Category Archives: Nootropics

From late nights out to early mornings on the job, 30-year-old entrepreneur Erin Finnegan says she has a secret boost that keeps her going.

She uses nootropics, also called smart drugs, or supplements claiming to boost brain function, helping to improve memory, focus and maybe even make you brilliant.

Im bicoastal, Im in New York and Im here [in Los Angeles], and a lot of times traveling, Finnegan said.

Much like how actor Bradley Cooper played a character who took a pill and his focus went from zero to 100 in the movie Limitless, there are some saying the effects of these supplements are nonfiction. Countless users on Reddit swear by these pills, heralding benefits from increased focus to mental stimulation.

Finnegan said nootropics is one of the keys to her success.

I would not give them up willingly, she said. The additional focus that I can have with them, yes, it does sustain the speed I am going at now and the many things, I would have to take a couple things off my plate if I wanted to keep going without them.

And she takes a pill every day.

Its not like press a button and all of a sudden turbo charge and switch into nootropics mode, she said. I found that it helped lessen the time it took me to switch gears, if that makes sense.

But some doctors are questioning if the claims are too good to be true.

The lack of controlled trials the lack of rigorous scientific research and the lack of studies that actually try to study all of these different types of nootropics in certain combinations altogether, said Dr. Richard Isaacson, who is a neurologist and the Director of the Alzheimers Prevention Clinic at NewYork-Presbyterian/Weill Cornell Medicine.

Nootropics stacks, or pills, are mixes of different components and can include different ingredients from caffeine and L-Theanine -- a type of amino acid -- to herbal supplements to the brain-boosting supplement, piracetam.

Although they claim to alter brain function, nootropics are marketed not as a drug but as a type of dietary supplement, which means they dont need FDA approval.

Geoff Woo, 29-year-old co-founder of nootropics company Nootrobox, said he got interested in the supplement because he wanted to be smarter.

I grew up very competitive and wanting to be the best version of myself possible, Woo said. If there's one really smart person in the world, great we have another Einstein, but if everyone was super smart there's like an exponential amount of information and innovation.

Four years ago, Woo was working at a venture capital firm when he started digging around the internet and experimenting.

We were tinkering with things from laboratories from China, from off-label compounds, everything, he said.

Today, its become much more than a hobby for Woo. He says business is booming, and he caught the attention and financial backing of top Silicon Valley titans like early Facebook investor Andreesen Horowitz and Yahoos Marisa Mayer. He even made his pitch on an episode of ABCs Shark Tank, but didnt get any bites.

"Ive tried nootropics, thats what people use to go on 48-hour coding binges," Shark Chris Sacca told Woo when he appeared in a "Shark Tank" episode that aired in December. "But at the end of the day, youre left with a headache, lack of recall, sometimes. Im worried about the long term consequences so Im out."

Inside Woos tightly controlled lab, located an hour outside of Los Angeles, his team pumps out thousands of little pills every day.

For our company, we have four different pills, or four different types of stacks, he said.

Woo claims his pills to do everything from boosting immediate clarity, energy and flow to enhancing "memory, stamina and resilience.

The whole notion is approaching the human body as if we were from an engineer's perspective. So optimizing shortcuts to being better, more productive versions of ourselves, he said. I think we all want to be better versions of ourselves. I think that's one of the distinguishing factors of being human.

Nootroboxs products are supplements so they are not FDA approved, but Woo said everything his company produces is generally regarded as safe by the FDA, which he said, is the highest level of safety that the FDA gives for all things that one can consume.

It's based on understanding of biological mechanisms, Woo said. Our science team, which consists of actually practicing doctors and M.D. Ph.D.s, walk through that and actually validate any cross indications.

But some experts caution that this temporary boost could have side effects, with many citing the lack of studies about long-term impacts.

You may have several ingredients on the label and there may be one of the many ingredients on there that may interact with your blood pressure medicines or it may interact with something else, Dr. Isaacson said. While these drugs by itself may be generally safe, it's hard to generalize. They may interact with other things ... so that's why we always recommend discussion of approval by a treating physician.

Despite potential side effects, there are some who are taking multiple nootropic pills a day. Megan Klimen is a self-proclaimed bio-hacker who has been experimenting with nootropics for years. On a stressful day, she said shell take about eight to 10 pills.

So on a daily basis, I take The Rise, I take the KADO 3, which is this mix of the vitamins that you need, its got vitamin D, its got K, its got Omega 3, its got DHA, she said. Before I found the Nootrobox, I had 12 different ones that I was taking, but those 12 different ones are summed up in these really well.

Eric Matzner created his company Nootroo after becoming fascinating in reading about the supplements online. He said he takes over 40 supplements each day.

I get most of my energy from the ingredients in Nootroo, he said. Theres a form of caffeine, a really advanced form of caffeine called Purenergy. Thats a caffeine crystal ... I love ubiquinol I take a ton of it ... Ill take like 300 or more milligrams a day.

Matzner said nootropics are a whole new take on science and health care, and some users believe they could be the future.

Were talking about ... a new type of biology where were taking these things into our own hands but also to try and proactively go from baseline to above, said Matzner.

Read this article:

A real-life 'Limitless' pill? Silicon Valley entrepreneurs pursue brain hacking with nootropics, or 'smart drugs' - ABC News

Credenceresearch.com has announced the addition of "Global Nootropics Market Is Expected To Reach Over USD 6 Bn By 2024: Credence Research" Market Research Report to their Database.

According to the latest report published by Credence Research, Inc. Nootropics Market - Growth, Future Prospects and Competitive Analysis, 2016-2024, the global nootropics market was valued at USD 1,346.5 Mn in 2015, and is expected to reach USD 6,059.4 Mn by 2024, expanding at a CAGR of 17.9% from 2016 to 2024.

Browse the full report Nootropics Market - Growth, Future Prospects and Competitive Analysis, 20162024 report at http://www.credenceresearch.com/report/nootropics-market

Market Insights

Nootropics, also known as cognitive enhancers are drugs and natural extracts that improve cognitive functions such as memory, creativity, motivation in healthy individuals. Nootropics have been available in the market for several decades and were made of ingredients such as multivitamins and caffeine substances that the FDA has approved as dietary supplements and classified as GRAS (generally regarded as safe). At present, these products are being repackaged, repurposed and sold to academic and professional overachievers to augment their brain function. Companies operating in this space primarily succeed as lifestyle brands through smart marketing. However they can only be recognized as healthcare brands only after they develop products that secure regulatory approval thus establishing certified efficacy and safety to their products.

The complete report is available at http://www.credenceresearch.com/report/nootropics-market

Among the key applications of nootropics, memory enhancement currently holds the largest revenue share and it is anticipated that the segment will maintain its lead through the forecast period 2016-2024. Major factors favoring the demand for memory enhancing nootropics include growing awareness among students and executives about the promised benefits of nootropics, easy accessibility, and the booming market for supplements. The memory enhancing nootropic drugs enhance learning and memory effect, enhance the ability of learned behaviors to resist disruption, enhance the efficiency of your brain functions and protect the brain from chemical injuries. Memory enhancement segment for nootropics was valued at USD 391.6 Mn in 2015.

Geographically, North America is the largest consumer of nootropics and is also characterized by domicile of topmost market players. Large population pool, high awareness in consumer population for preventive and cognitive health, rise of the self-directed consumer, and channel proliferation are the key factors driving the dominance of North America nootropics market. On the other hand, Asia Pacific is anticipated to be the fastest progressing regional market for nootropics. While in countries like China and India having a great history of natural and herbal based cognitive drugs that boosts the brain functions and other body functions, the foreign investment in collaboration with the local players have determined substantial growth in the nootropics market and the overall dietary supplements market.

Nootropics is a relatively new entrant in the supplements market and is featured by emergence of several new and niche market entrants. Some of the key players in the global nootropics market are Nootrobox Inc., Cephalon Inc., PureLife Bioscience Co. Ltd., Peak Nootropics, Nootrico, SupNootropic Biological Technology Co. Ltd., AlternaScript LLC, Accelerated Intelligence Inc., Onnit Labs LLC, Powder City LLC, Ceretropics, Nootropic Source, Clarity Nootropics and several others.

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Credence Research is a worldwide market research and counseling firm that serves driving organizations, governments, non legislative associations, and not-for-benefits. We offer our customers some assistance with making enduring enhancements to their execution and understand their most imperative objectives. Over almost a century, weve manufactured a firm extraordinarily prepared to this task.

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Global Nootropics Market Is Expected To Reach Over USD 6 Bn By 2024: Credence Research - Digital Journal

When it comes to improving cognitive performance, the refrain I hear most often is what are the top nootropics? In an email, the question is relatively easy to answer when I find the time to provide some useful feedback. In person, the question usually opens a can of worms that sees me talking for many hours longer than anyone truly wants to listen.

The truth is, the top nootropics for each individual will vary depending on the unique brain chemistry and environmental factors. Ive created a list of top nootropics of 2017, but this is nothing more than effective and popular nootropics of the current year. Its not meant to name off the most powerful or be any kind of recommendation.

With that disclaimer out of the way, lets proceed.

Nearly two decades ago Dr. Eric Braverman made a few startling assertions within the medical community. While at Harvard Medical school he helped to prove some of the far-fetched assertions, which are almost universally known and accepted today.

The key assertion among his work is that each brain is unique. There may be similarities, but our brain has different chemistry and thus requires a different prescription. In his most famous book, The Edge Effect, Braverman provides readers with a subjective test called the Braverman Assessment test.

While this test is far from perfect, it is one of the closest things that we currently have for understanding the basic elements of our brain (the four neurotransmitters). Expanding upon Bravermans work, Ive put together a guide here for more modern and up-to-date recommendations.

As my friend and mentor Daniel Schmachtenberger(co-founder of Neurohacker Collective) likes to point out, the human body and brain is a complex system. We must take a complex-systems approach if we are to fix underlying, root problems rather than surface level symptoms.

Often times our habits, such as diet, sleep, and exercise, have more to do with our brain chemistry and optimal mental performance than any kind of nootropic or smart drug. As nice as nootropics can be for achieving the top 5 - 10% of optimal performance, they arent the only answer. However, even with all the same lifestyle factors in place and the exact same environment, genetics play a major role as well.

Our genes are as guilty of creating individual needs and brain chemistry as anything else. My friend Zach Obront, founder of Book in a Box, used modafinil on one occasion to increase his mental performance and achieve a higher state of concentration and focus. He felt nothing!

While I cannot assume with 100% accuracy that this is the case, he probably has a Met/Met [A/A] genotype, which was discovered by Dr. Bodenmann. Essentially, in these non-responders modafinil has no effect even when other people experience amphetamine-like effects!

If each of our brains are unique then it is a scary prospect seeking the top nootropics. Each of our answers will be different and it will be challenging to consult only the scientific literature to get any of our answers. Thats because the research might show us what 80 - 95% of the population experiences, but what happens if were outside of those bounds?

Self-experimentation is not for the feint of heart and it isnt something to take lightly with an important organ like the brain. Many of the top nootropics like piracetam and noopept, both of which are often recommended for beginners, has little research on healthy adults. Both are primarily studied through the prism of disease and cognitive decline (Alzheimers, dementia, etc) rather than cognitive enhancement in healthy adults.

So even the drugs that are considered well-studied (or at least used in models besides animals) arent the paragon of virtue we may have thought they were.

Cognitive enhancement studies are not worthwhile for most of the players in this space (i.e: there isnt much money to be made from it), which means that it will be up to us to develop our own science as it pertains to our unique biology.

It is a risk to enhance our cognitive capacity beyond that of our ancestors, but not one that we cannot handle. Of course, those who take the risks have the highest rewards, but it doesnt have to be a daunting future in the biohacking and self-experimentation world.

Alexander Shulgin, perhaps one of the most established and prolific chemists, created hundreds of different psychoactive compounds (primarily psychedelics) in order to enhance human cognitive capacity. His so-called Shulgin method of using new substances has been incorporated into many methodologies for biohackers and nootropics lovers.

With these three steps, we can at least mitigate some of the risk of self-experimentation, find the top nootropics for each of us, and move forward from there.

Start your workday the right way with the news that matters most.

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Top Nootropics for Each Unique Brain - Huffington Post

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According to the latest report published by Credence Research, Inc.Nootropics Market Growth, Future Prospects and Competitive Analysis, 2016-2024,theglobal nootropics market was valued at USD 1,346.5 Mn in 2015, and is expected to reach USD 6,059.4 Mn by 2024, expanding at a CAGR of 17.9% from 2016 to 2024.

Browse the fullreport Nootropics Market Growth, Future Prospects and Competitive Analysis, 20162024 report at http://www.credenceresearch.com/report/nootropics-market

Market Insights

Nootropics, also known as cognitive enhancers are drugs and natural extracts that improve cognitive functions such as memory, creativity, motivation in healthy individuals. Nootropics have been available in the market for several decades and were made of ingredients such as multivitamins and caffeine substances that the FDA has approved as dietary supplements and classified as GRAS (generally regarded as safe). At present, these products are being repackaged, repurposed and sold to academic and professional overachievers to augment their brain function. Companies operating in this space primarily succeed as lifestyle brands through smart marketing. However they can only be recognized as healthcare brands only after they develop products that secure regulatory approval thus establishing certified efficacy and safety to their products.

Among the key applications of nootropics, memory enhancement currently holds the largest revenue share and it is anticipated that the segment will maintain its lead through the forecast period 2016-2024. Major factors favoring the demand for memory enhancing nootropics include growing awareness among students and executives about the promised benefits of nootropics, easy accessibility, and the booming market for supplements. The memory enhancing nootropic drugs enhance learning and memory effect, enhance the ability of learned behaviors to resist disruption, enhance the efficiency of your brain functions and protect the brain from chemical injuries. Memory enhancement segment for nootropics was valued at USD 391.6 Mn in 2015.

Geographically, North America is the largest consumer of nootropics and is also characterized by domicile of topmost market players. Large population pool, high awareness in consumer population for preventive and cognitive health, rise of the self-directed consumer, and channel proliferation are the key factors driving the dominance of North America nootropics market. On the other hand, Asia Pacific is anticipated to be the fastest progressing regional market for nootropics. While in countries like China and India having a great history of natural and herbal based cognitive drugs that boosts the brain functions and other body functions, the foreign investment in collaboration with the local players have determined substantial growth in the nootropics market and the overall dietary supplements market.

Nootropics is a relatively new entrant in the supplements market and is featured by emergence of several new and niche market entrants. Some of the key players in the global nootropics market are Nootrobox Inc., Cephalon Inc., PureLife Bioscience Co. Ltd., Peak Nootropics, Nootrico, SupNootropic Biological Technology Co. Ltd., AlternaScript LLC, Accelerated Intelligence Inc., Onnit Labs LLC, Powder City LLC, Ceretropics, Nootropic Source, Clarity Nootropics and several others.

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Excerpt from:

Global Nootropics Market To Reach Over USD 6 Bn By 2024: Expanding Usage Of Supplements and Demand For ... - Mobile Computing Today

Being involved in the nootropics industry for the past 5 years, I was interested to see one Qualia supplement review call the new stack a God pill. I countered with a more modest and balanced review of Qualia here, but it has given me concerns for the future of cognitive enhancement and personalized medicine as a whole.

Biohacking, nootropics, and personalized medicine is becoming more popular than ever. According to a 2017 report, health investment in 2016 reached an all-time high of $8 billion. This isnt surprising, but the fact that $765 million of that investment went in to personalized medicine and quantified self businesses.

The quantified self movement has come a long way in one decade. From a group of renegade Silicon Valley technologists and entrepreneurs, it is reaching far greater audiences in the current era. As these audiences are more mainstream (and less early adopters), the marketing techniques and methodologies will increase their sophistication and lead to plenty of misleading situations. From here is where my fears originate.

I will not purport to know what the author had in mind with the phrase God pill to describe the Qualia nootropic, but Ill give him the benefit of the doubt and suggest he was making a point about the potency and merits of the stack itself.

With 42 ingredients, Qualia is quite different than most of the nootropic stacks that come out on the market. Rather than proprietary blends, inadequate doses, and low-efficacy drugs, the Neurohacker Collective has devised a product that incorporates the opposite approach in all accounts.

The Neurohacker Qualia nootropic has transparent doses, which are usually from some of the most well-researched or cutting edge compounds. Its rare to find a mainstream, successful nootropics company who is wiling to add things like centrophenoxine and noopept into their formulation, but the NHC is going that extra mile.

Perhaps the biggest surprise to most people is that Qualia is the only nootropic stack that is in my weekly regimen. I cycle a number of various nootropics, but most of the time my efforts are focused upon achieving a specific purpose and all-encompassing products rarely help.

The product alone is no God pill, though it is perhaps the most comprehensive and well-formulated nootropic stack currently on the market. Luckily, there are technologies coming online that make the guess-work and marketing hype less daunting now than ever before.

One of the main reasons the quantified self and personalized medicine world is growing so rapidly is because of the new technologies coming online. These personalized tracking tools allow us to see whether a supplement or treatment is worthwhile because we have our unique biofeedback to reference.

For less than a couple hundred dollars, I use an HRV monitor daily to check my stress and a sleep tracking device recommended by Stanford sleep researchers to understand my sleep quality. If Qualia was too stressful for my body, for example, the HRV might show the results the next day. If I was burning out from using Qualia, the sleep tracker could help me find that.

Outside of the home, the devices are even more specific to the cognitive enhancement and nootropic world. In a recent visit to the Peak Brain Institute in Los Angeles, California, I got to experience a QEEG brain mapping to determine what effect (if any) nootropics were having on my brain. What usually costs a few hundred dollars can give us direct feedback about how specific nootropic combinations are effecting our brains in the short-term.

As these technologies become more demystified and democratized, its possible for individuals like you and me to better understand whether certain therapies and techniques are actually beneficial.

With that data comes far greater understanding of ourselves and, more importantly, the power to make better decisions. In this environment, it doesnt matter what the marketing materials might say. The proof is in the data.

In the meantime, nootropics enthusiasts can take God pill references with a grain of salt and deconstruct how supplements influence their brain through the tools we have available and a subjective, mindful experience. It may sound cliche or something straight out of a yoga teachers mouth, but we must listen to our brain and body first and foremost. Even with all the data in the world, if something doesnt feel good, its important to trust our intuition.

The same holds true for certain nootropic stacks. While I have said that Qualia is a great nootropic, I never consume it more than 2 - 3 times per week. Its part of my unique biochemistry and experience that I accept and embrace. Over time, you too can develop the awareness of what is helping and what isnt. This is the first defense against marketing techniques that are less than truthful.

If you want to read my full Qualia review go ahead here: Review

If you want to see my Qualia review video, go ahead here: Video Review

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What One Qualia Supplement Review Warns About the Future - Huffington Post

MENAFN Press - 15/03/2017 (MENAFN Editorial)

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Market Insights

Nootropics, also known as cognitive enhancers are drugs and natural extracts that improve cognitive functions such as memory, creativity, motivation in healthy individuals. Nootropics have been availableinthe market for several decades and were made of ingredients such as multivitamins and caffeine substances that the FDA has approved as dietary supplements and classified as GRAS (generally regarded as safe). At present, these products are being repackaged, repurposed and sold to academic and professional overachievers to augment their brain function. Companies operating in this space primarily succeed as lifestyle brands through smart marketing.Howeverthey can only be recognized as healthcare brands only after they develop products that secure regulatory approval thus establishing certified efficacy and safety to their products.

Among the key applications of nootropics, memory enhancement currently holds the largest revenue share and it is anticipated that the segment will maintain its lead through the forecast period 2016-2024. Major factors favoring the demand for memory enhancing nootropics include growing awareness among students and executives about the promised benefits of nootropics, easy accessibility, and the booming market for supplements. The memory enhancing nootropic drugs enhance learning and memory effect, enhance the ability of learned behaviors to resist disruption, enhance the efficiency of your brain functions and protect the brain from chemical injuries. Memory enhancement segment for nootropics was valued at USD 391.6 Mn in 2015.

Browse the fullreport Nootropics Market - Growth, FutureProspectsand Competitive Analysis, 20162024 report athttp://www.credenceresearch.com/report/nootropics-market

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Nootropics Market to receive overwhelming hike in Revenues by 2024 - Credence Research - MENAFN.COM

New Market Research Reports Title Nootropics Market- Growth, Future Prospects & Competitive Analysis, 2016 2023 Has Been Added to Credenceresearch.com Report Database.

In the latest report published by Credence Research, Inc.Nootropics Market Growth, Future Prospects and Competitive Analysis, 2016-2024,theglobal nootropics market was valued at USD 1,346.5 Mn in 2015, and is expected to reach USD 6,059.4 Mn by 2024, expanding at a CAGR of 17.9% from 2016 to 2024.

Market Insights

Nootropics, also known as cognitive enhancers are drugs and natural extracts that improve cognitive functions such as memory, creativity, motivation in healthy individuals. Nootropics have been availableinthe market for several decades and were made of ingredients such as multivitamins and caffeine substances that the FDA has approved as dietary supplements and classified as GRAS (generally regarded as safe). At present, these products are being repackaged, repurposed and sold to academic and professional overachievers to augment their brain function. Companies operating in this space primarily succeed as lifestyle brands through smart marketing.Howeverthey can only be recognized as healthcare brands only after they develop products that secure regulatory approval thus establishing certified efficacy and safety to their products.

Browse the fullreport Nootropics Market Growth, FutureProspectsand Competitive Analysis, 20162024 report athttp://www.credenceresearch.com/report/nootropics-market

Among the key applications of nootropics, memory enhancement currently holds the largest revenue share and it is anticipated that the segment will maintain its lead through the forecast period 2016-2024. Major factors favoring the demand for memory enhancing nootropics include growing awareness among students and executives about the promised benefits of nootropics, easy accessibility, and the booming market for supplements. The memory enhancing nootropic drugs enhance learning and memory effect, enhance the ability of learned behaviors to resist disruption, enhance the efficiency of your brain functions and protect the brain from chemical injuries. Memory enhancement segment for nootropics was valued at USD 391.6 Mn in 2015.

Geographically, North America is the largest consumer of nootropics and is also characterized by domicile of topmost market players. Large population pool, high awareness in consumer population for preventive and cognitive health,riseof the self-directed consumer, and channel proliferation are the key factors driving the dominance of North America nootropics market. On the other hand, Asia Pacific is anticipated to be the fastest progressing regional market for nootropics. While in countries like China and India having a great history of natural and herbal based cognitive drugs that boosts the brain functions and other body functions, the foreign investment in collaboration with the local players have determined substantial growth in the nootropics market and the overall dietary supplements market.

Browse the fullreport Nootropics Market Growth, FutureProspectsand Competitive Analysis, 20162024 report athttp://www.credenceresearch.com/report/nootropics-market

Nootropics is a relatively new entrant in the supplements market andisfeatured byemergenceof several new and niche market entrants. Some of the key players in the global nootropics market are Nootrobox Inc., Cephalon Inc., PureLife Bioscience Co. Ltd., Peak Nootropics,Nootrico, SupNootropic Biological Technology Co. Ltd., AlternaScript LLC, Accelerated Intelligence Inc., Onnit Labs LLC, Powder City LLC, Ceretropics, Nootropic Source, Clarity Nootropics and several others.

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Credence Researchis a worldwide market research and counseling firm that serves driving organizations, governments, non-legislative associations, and not-for-benefits. We offer our customers some assistance with making enduring enhancements to their execution and understand their most imperative objectives. Over almost a century, weve manufactured a firm extraordinarily prepared to this task.

Who we are

Credence Research is a worldwide firm, containing more than 15 research consultants and almost 100 research and information professionals.

Our customers mirror our worldwide nature. Around 45% are in Europe, 30% in the Americas, 13% inAsia Pacificand 12% in the Middle East and Africa.

Our firm is intended to work as one. We are a solitary global research organization united by a solid arrangement of qualities, concentrated on customer effect.

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No matter the challenge, we concentrate on delivering functional and perseveringresults,and preparing our customers to develop and lead. We join forces with customers to place suggestions into practice. Our research specialistworkstraightforwardly with customers over long stretches to create workforceaptitudes, drive operational change, and apply new working strategies.

Media Contact Company Name: Credence Research, Inc Contact Person: Chris Smith, Global Sales Manager Email: Send Email Address:105 N 1st ST #429 City: SAN JOSE State: California Country: United States Website: http://www.credenceresearch.com/

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Nootropics Market to receive overwhelming hike in Revenues by 2024 Credence Research - Press Release Rocket

SAN FRANCISCOToms Gutirrez isnt a brain scientist. But each morning, he mixes up a new chemical cocktail that he hopes will sharpen his focus and boost his intellect.

He adds a dash of butter for flavor, stirs it into a cup of coffee, and downs it.

A31-year-old entrepreneur, Gutirrez hasthrown himself into the emerging movement of body hackingor, more precisely, brainhacking. Hes a connoisseur of nootropics, a broad category that includes pharmaceutical drugs, dietary supplements, and do-it-yourself concoctions, all of them meant to turn the brain up a notch.

They havent been clinically proven to work, and theres emerging evidence that some could be dangerous. But nootropics, also called smart drugs, have become popular amongyoung type A personalities on Wall Street, in the Ivy League, and here in the frenzied startupculture of Silicon Valley.

Enthusiasts arent seeking an altered state of consciousness; they want to become a betterversion of themselves, even just for a few hours at a time. Like Olympic athletes pushing theirbodies, they hope to tune their brains for peak performance. And they want to do it withoutthe jittery side effects and stomach churn theyd get from downing endless energy drinks orpopping prescription stimulants like Adderall or modafinil.

Gutirrez, slender and dark-eyed, swears by a daily stack mixed into his morning coffee.

He throws in some MCT oil, a form of fatty acid that occurs naturally in such foods as coconutoil. He adds BCAAs, or branched-chain amino acids, which are popular among weightlifters.Then theres L-theanine, an amino acid found in green tea.

On the kitchen counter of the two-bedroom house he shares with his girlfriend, Gutierrez keeps100-gram containers of compounds he buys online, along with two scales, one to measure ingrams and the other in milligrams.

Sometimes, his girlfriend prods him to clean up his experiment site. She thinks it looks toomuch like a chemistry set. And Gutirrez admits his kitchen resembles a scene from BreakingBad. It definitely looks questionable, he said. There are liquids and powders and scales.

Like all dietary supplements,nootropics are only very loosely regulated; the manufacturersdont have to prove safety or efficacy before putting them on store shelves. By law, the Foodand Drug Administration can step in to recall a product only if its mislabeled or causing illness or injury.

Gutirrez admits that a part of this untested new drug realm scares him. A skeptic by nature, hesays he fully researches any compound he puts in his body. But he acknowledges that noteveryone follows that protocol.

Youre on your own to figure out the safety of some of this stuff, he says. People might say the negatives are few, but we still dont know what we dont know.

Acompetitive squash player, Gutirrez says his daily stack gives him a feeling of concentration and productivityknown among his fellow brain-hackers as The Flow.

Its a level of focus otherwise unheard of, one you can maintain for long periods of time, said Gutirrez, a partner in a startup that creates and markets teams of tech talent. (He also runs an onlinecoffee salesbusiness.) You can crank out code or do some othertechnical task for hours on end.

A host of companies now sell over-the-counter nootropics, and theyre starting to get big-namebacking. Nootrobox, a startup based here in San Francsico, has financial backing from Yahoo Chief Executive Marissa Mayer and the legendary venture capital firm Andreessen Horowitz,which is known for its early bets on Twitter, Airbnb, Instagram, and other blockbusters.

But Gutirrez belongs to an active community of amateur scientists who like to experimentwith their own mixesand arent afraid to use their own brains as lab rats. They trade precisecombinations of plant extracts and synthesized drugs as though they were swapping cookierecipes.

To give some idea of the popularity: Thenootropics pageon Reddit, which serves as an onlineforum for the do-it-yourself-crowd, has more than 65,000 readers.

Do the chemical cocktails work?

Who the heck knows? said Kim Urban, a Philadelphia neurophysiologist who has studied theeffects of nootropics. So few studies have been done, and those that have were not the mostcontrolled trials.

Urbansaid there are hints of short-term gain but also signs that overuse could causedamage, such as muscle spasms and brain fog.

A studyshe coauthored, which was published in 2014, found that stimulants such as Ritalinoften favored by brain-hackerscould eventually reduce the plasticity of the brains neuralpathways and potentially cause long-term harm. She found particular risk for children andadolescents, but wrote that even healthy adults run a risk.

Youre dealing with unregulated substances that have no oversight, Urban said. Myself, Iwouldnt take them. Id be leery of them the same way Id avoid taking weight-losssupplements. We just dont know enough.

The other day, Gutirrez was among a dozen brain-hackersmostly lawyers, students, and tech engineerswho attended a breakfast at a coffee house near San Franciscos financial district.

The host was Geoffrey Woo, a Stanford computer science graduate who cofoundedNootrobox.

Woo passed around a jar containing Go Cubes, bite-sized chews containing caffeine and L-theanine. Its the latest Nootrobox cognitive enhancer. Gutirrez took oneand began to chew. Its good, he said. Tastes like coffee.

Woo believes companies like his may be on the verge of providing not only a brain boost but akey to prolonged life. We are all trained as children that we are going to die, he said, buttechnology is reaching a point where death can be treated like any illness or sickness, and agingwill be considered a disease.

(For all his confidence, the Nootrobox website does include a warning that the company cannot ensurethat unforeseen side effects will not occur even at the proper dosages and is not liable for any suchfallout.)

Nootrobox has begun trials to test the long-term effects of its products, which sell for about$40 for a months supply. But Woo knows many brain-hackers are too impatient to wait for thefuture. A lot of people have this intellectual curiosity, trying the more edgy stuff to boost theirbrainsits all about getting comfortable with the risks, he said.

Many are experimenting with drugs such as piracetam and noopepts, which are sold underbrand names such as OptiMind and NeuroFuse. Online forums are filled with comments frompeople who credit the chemicals with helping them achieve new clarity of mind and finish tasksat a record paceand also with warnings from users who said the drugs made them feel foggyand leaden, or causedalarming side effects.

Jens, a 22-year-old advertising student at the breakfast, said his daily doses of piracetam and anutrient called choline, added to his coffee, often induce a Zen-like state.

I can get so deep into something that I forget about the world around me, said the Swedishnative, who asked that his last name not be used because he didnt want his family to know hewas experimenting with the substances. You become one with whatever youre doing I can think deeper and faster. Its not happier,its just more focused.

Joe Cohen is another proponent of pushing the brains envelope. Hes a New York City-areanutritional consultant and bio-hacker who started the website selfhacked.comtochronicle hisadventures with nootropics and other substances.

While he advises caution to readers, Cohen admits having a few of his own fast-lane practices.

I do megadose experiments, he said. Its a curiosity thing with me. If you really want toknow the effect something has on your body, you often cant tell by taking a normal dosage.

And so he sometimes compounds the recommended dosage. The brain is resilient, Cohensaid. It will go back to normal if you dont go too hardcore.

Registered dietician Kamalini Mukerjee, whosbased in Las Vegas, counters that its dangerous to playscientist with your own brain, even with supplements labeled as natural. People die from peanut allergies. Just because itsnatural, that doesnt mean that its safe, she said.

Gutirrez swears by the mental boost he gets from his stacks.

Still, hesometimesquestions his own reasons for needing such a drug regimen, wondering whether work pressures have forced himto become his generations version of a hamster scurrying on an exercise wheel.

I dont think human beings are designed for the hyperproduction that is a product of thismodern age, he said. With so many of those hours-long stretches of hyperbrain activity, Iveburned myself out so many times.

Gutirrez has tried other ways to increase his mental acuity and his sense of well-being. Hell sometimes fast for up to 40 hours straight. He sticks to a mostly Paleodiet consisting of meat, fish, and vegetables. He has also tried meditating, getting more sleep,and even taking more time off from work.

Hes learned, he said, that theres more to be found in the enjoyment of life than chasingproductivity.

But he still pours his stack into his coffee each morning, hungry for brain overdrive.

Republished with permission fromSTAT. This articleoriginally appearedon February 19, 2017

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In a latest report published by Credence Research, Inc.Nootropics Market Growth, Future Prospects and Competitive Analysis, 2016-2024,theglobal nootropics market was valued at USD 1,346.5 Mn in 2015, and is expected to reach USD 6,059.4 Mn by 2024, expanding at a CAGR of 17.9% from 2016 to 2024.

Market Insights

Nootropics, also known as cognitive enhancers are drugs and natural extracts that improve cognitive functions such as memory, creativity, motivation in healthy individuals. Nootropics have been available in the market for several decades and were made of ingredients such as multivitamins and caffeine substances that the FDA has approved as dietary supplements and classified as GRAS (generally regarded as safe). At present, these products are being repackaged, repurposed and sold to academic and professional overachievers to augment their brain function. Companies operating in this space primarily succeed as lifestyle brands through smart marketing. However they can only be recognized as healthcare brands only after they develop products that secure regulatory approval thus establishing certified efficacy and safety to their products.

Browse the fullreport Nootropics Market Growth, Future Prospects and Competitive Analysis, 20162024 report athttp://www.credenceresearch.com/report/nootropics-market

Among the key applications of nootropics, memory enhancement currently holds the largest revenue share and it is anticipated that the segment will maintain its lead through the forecast period 2016-2024. Major factors favoring the demand for memory enhancing nootropics include growing awareness among students and executives about the promised benefits of nootropics, easy accessibility, and the booming market for supplements. The memory enhancing nootropic drugs enhance learning and memory effect, enhance the ability of learned behaviors to resist disruption, enhance the efficiency of your brain functions and protect the brain from chemical injuries. Memory enhancement segment for nootropics was valued at USD 391.6 Mn in 2015.

Geographically, North America is the largest consumer of nootropics and is also characterized by domicile of topmost market players. Large population pool, high awareness in consumer population for preventive and cognitive health, rise of the self-directed consumer, and channel proliferation are the key factors driving the dominance of North America nootropics market. On the other hand, Asia Pacific is anticipated to be the fastest progressing regional market for nootropics. While in countries like China and India having a great history of natural and herbal based cognitive drugs that boosts the brain functions and other body functions, the foreign investment in collaboration with the local players have determined substantial growth in the nootropics market and the overall dietary supplements market.

Nootropics is a relatively new entrant in the supplements market and is featured by emergence of several new and niche market entrants. Some of the key players in the global nootropics market are Nootrobox Inc., Cephalon Inc., PureLife Bioscience Co. Ltd., Peak Nootropics, Nootrico, SupNootropic Biological Technology Co. Ltd., AlternaScript LLC, Accelerated Intelligence Inc., Onnit Labs LLC, Powder City LLC, Ceretropics, Nootropic Source, Clarity Nootropics and several others.

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FRISCO, Texas, March 6, 2017 /PRNewswire/ --Over time, and thanks in large part to our overscheduled lives, we just don't feel as sharp as we once did. But here's the good news: We don't have to accept it. We do, in fact, have the power to expand our brain functioning -- effectively and naturally.

Le-Vel Brands, the world leader in human nutritional innovation, is thrilled to introduce Expand, part of an incredible new category of products designed to help support healthy cognition. Like all Le-Vel products, Expand is based on premium-grade ingredients and a superior formula and delivery system for maximum results. It's a safe and easy-to-use product you can carry with you on the go. Expand was designed to help reinforce the brain's inherent capabilities, modulate the cognitive blueprint, and support mental and cognitive capabilities.

Le-Vel's customers immediately recognized the incredible benefits of Expand. With over $1 million in sales in less than 24 hours in a limited release -- a figure that doubled with the full launch -- Expand already has made its mark on Le-Vel's THRIVE Plus line of products.

Your brain stops growing when you're around 18 years old, but that doesn't mean you can't reshape and strengthen it. In fact, every time you have a new thought or create a new memory, the structure of your brain changes. That's called neuroplasticity, and we can increase it at any time by seeking new opportunities to learn. When your brain is receiving the nutrition it needs, it becomes far easier not only to take in new information, but also to recall and utilize it later. Neuroplasticity increases, and your brain becomes a more efficient, more powerful machine.

Expand represents Le-Vel's entry into a category called nootropics, or cognitive-supporting supplements intended to help users improve concentration and focus and support optimized mental processing. The goal of nootropic products is to help your brain function at its best and enhance your ability to learn.

Life's demands leave many of us frazzled, distracted and unable to concentrate. When we're pulled in so many directions, it's difficult if not impossible to perform at premium level. Details slip through the cracks and we feel fried. And, when we're in that state, our brains aren't as open to learning; instead, we're just surviving. Getting more sleep, finding time for exercise and cutting stress out of your life aren't always possible, but what you can control is your nutrition. With a quick and easy daily regimen like Expand, optimal cognitive nutrition is, well, a no-brainer.

"When we talk about health and wellness, physical fitness is only part of the equation. To live life on all cylinders, we've got to take care of both the body and the mind," say Le-Vel Co-CEOs, Co-Founders and Co-Owners Jason Camper and Paul Gravette. "In fact, we should commit to keeping our brains fit just like we do our bodies. Like all Le-Vel products, Expand brings the gold standard of premium-grade ingredients, along with a superior formula and delivery mechanism for safe and positive results. It's an incredibly exciting new product category that will empower people of all ages and lifestyles to seek their fullest potential."

About Le-Vel

Founded in 2012 byJason CamperandPaul Gravette, Le-Vel formulates and sells nutritional/health and wellness products and is the only health and wellness company that uses cloud-based technology for its day-to-day operations. Le-Vel's cloud-based infrastructure enables the company to keep overhead to a minimum while increasing commissions to its independent Brand Promoters and putting more money into the THRIVE product line. Le-Vel products include DFT, Thrive Premium Lifestyle Capsules, THRIVE Premium Lifestyle Mix, THRIVE Kids, Activate, Boost, Balance, Black Label, FORM, Move, Rest and Pure. Le-Vel has more than 5.5 million Customer and Brand Promoter accounts, currently ships within the United States,Canada, Australia, New Zealand, theUnited Kingdom, and Mexicoand exceeded $450 millionin revenue in 2016. For more information about Le-Vel, visit le-vel.com.

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Le-Vel's new premium nootropic capsule designed to support, optimize mental capabilities - Yahoo Finance