improvement.

[Nootropics] are a powerful tool for assisting and enhancing your social abilities, best treated as part of a rounded strategy of self-improvement.

For extroversion, and greater energy for socially draining situations, Phenibut is often celebrated for its social-enhancement properties, which create a calm and collected affect. The effects are subtle: theres none of the buzz of alcohol or other traditional aids to socializing. Instead, social interactions simply feel less taxing, and it can often be that only at the end of an evening do you realize you enjoyed yourself more than usual.

For helping with anxiety and anxiousness, in the broadest sense taking care of your mental health will always be the best strategy see Well being below. When used in conjunction with good mental health practices, nootropics can be a useful aid in overcoming low self-confidence and anxiety. Naturally occurring in tea, L-Theanine is well supported as a potent supplement for anti-stress, anti-anxiety, and comfortable relaxation. In its concentrated form and separated from caffeine, it provides a mellow calm that smooths away the rough edges of anxiety.

For speaking more clearly and directly, Aniracetam and Phenylpiracetam show evidence of improving verbal fluidity as part of their thought-enhancing effects. Communication becomes easier and more exact, with the words flowing more smoothly and capturing more of what needs to be conveyed. These can give you the linguistic boost you need for all forms of public communication, whether at parties, at the podium or slaving over papers.

Whilst nootropics are not medicines, they can provide a range of benefits for the health-conscious. Boosts to motivation are not only advantageous for cognitive tasks, as physical exertion and exercise are also fueled by your willpower. When you need to run that extra mile or complete that last set, nootropics can grant you a vital boost to your endurance.

Boosts to motivation are not only advantageous for cognitive tasks, as physical exertion and exercise are also fueled by your willpower.

Additionally, nootropics show evidence of supporting brain health: many nootropics were originally synthesized for treating Alzheimers, dementia, and other cognitive-degenerative disorders. As a whole, they offer neuroprotective and neurogenerative effects, protecting your brain and keeping your neurons healthy.

For exercise, and the focus needed to maintain peak performance, Phenylpiracetam is an ideal pre-workout addition. This potent racetam shows evidence of enhancing stamina and physical endurance so much so that professional athletes are prohibited from taking these substances when competing in official events.

Recently, Noopept has also gained popularity as a pre-workout booster for maximized willpower and resilience, allowing you that extra burst of motivation for breaking down those mental barriers.

For brain health, whilst all nootropic compounds show some neuroprotective effects, a range of celebrated benefits have been attributed to Citicoline (Choline CDP). This refined form of Choline shows solid evidence of benefits to brain resilience, neuroplasticity, and neurogenesis. Additionally, it works as a supreme accompaniment to cognitive enhancing nootropics for more information see Combinations/Stacks.

Whilst taking care of yourself and your mental health is paramount, sometimes greater control over your brain chemistry is exactly whats needed. Nootropics are not anti-depressants and are no replacement for thoughtful mental care, but when used well they can provide a range of tools for boosting your happiness and improving your life.

Regular sleep patterns are crucial for maintaining a healthy work balance, and here nootropics can help. Whilst greater concentration and focus are helpful, boosts to your day-to-day mood can be exactly what you need. And for others, stress and anxiety get in the way of productivity, and direct interventions can be hard to find. For each of these, nootropic compounds can allow you to take control of your brain (and consequently your life!).

Nootropics are no replacement for thoughtful mental care, but when used well they can provide a range of tools for boosting your happiness and improving your life.

For sleep, Melatonin is perfect, especially given that getting enough sleep is one of the most reliable predictors of well-being. A synthetic version of a naturally occurring neurotransmitter, Melatonin creates familiar feelings of drowsiness that result in a relaxing and revitalizing sleep. Though not usually considered a nootropic, its ability to allow a user to decide precisely when they wish to sleep earns it its place in this guide. Ideal for resetting and regulating sleep cycles, whether from jet lag or broken routines.

For affecting mood more directly, Tianeptine has been shown to be surprisingly effective. It creates a subtle short-duration mood-brightening effect that serves as a very mild lift, useful for motivation and mental fuel. Additionally, when taken at standard dosages over a long period, it has shown long-term well-being improving effects with comparable effectiveness to selective serotonin re-uptake inhibitors (SSRIs), though with a different method of action. For times when low mood has you feeling paralyzed, it can be exactly what you need to break out and get things done.

For stress and anxiety, L-Theanines renowned calming effects can put you back in control. When your head feels cluttered by intrusive thoughts or rogue worries, it can clear your mind to create a medium-duration relaxed mental space. In conjunction with good mental practices, it can help you to banish the stresses of overwork and competing demands on your attention.

The goal of taking nootropics is simply to obtain specific desirable cognitive effects. Its important to know that how (and how often) you take nootropics will affect your outcomes.

One of the biggest mistakes new nootropics users make is thinking that taking more of a substance is always better The key is to find an optimal dose that works for you.

Your brain chemistry and certain chemical compounds interact in complex ways, and so the same substance taken at different doses or at different times can lead to different effects.

To get a good overview of some of the important considerations, familiarize yourself with these commonly used terms:

One of the biggest mistakes new nootropics users make is thinking that taking more of a substance is always better. The reality is that at high doses the costs of side effects often outweigh the benefits. However, everyone is affected differently, and at too low a dose, the main effect might not be noticeable. The key is to find an optimal dose that works for you.

Nootropics are only active for a limited amount of time in your body, so you might want to take a nootropic multiple times per day in order to maintain an effect. Caution is essential for how often a nootropic is taken, as overdosing can lead to two specific and undesirable side effects:

Tolerance, in which our bodies build resistance towards a nootropic compound, limiting its efficacy. Just as alcohol or caffeine has more effect on a first-time drinker than a veteran of many years, the same is true of nootropics. So nootropic users try to thoughtfully regulate their intake so that tolerance doesnt develop (also, see Cycling below).

It is also worth knowing about what is commonly called the honeymoon period: the experience of when a nootropic works especially well the first few times you take it, then drops in efficacy as your body becomes used to it. After the honeymoon period is over, some will increase their dose until they experience the full effect again, though this carries risks. It is important to be careful if this happens to you, as you may be tempted to exceed recommended doses. If tolerance builds faster than expected, we always recommend that you take time off nootropics to allow your brain time to regulate.

Dependency, where similar to caffeine and alcohol, some nootropics have habit-forming properties. If a nootropic has been taken continually at above-recommended doses, suddenly quitting it may cause nasty withdrawal-like symptoms. If ever you feel that dependency is forming, we strongly recommend slowly reducing your intake over a period of many days. Special care should be taken particularly with Phenibut, which is open to abuse potential at high doses.

As a response to the development of tolerance and dependency, nootropics users sometimes use the technique of cycling. This refers to alternating, or cycling through a number of nootropics periodically. This allows for a nootropics user to benefit from the effect of each compound while not taking any one of them frequently enough to develop tolerance or dependency. For example, you might take X for two weeks, then switch to Y for two weeks, and repeat. This way your neurochemistry never becomes too accustomed to either substance.

Stacking refers to taking two or more nootropics at the same time to enhance their effects. It has become popular to combine nootropics for two reasons:

Some nootropics are compounding, which means their effects are stronger combined than when taken separately. Examples include:

Other nootropics are combined in order to reduce the side effects of another. For example:

The internet is full of differing voices on how best to approach and use nootropics. Online advice by its nature can only be very broad, and nootropic usage for you in particular may vary from the norm. Preamble aside, some nootropics best practices remain useful no matter what:

Do your own research. No overview including this one can contain all of the information you may be interested in. Google is your friend.

Pay attention to your behaviour. Many nootropic effects are subtle, and may be inaccessible to experience and introspection.

Never exceed recommended or standard doses. If you wish to be experimental, always consult a qualified and knowledgeable medical professional.

Take nootropics separately before combining any. This will help you understand how each nootropic affects you, and which nootropics to take less of (or to avoid if they produce unwanted side effects!).

Be wary of interactions with any drugs, medicines or compounds you may be taking. If in doubt, ask your doctor.

Be aware of tolerance. If nootropics lose their effect, dont increase your dosage, but instead take time off and allow your brain to regulate.

Be aware of dependency. Though nootropics have no chemically addictive properties, habit forming is real, and can carry risks. If you think you are becoming dependent, carefully and slowly reduce your dosage.

Remember: nootropics are no replacement for a healthy and balanced lifestyle. Exercise, regular sleep and healthy eating habits are still the most reliable and effective methods for optimizing cognition and well-being.

While nootropics are certainly effective cognitive enhancers, they will (unfortunately) not make you superhuman. Healthy expectations should be set otherwise you might be unnecessarily disappointed and might miss out on their real benefits.

Even though the effects of nootropics are significant and reliable, they can be quite subtle. For some substances, you might not feel anything at all at least not in the way you feel alcohol or caffeine. Rather you might just notice significant behavioral changes: You will be able to work longer hours, be in a consistently good mood, or get tired less quickly. This is why its good advice to put yourself and your nootropics to the test. Make to-do lists, time your work hours, monitor your sleep, track your mood, and see the difference yourself.

Its also important to understand that nootropics will not change who you are. You wouldnt say that a cup of coffee changes your personality, just because it gives you a mental boost. The same goes for nootropics. Think of it this way: imagine yourself on your best days, where youre in a good mood, feeling productive and really getting things done. Nootropics might not revolutionize your life, but they can certainly help you have those days a lot more often.

So now that you understand the basics, how does one get into nootropics? We recommend three options:

A. Use our Effects Filter on the Shop page: Rather than wading through endless online resources and trying to figure out what each nootropic does, we have built a simple search filter that does the hard work for you. All you need to do is click on the effects that interest you, and the engine will automatically show you which products provide those benefits. Add multiple effects to find the ideal nootropics for you.

B. Use this Introduction: Review Section 2: Why People Use Nootropics, and try figure out how you would like to enhance your brain. Are you looking to improve your productivity and study? How about socializing skills, well-being, exercise or health? For each of these we have recommended the safest and most reliable nootropics.

C. Try the Basics: Still not sure? Why not go for the tried and tested?:

L-Theanine The perfect starter nootropic.

L-Theanine is the natural amino-acid responsible for that feeling of calm you get from green tea. Interestingly, it works exceptionally well when combined with coffee. Due to its anxiolytic and stress-reducing properties, it takes away some of the jitteriness caused by caffeine and provides you with a clean, lucid energy boost. It has even been shown to amplify caffeines cognitive effects.

Piracetam The original nootropic.

Piracetam was first created in 1964 and has over 40 years of peer-reviewed studies attesting to its effectiveness. It is predominantly recognized for its ability to improve focus, memory, and verbal fluidity. It does, however, draw on your choline reserves, which may lead to headaches in some users, so supplementing Piracetam with Citicoline ensures that your brain has the fuel to keep you going.

Adrafinil The Modafinil metabolite.

This nootropic is celebrated for good reason. When Adrafinil becomes Modafinil in your liver, it produces a state of heightened cognitive ability, characterized by concentration, wakefulness, and focus. In case you were wondering why we dont advise taking Modafinil directly, its because (unlike Adrafinil) Modafinil is not legal in most countries and/or requires a prescription.

If you have any more questions, or think we missed some crucial information in this guide, please check our FAQ or feel free to email us at hello@nootropics.com.

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The Complete Introduction To Nootropics, From Beginner To ...

ATTENTION: This product is limited to 1 unit per order. Thank you.What Is Piracetam?

Piracetam is a nootropic compound in the "racetam" family that is structurally similar to the neurotransmitter GABA (though it does not function in the same way). As the parent molecule of the racetam family, Piracetam was first synthesized in 1964. All other racetams, including others like Aniracetam, share the same 2-pyrrolidone base structure. Piracetam is water-soluble and considered very stable. It has a molar mass of 142.16 g/mol and a molecular formula ofC6H10N2O2.

CAS:7491-74-9

IUPAC:2-(2-Oxopyrrolidino)acetamide

Nootropics Depot offers 125g, 250g or 1kg jars of Piracetam Powder. Nootropics Depot's Piracetam Powder has been lab-tested and verified for both product purity and identity.You may also be interested in Piracetam Capsules.

Attention:All chemical compounds have risks. Please read the available research and understand the associated risks before handling. If you are uncertain of the appropriate handling methods, please consult a qualified professional. Misuse of this product may result in adverse reactions. This product is not approved by the FDA.

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Ready-to-drink (RTD) sports nutrition beveragesa long-time staple of gym devoteeshave officially gone mainstream, attracting consumers from all demographics. But this category, once synonymous with thick, creamy protein shakes, has expanded to include clear, brightly colored protein waters and protein-fortified juices. And whether consumers prefer traditional- or plant-origin protein, plenty of options are available for everyone.

Companion ingredients that address aspects of health and nutritionoften even beyond sports nutritionare an important factor at play in the current and forward-looking appeal of these drinks. A high-protein beverage alone probably isnt going to be competitive for consumers, asserted Niki Kennedy, senior marketing manager at Glanbia Nutritionals. They will likely be looking for additional benefits like immune health ingredients or general wellness through micronutrient fortification.

With 15 g of plant-based protein plus nootropics like caffeine, L-theanine and L-tyrosine to support an energy claim, Soylent blurred some category lines with the launch of its Complete Energy. Ilana Orlofsky, senior marketing manager at Imbibe, acknowledged she wouldnt be surprised to see more hybrid RTD protein entries that combine protein with energy or even hydration attributes, like Gatorade did with its sugar-free Gatorade Zero with Protein.

Arla Foods Ingredients Laima Liepinyt, business development manager for health and performance nutrition, added that with the aging population, more beverages will likely pair protein and calcium to address age-related bone and muscle loss. Arla Foods Ingredients recently launched a Healthy Through Life concept, which showcases the potential of its protein and milk mineral ingredients.

Sports consumers are seeking RTD beverages with branched-chain amino acids (BCAAs) for pre- and post-workout support. Jacqui Finegan, business development manager of proteins for North America at Kerry, reported increased energy from ingredients like L-theanine and/or green coffee extract is another top draw. Sports nutrition beverage consumers are [also] looking for immune support within their RTD beverage, she commented. Today, 78% of global consumers say they associate protein with boosting their immune system, compared to 70% in April 2020 (FMCG Gurus, February 2021).

Kerry recently took a deeper look into the combined functionality of protein and probiotics with a human clinical study focused on its BC30 probiotic ingredient and Ultranor grass-fed dairy protein solution (Nutr Metab [Lond]. 2020;17:93). The study demonstrated that adding BC30 to Ultranor increased the rate at which amino acids were absorbed into the bloodstream.

This is a great example of how combined functionality can bring enhanced benefits to a wide range of consumers, Finegan commented. For instance, protein absorption takes place less efficiently in seniors, and higher intake is needed to maintain muscle mass and strength, so its clear that aging populations might benefit from combining proteins with BC30.

Collagen is another ingredient darling, especially on the carbonated protein front. Several sparkling collagen beverages have made it to market in the past year, and while Orlofsky pointed out collagen isnt a very high-quality protein, steady interest persists thanks to its other perceived benefits. A few brands really play up the beauty element and position their products accordingly, though other brands seem to expect that the novelty of a sparkling protein product may be enough to draw in consumers, she admitted. More brands will try to incorporate this protein into a beverage that sparkles, even beyond water and tea, though thats where we predict this trend will first gain the most ground.

Editors Note: This excerpt was taken from a feature in the Breakthroughs in sports nutrition RTD beverages digital magazine. Click the link to access the full article, as well as other exclusive content about the category.

Joanna Cosgrove is a Pennsylvania-based writer who has covered the dynamic dietary supplement and healthy food and beverage industries for more than 20 years.

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RTD beverages broaden appeal with functional ingredients - Natural Products INSIDER

Piracetam is a nootropic compound in the Racetam family. In fact, it is the parent compound of the Racetam family, which is a group of compounds that share a 2-Pyrrolidone base structure; which includes other nootropics like Aniracetam and Phenylpiracetam. Piracetam was first created in 1964 by a team of scientists under the leadership of Dr. Corneliu E. Giurgea. It is a nootropic compound in powder form.It is water-soluble and considered very stable.Piracetam has a molar mass of 142.16 g/mol and a molecular formula ofC6H10N2O2.

CAS:7491-74-9

IUPAC:2-(2-Oxopyrrolidino)acetamide

Piracetam is water soluble and very stable. Piracetam has a LogP of-1.75, and its solubility in water is72mg/ml at 25 Celsius. The melting point of Piracetam is147-157 Celsius.

Nootropics Depot offers 60ct. or 180ct. jars of Piracetam Capsules. Nootropics Depot's Piracetam Capsules have been lab-tested and verified for both product purity and identity.

You may also be interested in Piracetam Powder.

Attention:All chemical compounds have risks. Please read the available research and understand the associated risks before handling. If you are uncertain of the appropriate handling methods, please consult a qualified professional. Misuse of this product may result in adverse reactions. This product is not approved by the FDA.

Excerpt from:

Buy Piracetam Capsules 800mg | Nootropics Depot

Christina DeBusk November 15, 2021

Although conversations in your examination and treatment rooms may center largely around musculoskeletal health as it relates to alignment and pain, many patients look to their chiropractic providers for advice in other areas as well. One of the areas that you may be asked about is how to boost brain health or create a nootropic stack of brain-boosting supplements, especially with older or success-driven patients.

Three in four people aged 40 and up are concerned with the health of their brain according to a survey conducted by the AARP. Even if they havent noticed a change in other mental abilities, one-third of the individuals in this age range report experiencing a decline in memory over the past five years. This concern rises to roughly one in two for those 65 and older.

Data provided by the Centers for Disease Control and Prevention (CDC) suggests that concern over brain health and age does have some merit since one in nine adults over the age of 45 have what is called Subjective Cognitive Decline or SCD. This is defined as a self-reported increase or worsening of confusion and/or memory loss.

The CDC adds that roughly half of the adults with SCD have functional difficulties related to everyday household activities such as cooking, cleaning, or paying bills. The age group most affected by these difficulties? While it may seem like the answer would be those over the age of 65, these difficulties are more common in those between 45-64 years of age.

Age isnt the only reason patients may ask about ways to boost their brain health. Some might want to achieve a higher level of cognition so they perform better at work or to develop the brainpower needed to take their business to higher levels. Others may want to increase their ability to think more creatively or desire a greater level of intelligence. Two of the trending ways to attempt to achieve these types of goals include brain hacks and nootropics.

A brain hack is a technique that is implemented in the hopes of improving brain function or mental state. It can be as simple as repeating the name of the person you just met to better store that name into memory or it can be as complex as using technological devices to promote enhanced brain function.

Several hack-based organizations have made recent recommendations for individuals looking for brain hacks. Lifehacks recommends consuming a diet high in omega-3s, rebooting your bodys internal clock by spending more time in the sun and drinking less caffeine, and focusing on one thing at a time versus trying to multitask so that you are more aware.

Mindvalley suggests that boosting brain power lies in learning something new for at least 60 minutes each day. This hack is said to help by activating the reward center of the brain and is the same process used by many technologies today, such as those that send us notifications, encouraging our desire to respond.

The U.K.-based Sainsbury Welcome Center an organization committed to understanding more about brain health and mental processes indicates that top neuroscientists recommend a few brain hacks over others due to their effectiveness. These include:

Other patients may turn to nootropics to boost their brains health. A nootropic is a substance that claims to enhance cognitive function. Some are available over the counter while others are offered as a prescription. Either way, research indicates that the use of these products is on the rise, along with the nootropic stack technique of combining or stacking different brain-boosting supplements.

One of the most well-known substances for boosting brain power is caffeine. Though others that fall into the category of natural cognitive enhancers include curcumin, ginseng, and Ginkgo biloba.

Many also consider cannabidiol or CBD a nootropic due to its effect on mental health issues such as anxiety and depression. GlobeNewswire shares that the CBD market is expected to grow rapidly between now and 2027, which is when it is anticipated to surpass $61.2 billion.

How well do nootropics work? The University of Miami states that more research needs to be conducted to know for sure. In the meantime, there are other things that patients can do to protect and enhance their mental capabilities. This includes following a diet high in fatty acids and antioxidants, getting regular exercise, and allowing the body adequate time to rest as each of these helps promote optimal brain health.

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Guiding patients in the latest brain hack and nootropic stack - Chiropractic Economics